Digital Marketing Innovation Inspiration

loading

Featured Content

DMS is orchestrating the win by maximizing the marketing solutions of tomorrow. We invite you to join us.

  • The Stalling Podcast Industry Deploys New Subscription And Brand Growth Strategies

    The Stalling Podcast Industry Deploys New Subscription And Brand Growth Strategies

    Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.

    Read Article
  • CONTACT US
  • Mobile-First Marketing Strategies Remain A Priority For Brands

    Mobile-First Marketing Strategies Remain A Priority For Brands

    Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

    Read Article
  • Learn More
  • Will TikTok Be Banned In The U.S?: Just The Facts

    Will TikTok Be Banned In The U.S?: Just The Facts

    Recent comments from government officials indicate that TikTok could be banned in the U.S.

    Read Article
  • Download
  • The Facebook Advertising Boycott: 5 Questions Answered

    The Facebook Advertising Boycott: 5 Questions Answered

    The advertiser boycott campaign of Facebook includes more than 400 advertisers.

    Read Article
  • Download
  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

    Read Article
  • Download
  • CVB Marketing Accentuates Positives For Travelers

    CVB Marketing Accentuates Positives For Travelers

    The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

    Read Article
  • Learn More
  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

    Read Article
  • Brands Pivot Their Back-To-School Marketing Efforts

    Brands Pivot Their Back-To-School Marketing Efforts

    School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

    Read Article
  • ×

    Thank you!
    Error - something went wrong!
  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

    Read Article
  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

    Read Article
  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

    Read Article
  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

    Read Article
  • Download
  • Who’s Winning The Streaming Wars?

    Who’s Winning The Streaming Wars?

    The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

    Read Article
  • Download
  • Google Keen: Just The Facts

    Google Keen: Just The Facts

    Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.

    Read Article
  • Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

    Read Article
  • Download
  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

    Read Article
  • ×

    I Want to Maximize My Campaigns!

    Thank you!
    Error - something went wrong!
  • Mayo Wars: Mayo Brands Evolve To Stand Out

    Mayo Wars: Mayo Brands Evolve To Stand Out

    To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

    Read Article
  • Brands Level Up With Animal Crossing: New Horizons Partnerships

    Brands Level Up With Animal Crossing: New Horizons Partnerships

    The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

    Read Article
  • Get Connected
  • Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

    Read Article
  • Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

    Read Article
  • Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.

    Read Article
  • Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

    Read Article
  • Snapchat Action Bar: Just The Facts

    Snapchat Action Bar: Just The Facts

    Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

    Read Article
  • Lacrosse Wins Big With Major Brands & Younger Audiences

    Lacrosse Wins Big With Major Brands & Younger Audiences

    With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

    Read Article
  • Ice Cream Marketing Goes Vintage For Summer

    Ice Cream Marketing Goes Vintage For Summer

    Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

    Read Article
  • CONTACT US
  • Ready Player One: The Booming Global Video Game Market

    Ready Player One: The Booming Global Video Game Market

    Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

    Read Article
  • Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

    Read Article
  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

    Read Article
  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

    Read Article
  • Babytech Is A Growing Industry For Growing Families

    Babytech Is A Growing Industry For Growing Families

    Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

    Read Article
  • Brands Embrace Diversity By Offering Products In Different Skin Tones

    Brands Embrace Diversity By Offering Products In Different Skin Tones

    After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

    Read Article
  • Facebook Knowledge Panels: Just The Facts

    Facebook Knowledge Panels: Just The Facts

    Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

    Read Article
  • Deleting Consumer Data Under CCPA Compliance Guidelines

    Deleting Consumer Data Under CCPA Compliance Guidelines

    IAB Tech Labs has developed a standard method for publishers to delete data for consumers in compliance with CCPA regulations.

