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Read ArticleProcter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls
P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.
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Read ArticleSweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans
Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.
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Read ArticleTop 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.
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Read Article1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers
Burger King isn’t shy when it comes to competitive marketing. Targeting other famous burger restaurants, this chain has released a bold, geofenced 1¢ Whopper promotion.
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Read ArticleWhy Joey Liner, Former DoublePositive Co-Founder & CEO, Became the New CRO for DMS
Joey Liner co-founded one of the most successful performance marketing companies in the business in the early 2000s and now he’s decided to join DMS as the company’s Chief Revenue Officer.
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Read ArticleTwitch’s Video-Based Platform: What to Know About Marketing Opportunities
As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.
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Read ArticleRetail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve
IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.
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Read ArticleThe Walt Disney Company + Google Ad Manager: What to Know
Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.
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Read ArticleToy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season
In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.
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Read ArticleMove Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs
More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.
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Read Article7 Reasons Why Third-Party Audience Data Spend Is Up in 2018
Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.
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Read ArticleHistory of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney
Throughout the history of advertising, famous actors and athletes starring in commercials has served different marketing needs for stars and brands alike, evolving into the role of brand ambassador.
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Read ArticleTop 10 Takeaways from the Rise of Mobile Spending
The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.
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Read ArticleLuxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?
Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.
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Read Article12 Days of Christmas: The Best 12 Holiday Commercials
Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.
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Read ArticleTake a Look Under the Hood: Marketing to NASCAR Fans
The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.
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Read ArticleCDPs: All Hype or Pure Necessity?
Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.
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Read ArticleChristmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf
Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.
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Read ArticleSubaru Teams with ASPCA for a Heartwarming Commercial
Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.
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Read ArticleBing Expanded Ads Provide Further Optimization Opportunities for Marketers
New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.
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Read ArticleInstagram Promote for Stories: What to Know
Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.
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Read ArticleHappy Thanksgiving: It’s Not Just Turkey at the Center of This Meal
Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?
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Read Article#GivingTuesday: The Marketing of Philanthropy’s Biggest Day
Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.
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Read ArticleTop 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
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Read ArticleUltraFICO Score: How New Factors Benefit Borrowers
With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?
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Read ArticleKFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves
Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.
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Read ArticleNov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising
LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.
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Read ArticleDigital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile
Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.
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Read ArticleDanny DeVito Day: Marketing Lessons from 5 of His Top Films
It’s Danny DeVito Day, and at DMS we’re celebrating by highlighting the best marketing lessons his characters teach us to follow — or avoid.
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Read ArticleBlack Friday: What to Expect from 2018
Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.
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Read ArticleDigital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group
DMS announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients.
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Read ArticleeSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
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Read ArticleBrands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart
In the spirit of Veterans Day, learn how these brands thank and honor veterans in their marketing initiatives.
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Read ArticleMarketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
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Read ArticleStarbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base
Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.
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Read ArticleFacebook Collections Ad Testing: What to Know
An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.
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Read ArticleWelcome Movember! It’s Time for Weird Facial Hair.
Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.
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Read ArticleKitchenAid’s Targeted Ad: Defining a Niche Audience
KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.
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Read ArticleBrands with Cult Followings: Perfect Products or Perfect Marketing?
Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
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Read ArticleLead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates
Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.
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Read ArticleDogs Can Be Effective and Adorable Marketing Mascots
National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.
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Read ArticleMarketing the Dream: How the Lottery Wins Consumer Dollars
With recent jackpots reaching billions, let’s take a look at lottery marketing and player psychographics.
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Read ArticleBing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
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Read ArticleThe Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
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Read Article#DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities
Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.
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Read ArticleVisual Search Trends: The Future Is Optical
Searches are moving away from typed questions and becoming more vocal and visual.
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Read ArticleStitch Fix: A Data Story Based on Consumer ROI
With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.
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Read Article5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
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Read ArticleTop 3 Business Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.
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Read ArticleCreative Recruitment Tools Appeal to Students and Colleges
In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.
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Read ArticleIconic International Ad Campaigns: Following the Formula to Marketing Success
In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.
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Read ArticleFacebook First-Party Pixel: What You Need to Know
Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?
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Read ArticleRose Gold Minnie Ears: Using the Drop Model to Create Demand
Disney promoted a fascinating product to an insatiable crowd. Learn how Disney sold out of their limited edition rose gold Minnie ears and had to add the product to their staple collection.
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Read ArticleBreast Cancer Awareness Month: The Pink Promotion of Health
Happy Breast Cancer Awareness Month! In honor of the dedication to research and treatment of this disease, we highlighted three memorable campaigns from this year.
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Read ArticleMulti-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch
Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.
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Read ArticleNew Marketing Opportunities Emerge in the Hispanic Population
The Hispanic population is young, plugged-in and exerting their buying power, particularly online, which presents new opportunities for marketers.
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Read ArticleCEOs and Celebrities Get Out the Vote
Midterms are November 6th, so we take a look back at influential voting campaigns from Rock the Vote to Levi’s.
