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Read ArticleGoogle Launches Recommendations Feature For Your Next TV Binge: Just The Facts
Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
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Read ArticleGM Focused On Seamless, Smart Innovations With Google Partnerships
The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.
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Read ArticleNew Higher Education Programs Of 2019: Top 5 Categories
We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.
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Read ArticleBig Name Brands Find Value In Clothing Rentals
Clothing rentals have taken the fashion industry by storm, offering consumers a convenient, fresh and versatile approach to shopping.
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Read ArticleMusic Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services
Americans are spending more and more on music through subscription and streaming, making both services a main factor for driving growth within the music industry.
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Read ArticleInstagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
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Read Article3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business
2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.
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Read ArticleColonel Sanders Gets Hunky In A New KFC Game
KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.
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Read ArticleThe Rise Of Cross-Platform Advertising For The 2020 Olympics
Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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Read ArticleFacebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
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Read ArticleNFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
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Read ArticleKicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
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Read ArticleYouTube Plans Changes To Kids Content: Just The Facts
YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.
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Read ArticleThe Launch Of Facebook Dating: Just The Facts
Facebook Dating is now available in the U.S., appearing as a new tab within the Facebook mobile app.
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Read Article4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
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Read ArticleThe CBD Market: Who, What, Where, Why & How
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
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Read ArticleBuffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup
Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
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Read ArticleGrandparents Are A Growing Audience For The Toy Market
Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.
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Read ArticleJersey Mike’s Trades Sandwiches For Downloads
Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
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Read Article7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
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Read ArticleShopping For Groceries Is Easier Than Ever With Digital And Brand Innovations
Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.
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Read ArticleYelp Adds Personalization Features: Just The Facts
Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.
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Read ArticleVow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
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Read ArticleLoyalty Programs Are Effective For Brands And Popular With Audiences
By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
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Read ArticleNew Higher Education Programs Of 2019
Colleges and universities are introducing new programs to better fit the needs of students and employers.
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Read ArticleTennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
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Read ArticleFacebook News Tab To Launch This Fall: Just The Facts
Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.
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Read ArticleOptimized 6-Second Ads Encourage Ad Recall
A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.
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Read ArticleAutomotive Marketers Find New Targets In Pinterest And Snapchat
Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.
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Read ArticleThe Chicken Sandwich Wars Heat Up On Social Media
It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.
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Read ArticleInnovative Brands Connect With Audiences
The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.
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Read ArticleGoogle’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
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Read ArticleText-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
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Read ArticleBy Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns
Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.
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Read ArticleChic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction
Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.
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Read ArticleWhat Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
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Read ArticleNike Launches A Sneaker Subscription As The Sneaker Wars Heat Up
Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.
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Read ArticleA Look At The Best Back-To-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
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Read ArticleThe Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
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Read ArticleWhy Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS
After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.
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Read ArticleOlive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
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Read ArticleSnapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
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Read ArticleGeneral Mills New Mobile App Helps Collect Box Tops And First-Party Data
General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.
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Read ArticlePinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
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Read ArticleDigital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
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Read ArticleThe Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting
The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
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Read ArticleP&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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Read ArticleCar Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
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Read ArticleVoice Search Use Declines Due To Inconsistent Performance
In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.
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Read ArticleFlyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
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Read ArticleTop 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
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Read ArticleWhat Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping
Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.
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Read ArticleProactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
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Read ArticleLuxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
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Read ArticleP&G’s Newest Data-Driven Innovation: Pampers Smart Diapers
Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
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Read ArticleAlly Financial Talks Money Through A Game Of Truth Or Dare
Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.
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Read ArticlePaid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
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Read Article5 Fun CPG Campaigns That Celebrate Summer
Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
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Read ArticleCelebrating The Rate Cut: Refinance Volume Heats Up This Summer
When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.
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Read ArticleAmazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts
Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.
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Read ArticleOnline And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019
Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.
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Read ArticleShopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
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Read Article5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags
For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
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Read ArticleUber Tests A New Bundled Subscription For Rides, Eats And JUMP
Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.
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Read ArticleFacebook Ad And Page Post Format Change: Just The Facts
In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.
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Read ArticleDating Apps: On The Outs Or A Digital Marketer's Dream?
While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.
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Read Article#Thankunextgen! Ariana Grande Encourages Voter Registration
Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.