    Read Article
  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

    Read Article
  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

    Read Article
  • 3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

    Read Article
  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

    Read Article
  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

    Read Article
  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

    Read Article
  • Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

    Read Article
  • Facebook’s Customized Marketing Emails: Just The Facts

    Facebook’s Customized Marketing Emails: Just The Facts

    Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

    Read Article
  • Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

    Read Article
  • LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

    Read Article
  • Black-Owned Brands Thrive Using Effective Marketing Strategies

    Black-Owned Brands Thrive Using Effective Marketing Strategies

    Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

    Read Article
  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

    Read Article
  • 4 Car Buying Trends In 2020 That Will Impact The Automotive Industry

    4 Car Buying Trends In 2020 That Will Impact The Automotive Industry

    Quarantines have created new consumer behaviors across industries including automotive, which will need to consider multichannel strategies moving forward.

    Read Article
  • Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

    Read Article
  • Brands Must Take Care To Create Impact, Not Clutter

    Brands Must Take Care To Create Impact, Not Clutter

    Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.

    Read Article
  • Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

    Read Article
  • CONTACT US
  • The Return Of The Chicken Wars

    The Return Of The Chicken Wars

    Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

    Read Article
  • Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

    Read Article
  • Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

    Read Article
  • Garden Marketing Blooms Across The Country While People Stay Close To Home

    Garden Marketing Blooms Across The Country While People Stay Close To Home

    As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

    Read Article
  • List Building And Digital Engagement Drive Political Fundraising Campaigns

    List Building And Digital Engagement Drive Political Fundraising Campaigns

    Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

    Read Article
  • Medical Alert Marketing Provides Examples Of Consistent Innovation

    Medical Alert Marketing Provides Examples Of Consistent Innovation

    Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

    Read Article
  • How 3 Top Car Brands Became America's Favorites

    How 3 Top Car Brands Became America's Favorites

    Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

    Read Article
  • DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

    Read Article
  • Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

    Read Article
  • The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

    Read Article
  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

    Read Article
  • Facebook And Instagram Open Shops: Just The Facts

    Facebook And Instagram Open Shops: Just The Facts

    In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

    Read Article
  • Big Box Stores See Uptick In Ecommerce Sales

    Big Box Stores See Uptick In Ecommerce Sales

    As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

    Read Article
  • Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

    Read Article
  • Mada Fashion Styling App Pairs Style With Data Science

    Mada Fashion Styling App Pairs Style With Data Science

    Style meets science in one of the latest mobile shopping apps to hit the market.

    Read Article
  • Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

    Read Article
  • Online Grocery Ordering Trends Evolve During Quarantine

    Online Grocery Ordering Trends Evolve During Quarantine

    While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

    Read Article
  • What Is The Difference Between CPM And CPA Email Marketing?

    What Is The Difference Between CPM And CPA Email Marketing?

    Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

    Read Article
  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

    Read Article
  • Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

    Read Article
  • Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

    Read Article
  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

    Read Article
  • Improved Targeting For Facebook Watch: Just The Facts

    Improved Targeting For Facebook Watch: Just The Facts

    Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

    Read Article
  • QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

    Read Article
  • CONTACT US
  • The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

    Read Article
  • From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

    Read Article
  • Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

    Read Article
  • Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

    Read Article
  • When & How The Travel Industry Will Recover

    When & How The Travel Industry Will Recover

    Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

    Read Article
  • Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

    Read Article
  • Roku OneView Ad Platform: Just The Facts

    Roku OneView Ad Platform: Just The Facts

    Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

    Read Article
  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

    Read Article
  • Evolving Quarantine Demands: Home Hair Care Product Sales Surge

    Evolving Quarantine Demands: Home Hair Care Product Sales Surge

    The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.

    Read Article
  • As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

    Read Article
  • Colleges Considering Multiple Scenarios For Fall 2020 Semester

    Colleges Considering Multiple Scenarios For Fall 2020 Semester

    As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

    Read Article
  • Flower Delivery Businesses Prepare For Mother’s Day With Promotions And Partnerships

    Flower Delivery Businesses Prepare For Mother’s Day With Promotions And Partnerships

    Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.

    Read Article
  • Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

    Read Article
  • Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

    Read Article
  • Instagram’s Live Donation Feature: Just The Facts

    Instagram’s Live Donation Feature: Just The Facts

    Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

    Read Article
  • Brands Find New Ways To Celebrate Cinco De Mayo

    Brands Find New Ways To Celebrate Cinco De Mayo

    Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.

