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  • What Is ShopRunner?

    What Is ShopRunner?

    A partnership between Adobe and FedEx expands access to ShopRunner, a free shipping membership service that will now be available to more brands and consumers.

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  • Push Marketing To Engage Enrolled & Prospective Higher Education Students

    Push Marketing To Engage Enrolled & Prospective Higher Education Students

    Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more

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  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

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  • Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

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  • 5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.

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  • Reddit Talk: Just The Facts

    Reddit Talk: Just The Facts

    Reddit Talk is the latest social audio feature to launch in 2021.

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  • What Are Say-Through Rates?

    What Are Say-Through Rates?

    As voice ads and audio formats grow in popularity, data from say-through rates may help brands measure engagement and effectiveness.

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  • Short-Form Video Strategies Are Becoming Essential For Advertisers

    Short-Form Video Strategies Are Becoming Essential For Advertisers

    Short-form video has become more popular, and brands are increasingly deploying video strategies designed to engage younger consumers across social media platforms.

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  • What Is CX?

    What Is CX?

    It’s important for brands to prioritize customer experiences (CX) in order to create positive brand reputations and drive sales.

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  • The Latest News From The Streaming Wars Could Mean New Opportunities For Advertisers

    The Latest News From The Streaming Wars Could Mean New Opportunities For Advertisers

    The streaming wars continue with new platforms finding success and new opportunities for advertisers.

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  • New Moms Find Support From Brands & Retailers

    New Moms Find Support From Brands & Retailers

    It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

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  • Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

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  • What Is XR?

    What Is XR?

    The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.

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  • 4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.

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  • Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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  • 3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • Facebook Social Audio Tools: Just The Facts

    Facebook Social Audio Tools: Just The Facts

    Facebook jumps into the audio feature fray with a variety of new formats that capitalize on audio trends growing among social media platforms.

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