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Read ArticleHow Google Campaigns Fit into the Customer Journey
While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
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Read ArticleFiat Holds a Funeral to Welcome Bigger and Better
Fiat mixes dark comedy with their latest crossover to create the perfect marketing for 30-somethings. Watch as Louise holds a funeral for her 20s and embarks on her 30s with the new Fiat 500X.
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Read ArticleStrategic Content Marketing: 6 Steps to Create a Content Calendar
Many content marketers rely on content calendars to keep their plans and teams organized. Follow these 6 steps to create your content calendar.
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Read ArticleA Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.
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Read ArticleShiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
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Read ArticleToday’s College Students: Who You Think They Are Vs. Who They Really Are
Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.
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Read ArticleDunkin’ Drops the Donuts in their Name and Other Rebrands
Brands often go through a name change or rebrand to appeal to their newer, bigger business objectives. As Dunkin’ drops the donuts from their name, we took a look back at some memorable name changes.
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Read Article4 Tips to Maximize Your First- and Third-Party Data Usage
From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.
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Read ArticleWeight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing
Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.
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Read ArticleStrategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey
Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.
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Read ArticleAnd Yet 5 More Things Marketers Can Learn from Cheese
The mix of marketing lessons and cheese continues as we celebrate National Moldy Cheese Day with a look at what can be learned from the blue, green and fuzzy cheeses of the world.
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Read ArticleLeadsCon Connect to Convert EndZone Madness: Stats & Winners
This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.
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Read ArticleA Look Back at the Marketing Campaign that Launched the Beetle
After 80 years VW is stopping production of the Beetle, which owes its popularity to the best marketing campaign of the 20th century.
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Read ArticlePenn’s Role in the Rise of Online College Programs
How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?
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Read Article2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?
How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.
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Read ArticleAre You Ready for Some Football… Marketing Lessons?
Now that there’s a chill in the air and football on every station, it’s fun to look back at great football movies and the quirky and useful marketing value they can offer.
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Read ArticleSiriusXM Plans to Purchase Pandora in Move to Reach More Consumers
SiriusXM announced their $3.5 billion deal to purchase Pandora. The brand is looking to entice more consumers and compete against streaming service giants like Spotify.
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Read ArticlePaid Search + SEO: The Benefits of Commingling Your Strategies
Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.
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Read ArticleTrick or Treat: Halloween Spending Strong But Down in 2018
Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?
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Read ArticleAsk a Stupid Question Day: All Your Digital Marketing Questions Answered
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 55 often searched questions about digital marketing. Click on the digital advertising topics or questions below.
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Read ArticlePumpkin Spice Makes Room for Maple
Brands will continue to introduce new seasonal flavors, like maple, to build off the success of fall-favorite pumpkin spice.
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Read ArticleFirst-Party vs. Third-Party Data: Consumer Engagement for the Win
Both first-party and third-party data usage are growing for marketers, despite headlines that may imply otherwise. But no matter what data you’re using or how you’re using it, consumer engagement shou
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Read ArticleSnapchat and Amazon: A New Mobile Commerce Pairing
In another move to monetize, Snapchat has partnered with Amazon to send users directly to Amazon’s e-commerce platform.
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Read ArticleHeineken Leverages Humor and Heartbreak
To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.
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Read ArticleMortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans
There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.
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Read ArticleHappy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands
On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.
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Read ArticleGeneration Zers: What the New Target Audience Wants
Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.
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Read ArticleMove Over Reverse: Marketing Mortgage Loans to Seniors
The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.
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Read ArticleThe Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience
Harnessing the power of Instagram, Spotify and other digital avenues, Froot Loops set up their new donuts for success.
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Read ArticleMortgage Applicant Quality Improved in Q2 2018
Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
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Read ArticleFacebook Ads Update: A New Way to Market and Sell During the Holidays
Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.
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Read ArticleNational Cheeseburger Day: The Best Innovations in Burger Marketing
In honor of National Cheeseburger Day, we identified some great marketing from the burger industry. See how different brands market their meals and spice up marketing to grab more attention.
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Read ArticleRebrand Stories: Pushing Boundaries and Reaching New Audiences
Redesigning logos and implementing new marketing strategies can help brands break out of boxes and reach new success.
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Read ArticleFacebook in 2018: Usage and Advertising Stats Still Rising
Facebook’s usage and advertising revenue are on the rise, despite a confusing few months. While the platform may provoke some controversy, their usage and income haven’t significantly wavered.
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Read ArticleContent Marketing: 5 Steps to Launch Your Strategy This Week
An effective content marketing campaign is long-term and time-intensive. But it doesn’t have to be overwhelming. Follow five steps in this article to launch your content marketing strategy this week.
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Read Article#Adulting: Excedrin Extra Strength Provides Extra Support
Excedrin jumps on board “adulting,” providing relief for stressful situations everyone faces. Learn how they’ve become an approachable brand with their latest marketing campaign.
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Read ArticleNike: 3 Iconic Marketing Campaigns of the 21st Century
With iconic marketing, Nike has built its brand as strong and athletic. Take a look at some of the brand’s best campaigns to understand their powerful approach.