    Read Article
  • Corporate Innovation For Hiring During Coronavirus

    Corporate Innovation For Hiring During Coronavirus

    Like most things, the traditional hiring process has been impacted by social distancing. We dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.

    Read Article
  • Coffee (At Home) Wars: Battle Of The Quarantine-Friendly Brews

    Coffee (At Home) Wars: Battle Of The Quarantine-Friendly Brews

    At-home coffee brands continue to compete and pivot their marketing strategies, as many companies are experiencing a rise in sales with consumers spending more time at home.

    Read Article
  • BNPL Gains Traction With Consumers & Merchants During COVID-19

    BNPL Gains Traction With Consumers & Merchants During COVID-19

    As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

    Read Article
  • NBC Universal Checkout Platform: JTF

    NBC Universal Checkout Platform: JTF

    NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

    Read Article
  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

    Read Article
  • Doubling Down: P&G’s Marketing Plans During Coronavirus

    Doubling Down: P&G’s Marketing Plans During Coronavirus

    “The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

    Read Article
  • From Puzzles To Arts & Crafts, Demand For Toys That Educate & Entertain Grows

    From Puzzles To Arts & Crafts, Demand For Toys That Educate & Entertain Grows

    During the coronavirus crisis, toys sales have seen increased sales as parents homeschool and entertain their kids for hours on end.

    Read Article
  • Google Identity Verification: Just The Facts

    Google Identity Verification: Just The Facts

    Google recently announced an extension of the identity verification program which will be required for all advertisers.

    Read Article
  • CONTACT US
  • Subscription Boxes Experience Growth Amidst Coronavirus

    Subscription Boxes Experience Growth Amidst Coronavirus

    Despite many consumers tightening their spending habits in the wake of COVID-19, subscription boxes have managed to adjust to the new norms and expand their customer bases in the process.

    Read Article
  • ESPN — And Bored Athletes — Try To Stay Busy During Quarantine

    ESPN — And Bored Athletes — Try To Stay Busy During Quarantine

    ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.

    Read Article
  • 3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

    Read Article
  • At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

    Read Article
  • Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.

    Read Article
  • ‘How To’ Google Searches Are Changing During COVID-19

    ‘How To’ Google Searches Are Changing During COVID-19

    “How to” questions have been impacted by the coronavirus crisis, and they are regularly evolving as news about the virus shifts consumer behaviors.

    Read Article
  • Consumer Spending Habits Shift In Response To New Norms

    Consumer Spending Habits Shift In Response To New Norms

    Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

    Read Article
  • Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

    Read Article
  • Companies Update Websites To Tackle Today’s Realities

    Companies Update Websites To Tackle Today’s Realities

    Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

    Read Article
  • The State Of Influencer Marketing During Coronavirus

    The State Of Influencer Marketing During Coronavirus

    Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?

    Read Article
  • 3 Ways To Make Sure Purpose-Driven Marketing Campaigns Are Authentic And Effective

    3 Ways To Make Sure Purpose-Driven Marketing Campaigns Are Authentic And Effective

    Brands that lead with purpose-driven strategies during coronavirus are more likely to be successful with consumers today and in the future.

    Read Article
  • Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

    Read Article
  • Generating Meal Kit And Grocery Delivery Prospects: Best Practices

    Generating Meal Kit And Grocery Delivery Prospects: Best Practices

    With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.

    Read Article
  • Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

    Read Article
  • Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.

    Read Article
  • Online And Big Box Pharmacies Expand Options To Meet Consumer Demand

    Online And Big Box Pharmacies Expand Options To Meet Consumer Demand

    Online and retail pharmacies are offering helpful content and delivery options to consumers self-isolating during coronavirus.

    Read Article
  • Auto Brands Find New Ways To Engage Consumers

    Auto Brands Find New Ways To Engage Consumers

    Through online sales, special financing options, uplifting campaigns and more, major auto brands are pivoting their marketing strategy to effectively engage their audience.

