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  • Facebook Launching Newsletter Platform: Just The Facts

    Facebook Launching Newsletter Platform: Just The Facts

    Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

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  • What Are The New Lead Form Extensions In Google?

    What Are The New Lead Form Extensions In Google?

    Google lead form extensions, available within search, video and Discovery ads, could improve engagement and conversions.

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  • Home Warranty Brands Leverage Digital Strategies To Be There When Consumers Need Them

    Home Warranty Brands Leverage Digital Strategies To Be There When Consumers Need Them

    Home warranty brands deploy digital advertising strategies like enewsletters, click to call and tiered subscriptions to differentiate services in a crowded market.

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  • SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

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  • YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.

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  • Nonprofits Shift To Digital To Raise Funds Safely

    Nonprofits Shift To Digital To Raise Funds Safely

    Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

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  • Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

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  • Men’s Grooming Brands Go Online To Grow

    Men’s Grooming Brands Go Online To Grow

    Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

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  • What Is The AAM Digital Publisher Audit?

    What Is The AAM Digital Publisher Audit?

    The Alliance for Audited Media (AAM) has introduced a third-party audit program for digital publishers with hopes to protect advertisers from tracking fraud.

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  • Gen X Spending Habits Include Bargain Shopping Online

    Gen X Spending Habits Include Bargain Shopping Online

    Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.

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  • Black-Owned Businesses Stay Strong During Challenging Times

    Black-Owned Businesses Stay Strong During Challenging Times

    Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

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  • Lotteries Emphasize Fun & CSR With Social Media Campaigns

    Lotteries Emphasize Fun & CSR With Social Media Campaigns

    The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.

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  • Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

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  • CPG Brands + Performance Advertising: A Winning Combination

    CPG Brands + Performance Advertising: A Winning Combination

    As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.

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  • Memes In Advertising Deliver Fun & Results

    Memes In Advertising Deliver Fun & Results

    Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.

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  • Personalization Prioritized As Brands Increase Email Budgets

    Personalization Prioritized As Brands Increase Email Budgets

    Email is an essential digital marketing channel, and many brands are budgeting for bigger email spends in 2021.

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  • McDonald’s Celebrates Lunar New Year With Digital Experiences

    McDonald’s Celebrates Lunar New Year With Digital Experiences

    This year, McDonald’s celebrated the Lunar New Year with digital activations.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

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  • Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.

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