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Read ArticleKentucky Derby: The Power Of The Race’s Audience And Marketing Potential
Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.
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Read ArticleBeats: The Clout Behind A Star-Studded Multi-Media Campaign
In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
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Read ArticleCanoo Launches Into Automotive Via Subscription
Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.
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Read ArticleNonprofit Email Statistics: What Nonprofit Organizations Need To Know
As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
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Read ArticleSmart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleGoogle Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
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Read ArticleHispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleGoogle & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
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Read ArticleThe Rise Of Mobile Shopping: How Smartphones Shape Ecommerce
Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.
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Read ArticleMarketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.
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Read ArticleInsurance Websites: Reach Consumers With Simple, Digestible Copy
70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.
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Read ArticleDisney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
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Read ArticleMLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan
As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.
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Read ArticleEconometrics: Audi Marketing Campaigns See 3x The Sales
Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.
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Read ArticlePandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
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Read ArticleSnapchat Audience Network: Just The Facts
While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.
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Read ArticleEaster Marketing: Young Consumers Hold Buying Power For Spring Holiday
85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.
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Read ArticleThe Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii
Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
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Read ArticleBoise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
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Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
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Read ArticleDMS Auto Insights: Top Car Makes By State
For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.
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Read ArticleGame Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions
Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.
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Read ArticleGoogle RankBrain Vs. Google Neural Matching: Just The Facts
Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.
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Read ArticleDigital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual
Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.
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Read ArticleCharles Schwab Switches To A Subscription-Based Payment Model For Financial Clients
Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.
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Read ArticleAdobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
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Read ArticleAbsolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement
Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.
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Read ArticleGoogle Search Icons: Just The Facts
Google is testing a new search results navigation menu, complete with icons and branded colors.
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Read ArticleFitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support
Fitbit aligned a rewards program and app update with the launch of several new products.
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Read ArticleThe YouTube House: Promoting Services With A New York Pop-Up
YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.
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Read ArticleInstagram Poll Stickers: Just The Facts
Instagram Stories’ polling stickers have encouraged consumer engagement, which brands can use to better understand their audiences.
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Read ArticlePemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business
Pemco Insurance targets local audiences with its first campaign in 10 years.
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Read ArticleGoogle Dynamic AMP Emails: Just The Facts
On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.
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Read ArticleGoogle Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
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Read ArticleWarner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!
In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.
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Read ArticleDemand Of Luxury Items: How Wealth And Marketing Impact Sales
Luxury item demand has grown steadily over the past 10 years, in part due to high-end brand marketing.
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Read ArticleBeer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign
Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.
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Read ArticleNew Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
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Read ArticleVerizon Stops RoboCalls: Just The Facts
Verizon recently added additional cybersecurity measures to address robocalling and spam calls.
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Read ArticleSubscription Marketing: Trends Driving This Powerful Business Model
As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.
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Read ArticleReese’s Swap Shop: Engaging Consumers Through Choice
Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.
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Read ArticlePinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back
Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.
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Read ArticleLong John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent
During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.
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Read ArticleBing Ads Import Function: Just The Facts
Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.
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Read ArticleInstagram’s In-App Checkout: Just The Facts
Instagram introduced in-app checkout for an intuitive user shopping experience, offering brands the potential to increase and diversify their streams of revenue.
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Read ArticleThe Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space
Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.
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Read ArticleHilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees
By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.
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Read ArticleWeighing The Pros And Cons Of Partnering With An OPM
Online education is continuing to grow, and the world of higher education is changing to adapt to the online landscape.
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Read ArticleUnlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
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Read ArticleBuffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
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Read ArticleGoogle March 2019 Core Update: Just The Facts
Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.
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Read ArticleSoccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential
Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.
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Read ArticleLenders Decrease FICO Requirements For Homebuyers
Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.
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Read ArticleReinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle
In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.
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Read ArticleFrom Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector
As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.
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Read ArticleApple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
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Read ArticleStrategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders
With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.
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Read ArticleGoogle’s New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
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Read ArticlePinterest Spring Shopping Features: Just The Facts
Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.
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Read ArticleThe Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.
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Read ArticleWomen Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
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Read Article20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge
Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.