    Read Article
  • Desktop Search Surge: The Result Of Everyone Working From Home

    Desktop Search Surge: The Result Of Everyone Working From Home

    Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.

    Read Article
  • Language Apps Evolve Marketing To Engage Quarantined Learners

    Language Apps Evolve Marketing To Engage Quarantined Learners

    Many language-learning brands are offering their services for free to students during the COVID-19 crisis, helping parents and teachers.

    Read Article
  • Virtual Concerts, Sporting Events, Playdates & More: New, Innovative Ways To Connect With Consumers

    Virtual Concerts, Sporting Events, Playdates & More: New, Innovative Ways To Connect With Consumers

    Industries from music to alcohol to sports have recognized the need for virtual initiatives in order to connect consumers and spread meaningful messages during an uncertain time.

    Read Article
  • Processed Foods Appeal To Anxious Shoppers Looking For Comfort During Quarantine

    Processed Foods Appeal To Anxious Shoppers Looking For Comfort During Quarantine

    After years of healthy eating, some consumers find themselves drawn to the processed foods of their youth.

    Read Article
  • We’ve Come To This: NBA HORSE

    We’ve Come To This: NBA HORSE

    With all professional sports on hold indefinitely, the NBA is putting on a HORSE competition with stars of basketball shooting from home.

    Read Article
  • Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    In this article we dive into what the “new normal” may look like for American higher education.

    Read Article
  • Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

    Read Article
  • CONTACT US
  • Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

    Read Article
  • Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle’s “Challenger Series” video gaming tournament has transitioned into a virtual event, as most of the population continues to practice social distancing.

    Read Article
  • From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

    Read Article
  • Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

    Read Article
  • In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

    Read Article
  • The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

    Read Article
  • YouTube Shorts: Just The Facts

    YouTube Shorts: Just The Facts

    YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

    Read Article
  • Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    #GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

    Read Article
  • Snapchat Launches App Stories: Just The Facts

    Snapchat Launches App Stories: Just The Facts

    Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

    Read Article
  • Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

    Read Article
  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

    Read Article
  • 5 Slack Hacks To Be More Productive WFH

    5 Slack Hacks To Be More Productive WFH

    In response to COVID-19, there has been a rapid global shift to working remotely. The messaging platform Slack has features that can help boost productivity and lessen WFH struggles.

    Read Article
  • Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.

    Read Article
  • Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

    Read Article
  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

    Read Article
  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

    Read Article
  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

    Read Article
  • What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

    Read Article
  • Influencers Use Social Media Platforms To Encourage Social Distancing

    Influencers Use Social Media Platforms To Encourage Social Distancing

    Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

    Read Article
  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

    Read Article
  • Brands Take Social Responsibility Seriously During Coronavirus Crisis

    Brands Take Social Responsibility Seriously During Coronavirus Crisis

    As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.

    Read Article
  • Online Dating Goes Virtual In The Wake Of Social Distancing

    Online Dating Goes Virtual In The Wake Of Social Distancing

    As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

    Read Article
  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

    Read Article
  • Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

    Read Article
  • CONTACT US
  • Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

    Read Article
  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

    Read Article
  • 135-Year-Old American Kennel Club Goes Digital

    135-Year-Old American Kennel Club Goes Digital

    More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

    Read Article
  • Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

    Read Article
  • What Is Mobile-First Indexing?

    What Is Mobile-First Indexing?

    Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.

    Read Article
  • How Are Streaming Services Adapting During Coronavirus?

    How Are Streaming Services Adapting During Coronavirus?

    As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

    Read Article
  • Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

    Read Article
  • What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

    Read Article
  • Reddit Introduces Trending Takeover: Just The Facts

    Reddit Introduces Trending Takeover: Just The Facts

    Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

    Read Article
  • Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

    Read Article
  • Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

    Read Article
  • Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

    Read Article
  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

    Read Article
  • Travel Insurance: Who, When & Why Travelers Buy

    Travel Insurance: Who, When & Why Travelers Buy

    For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

    Read Article
  • Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.

