How Publishers Can Scale Monetization Efforts Using Push Marketing

Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing offers. Monetized push marketing allows publishers to reach audiences after they have left a website. This innovative approach to monetization can help publishers scale existing efforts and are a logical addition to any publisher’s digital advertising strategy.    

What Are Monetized Web Push Notifications?  

Monetized web push notifications display targeted third-party offers to push notification subscribers. If a subscriber clicks on a monetized web push notification, their click generates revenue for the website that sent the notification. Similar to display ads, monetized web push notifications can provide websites with an additional method of web traffic monetization.

Benefits of Adding Push Marketing To Existing Monetization Strategies

Publishers’ current monetization strategies can be scaled by incorporating monetized web push marketing campaigns, which offer the unique benefit of providing publishers with additional monetization real estate in the form of a subscriber’s desktop or mobile device. Push notifications can be shown whether or not a subscriber is online, as monetized web push notifications display on a desktop or mobile device, rather than directly on a website like traditional display advertisements. Implementation can be straightforward with minimal effort required when using the right technology, such as Aimtell (recently acquired by Digital Media Solutions). 

Publishers Can Opt For DMS Managed Push Marketing Monetization

Publishers looking to focus only on monetizing their web push notification subscribers can take a fully managed monetized approach, like the solution offered by Digital Media Solutions to serve optimized AI-powered web push notifications to their subscribers. A DMS managed approach represents the easiest option for publishers looking for additional monetization opportunities that they do not have to manage themselves. 

Can Monetized Web Push Notifications Compliment Existing Push Marketing Efforts?

Publishers already engaging in push marketing focused on retargeting subscribers can also monetize their web push subscribers. The Aimtell Offer Network (AON), for example, is Aimtell’s monetization platform that enables push marketing users to continue their subscriber retargeting efforts and add in DMS managed monetized pushes.  

This approach can be an excellent fit for publishers already engaging in push marketing or those interested in getting started with push marketing as a re-engagement tool, affording publishers the flexibility to handle their own push marketing campaigns to re-engage their audiences and deploy monetized web push notifications that they do not have to manage.  

Can Web Push Notifications Help Bolster Other Performance Campaigns?  

Publishers leveraging push marketing for re-engagement can deploy notifications to help increase awareness and results for other performance campaigns. Audience segmentation can help reach targeted groups of subscribers, which may improve push performance. Web push notifications promoting seasonal campaigns, surveys, sweeps and contests can be strong converters that are not too invasive to subscribers and can help scale ROI.

Should All Publishers Take Advantage Of Monetized Web Push Notifications?

Push marketing is an impactful way to reach audiences after they leave a website and can be beneficial for all publishers. Monetized web push notifications, in particular, can be a valuable opportunity for publishers to easily scale monetization efforts. Since push notifications will not compete with any on-site advertising, push marketing can be a good fit for nearly any publisher.

Are You Looking For Innovative Ways To Retarget Your Audience?

Digital Media Solutions® (DMS) offers a variety of advertising solutions to help brands achieve their marketing objectives. Engage and retarget your audience while building lasting connections with highly targeted push notifications, in-app messages and email enhancements with our self-managed and fully-managed push marketing solutions. With optimized messaging campaigns sending to segmented lists of consumers, you can reach the right person at the right time.  

Click here to learn more about Aimtell, our self-managed, push messaging SaaS technology that helps you re-engage website visitors with highly targeted push notifications.

About the author

Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at