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Target, Walmart and Kohl’s Q3 earnings reflect the importance of digital strategies that promote ecommerce and omnichannel solutions.

CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.

CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.

Today’s consumer is looking online for CPG products typically bought in person, especially as ecommerce continues to grow.

Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

As consumers continue to rely on ecommerce amidst the ongoing pandemic, brands and retailers are incorporating new social activations and advanced technologies in order to reach shoppers.

Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.

As ecommerce continues to surge in 2020, many brands are leveraging subscription options as part of their revenue strategies.

A variety of circumstances have led Facebook advertising prices to increase, but advertisers can leverage diversification and data to stay on top.

Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

Trends like shopping for the home, fitness and beauty, continue to push ecommerce to new levels.

Consumer interest in health and wellness products continues to benefit dietary supplement brands, with studies showing that more people are investing in their physical and mental wellbeing.

As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

The consumer shift toward online offerings has continued to hasten, leading many industry professionals to predict a spike in ecommerce transactions during the holiday season.

After relying on traditional advertising in the past, digital ad spend by the health and pharma sector has seen an increase due to coronavirus.

Google Search can help brands align their messaging with the issues that matter in the moment.

By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.

The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.

The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.

Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.

The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.

The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.

With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.

Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.

As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.

Walmart launches Walmart Insurance Services in time for Medicare open enrollment.

Brands like ColourPop, Hostess and Reese’s are connecting to consumers this Halloween with engaging content campaigns and nostalgic product launches.

More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

Although digital audio has seen a dip during the pandemic, it’s expected to bounce back while terrestrial radio continues to struggle.

A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.

Latest automotive industry reports and predictions indicate a positive Q4 for automakers as sales begin to rise amidst widespread re-openings.

Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

Google has combined custom affinity and custom intent audiences into one streamlined solution called Google audiences, which is now available.

Grocery shopping preferences evolved during COVID-19, and some new behaviors are likely to stick around, offering opportunities for digital marketers.

The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

As brands increasingly turn to digital strategies for their marketing campaigns, gamification offers a fun, interactive way to reach consumers.

The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.

The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.

As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

As consumers begin venturing into physical stores, new shopping patterns have emerged.

LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

This holiday season brands will need to adapt to increased online shopping and shipping demands.

From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.

The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.

Evolving consumer behaviors during the pandemic and the value of first-party data has driven several big brands to launch DTC ventures.

Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

Facebook’s Paid Online Events channel offers an all-in-one marketing platform within Facebook for business owners, creators and educators to host paid events.

Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

Ready to drink cocktails are growing exponentially by focusing digital marketing strategies on convenience and fresh options.

Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

Recent studies show that consumers are prioritizing digital experiences, availability, essential items and convenience in regards to their shopping habits and overall values.

The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

CVS Pharmacy launched the CVS Media Exchange, using decades of knowledge about consumer habits to serve ads across an array of different channels.

The unforeseen circumstances of COVID-19 has led many consumers to rethink their life insurance needs.

Facebook is doing away with more than 1,000 targeting options because of replication and low use by advertisers.

Many hip-hop stars and rappers have appeared in commercials and partnered with brands to promote a wide range of products.

Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.

In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

Humor can be an effective approach for brands looking to connect with their target audiences. As consumers live in the new normal, marketers can connect with them using humorous shared experiences.

As consumers increasingly rely on delivery and pick-up options for food delivery, QSRs are responding with innovations that meet new habits.

Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.

The most popular channel on Twitch right now isn’t about gaming at all, and could offer new outlets for digital marketers.

Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.

As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

With so many people working from home, DTC brands that sell comfy clothes are finding an enthusiastic audience.

After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.

Several major car brands, including Nissan and Toyota, have debuted new logos as they transition more of their marketing efforts to digital channels.

Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

Location-based marketing is a useful strategy for brands trying to reach geotargeted audience segments, especially as different areas around the country open up.

UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

Apple’s latest bid to protect the privacy of users could impact how mobile advertisers attribute app downloads moving forward.

The latest shopping technology from Amazon gives consumers a seamless and safe grocery option during a time when the demand for cashier-less buying options is at an all-time high.

Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

Snapchat introduces brand profile pages offering retailers opportunities to reach consumers increasingly reliant on ecommerce options.

Fast food and quick service restaurants that effectively launch purpose-driven campaigns can develop affinity with audiences.

Hulu has developed an interactive way for consumers to connect with brands through its streaming service.

Prior to and during the current pandemic, BOPIS has experienced a spike in demand, leading many brands to hop on the bandwagon.

Usage-based insurance is a growing insurance marketing solution, but privacy and a divided marketplace are issues to be aware of.

While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

Facebook launches Forecast, a Q&A app designed to help users engage in meaningful conversations around tricky subjects.

Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

Two different Lysol surface cleaners were recently approved as effective against the virus that causes Covid-19, but brands need to tread carefully when making health claims.

Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.

Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

Recent comments from government officials indicate that TikTok could be banned in the U.S.

The advertiser boycott campaign of Facebook includes more than 400 advertisers.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

The FCC ruled on manual dialing for brands that use automated text message platforms.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.

Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

IAB Tech Labs has developed a standard method for publishers to delete data for consumers in compliance with CCPA regulations.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

Quarantines have created new consumer behaviors across industries including automotive, which will need to consider multichannel strategies moving forward.

Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.

Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

Style meets science in one of the latest mobile shopping apps to hit the market.

The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.

Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.

From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.