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Read ArticleWhat Is Contextual Targeting?
As cookies go away and Apple’s IDFA and other privacy changes go into effect, brands are increasingly looking to contextual marketing to targeted audiences.
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Read ArticlePuppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising
People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.
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Read ArticleWhat Is ShopRunner?
A partnership between Adobe and FedEx expands access to ShopRunner, a free shipping membership service that will now be available to more brands and consumers.
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Read ArticlePush Marketing To Engage Enrolled & Prospective Higher Education Students
Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more
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Read ArticleWell-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach
Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
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Read ArticleVerizon Sells Yahoo & AOL Businesses: Just The Facts
Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.
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Read ArticleAAPI-Owned Brands Leverage Customer-First Approaches To Advertising
AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.
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Read ArticleSocial Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
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Read Article5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom
Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.
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Read ArticleReddit Talk: Just The Facts
Reddit Talk is the latest social audio feature to launch in 2021.
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Read ArticleWhat Are Say-Through Rates?
As voice ads and audio formats grow in popularity, data from say-through rates may help brands measure engagement and effectiveness.
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Read ArticleShort-Form Video Strategies Are Becoming Essential For Advertisers
Short-form video has become more popular, and brands are increasingly deploying video strategies designed to engage younger consumers across social media platforms.
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Read ArticleWhat Is CX?
It’s important for brands to prioritize customer experiences (CX) in order to create positive brand reputations and drive sales.
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Read ArticleThe Latest News From The Streaming Wars Could Mean New Opportunities For Advertisers
The streaming wars continue with new platforms finding success and new opportunities for advertisers.
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Read ArticleNew Moms Find Support From Brands & Retailers
It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.
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Read ArticleTravel Insurance Brands Innovate To Support Today’s Travel Concerns
As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.
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Read ArticleWhat Is XR?
The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.
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Read Article4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo
As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.
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Read ArticleBrands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV
Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.
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Read Article3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions
This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.
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