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Read ArticleWomen’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
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Read Article529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
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Read ArticleRefinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances
Refinances recently jumped 35% in popularity due to a decrease in interest rates.
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Read ArticleGoogle First Price Auctions: Just The Facts
Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.
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Read ArticleThe Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes
Superhero (and supervillain) fans can now get exclusive merchandise through subscription box services.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleBacardi #BackToTheBar: Experiential Campaign Connects With Consumers
Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.
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Read ArticleWhere In The World Is Carmen Sandiego? Look On Google Earth
Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.
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Read ArticleFacebook Relevance Metrics Updates: Just The Facts
Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.
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Read ArticleMarketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia
As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.
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Read ArticleLuck Of The Irish: Best St. Patrick’s Day Campaigns
Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.
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Read ArticleMarketing American Muscle: The Mustang Still Gallops
The Mustang is the top-selling sports car in the U.S. and around the globe, gaining its popularity through dozens of classic films and now a LEGO kit.
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Read ArticlePost Babies R Us Registries: Streamlined And Creative Alternatives
When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.
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Read ArticleInstagram Aims To Expand Influencer Campaigns: Just The Facts
Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.
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Read ArticleSubscription Box News: Period Boxes Capture The Attention Of Women Consumers
Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.
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Read ArticleKFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie
KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.
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Read ArticleLiberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu
By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.
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Read ArticleSleep Number Takes Advantage Of Hulu’s Interactive Ad Unit
Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.
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Read ArticleDigital Media Solutions Announces 2019 Hoops Madness Winners
Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.
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Read ArticleMarketing With Babies And Puppies Makes Consumers Say Awwww
It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.
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Read ArticleHidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans
Hidden Valley Ranch worked with director Zach Braff to create four snack-sized ads devoted to unabashed love for ranch dressing, which also offered an integration opportunity with ABC.
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Read ArticleThe Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability
The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.
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Read ArticleTop 3 Associate Programs Of 2018: Student Recruitment And Employment Trends
Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.
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Read ArticleThe Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion
Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.
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Read ArticleDiffering Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry
The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.
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Read ArticleEmail + SMS = A Successful Duo To Add To Your Marketing Strategy
This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.
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Read ArticleMillennial Insurance: How Marketers Are Winning Over An Uninterested Market
Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.
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Read ArticleFollowing Marie Kondo: How To Organize Your Content Marketing Strategy
Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.
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Read ArticleGoogle Click Share Joining Search Campaigns: Just The Facts
Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.
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Read ArticleInbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions
For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.
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Read ArticleHigher Education Conversion Rates Increase In 2018
Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.
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Read ArticleTech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019
The toy trends for 2019 are anticipated to incorporate a fun mix of licensed merchandise, tech-based creator toys and another year of new innovations in slime and unboxing.
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Read ArticleAmazon Moments Rewards Program: Just The Facts
Amazon launched Amazon Moments, a marketing rewards program, to build relationships with publishers and earn a piece of the app marketing industry.
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Read ArticleMake Your Own Amazon Alexa Skills: Just The Facts
Amazon has opened their Alexa Skills Store, empowering everyone to publish skills and reach their audiences using voice assistant.
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Read ArticleThe Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers
African Americans are growing in prominence and spending power, while creating new platforms and businesses, providing opportunities for marketers to engage this influential demographic.
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Read ArticleBlack History Month Campaigns: Overcoming Adversity And Showcasing Strength
Throughout this month (and the rest of the year), we celebrate black greatness and incredible marketing campaigns that showcase black talent.
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Read ArticleOscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent
A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.
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Read ArticleU.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year
2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.
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Read ArticleFacebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts
Facebook is testing an option that would provide publishers with the option to deliver ads on Facebook Watch from their own ad technology.
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Read ArticleEmail Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers
The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, noted email marketing as the top lead generation channel for lead buyers and sellers.
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Read ArticleEducation News: Update On International Enrollments At U.S. Graduate Schools
International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.
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Read ArticleOnly 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient
The hurdles of shifting from last-click to multichannel attribution continue to be insurmountable, resulting in many digital marketers continuing to use insufficient marketing measurement systems.
