Health Insurance

5 High-Converting Audience Personas To Target For Final Expense Insurance Marketing

Final expense insurance is one of the most practical insurance products on the market. Marketing it effectively requires one critical ingredient: knowing your... Read Article

Improving Under 65 Health Insurance Customer Acquisition With Retargeting Campaigns: Best Practices

Getting under-65 health insurance shoppers to enroll takes more than just grabbing their attention. It takes consistent, personalized follow-ups to keep them... Read Article

5 Ways To Communicate The Value Of Final Expense Insurance And Drive More Inbound Calls

Final expense insurance can be a tough topic, but it’s a crucial lifeline for families facing rising end of life costs — and for agents, it presents a... Read Article

Best Practices For Attracting Over-65 Health Insurance Shoppers

With the Medicare and Medicaid Special Enrollment Period (SEP) just around the corner, healthcare marketing agencies have a great opportunity to connect with... Read Article

How The 2025 CMS Ruling Impacts Dual Eligible Special Needs Plans & Insurance Providers

The Center for Medicare & Medicaid Services plays a crucial role in shaping the healthcare landscape for vulnerable populations. One of the most significant... Read Article

How To Make Your Health Insurance Plan The Go-To For Millennials And Gen Z

To successfully captivate Millennial and Gen Z buyers, health insurance providers need to move beyond traditional marketing and create offerings that resonate... Read Article

The Role Of Telehealth In Modern Healthcare Plans

Telehealth has become a powerful tool in health insurance marketing, especially for insurance companies looking to boost enrollments and engage with consumers... Read Article

Maximize Your OEP Success with High-Intent Under-65 Health Insurance Shoppers

The open enrollment period (OEP) is an essential time for health insurance advertisers looking to create interest, drive sales and sign new policyholders —... Read Article

Data-Driven Insights For Health Insurance Marketing

Health insurance marketing increasingly relies on strategic approaches informed by advanced data networks to engage consumers. The rise of digital tools and... Read Article

Effective Communication In Health Insurance: Building Trust With Consumers

In the health insurance industry, the key to sustainable growth is balancing effective communication to attract new clients, while maintaining trust with... Read Article

Engaging Consumers In Today’s Health Insurance Market

The health insurance market in the United States is evolving rapidly, reflecting changes in legislation, consumer behavior and technological advancements. In... Read Article

What Is Google's Certification Program For U.S. Health Insurance Advertisers?

In an effort to increase trust and safety across the healthcare advertising ecosystem, Google Ads requires all health insurance providers to complete their... Read Article

3 Strategies To Optimize Your OEP/AEP Campaign Strategy

The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive... Read Article

Top 5 Tips For Managing AEP/OEP Season & Adapting To Changing CMS Regulations

The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2024 present unique challenges and opportunities for performance marketers in... Read Article

Generating Medical Insurance Prospects During Open Enrollment Best Practices

Each year millions of Americans under 65 have the opportunity to make changes to their health insurance policies during the open enrollment period. As the only... Read Article

Medicare Advantage Marketing Must Differentiate With Ease Of Enrollment & Reassurance During AEP

For health insurance marketers, it is critical to reach the right consumers with the right information at the right time while breaking through the influx of... Read Article