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Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

The FCC ruled on manual dialing for brands that use automated text message platforms.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.

Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

IAB Tech Labs has developed a standard method for publishers to delete data for consumers in compliance with CCPA regulations.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

Quarantines have created new consumer behaviors across industries including automotive, which will need to consider multichannel strategies moving forward.

Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.

Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

Style meets science in one of the latest mobile shopping apps to hit the market.

The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.

Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.

From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.

Like most things, the traditional hiring process has been impacted by social distancing. We dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.

At-home coffee brands continue to compete and pivot their marketing strategies, as many companies are experiencing a rise in sales with consumers spending more time at home.

As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

App use is up while people are in self-isolation, which could impact internet usage moving forward.

“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

During the coronavirus crisis, toys sales have seen increased sales as parents homeschool and entertain their kids for hours on end.

Google recently announced an extension of the identity verification program which will be required for all advertisers.

Despite many consumers tightening their spending habits in the wake of COVID-19, subscription boxes have managed to adjust to the new norms and expand their customer bases in the process.

ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.

In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.

“How to” questions have been impacted by the coronavirus crisis, and they are regularly evolving as news about the virus shifts consumer behaviors.

Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?

Brands that lead with purpose-driven strategies during coronavirus are more likely to be successful with consumers today and in the future.

Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.

In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.

Online and retail pharmacies are offering helpful content and delivery options to consumers self-isolating during coronavirus.

Through online sales, special financing options, uplifting campaigns and more, major auto brands are pivoting their marketing strategy to effectively engage their audience.

Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.

Many language-learning brands are offering their services for free to students during the COVID-19 crisis, helping parents and teachers.

Industries from music to alcohol to sports have recognized the need for virtual initiatives in order to connect consumers and spread meaningful messages during an uncertain time.

After years of healthy eating, some consumers find themselves drawn to the processed foods of their youth.

In this article we dive into what the “new normal” may look like for American higher education.

Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

Chipotle’s “Challenger Series” video gaming tournament has transitioned into a virtual event, as most of the population continues to practice social distancing.

As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

In response to COVID-19, there has been a rapid global shift to working remotely. The messaging platform Slack has features that can help boost productivity and lessen WFH struggles.

Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.

Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.

As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.

As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.

The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

Consumers increasingly want customer support via text or in-app messaging, according to a new report.

LinkedIn prepares to add new features to its social media platform including live streaming and stories.

Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.

The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.

To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.

With more and more consumers subscribed to multiple streaming subscriptions and other services, bundling is becoming increasingly popular.

Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.

In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.

Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.

A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.

Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.

A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.

General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.

Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.

Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.

This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.

Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.

In 2020, many colleges and universities have noticed a decrease in early decision applicants.

The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.

Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.

Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.

A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.

This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.

Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.

The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.

Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.

Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.

For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

The rise of augmented reality and fun digital activations includes the latest “Wimpy Kid” book.

Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.

Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

The 2020 U.S. Census Bureau taps into multiple digital components and prioritizes diverse audiences.

Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.

Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.

TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed.

By using data in real time, Freshly is able to offer their customers the best, most desirable options.

Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.

In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.

The acne product market has expanded, challenging marketers to create products that appeal to a diverse crowd.

Google Chrome announced it will replace third-party cookies by 2022.

Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.

While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.

Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.

Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.

The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.

Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.

In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.

Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

Ghostery has launched an ad and tracker blocker for desktop.

Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.

Interactive voice ads are a new advertising format that allows users to have conversations with ad content.

Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.

Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.

2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

In 2019, many brands have duked it out to captivate their audiences in exciting ways.

College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

Taco Bell, McDonalds and KFC are among many fast food chains developing branded merchandise in order to grow a strong, loyal consumer base.

Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.

Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.

Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.

The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.

The popularity of fitness apps aligns with the massive growth of the fitness industry and mobile usage.

In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.

Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.

Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.

While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.

Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.

TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.

As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.

Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.

Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.

Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.

Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.

Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.