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Read ArticleZillow Direct Buying Program: Just The Facts
Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.
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Read ArticleInsurance Bundling Is A Winning Approach For Customers And Marketers
Insurance companies are increasingly bundling their products and services, encouraging brand loyalty, renewals and incremental revenue.
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Read ArticleInnovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead
Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.
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Read ArticleMonthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow
Monthly car subscriptions are becoming more popular, offering diverse options as car companies implement new ways to generate revenue and consumers look for easier ways to get around.
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Read ArticleUnderstanding Who Works In The Growing Gig Economy
The gig economy encompasses a vast array of fields from ride-share drivers to freelancers, and is comprised of a heterogeneous mix of income, age and education.
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Read ArticleIncreasing Lead Quality Is Top Lead Generation Priority In 2019
The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.
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Read ArticleThe Dream Backyard: Outer Turns Your Space Into A Showroom
Outer is using consumers’ backyards as showrooms and paying them. See how this outdoor furniture brand is shaking up the industry with innovative products and marketing strategies.
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Read ArticleMillennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows
Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.
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Read ArticleAmazon Launches Home Shopping Channel, Amazon Live: Just The Facts
Amazon has launched Amazon Live, the latest addition to their brand.
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Read ArticlePrediction: Enrollment Gains In 2019
The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.
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Read Article4 Weird Insurance Policies: Targeted Plans For Niche Consumers
Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.
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Read ArticleFun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day
When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.
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Read ArticleGive Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers
This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.
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Read ArticleAmazon Begins Data-Based CPG Sampling: Just The Facts
Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.
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Read ArticleFour Reasons To Love Quality Content Marketing
In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.
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Read ArticleSustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume
Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.
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Read ArticleLove Is In The Air…And In Marketing: How Brands Leverage Diverse Romance
As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.
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Read ArticleReddit Introduces Cost-Per-Click Ads: Just The Facts
Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.
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Read Article6 University Marketing Campaigns From 2018 That Inspire & Innovate
A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.
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Read ArticleThe Final Shutdown: Google+ Bids Users Adieu
Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.
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Read ArticleGoogle 15-Second Non-Skippable Video Ads: Just The Facts
Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.
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Read ArticleGoogle Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down
Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
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Read Article4 Simple Strategies For Marketing Mortgages To Millennials In 2019
Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.
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Read ArticleBig Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness
In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.
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Read ArticleI Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry
The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.
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Read ArticleFacebook And Instagram Cross-Posting: The Facts & Important Considerations
Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.
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Read ArticleTikTok Testing Ads: Just The Facts
TikTok, the latest video app, is testing video ads, a monetization effort many marketers have been waiting for as the app has grown exponentially in popularity in its six short months of existence.
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Read ArticleThe Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing
Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.
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Read ArticleFacebook’s Brand Safety Certification: Just The Facts
Facebook released their brand safety certification in the Facebook Marketing Partners program to give marketers more control over where their ads populate on the platform.
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Read ArticleChinese Marketing Innovations Can Inspire Strategies That Capture New Audiences And Encourage Exciting Brand Evolutions
Although digital user preferences in China vary, the innovation of many Chinese digital companies can serve as inspiration for American marketers.
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Read ArticleFarmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling
Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.
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Read ArticleSerena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII
Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.
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Read ArticleSuper Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It
Not every brand can cough up $5 million for a 30-second spot that airs during the Super Bowl. See how these marketing campaigns leveraged the Super Bowl’s popularity without buying expensive TV spots.
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Read ArticleAmazon New-To-Brand Metrics: Just The Facts
Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.
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Read ArticleMacy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing
Macy’s, a sponsor of Go Red For Women, leverages their reach and following to promote women’s heart health through a variety of channels.
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Read ArticlePet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets
With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.
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Read ArticleLinkedIn Interest Targeting: Just The Facts
LinkedIn, striving to offer marketers more in-depth solutions, recently released their Interest Targeting, which allows marketers to target users by their professional interests.
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Read ArticleFrom Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold
Super Bowl LIII is shaping up to be another great year of fun and funny commercials featuring celebrities from the TV and sports world.
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Read ArticleFacebook Merges Messenger, WhatsApp And Instagram: Just The Facts
Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.
