Consumer Finance

The growing number of consumers engaging in online activity has touched every phase of the mortgage process from research and loan inquiry to documentation... Read Article

2021 is projected to be another incredible year in the mortgage industry, with refinance loans fueling loan application volume and borrower inquiries. Based on... Read Article

According to the Mortgage Bankers Association (MBA), refinance volume currently represents almost two-thirds of all mortgage application volume. As the... Read Article

The growth of refinance pipelines is determined by a mortgage originator’s ability to capture new prospects. Here are three beliefs that could be detrimental... Read Article

While temperatures stay low, demand for refinance loans remains high. According to the Mortgage Bankers Association (MBA), for the week of February 19th,... Read Article

The start of a new year is often the motivation for consumers to get back on track with their personal finances. In addition to holiday-related spending in Q4,... Read Article

Tax season isn’t typically a time people look forward to, making it all the more important for tax preparation brands to engage consumers in ways that feel... Read Article

A consumer’s relationship with money and financial institutions begins at a young age. By marketing to Gen Z audiences, financial brands are realizing they can... Read Article

Homeownership has been positioned as a core aspect of the American dream for many years. The renewed urgency for brands and consumers to prioritize, understand... Read Article