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Read ArticleKFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland
KFC’s latest marketing campaign encourages the use of an old-fashioned name for a grand prize of $11,000, which represents the 11 herbs and spices that make KFC chicken so good.
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Read ArticleThe Trojan Man Creates a New Image for Safe Sex
By reimagining their mascot, Trojan incorporates inclusive marketing, accessible to all in the age of dating apps and openly fluid sexuality.
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Read ArticleAutumn in Marketing: The Top 5 Fall Campaigns
As the temperatures cool down, the marketing initiatives get cooler too. Check out some of the greatest fall marketing campaigns.
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Read ArticleLil Yachty and Donny Osmond: Has Chef Boyardee Created the Perfect Jingle?
With the help of Lil Yachty and Donny Osmand, Chef Boyardee crafted a unique TV spot to make a lasting impression on consumers.
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Read ArticleWhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform
Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.
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Read ArticleFacebook Removes Discriminatory Ad Targeting
To eliminate any discriminatory ad targeting, Facebook is removing 5,000 targeting options from their advertising tools. See what Facebook is removing to navigate your social media marketing campaigns
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Read ArticleMindset List: Things that Shape This Year’s College Freshmen
To market to college students, marketers must understand their mindset. The Mindset List from Beloit College shares what students have & have not experienced in their lives. We’ve added to that list.
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Read ArticleFall Fanaticism: How Pumpkin Spice Lattes Won the Fall Market
The pumpkin spice frenzy began in 2004 when Starbucks debuted their pumpkin spice latte to stores around the U.S. See how their marketing has made the entire nation pumpkin crazy.
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Read ArticleDistribution Innovation: How Brands Are Ramping Up their Customer Service for a Price
To keep consumers interested, brands are going above and beyond with their services and marketing. See how distribution services have evolved to conform to consumers’ convenience.
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Read ArticleWomen’s Equality Day: The Best Empowering Marketing Campaigns
Empowering women starts with challenging society’s standards. See how big brands like Dove and Aerie have used marketing to uplift women around the world.
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Read ArticleLonger-Format Google Search Ads: Will It Matter?
Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?
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Read ArticleKilli: Is This #YourDataRevolution?
Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.
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Read ArticleTop 5 Online Higher Education Programs: Student Recruitment and Employment Trends
We analyzed the top five highest volume online higher education programs of Q2 2018 plus conversion rates and projected employment growth.
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Read ArticleSenior Citizen Day: Marketing to our Grandparents
Marketing to the senior citizen population is more conducive to sales than brands may think. See how these tech-savvy marketers included 50 and up individuals in their strategies for a greater impact.
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Read Article5 More Best Commercials of All Time (Based on Adoption into Vernacular)
Two years ago, we published a list of the top 5 commercials of all time based on language being adopted into the vernacular of Americans. Here’s a list of 5 more commercials.
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Read ArticleNational Aviation Day: Airline Marketing Reaches New Heights
In honor of this year’s National Aviation Day, we took a look at some of the best airline marketing campaigns from around the world. See which airline flew pizza 3,000 miles for consumers.
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Read ArticleIncrease in Year-Over-Year Demand for Higher Education in Q2
What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.
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Read ArticleThe Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?
Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.
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Read ArticleDigital Media Solutions Earns Prestigious Hall of Fame Status with Fifth Year in a Row Ranking on Inc. 5000 List
DMS ranks on the Inc. 5000 list of fastest growing private companies in America.
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Read ArticleKozmo: Bad Idea or Ahead of Its Time?
Kozmo.com was recorded as one of the greatest failures of the dot.com bust. But was Kozmo.com a bad idea or just ahead of its time? Yummy is banking on the latter with the launch of Kozmo.com 2.0.
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Read ArticleTurkish Airlines and The Lego Movie 2: How Did Co-Branding Work?
Turkish Airlines collaborated with The Lego Movie 2 to produce a fresh spin on a safety video.
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Read ArticleOnline Grocery Shopping: Top Grocers Compete for Business
While the U.S. is behind in the race for grocers to sell online, the online grocery market is growing steadily. See how some of the top online grocers compete through stellar marketing tactics.
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Read ArticleMattress Wars: Mattress-in-a-Box Brands Compete with Brick and Mortar Stores
The mattress industry now includes online retailers as new mattress-in-a-box brands steal the show with their compelling marketing. See how online competitors are snagging consumer interest.
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Read ArticlePandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know
Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, providing easy, programmatic ad purchasing for advertisers.
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Read ArticleSocial Stories: Which Platform Is Winning?
Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?
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Read ArticleInternational Beer Day: Beer Companies Compete for the Most Sales
When it comes to marketing beer, these top five brewers have it down pat, raking in over $128 billion combined worldwide in just this year alone. Did your favorite brewer make the top five list?
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Read ArticleFacebook Ad Manager Enhancement: What to Know
The Facebook Ad Manager app now includes a plethora of powerful, creative-centric tools to help marketers optimize their ad campaigns from anywhere in the world, not just in front of a computer.
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Read ArticleGoogle Weekly Roundup – August 1
Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.