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Read ArticleEffective Nonprofit Marketing Campaigns And The Strategies That Make Them Work
An effective combination of public service announcements, social media campaigns and sustained giving opportunities powers awareness, growth and fundraising of nonprofit initiatives.
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Read ArticleFacebook Moments Shutdown: Just The Facts
Facebook is shutting down their Moments app. Users will have just a few months to export their photos and videos.
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Read ArticleUsing Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers
The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.
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Read ArticleSparkroom’s Latest Update Enables Marketers To Track Custom Milestones: Just The Facts
Sparkroom’s latest update enables marketers to track custom milestones, allowing for fully customized campaign reporting.
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Read ArticleGoogle Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out
Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.
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Read ArticleGoogle Chrome Ad Blocking Expansion: Just the Facts
Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.
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Read ArticleThe Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens
With Super Bowl LIII just around the corner, brands have been working on their marketing campaigns for months. Experiential marketing with hands-on approaches are leading this year’s promotions.
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Read ArticleOath Is Now Verizon Media: Just The Facts
Oath has been renamed to Verizon Media and is maintaining similar core objectives as it transitions and sets the stages for massive growth.
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Read ArticleMastercard Drops The Text On Their Logo, Joining Other Major Brands Who Let Their Marks Do The Talking
By dropping the text in their logo, Mastercard joins a growing list of corporate brands, new and old, who are streamlining their branding for digital and consumer connection.
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Read Article#BestofGeico: Asking For Consumer Opinions On Marketing
The #BestofGeico contest asks fans to vote for the best Geico commercial. From green geckos to loud camels, Geico is known for over-the-top and hilarious TV spots.
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Read ArticleMortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do
The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.
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Read ArticleSubscription News: Arby’s Launches a Curated Box of Swag
Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.
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Read ArticleIt’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords
We’re celebrating National Thesaurus Day by dissecting and disposing of five marketing terms that have outlived their usefulness.
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Read ArticleThe Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge
It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.
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Read ArticleBing Ads’ AI-Powered Performance Insights: Just the Facts
Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
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Read ArticleThe Evolution of For-Profit Colleges in an Increasingly Competitive Landscape
Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.
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Read ArticleGillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale
Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.
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Read ArticleHelium with State Farm: They’ve Got You Covered and Laughing
State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.
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Read ArticleTikTok’s Rapid Popularity: Just the Facts
TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.
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Read ArticleCreative Insurance Marketing: Best Campaigns from 2018
Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns
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Read ArticleBringing Back the Bowl Cut: FCK Yeah!
KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.
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Read ArticleCredit Profile of Purchase Mortgage Borrowers on an Upswing
The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
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Read ArticleTaking a Look Back: SEO’s Development in 2018
As the year comes to a close, we take a look back at the changes SEO has gone through this year.
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Read ArticleFrom the Mailbox to the Store: Birchbox Partners with Walgreens
Birchbox is coming to a store near you. By partnering with Walgreens, the brand is looking to expand its audience base in drug store aisles, encouraging more sales and different interactions.
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Read ArticleNational Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere
Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit
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Read ArticleFacebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
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Read ArticleRalph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way
Ralph storms through a chaotic internet, wreaking havoc and learning valuable lessons about friendship and self-worth, but marketers can also gain useful insights from Ralph’s adventure.
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Read ArticleMortgage Marketing in Today’s Digital Age
By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.
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Read Article6 Predictions for 2019: Digital Media Growth and Innovation
With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.
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Read ArticleThe 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing
The 10 most read articles on DMS Insights illustrated the rising interest in marketing innovations and digital dominance.
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Read ArticleDropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads
Iconic fashion brand Calvin Klein drops their print marketing campaign for an innovative, digital approach.
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Read ArticleHulu’s Programmatic Marketplace: What to Know
Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.
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Read ArticleBarnes & Noble Looks to Boost In-Store Sales with Expert Booksellers Ad Campaign
Barnes & Noble’s new ad campaign encourages expert interactions with booksellers, helping shoppers find the perfect holiday gift in person, instead of just online.