    Read Article
  • 3 Slam Dunk March Madness Campaigns

    3 Slam Dunk March Madness Campaigns

    The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

    Read Article
  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

    Read Article
  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

    Read Article
  • The Latest At LinkedIn: Live Stream And Stories

    The Latest At LinkedIn: Live Stream And Stories

    LinkedIn prepares to add new features to its social media platform including live streaming and stories.

    Read Article
  • Twitter Fleets: Just The Facts

    Twitter Fleets: Just The Facts

    Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

    Read Article
  • What Are Purpose-Driven Campaigns?

    What Are Purpose-Driven Campaigns?

    Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

    Read Article
  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

    Read Article
  • Walmart+: Just The Facts

    Walmart+: Just The Facts

    Walmart is developing a paid membership program for online shopping called Walmart+ to compete with Amazon Prime.

    Read Article
  • The Rise Of First-Party Data Facilitates Modern Digital Marketing

    The Rise Of First-Party Data Facilitates Modern Digital Marketing

    As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

    Read Article
  • CONTACT US
  • 4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.

    Read Article
  • 2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

    Read Article
  • Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

    Read Article
  • Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.

    Read Article
  • Famous Women And Brands Team Up For Fun Marketing Campaigns

    Famous Women And Brands Team Up For Fun Marketing Campaigns

    To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

    Read Article
  • Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.

    Read Article
  • Bundled Subscriptions Becoming More Popular With Brands And Consumers

    Bundled Subscriptions Becoming More Popular With Brands And Consumers

    With more and more consumers subscribed to multiple streaming subscriptions and other services, bundling is becoming increasingly popular.

    Read Article
  • 5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.

    Read Article
  • S’More Dating App Focuses On Conversations, Not Selfies

    S’More Dating App Focuses On Conversations, Not Selfies

    In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

    Read Article
  • Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.

    Read Article
  • What’s Gen Z Watching, And How Does It Impact The Future Of TV

    What’s Gen Z Watching, And How Does It Impact The Future Of TV

    Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.

    Read Article
  • Fast Food Marketing: 4 Bold New Campaigns

    Fast Food Marketing: 4 Bold New Campaigns

    A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.

    Read Article
  • ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

    Read Article
  • 4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.

    Read Article
  • The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.

    Read Article
  • Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.

    Read Article
  • Content Marketing Wins: From Insurance To Blenders

    Content Marketing Wins: From Insurance To Blenders

    Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

    Read Article
  • Facebook And Google Go Granular With Recent Ad Revenue Reporting

    Facebook And Google Go Granular With Recent Ad Revenue Reporting

    For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.

    Read Article
  • 3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

    Read Article
  • Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.

    Read Article
  • Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.

    Read Article
  • Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.

    Read Article
  • Early Decision Rates Decline Opening Door For Increased Diversity

    Early Decision Rates Decline Opening Door For Increased Diversity

    In 2020, many colleges and universities have noticed a decrease in early decision applicants.

    Read Article
  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

    Read Article
  • CONTACT US
  • The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.

    Read Article
  • Consumers Are Reluctant To Use Smart Speakers For Purchases

    Consumers Are Reluctant To Use Smart Speakers For Purchases

    Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

    Read Article
  • Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.

    Read Article
  • Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

    Read Article
  • Virtual Try-On Options For Jewelry This Valentine’s Day

    Virtual Try-On Options For Jewelry This Valentine’s Day

    Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.

    Read Article
  • Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.

    Read Article
  • Brands Debut New Advertising Spots During Oscars Broadcast

    Brands Debut New Advertising Spots During Oscars Broadcast

    This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

    Read Article
  • Mobile Search Increases Its Appeal To Advertisers

    Mobile Search Increases Its Appeal To Advertisers

    With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.

    Read Article
  • 5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.

    Read Article
  • US Navy To Increase Education Spending: Just The Facts

    US Navy To Increase Education Spending: Just The Facts

    The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.

    Read Article
  • Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.

    Read Article
  • Grocery Delivery Wars: Amazon And Walmart Face Off

    Grocery Delivery Wars: Amazon And Walmart Face Off

    Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

    Read Article
  • Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.