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Read ArticleWhen to Bring in the Experts: Paid Search
Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.
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Read ArticleAmazon and Yext: What to Know about Alexa’s Expansion
Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.
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Read ArticleMortgage Weekly Roundup – July 27
Mortgage rates have stopped climbing, but home price increases and inventory challenges endure. Here are the big stories in the mortgage market for the week ending July 24.
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Read ArticleStop the Panic! Facebook Is Still Growing
Facebook’s Q2 earnings report was disappointing to Wall Street, but great for marketers. MAUs are up. DAUs are up. Ad revenue is up. Mobile spend is up. And they’re improving transparency and privacy.
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Read ArticleSnapchat and Nielsen Ad Targeting: What to Know
As Snapchat and Nielsen work together, the platform’s ad targeting should improve, pairing relevant content to interested consumers, potentially increasing conversion rates.
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Read ArticleGoogle Weekly Roundup – July 25
Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.
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Read ArticleSubscription Boxes: Fab or Fad?
Since Ipsy’s inception in 2011, subscriptions have grown in popularity. Learn about the top five programs, their success and their consumers.
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Read ArticleDollar Shave Club Offers More Than Razors
The latest Dollar Shave Club ad paints men’s morning routines in a humorous light as they shave their heads, blow dry their crotches and more.
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Read ArticleMortgage Weekly Roundup – July 20
Mortgage Weekly Roundup: Refinances plummeted to their lowest point but purchases lead the pack. This boost could indicate the housing inventory is showing signs of recovery after months of shortage.
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Read ArticleMapping App Wars: Competition for In-Map Searching
When it comes to mapping, which app do you use? From Google Maps to Apple Maps to Uber, mapping services seem to be advancing rapidly, possibly competing for in-app sales.
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Read ArticleGoogle Weekly Roundup – July 18
Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.
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Read ArticleFacebook AR Ads: What to Know
Facebook announced new augmented reality ads to encourage purchases because “better marketing equals better shopping.”
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Read ArticleDigital Media Solutions Acquires Digital Performance Advertising Network W4
DMS has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis.
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Read ArticleWorld Emoji Day: Is Emoji the New Universal Language for Marketing?
Have you been hesitant to use emoji in a professional setting? Research shows emoji is the new universal language for digital marketing.
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Read ArticleReverse Mortgage Inquiries Fall During Q1 2018
Reverse mortgage inquiries down in Q1, compared with last year due to last October’s Home Equity Conversion Mortgage program’s rules changes, according to Q1 2018 Mortgage CConsumer Profile Report.
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Read ArticleQ&A with Raymond Bartreau at Best Rate Referrals
Raymond Bartreau is the founder and senior vice president of lending partnerships at Best Rate Referrals. We caught up with him at Mastermind 2018 and picked his brain on what originators are doing.
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Read ArticleUnlikely Pairings: 6 Brands, 3 Partnerships, Surprising Success
Thinking outside the box is a necessity for brands looking to generate buzz with their marketing. See how six brands paired up to form three surprising partnerships.
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Read ArticleMortgage Weekly Roundup – July 13
Prospective home buyers are still challenged with surging listing prices, the result of bidding wars as buyers compete for the limited properties on the market.
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Read Article7 Data-Based Best Practices for Embrace Your Geekness Day
For Embrace Your Geekness Day, take a look at these data-based best practices for improving your marketing strategies.
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Read ArticleGoogle Knowledge Panel: What to Know About Verification
Businesses can now be verified on Google to edit their Knowledge Panel, Search and Maps results and more.
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Read ArticleGoogle Weekly Roundup – July 11
Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.
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Read ArticleNew Playtex Ad: Too Funny or Too Far?
In a time when every product needs to be innovative and technologically advanced, Playtex advertises their tampons as plain and simple.
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Read ArticleAffluent, Rural, Older Home Owners Seeking New Purchase Mortgages in Q1
In comparison to the refinance and reverse markets, consumers actively seeking purchase mortgages are more diverse in age and income levels according to the Q1 2018 Mortgage Consumer Profile Report.
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Read ArticleFried Chicken Wars: The Top 5 Chains Go Head to Head
The top fried chicken restaurants compete for sales with the most powerful strategy available (aside from food), targeted marketing. See how huge brands like KFC and Chick-Fil-A go head to head.
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Read ArticleThe 5 Best Mortgage Campaigns: Leveraging Social Media and Video
As the mortgage industry quickly becomes competitive, banks and loan officers need to revamp their marketing strategies. See how these top lenders produced quality social media posts and videos.
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Read ArticleRed, White and Blue: 7 Stellar Fourth of July Marketing Concepts
As Independence Day rolls around, brands use the American holiday to promote their brands. By combining American ideals with their products and services, brands can boost consumer morale and sales.
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Read ArticleMore Affluent Homeowners Sought New Refinance Loans in Q1 2018
A shift in the refinance market occurred from 2017 and Q1 2018, resulting in more affluent homeowners with increased home values and higher mortgage balances, seeking new refinance loans.
