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  • Google Product Reviews Algorithm Update: Just The Facts

    Google Product Reviews Algorithm Update: Just The Facts

    A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.

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  • What Is AVOD?

    What Is AVOD?

    Streaming services continue to evolve, and ad-based video on demand (AVOD) is gaining in popularity.

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  • 4 Home Security Companies Engaging Consumers With Innovative Promotions

    4 Home Security Companies Engaging Consumers With Innovative Promotions

    Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.

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  • Facebook Says Data Needed For Platform To Stay Free: Just The Facts

    Facebook Says Data Needed For Platform To Stay Free: Just The Facts

    Facebook added a contextual message in response to Apple’s IDFA changes that says data may be needed to keep service free.

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  • 3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns

    3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns

    In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.

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  • Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands

    Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands

    As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.

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  • What Is Contextual Targeting?

    What Is Contextual Targeting?

    As cookies go away and Apple’s IDFA and other privacy changes go into effect, brands are increasingly looking to contextual marketing to targeted audiences.

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  • Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

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  • What Is ShopRunner?

    What Is ShopRunner?

    A partnership between Adobe and FedEx expands access to ShopRunner, a free shipping membership service that will now be available to more brands and consumers.

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  • Push Marketing To Engage Enrolled & Prospective Higher Education Students

    Push Marketing To Engage Enrolled & Prospective Higher Education Students

    Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more

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  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

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  • Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

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  • 5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.

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  • Reddit Talk: Just The Facts

    Reddit Talk: Just The Facts

    Reddit Talk is the latest social audio feature to launch in 2021.

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  • What Are Say-Through Rates?

    What Are Say-Through Rates?

    As voice ads and audio formats grow in popularity, data from say-through rates may help brands measure engagement and effectiveness.

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  • Short-Form Video Strategies Are Becoming Essential For Advertisers

    Short-Form Video Strategies Are Becoming Essential For Advertisers

    Short-form video has become more popular, and brands are increasingly deploying video strategies designed to engage younger consumers across social media platforms.

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  • What Is CX?

    What Is CX?

    It’s important for brands to prioritize customer experiences (CX) in order to create positive brand reputations and drive sales.

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  • The Latest News From The Streaming Wars Could Mean New Opportunities For Advertisers

    The Latest News From The Streaming Wars Could Mean New Opportunities For Advertisers

    The streaming wars continue with new platforms finding success and new opportunities for advertisers.

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