Data Solutions

Utilizing Deanonymization For Converting A Warm Target

Deanonymization is a marketing technique that links anonymous data points to specific identities by cross-referencing with external information. By utilizing... Read Article

5 Reasons Why You Should Be Using Signals To Target Your Best Consumers

Intent signals in consumer targeting refer to the indicators and behaviors of potential customers who reveal their interest or readiness to engage in specific... Read Article

The Marketer's Guide To Understanding And Leveraging Data Signals

Activity intent signals in marketing refer to the indicators that potential customers exhibit, which suggest their interest or readiness to engage in a... Read Article

5 Reasons Push Notifications Boost Ecommerce Performance

As competition heats up across ecommerce sites, brands and retailers remain focused on sustaining customer loyalty and retention while growing their... Read Article

What Is Push Marketing, And How Can It Enhance Audience Engagement?

Push marketing is an innovative method of engaging consumers at all phases of the customer journey. Push technology allows site visitors to opt in to receive... Read Article

3 Ways To Use Audience Segmentation For Website Re-Engagement

Digital advertisers must leverage the right digital media channels to get the right message to the right person at the right time to encourage actions. Read on... Read Article

What Is Digital Identity?

The end of many third-party identifiers and cookies, and the rise of more rigorous privacy standards, has created a need for advertisers to evolve how they... Read Article

Push Notifications & Audience Segmentation: An Impactful Combination

Many marketers regard audience segmentation as a powerful way to increase campaign effectiveness within first-party channels like email and social media.... Read Article

Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

As consumers prepare for summer and a return to normalcy, advertisers can capitalize on the start of the summer season by deploying targeted push notifications... Read Article

How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

Publishers interested in expanding their audience lists, increasing website traffic and scaling monetization opportunities can better achieve their objectives... Read Article

What Are Data Signals?

Real-time data allows advertisers to understand their consumers better than ever before. A proper understanding of that real-time data provides data signals... Read Article

How Publishers Can Scale Monetization Efforts Using Push Marketing

Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing... Read Article

Is Push Marketing Right For My Website?

When deciding to adopt new technology, it’s important to weigh the propensity for positive ROI. For brands looking to engage audiences in more ways, push... Read Article

How Push Marketing Can Engage Enrolled & Prospective Higher Education Students

As the higher education industry prepares to bounce back post-pandemic, colleges are looking to identify new ways to engage prospective students to help... Read Article

Using Web Push Notifications & Email To Boost Engagement And Conversions

With the number of ways consumers can engage with brands continuing to rapidly increase, digital advertisers must create comprehensive strategies to reach... Read Article

Wedding Registries Say I Do To Lifetime Customers With The Help Of Web Push Notifications

Wedding season is back in a big way for 2021 and with it the reemergence of wedding registries. While some wedding traditions may be evolving, many couples are... Read Article

Website Re-Engagement Can Boost Conversion Rates

Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion. In fact, it's possible... Read Article

8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

Advertisers have long relied on automation for scaling personalized or triggered communication efforts, with email often used as the prioritized channel. Push... Read Article

What Is Real-Time Data?

Quality, real-time data helps understand consumer desires and predict future actions. “Our decisions are based on the inherent traits of the [real-time] data,... Read Article

Getting Started With Push Marketing

Push marketing is an innovative method of engaging and re-engaging consumers at all phases of the customer journey by allowing site visitors to opt in to... Read Article

What Are Web Push Notifications?

The right message to the right person at the right time is advertising gold. And while personalized advertising at scale previously seemed elusive, innovative... Read Article

What Are Google Custom Audiences?

Google announced last year that they would be combining custom affinity and custom intent audiences into one streamlined solution called Google custom... Read Article