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Read ArticleMortgage Weekly Roundup – June 29
During the week ending June 27, interest rates were pretty steady but applications fell due to supply limitations. Here are the big stories in the mortgage market for the week ending June 27.
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Read ArticleCash Out Comeback
Here are three things to keep in mind when marketing Cash-Out mortgages.
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Read ArticleInstagram TV: What to Know
Instagram’s newest addition, IGTV, allows creators to publish hour-long videos to engage a potentially larger consumer base.
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Read ArticleGoogle Weekly Roundup – June 27
Here are the big stories, announced by Google during the week of June 18, 2018, that may influence digital marketing strategies and performance. We’ve highlighted key takeaways and the impacts on digi
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Read ArticleTwitter Media: What to Know
This month, Twitter launched Twitter Media, the ultimate organization platform for journalist, influencers & other public figures. Users can optimize their Twitter strategy in one centralized location
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Read ArticleQuick Sales: The 7 Best Auto Insurance Campaigns
The insurance industry is a competitive one to crack, marketing wise, but these major brands produced top-notch campaigns that stood out from the noise.
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Read ArticleMortgage Weekly Roundup – June 22
Here are the big stories in the mortgage market for the week ending June 20.
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Read ArticleThe Best Back-to-School Campaigns from 2017: Getting Students Excited and Boosting Sales
See how big brands leverage back-to-school season to connect with their consumers and send sales soaring.
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Read ArticleGoogle Weekly Roundup – June 20
Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.
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Read ArticleUSPS Debuts Scratch-and-Sniff Stamps: Hit or Miss?
The first-ever of its kind, new scratch-and-sniff stamps will go on sale June 20. See which summery designs Americans will be able to scratch for a perfumed envelope, courtesy of USPS.
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Read Article2018 FIFA World Cup: The 6 Best Campaigns
Big brands like Coca-Cola, New Balance and Hyundai jumped on board marketing for the 2018 FIFA World Cup. See how these entities leveraged a worldwide sporting event to reach new audiences.
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Read ArticleThe Best 6 Father’s Day Campaigns: Marketing Dad’s Love
Last Father’s Day, brands like Carhartt, Dove Men and Courtyard Hotels used Father’s Day to interact with consumers and boost sales.
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Read ArticleTop 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize
As paid search or PPC campaigns change, there are tactics marketers can maximize for the best results. Take a look at our top 5 PPC tips for the most lucrative campaign.
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Read ArticleGoogle Weekly Roundup – June 13
Catch up with Google’s latest news from the week of June 4. From iHop to scratch-and-sniff stamps, being in the know for these micro-moments can help your brand drive traffic to your site.
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Read ArticlePush It: Pampers Puts Salt N Pepa in New Context
With a new understanding of “push it,” Pampers uses Salt N Pepa’s top hit in a new 40-second TV spot.
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Read ArticleLove, a Movement: The Top 10 Pride Campaigns & Marketing Lessons
See how these 10 brands offered their support to the LGBTQIA community via innovative marketing campaigns.
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Read ArticleFive Mortgage Marketing Tips to Help Loan Officers Win
Check out Raymond Bartreau of Best Rate Referrals latest mortgage marketing insights in National Mortgage Professional Magazine.
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Read ArticleOn-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales
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Read ArticleThe Modern Marketing Minute: Get Noticed or Get Lost in the Crowd
Learn the tips and tricks to popular marketing channels so your brand doesn’t get washed away in the crowd. Learn all about the modern marketing minute to use trends to your brand’s advantage.
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Read ArticleFacebook in 2018: 6 Growth Signs that Indicate Facebook Is Too Big to Fail
From formally connecting brands and influencers to launching a new dating feature, Facebook is moving forward with their scaling user and advertiser bases in tow.
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Read ArticleDigital Media Solutions Named SEO Agency of Record for Midwest Technical Institute and Delta Technical College
DMS Digital Agency will provide agency services including SEO and content marketing.
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Read ArticleLead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates
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Read ArticleDMS MarTech Expert Akeel Haider to Present at 8th Annual Digital Marketing for Financial Services Summit
DMS' Vice President of Strategy and Innovation Akeel Haider will present at the 8th Annual Digital Marketing for Financial Services Summit, June 11-12 in Toronto, Canada.
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Read ArticleFacebook in 2018: 3 Reasons Facebook Is Still in the Hot Seat
Facebook can’t catch a break. In May, personality data for 3 million users was made public while facial recognition and data collection practices are being questioned.
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Read ArticleNew Data Reveals Generation Z Grads Are Less Interested in Education Pursuits for Higher-Paying Jobs
New findings from Digital Media Solutions, LLC reveal that a smaller percentage of high school graduates are inquiring about programs that can lead to higher-paying careers.
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Read Article17 Awesome Education-Related Advertising & Marketing Campaigns from 2017
The education-related marketing campaigns from 2017 are the best yet. Take a look at the best advertising from higher education institutions.
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Read ArticleIn-App Shopping on Instagram: What It Means for Marketers
Instagram is testing in-app shopping with stored payment. This is what you need to know.