    Read Article
  • 3 Effective Marketing Campaigns Promoting Mental Health Wellness

    3 Effective Marketing Campaigns Promoting Mental Health Wellness

    For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

    Read Article
  • Promotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations

    Promotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations

    The rise of augmented reality and fun digital activations includes the latest “Wimpy Kid” book.

    Read Article
  • JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.

    Read Article
  • Super Bowl LIV Commercials Include Big Names And Big Laughs

    Super Bowl LIV Commercials Include Big Names And Big Laughs

    Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

    Read Article
  • U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    The 2020 U.S. Census Bureau taps into multiple digital components and prioritizes diverse audiences.

    Read Article
  • Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

    Read Article
  • Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

    Read Article
  • Byte Debuts And The 6-Second Video Is Back: Just The Facts

    Byte Debuts And The 6-Second Video Is Back: Just The Facts

    The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.

    Read Article
  • Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.

    Read Article
  • TikTok Considers A Curated Content Feed: Just The Facts

    TikTok Considers A Curated Content Feed: Just The Facts

    TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed.

    Read Article
  • Freshly Uses “Data In Real Time” To Meet Consumer Expectations

    Freshly Uses “Data In Real Time” To Meet Consumer Expectations

    By using data in real time, Freshly is able to offer their customers the best, most desirable options.

    Read Article
  • CONTACT US
  • Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.

    Read Article
  • Verizon Media Launches Privacy-Focused OneSearch

    Verizon Media Launches Privacy-Focused OneSearch

    In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.

    Read Article
  • What Is Dwell Time?

    What Is Dwell Time?

    Dwell time is one factor that can help marketers make adjustments to their online user experiences.

    Read Article
  • Clearing Up The Misconceptions Surrounding The Acne Product Industry

    Clearing Up The Misconceptions Surrounding The Acne Product Industry

    The acne product market has expanded, challenging marketers to create products that appeal to a diverse crowd.

    Read Article
  • Google Chrome To Phase Out Third-Party Cookies: Just The Facts

    Google Chrome To Phase Out Third-Party Cookies: Just The Facts

    Google Chrome announced it will replace third-party cookies by 2022.

    Read Article
  • 3 Memorable Lunar New Year Marketing Campaigns Of 2020

    3 Memorable Lunar New Year Marketing Campaigns Of 2020

    Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

    Read Article
  • 10 Lead Generation Predictions For 2020

    10 Lead Generation Predictions For 2020

    2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.

    Read Article
  • The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.

    Read Article
  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

    Read Article
  • What Is Microcasting?

    What Is Microcasting?

    Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.

    Read Article
  • Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.

    Read Article
  • 3 Tax Prep Brands Go Big For April 15

    3 Tax Prep Brands Go Big For April 15

    Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

    Read Article
  • What Is Retail As A Service?

    What Is Retail As A Service?

    Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

    Read Article
  • Quibi Promises Marketers The Future Of Video

    Quibi Promises Marketers The Future Of Video

    As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

    Read Article
  • Today’s Travel Industry Experiences A New Wave Of Trends

    Today’s Travel Industry Experiences A New Wave Of Trends

    From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

    Read Article
  • Auto Manufacturers Share Innovations At CES

    Auto Manufacturers Share Innovations At CES

    Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.

    Read Article
  • The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.

    Read Article
  • 5 Strategic And Unique Furniture Marketing Campaigns

    5 Strategic And Unique Furniture Marketing Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

    Read Article
  • As Payment Solutions Diversify, Consumers Want Frictionless Options

    As Payment Solutions Diversify, Consumers Want Frictionless Options

    For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

    Read Article
  • Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

    Read Article
  • BBC Promotes New ‘Doctor Who’ Season With AR Activation

    BBC Promotes New ‘Doctor Who’ Season With AR Activation

    The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.

    Read Article
  • What Is Reverse Positioning?

    What Is Reverse Positioning?

    Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.

    Read Article
  • Digital Advertising Spending Will Reach New Heights In 2020

    Digital Advertising Spending Will Reach New Heights In 2020

    In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.

    Read Article
  • What Is The Zigbee Alliance?

    What Is The Zigbee Alliance?

    The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.

