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    Connect With Your Audience At Scale

    Featured Content

    Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.

    • Quality Vs. Quantity In Lead Generation: How Lead Exchanges Can Help Find Balance
      almost 2 years ago

      Quality Vs. Quantity In Lead Generation: How Lead Exchanges Can Help Find Balance

      There’s no magic way to balance quality & quantity leads, but technology like DMS Exchange can reduce the effort required to remain at the balance point while efficiently scaling customer acquisition.

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    • DMS Success Story: Generating High-Quality Calls From Prospective Hearing Aid Customers

      DMS Success Story: Generating High-Quality Calls From Prospective Hearing Aid Customers

      Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with a cost-per-acquisition goal of $130 or lower.

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    • DMS Success Story: Driving Quality Call Transfer Volume From Prospective Medical Alert Customers

      DMS Success Story: Driving Quality Call Transfer Volume From Prospective Medical Alert Customers

      Digital Media Solutions (DMS) was tasked with generating interested prospects via a warm transfer campaign, with the goal of keeping the cost per customer acquisition under $145.

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    • OEP Health Insurance Shopper Trends To Leverage For Advertising Campaign Targeting & Optimization
      almost 2 years ago

      OEP Health Insurance Shopper Trends To Leverage For Advertising Campaign Targeting & Optimization

      With a limited window of six weeks to reach OEP health insurance shoppers with the right info, insurance advertisers need to get the right messages to the right people to encourage immediate action.

      Read Article

    • Where Do People Go When Facebook And Instagram Are Down? (And How To Future-Proof Your Marketing)

      Where Do People Go When Facebook And Instagram Are Down? (And How To Future-Proof Your Marketing)

      When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

      Read Article

    • Scale Your Customer Acquisition Efforts With Solutions From DMS

      Contact DMS Today
    • 5 Ways To Use Data For Effective Lead Generation Campaign Optimizations

      5 Ways To Use Data For Effective Lead Generation Campaign Optimizations

      Success in lead generation is the result of regular testing and optimization, resulting in the best balance of quality versus quantity. Data must play a big part in those optimizations.

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    • 3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

      3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

      Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.

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    • Re-Engage Visitors With Hyper-Targeted Web Push Notifications

      Learn More
    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

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    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

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    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

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    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

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    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

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    • DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      By leveraging internal data and a suite of performance advertising solutions, DMS helped a client scale qualified prospects seeking legal help to obtain SSDI.

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    • 6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

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    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

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    • Scale Your Customer Acquisition Efforts With Solutions From DMS

      Contact DMS Today
    • 5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.

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    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS leveraged existing publisher partnerships to craft a call campaign that delivered highly qualified leads to the client, exceeding the client’s CPA goal by more than 20%.

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    • DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

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    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

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    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

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    • It's Okay To Believe Advertising IRL > Metaverse
      9 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

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    • DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants
      12 months ago

      DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants

      mThink’s annual Top CPA Networks for Advertisers & Merchants List highlights leaders in the performance marketing space, awarding DMS the No. 1 spot for 2022.

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    • DMS Named A Top CPA Network By mThink For Ninth Consecutive Year
      about 1 year ago

      DMS Named A Top CPA Network By mThink For Ninth Consecutive Year

      mThink’s annual Top CPA Networks List highlights leaders in the performance marketing space, awarding DMS the No. 2 spot for 2022.

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    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

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    • Scale Your Customer Acquisition Efforts With Solutions From DMS

      Contact DMS Today
    • DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

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    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

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