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Read ArticleFacebook in 2018: 866 Million Pieces of Content + 583 Fake Accounts Removed in Q1
From fake accounts to hate speech and spam, Facebook is cracking down and sharing their results with their first-ever community standards enforcement report.
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Read ArticleAmazon Prime Day: How They Turned a One-Day Sale into a Worldwide Event
Amazon has marketed their Prime Day like the intelligent and tech-savvy company they are. Learn about the best marketing tactics from their Prime Day sales.
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Read ArticleThe Introduction of Maverick: 6 Ways to Assess a New Social Media Network
With the introduction of Maverick, we realize assessing a new social media network for your brand can be tough. From audience profile to projected growth, here’s what you should assess before engaging
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Read ArticleAmazon Alexa vs. Google Assistant: Differences in AI Marketing
As Amazon Alexa and Google Assistant gain even more popularity, your brand should be considering marketing on at least one of these technologies.
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Read ArticleBest Mom Campaigns: Mother’s Day in Marketing
Check out the brands who used Mother’s Day to their advantage, encouraging goodwill and spiking sales.
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Read ArticleGenerational Differences in Marketing: What to Know
Learn to identify your consumers and use appropriate marketing methods for the generations in your audience.
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Read ArticleEducation Volume Up in Q1
What shifted in Q1 of 2018 for higher education inquiry generation? Check out these observations to learn what you need to know.
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Read ArticleStar Wars: How the Force Identifies SEO Tactics
Star Wars teaches more than the power of the Force. See how Obi-Wan Kenobi and Darth Vader teach marketers about SEO.
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Read Article2018 Report on the State of Nursing Education Demand
How did the demand for nursing education shift between 2016 and 2017? Check out our insights to learn everything you need to know.
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Read ArticleGrowing Up With Your Consumers
Once you’ve attracted your consumers, don’t let go. Grow with them like these top brands did.
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Read ArticleThe Avengers! A Super Strategy in Digital Marketing
The blockbuster Avengers series has taught marketers a thing or two with its unwavering and growing success.
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Read ArticleSnapchat Shopping Puts the Catalog in and on Your Face
Shopping just got easier. With Snapchat’s new filters, users can shop within the app as they take pictures.
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Read ArticleFacebook in 2018: 7 Highlights from Zuckerberg’s 2nd Day on Capitol Hill
From rejected content to Facebook’s surveillance practices, we combed through the Zuckerberg testimony transcripts to pull out the information most essential to know.
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Read ArticleFacebook in 2018: 5 Highlights from Zuckerberg’s Senate Hearing
Mark Zuckerberg testified in front of the Senate on a wide range of topics ranging from election meddling to privacy concerns. Here are the highlights.
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Read ArticleFacebook in 2018: 3 Expectations
Three expectations related to Facebook, including advertiser use, marketing performance and ongoing perception.
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Read ArticleFacebook in 2018: 4 Fundamental Changes
From tighter privacy & reduced data access to changed targeting capabilities & transparency requirements, Facebook changes have sweeping implications.
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Read ArticleFacebook in 2018: 4 Top Issues
In this first post within our “Facebook in 2018” series, we address top issues facing Facebook today as the platform, its advertisers and users try to achieve harmony.
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Read ArticleThe End of Q1 Reports a Long-Awaited Dip in Mortgage Rates
Mortgage rates started the month by continuing a six-week climb that began in mid-January. By the mid-point of March, rates clocked in at their four-year high (4.46%) before starting to descend.
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Read ArticleDMS Marketing Madness ― 16 Innovative Campaigns but Only 1 Champion
Readers voted for their favorite of 16 innovative campaigns in DMS Marketing Madness. Our Final Four was Tide vs. Lacoste vs. Ikea vs. Honda.
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Read ArticleFrom Smelly Cat to J’Adore: Scents that Sell
When a scent activates the right memory or emotion the result is powerful and profitable. Scents are stimulating positive revenue in many ways from brand perception to better recall to boosted sales.
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Read ArticleDMS Marketing Madness ― Final 4: Tide vs. Lacoste vs. Ikea vs. Honda
DMS Marketing Madness highlighted 16 innovative campaigns. With all the preliminary rounds behind us, we’ve filled in our Final Four: Tide vs. Lacoste vs. Ikea vs. Honda.
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Read Article4 Assumptions that Could Be Fooling Your Digital Marketing Strategy
To help you from being fooled this April, we’ve highlighted four digital marketing beliefs that should no longer be assumed.
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Read ArticleInquiry Volume Up & 6 More Higher Education Lead Generation Trends
Higher education marketing never stays the same for long. Recent trends include rising inquiry volume & conversion rates, growing online format & third-party channel share.
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Read ArticleDMS Marketing Madness – Round 4: Honda vs. Hanes vs. Wendy’s vs. Kohl’s
This week, Honda is mixing realities to compete, Hanes is kicking guys out of their comfort zone, Wendy’s is swaggin’ it fresh and Kohl’s is droning out the competition.
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Read ArticleInnovative Marketing from 6 Top Baby Brands: From Diapers & Food to Toys & Nose Suckers
From realism to humor, there’s no one way for baby brands to market themselves. We identified six examples of on-target baby-focused campaigns.