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Read ArticleMarketing Innovation Superlatives: The Best Campaigns of 2018
2018 brought us some incredible marketing campaigns. Here are the top 10, selected by Digital Media Solutions for their innovation.
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Read ArticleHoliday Returns: 6 Tips to Leverage Returns & Exchanges for More Sales
Consumers return gifts they don’t want. Smart brands leverage the post-holiday return season to turn returns into more sales.
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Read ArticleUber and Lyft: Two Sides to Emotional Marketing
Uber and Lyft each recently released creative marketing campaigns that play off consumer emotion. As one encourages positivity, the other leverages irritation.
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Read ArticleKool Aid Featuring Lil Jon: Fresh, Innovative & Catchy
Rapper Lil Jon and the Kool-Aid Man collaborate on a catchy Christmas jingle for the iconic beverage brand Kool Aid.
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Read ArticleJetBlue Wraps Up Holiday Spirit (and Consumers)
To help consumers have the best holiday season possible, JetBlue is wrapping them up and shipping them home.
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Read ArticleNational Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops
Happy National Ugly Christmas Sweater Day! eCommerce is on the rise, thanks to social media, which is great news for smaller shops looking to sell some ugly holiday sweaters.
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Read ArticleOlder Audiences Inquired About Purchase Loans in Q3
In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals
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Read ArticleWeight Loss Marketing Strategies: Evolving with Trends
Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.
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Read ArticleSaying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford
As Kathie Lee parts with the Today Show, we reflect on all of the incredible marketing lessons she’s given us.
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Read ArticleSocial Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement
Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.
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Read ArticleProcter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls
P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.
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Read ArticleSweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans
Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.
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Read ArticleTop 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.
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Read Article1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers
Burger King isn’t shy when it comes to competitive marketing. Targeting other famous burger restaurants, this chain has released a bold, geofenced 1¢ Whopper promotion.
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Read ArticleWhy Joey Liner, Former DoublePositive Co-Founder & CEO, Became the New CRO for DMS
Joey Liner co-founded one of the most successful performance marketing companies in the business in the early 2000s and now he’s decided to join DMS as the company’s Chief Revenue Officer.
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Read ArticleTwitch’s Video-Based Platform: What to Know About Marketing Opportunities
As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.
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Read ArticleRetail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve
IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.
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Read ArticleThe Walt Disney Company + Google Ad Manager: What to Know
Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.
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Read ArticleToy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season
In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.
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Read ArticleMove Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs
More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.
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Read Article7 Reasons Why Third-Party Audience Data Spend Is Up in 2018
Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.
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Read ArticleHistory of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney
Throughout the history of advertising, famous actors and athletes starring in commercials has served different marketing needs for stars and brands alike, evolving into the role of brand ambassador.
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Read ArticleTop 10 Takeaways from the Rise of Mobile Spending
The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.
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Read ArticleLuxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?
Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.
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Read Article12 Days of Christmas: The Best 12 Holiday Commercials
Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.
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Read ArticleTake a Look Under the Hood: Marketing to NASCAR Fans
The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.
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Read ArticleCDPs: All Hype or Pure Necessity?
Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.
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Read ArticleChristmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf
Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.
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Read ArticleSubaru Teams with ASPCA for a Heartwarming Commercial
Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.
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Read ArticleBing Expanded Ads Provide Further Optimization Opportunities for Marketers
New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.
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Read ArticleInstagram Promote for Stories: What to Know
Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.
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Read ArticleHappy Thanksgiving: It’s Not Just Turkey at the Center of This Meal
Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?
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Read Article#GivingTuesday: The Marketing of Philanthropy’s Biggest Day
Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.
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Read ArticleTop 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
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Read ArticleCross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking
We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.
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Read ArticleUltraFICO Score: How New Factors Benefit Borrowers
With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?
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Read ArticleKFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves
Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.
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Read ArticleNov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising
LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.
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Read ArticleDigital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile
Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.
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Read ArticleDanny DeVito Day: Marketing Lessons from 5 of His Top Films
It’s Danny DeVito Day, and at DMS we’re celebrating by highlighting the best marketing lessons his characters teach us to follow — or avoid.
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Read ArticleBlack Friday: What to Expect from 2018
Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.
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Read ArticleDigital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group
DMS announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients.
