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  • 2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.

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  • 5 Facts About The Impact Of BNPL On Ecommerce

    5 Facts About The Impact Of BNPL On Ecommerce

    The explosion of ecommerce growth over the last year has led to increased adoption of BNPL by consumers, particularly Millennials.

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  • Telehealth Services Offer A Range Of Care

    Telehealth Services Offer A Range Of Care

    Telehealth brands are increasingly offering digital support with online and in-home solutions to support the needs of patients more comfortable at home.

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  • Brands And Nonprofits Show Support For AAPI Community

    Brands And Nonprofits Show Support For AAPI Community

    The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.

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  • Pest Control Companies Promote Content To Acquire Customers

    Pest Control Companies Promote Content To Acquire Customers

    Pest control companies use content marketing on websites and social channels to drive traffic to online platforms and increase customer acquisition.

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  • Millennials Continue To Drive Refinance Mortgage Loan Demand In 2021

    Millennials Continue To Drive Refinance Mortgage Loan Demand In 2021

    Recent mortgage borrower data indicates that Millennial consumers are the leading segment driving the refinance loan volume this year.

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  • Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Following California’s lead, Virginia passed the VCDPA, a privacy law that gives users the right to opt out of having their data used for targeted advertising.

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  • Kitchen Cabinet Brands Differentiate With Social Media Campaigns And Promotions

    Kitchen Cabinet Brands Differentiate With Social Media Campaigns And Promotions

    As home renovations experience an uptick in popularity, kitchen cabinet brands optimize digital strategies to get in front of shoppers.

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  • 4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

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  • Pinterest Expands ‘Try On’ AR Features

    Pinterest Expands ‘Try On’ AR Features

    Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

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  • Facebook Launching Newsletter Platform: Just The Facts

    Facebook Launching Newsletter Platform: Just The Facts

    Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

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  • What Are The New Lead Form Extensions In Google?

    What Are The New Lead Form Extensions In Google?

    Google lead form extensions, available within search, video and Discovery ads, could improve engagement and conversions.

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  • Home Warranty Brands Leverage Digital Strategies To Be There When Consumers Need Them

    Home Warranty Brands Leverage Digital Strategies To Be There When Consumers Need Them

    Home warranty brands deploy digital advertising strategies like enewsletters, click to call and tiered subscriptions to differentiate services in a crowded market.

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  • SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

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  • YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.

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  • Nonprofits Shift To Digital To Raise Funds Safely

    Nonprofits Shift To Digital To Raise Funds Safely

    Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

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  • Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

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  • Men’s Grooming Brands Go Online To Grow

    Men’s Grooming Brands Go Online To Grow

    Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

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  • What Is The AAM Digital Publisher Audit?

    What Is The AAM Digital Publisher Audit?

    The Alliance for Audited Media (AAM) has introduced a third-party audit program for digital publishers with hopes to protect advertisers from tracking fraud.

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  • Gen X Spending Habits Include Bargain Shopping Online

    Gen X Spending Habits Include Bargain Shopping Online

    Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.

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