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Read ArticleDMS Marketing Madness – Round 3: Oregon vs. Macy’s vs. Ikea vs. Huggies
Round 3 of DMS Marketing Madness: Travel Oregon vs. Macy’s vs. Ikea vs. Huggies Pull-Ups. Vote to decide which is more innovative.
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Read ArticleCross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking
We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.
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Read ArticleHoops Madness 2018: Winners & Game Statistics
This year at LeadsCon, Digital Media Solutions took the competition up a notch by powering Hoops Madness. Winners and game statistics announced.
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Read ArticleDMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike
Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth. Vote for your favorite.
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Read ArticleLove & Basketball & Marketing: Lessons from Our Favorite Movies
Basketball movies can teach marketing lessons. From overcoming Goliath to avoiding gimmicks, our favorite films remind us to be our best all the time.
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Read Article5 Dr. Seuss Quotes to Inspire Your Marketing Strategy and Approach
We market all things, big and small. We love marketing, we market it all. But sometimes the hustle dampens our fire, so here are Dr. Seuss quotes to get you inspired.
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Read ArticleDMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut
It’s DMS Marketing Madness month! Vote for the campaign you think is the most innovative. The winning campaign will move on to the Final Four, announced on March 30.
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Read ArticleAre Google’s Advertising Changes Selfless or Self-Serving? You Decide
Chrome Ad Blocker & Google Auto Ads are intended to better connect site visitors with relevant content. But as an advertiser, there are additional implications to consider.
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Read ArticleBring Home the Bacon: 4 Tips to Plan for the Win @ LeadsCon
To conquer a conference the size of LeadsCon, you’ll need grit, a bit of ferocity and a plan. Here are 4 tips from DMS to plan for the win and bring home the bacon.
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Read ArticleLeveraging Position Zero: Steps to Optimize Your Content to Drive Traffic from Google Quick Answers
Quick Answers can enhance brand visibility, but placement requires strong answers & proper formatting. Learn how to optimize your content & drive traffic to your site.
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Read ArticleNAR Existing Home Sales Reaction: The Hunt for Prospective Buyers in a Low Inventory Atmosphere
National Association of REALTORS (NAR) Existing Home Sales Reaction:The Hunt for Prospective Buyers in a Low Inventory Atmosphere
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Read ArticleBattle of the Sexes: Social Media
Does social media usage vary by gender? For the most part, women are more active on social media. But data shows that gender usage by platform varies.
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Read ArticleWhy Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips
In the spirit of Valentine’s Day, we compiled a list of romantic paid search tips. From dating to marriage, we aim to help keep your focus on performance.
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Read ArticleThe Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day
The right dashboard can boost your dating efficiency. We brainstormed a list of ways a dashboard could assess return on time and financial investment, to boost dating performance as a result.
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Read ArticleStanding Out on a Shoestring Budget: 10 Examples of Nonprofit Marketing Innovation
12 nonprofits that prove creativity does not have to be stifled by staff or budget limitations.
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Read ArticlePizza! Pizza! Pizza! Pizza! ― The Top 4 Chains Battle It Out
Battling for their slice of the market, the top 4 pizza chains are at the forefront of ecommerce, customer service, logistics and advertising innovations.
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Read ArticleMarketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media
Making an impact during the Olympics requires brands to balance their promotions with “feel good” messages that champion athletes, their fans and supporters.
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Read ArticleLeadsCouncil Leader Award Nominees Announced – It’s Time to Vote
LeadsCouncil Leader Awards. DMS brands are nominated for excellence in: customer service, innovation, lead generation and marketing services. Voting closes 2/16.
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Read ArticleEngage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From
With Facebook’s recent algorithm update, earning engagement is more important than ever. Here are 3 brands with super-sized Facebook campaign success.
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Read ArticleBuilding & Buying Love: 10 Ideas to Survive Facebook’s Algorithm Update
Facebook changed their algorithm to prioritize posts from friends & family plus those that generate strong engagement. We share the how, the why and what you can do win.
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Read ArticleThese 3 Gyms Stopped Trying to Please Everyone: You Can Too
It’s important to make the people that like you become passionate about you. These 3 gyms have keyed in on their target audiences and developed brands that connect.
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Read ArticleSuper Bowl LII: Anticipated Trends & Advice to Help Your Brand Stand Out (Even if Your Budget Isn’t as Super as Your Game)
With Super Bowl LII right around the corner, we decided to write a blog post focused on helping marketers stand out ― even without a super-sized budget.
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Read ArticleIKEA’s Pee Strip Ad: Brilliant or Gross?
IKEA decided to go bold in their recent mom-targeted campaign. But is it brilliant or gross? We polled people to find out.
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Read Article9 Marketing Predictions for 2018: Are You Prepared for Success?
From late December into early January, making predictions is trendy. We’ve based our predictions by combining factual trends with our gut expectations.
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Read ArticleBe Heard: Optimize Your SEO for Voice Search
20% of Google searches are conducted via voice. If you haven’t already started tailoring your SEO strategies for voice search, now is the time to start.