    Read Article
  • CONTACT US
  • Determining The Importance And Effects Of Consumer Reviews

    Determining The Importance And Effects Of Consumer Reviews

    Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

    Read Article
  • Ghostery Midnight For Desktop: Just The Facts

    Ghostery Midnight For Desktop: Just The Facts

    Ghostery has launched an ad and tracker blocker for desktop.

    Read Article
  • Spotify Suspends Political Ads: Just The Facts

    Spotify Suspends Political Ads: Just The Facts

    Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.

    Read Article
  • What Is An Interactive Voice Ad?

    What Is An Interactive Voice Ad?

    Interactive voice ads are a new advertising format that allows users to have conversations with ad content.

    Read Article
  • Meme Marketing Resonates With Younger Audiences

    Meme Marketing Resonates With Younger Audiences

    Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

    Read Article
  • Super Bowl Advertising Ramps Up As Brands Reveal Plans

    Super Bowl Advertising Ramps Up As Brands Reveal Plans

    With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

    Read Article
  • The Subscription Industry Hones In On A New Audience: Kids

    The Subscription Industry Hones In On A New Audience: Kids

    As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

    Read Article
  • What Is A Binge Ad?

    What Is A Binge Ad?

    As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.

    Read Article
  • Audiences Continue To Flock To Social Media Platforms

    Audiences Continue To Flock To Social Media Platforms

    In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

    Read Article
  • 5 Disruptor Brands That Offered Innovation And Change In 2019

    5 Disruptor Brands That Offered Innovation And Change In 2019

    In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

    Read Article
  • 3 Examples Of Personalized Retail Successes

    3 Examples Of Personalized Retail Successes

    As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

    Read Article
  • Snapchat’s New Trailer Reaction Lens: Just The Facts

    Snapchat’s New Trailer Reaction Lens: Just The Facts

    In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.

    Read Article
  • 5 Innovations In Marketing That Brands Embraced In 2019

    5 Innovations In Marketing That Brands Embraced In 2019

    Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.

    Read Article
  • 2019: The Year Of Social Advancements

    2019: The Year Of Social Advancements

    2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

    Read Article
  • The Most Memorable Brand Wars Of 2019

    The Most Memorable Brand Wars Of 2019

    In 2019, many brands have duked it out to captivate their audiences in exciting ways.

    Read Article
  • Football Fans Are Engaged And Excited For College Bowl Season

    Football Fans Are Engaged And Excited For College Bowl Season

    College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

    Read Article
  • Understanding The Final Expense Insurance Audience Mindset

    Understanding The Final Expense Insurance Audience Mindset

    It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

    Read Article
  • Fast Food Brands Turn To Custom Merchandise To Engage Consumers

    Fast Food Brands Turn To Custom Merchandise To Engage Consumers

    Taco Bell, McDonalds and KFC are among many fast food chains developing branded merchandise in order to grow a strong, loyal consumer base.

    Read Article
  • Quora Lead Gen Forms: Just The Facts

    Quora Lead Gen Forms: Just The Facts

    Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.

    Read Article
  • Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.

    Read Article
  • Pennsylvania Expands The Telemarketer Registration Act: Just The Facts

    Pennsylvania Expands The Telemarketer Registration Act: Just The Facts

    Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.

    Read Article
  • Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.

    Read Article
  • Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    The popularity of fitness apps aligns with the massive growth of the fitness industry and mobile usage.

    Read Article
  • The Subscription Economy: 5 Brands That Stood Out In 2019

    The Subscription Economy: 5 Brands That Stood Out In 2019

    In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.

    Read Article
  • CONTACT US
  • 3 Fitness Brands Succeed By Marketing Lifestyle Messages

    3 Fitness Brands Succeed By Marketing Lifestyle Messages

    Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.

    Read Article
  • Shoppable Videos May Be The Next Evolution In Television

    Shoppable Videos May Be The Next Evolution In Television

    Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.

    Read Article
  • Start 2020 With Digital Marketing Inspiration

    Start 2020 With Digital Marketing Inspiration

    While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.

    Read Article
  • Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.

    Read Article