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Read ArticleeSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
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Read ArticleBrands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart
In the spirit of Veterans Day, learn how these brands thank and honor veterans in their marketing initiatives.
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Read ArticleMarketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
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Read ArticleStarbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base
Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.
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Read ArticleFacebook Collections Ad Testing: What to Know
An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.
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Read ArticleWelcome Movember! It’s Time for Weird Facial Hair.
Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.
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Read ArticleKitchenAid’s Targeted Ad: Defining a Niche Audience
KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.
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Read ArticleBrands with Cult Followings: Perfect Products or Perfect Marketing?
Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
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Read ArticleLead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates
Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.
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Read ArticleDogs Can Be Effective and Adorable Marketing Mascots
National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.
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Read ArticleMarketing the Dream: How the Lottery Wins Consumer Dollars
With recent jackpots reaching billions, let’s take a look at lottery marketing and player psychographics.
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Read Article15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement
It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.
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Read ArticleBing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
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Read ArticleThe Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
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Read Article#DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities
Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.
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Read ArticleVisual Search Trends: The Future Is Optical
Searches are moving away from typed questions and becoming more vocal and visual.
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Read ArticleStitch Fix: A Data Story Based on Consumer ROI
With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.
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Read Article5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
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Read ArticleTop 3 Business Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.
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Read ArticleCreative Recruitment Tools Appeal to Students and Colleges
In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.
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Read ArticleIconic International Ad Campaigns: Following the Formula to Marketing Success
In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.
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Read ArticleFacebook First-Party Pixel: What You Need to Know
Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?
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Read ArticleRose Gold Minnie Ears: Using the Drop Model to Create Demand
Disney promoted a fascinating product to an insatiable crowd. Learn how Disney sold out of their limited edition rose gold Minnie ears and had to add the product to their staple collection.
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Read ArticleBreast Cancer Awareness Month: The Pink Promotion of Health
Happy Breast Cancer Awareness Month! In honor of the dedication to research and treatment of this disease, we highlighted three memorable campaigns from this year.
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Read ArticleMulti-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch
Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.
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Read ArticleNew Marketing Opportunities Emerge in the Hispanic Population
The Hispanic population is young, plugged-in and exerting their buying power, particularly online, which presents new opportunities for marketers.
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Read ArticleCEOs and Celebrities Get Out the Vote
Midterms are November 6th, so we take a look back at influential voting campaigns from Rock the Vote to Levi’s.
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Read ArticleHow Google Campaigns Fit into the Customer Journey
While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
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Read ArticleFiat Holds a Funeral to Welcome Bigger and Better
Fiat mixes dark comedy with their latest crossover to create the perfect marketing for 30-somethings. Watch as Louise holds a funeral for her 20s and embarks on her 30s with the new Fiat 500X.
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Read ArticleStrategic Content Marketing: 6 Steps to Create a Content Calendar
Many content marketers rely on content calendars to keep their plans and teams organized. Follow these 6 steps to create your content calendar.
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Read ArticleA Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.
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Read ArticleShiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
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Read ArticleToday’s College Students: Who You Think They Are Vs. Who They Really Are
Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.
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Read ArticleDunkin’ Drops the Donuts in their Name and Other Rebrands
Brands often go through a name change or rebrand to appeal to their newer, bigger business objectives. As Dunkin’ drops the donuts from their name, we took a look back at some memorable name changes.
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Read Article4 Tips to Maximize Your First- and Third-Party Data Usage
From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.
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Read ArticleWeight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing
Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.
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Read ArticleStrategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey
Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.
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Read ArticleAnd Yet 5 More Things Marketers Can Learn from Cheese
The mix of marketing lessons and cheese continues as we celebrate National Moldy Cheese Day with a look at what can be learned from the blue, green and fuzzy cheeses of the world.
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Read ArticleLeadsCon Connect to Convert EndZone Madness: Stats & Winners
This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.
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Read ArticleA Look Back at the Marketing Campaign that Launched the Beetle
After 80 years VW is stopping production of the Beetle, which owes its popularity to the best marketing campaign of the 20th century.
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Penn’s Role in the Rise of Online College Programs
How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?