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Read Article2017 EDU Demand Trends
Healthcare and business programs were in hot demand by students throughout 2017. How did this compare to years prior? And what were the other top programs? Read on to discover.
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Read Article2018 Resolutions ― Based on the Authors of Our Most Popular Sports Quotes
The votes are in. The top 5 sports quotes + January resolutions tied to each athlete
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Read ArticleRetailers Post a Strong 2017 Holiday Season
U.S. holiday sales were up 4.9% in 2017, with more money spent than ever before. What does this mean as we move into 2018? Retail is not dead.
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Read Article5 Buzzwords Marketers Should Retire in 2018
This post includes four buzzwords others have flagged to be retired. We have also nominated a fifth word we believe should be removed from business communications.
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Read Article2018 SEO Planning: How to Survive the Algorithm Updates of 2017
To help make things easier for you, we're sharing details regarding what we believe to be the five most important Google algorithm updates of 2017.
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Read ArticleModern Marketing Tips from Classic Holiday Movies
In December, we are barraged with a stream of holiday movies on repeat. Don't watch numbly, take notes. Classic holiday movies can provide lessons for modern marketers.
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Read ArticleEducation Inquiry Volume Up in Q3 2017
According to the Q3 2017 Higher Education Inquiry Generation Review, overall lead volume was on the rise. Q3 2017 had a 10.1% quarter-over-quarter (QOQ) increase & a 2.4% year-over-year (YOY) increase
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Read ArticleThe Next Frontier: Texting to Bolster Consumer Engagement & Retention
Although most consumers text in their personal lives, the complexities of texting between companies and consumers are foreign to most. Texting has been around for years, but it’s still a new frontier
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Read ArticleThe Horror of Google Penalties and How to Avoid Them
There are certain rules of survival in horror movies. Similarly, Google has its own set of rules. Learn how you can avoid Google Penalties.
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Read Article7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results
Marketers who take the time to build out, test and regularly optimize their messaging strategies have the potential to create lifelong brand advocates. But messaging is far from foolproof.
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Read ArticleEmail Marketing: Nope, It’s Not Dead
Email marketing, especially when included within an orchestrated, cross-channel messaging campaign, can be one of the most effective customer acquisition, nurturing and retention platforms in digital
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Read ArticleNeed to Lower Your Average CPA? Data Monetization Could Be Your Answer.
Take a peek behind the curtain. Learn the inside secrets about data monetization and how you can increase market share by leveraging your data.
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Read Article10 Tips for Operationalizing Culture Within a Call Center
An effective call center culture heightens performance, improves compliance, enhances engagement and increases loyalty. Here are ten tips to help cultivate the culture of success.
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Read ArticleSix Lessons Marketers Can Learn from Game of Thrones
Like the characters in GoT, marketers have many opportunities to learn lessons. Lessons learned and lessons ignored both have major impacts on marketing outcomes.
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Read ArticleStop Doing These 4 Things and You Could Increase Your PPC Conversions
Managed correctly, PPC could efficiently place your brand in front of prospects and assist with driving traffic to your site.
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Read ArticleThe Future of Advertising: Deploying Technology to Maximize Yield
The advertising of the future is no longer just about achieving an ROI. It’s about maximizing yield… making eight with four instead of nine with six. It’s about using data to predict the future
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Read ArticleOptimizing for Conversions? Don’t Rely Solely on Google Attribution
Unless you are pushing offline conversion data from your CRM back to AdWords and/or DoubleClick, Google Attribution looks ONLY at pre-lead data and does not incorporate post-lead conversion milestones
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Read ArticleThe Future of Advertising: ROI-Focused Accountability Will Be the Foundation of Brand/Agency Trust
As marketers, our strategies and our marketing spend should equate to trackable ROI. The channels of measurement continue to evolve, and we know it’s simply not enough to advertise at scale.
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Read Article7 Steps to Cross-Channel Marketing Attribution
Without a doubt, cross-channel marketing attribution is complicated to set up. Though oversimplified, these 7 steps from Sparkroom will help you get started
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Read ArticleIt’s Time to AMP It Up!
The Why & How of AMP Pages for Higher Education
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Read Article10 Tips for Setting Up Successful Facebook Lead Ads Campaigns
Facebook makes it easy for you to set up a Facebook Lead Ads campaign. But a successful campaign requires a bit more strategy and thought. Here are our tricks of the trade.
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Read Article7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages
It’s no secret that Pokémon GO is a success. As of July 23, less than three weeks post-launch, this game had already attracted 20 million daily active users.
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Read ArticleBest 5 Commercials of All Time (Based on Adoption into Vernacular)
This post is about the commercials that, for a variety of reasons, have resonated with us over the years. They’ve become part of our lives, part of our vernacular and part of how we think about things
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Read ArticleIn Paid Search, Never Say “Good Enough”
Good enough never is. If you’re the DMS Digital Agency paid search team, you always plan to surpass the prior year’s results, as they did recently for a regional brand with multiple locations
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15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement
It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.