Best Practices

Best AI Engine Optimization Practices Brands Can Use To Grow In 2026

In 2026, brand discovery no longer starts and ends with a search query. It often starts with a question asked to AI platforms, voice assistants or AI... Read Article

Inside The Role: Kahana Malone On Optimizing Demand Partnerships At DMS

In the first installment of our DMS DNA: Uncoded series, we sit down with Kahana Malone, our Director of Demand Partnerships. Kahana plays a pivotal role in... Read Article

Top 10 AI Lead Generation Strategies Every Marketer Should Be Using

With two-thirds of marketers globally (66%) now using AI in their roles according to HubSpot, the message is clear: teams that haven’t embraced AI are already... Read Article

How To Attract Medicare Leads Between Enrollment Periods: Best Practices

Attracting Medicare leads during the Open Enrollment Period is the industry standard, but what about the rest of the year? The best Medicare agents understand... Read Article

Marketing Bundled Insurance Packages To Insurance Shoppers: Best Practices

Bundled insurance packages are a powerful tool for both consumers and insurers, offering a range of benefits that make them a great option for many insurance... Read Article

Best Practices For Lead Generation In The Era Of AI

Harnessing the power of artificial intelligence for lead generation can revolutionize customer acquisition strategies. This article explores the best practices... Read Article

3 Top Lead Generation Best Practices To Scale Your Business

Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate... Read Article

What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?

As digital advertising continues to be leveraged by more and more brands, it’s important to understand the difference between traditional digital advertising... Read Article

Lead Generation Campaign Best Practices

Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. But, in order to create a successful... Read Article

Best Practices For Generating Tax Preparation Prospects

Each year, millions of Americans need help filing their taxes as the April 15 deadline approaches. As more and more tax filers use tax preparation software or... Read Article

Ensuring Data Compliance In Email Campaigns: Best Practices

According to the recently released 2020 State of Email, Fall Edition report from Litmus, email continues to be an integral marketing channel across virtually... Read Article

Generating High-Intent Auto Insurance Prospects: Leading Practices

Each year, millions of Americans seek auto insurance policies, and continued growth in the auto insurance industry is projected. The global auto insurance... Read Article

Generating Medical Insurance Prospects During Open Enrollment Best Practices

Each year millions of Americans under 65 have the opportunity to make changes to their health insurance policies during the open enrollment period. As the only... Read Article

Best Practices For Generating Home Services Prospects

The best practices highlighted below will help ensure lead generation campaigns geared toward home services prospects are set up for success. Read Article

Best Practices For Engaging Credit Card Debt Settlement Prospects

As more and more Americans find themselves facing credit card debt, the need for credit card debt settlement products and services expands. Read Article

Email Marketing Best Practices

Email marketing should be at the core of your multi-channel performance marketing efforts. A well-managed email campaign can establish relationships with your... Read Article

6 Best Practices For Generating High-Intent Higher Education Prospects

Successful enrollment marketing campaigns focus on reaching the right prospective students with the right message at the right place and time to encourage them... Read Article

What Is The Advertising Flywheel?

The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue. Read Article

What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

California voters recently passed the California Privacy Rights Act (CPRA), expanding upon the already established California Consumer Privacy Act (CCPA),... Read Article