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Read ArticleFacebook Top Fan Targeting For Pages: Just The Facts
Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.
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Read ArticleFacebook Fan Subscriptions And 30% Revenue Collections: Just The Facts
Facebook’s latest video content updates include a new revenue share opportunity: Fan Subscriptions. Once a page is approved, a content curator can earn revenue from paid follower subscriptions.
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Read ArticleHow Often And When To Post On Social Media
Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.
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Read ArticleBoomer Travel Is Growing. Female Boomer Travel Is Growing Faster.
The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.
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Read ArticleAmazon Customer Tracking Exchange: Just The Facts
With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.
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Read ArticleParallel Tracking For Google Display Ads: Just The Facts
Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.
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Read ArticleTwitter ArtHouse: Just The Facts
Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.
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Read ArticleMicrosoft Advertising Introduces Impression Share Metrics: Just The Facts
Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.
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Read ArticleMozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts
Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.
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Read ArticlePinterest Video Suite For Brands: Just The Facts
Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.
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Read ArticleLinkedIn Adds New CTA Buttons: Just The Facts
LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.
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Read ArticlePotential Pell Grant Expansion Continues To Gain Momentum But Incites Debate
A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.
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Read ArticleCalifornia Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
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Read ArticleICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo
Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.
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Read ArticleYelp Business Listing Enhancements: Just The Facts
Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
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Read ArticleFacebook Custom Audience Reach Estimates Are Back: Just The Facts
After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.
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Read ArticleRetailers Innovating To Strip Market Share From Google, Facebook, Amazon
There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
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Read ArticlePerillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App
Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other travel companies and expanding it’s virtual-reality focused campaigns.
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Read ArticleToys R Us Is Back: Just The Facts
Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.
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Read ArticleThe Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
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Read ArticleThe Rules Of Engagement For Social Comments
Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.
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Read ArticleFree Trials Have A Positive Impact For Direct-To-Consumer Brands
By offering free trial periods and freebies, direct-to-consumer (DTC) brands can more effectively compete with the in-store retail experience.
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Read ArticleToy Manufacturers Turn To Membership And DTC Sales To Reach Consumers
By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.
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Read ArticlePodcasts Are Growing And So Is Their Revenue Via A Number Of Innovations
As podcasts become more popular, subscription models and original content contribute to revenue gains.
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Read ArticleLand Rover Launches New Multi-Platform Campaign For Latest Evoque Model
Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.
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Read ArticleUltra-Personalized Travel: What Luxe Consumers Look For In 2019
Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.
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Read ArticleInstagram’s Explore Page Advertisements: Just The Facts
Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.
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Read ArticleP&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits
P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”
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Read ArticleFacebook Comment Ranking Update: Just The Facts
Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.
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Read ArticleJeep, Fox, The New York Times Among Brands Considered Most Patriotic
A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
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Read ArticleSnapchat Snap Select Video Advertising Program: Just The Facts
Snapchat recently launched a new video advertising program, Snap Select, allowing marketers to buy inexpensive, targeted ads without using an auction.
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Read ArticleTaco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song
Taco Bell uses cinematic spin in their nacho fries advertising. The release of the latest commercial, “Chasing Gold,” embraces a delectable combination of parody and music in video marketing.
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Read ArticleHertz Launches A Pilot Car Subscription Service
Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.
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Read ArticleLower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers
Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.
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Read ArticleBud Light Brings Back Genius Campaign, Poking Fun At Digital Careers
Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.
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Read ArticleVans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan
Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.
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Read ArticleYouTube Invests In Augmented Reality For Beauty Influencers
YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.
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Read ArticleGen Zers Prefer Personalization Over Privacy, Listen To Social Influencers
Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.
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Read ArticleRun For Good: Saucony Launches Instagram Relay Race
Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.
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Read ArticleHomeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
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Read ArticleAngry Birds Takes On AR
Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.
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Read ArticleGoogle Ads Campaign Updates: Just The Facts
Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.
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Read ArticleCarnival Cruise Line Debuts Mobile Comedy Series With Thrillist
Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.
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Read ArticleAnti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
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Read ArticleFacebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
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Read ArticleTikTok Interest-Based Ads: Just The Facts
TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.
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Read ArticleInstagram Branded Content Ads: Just The Facts
Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.
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Read ArticleSearch Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
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Read ArticleBroadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
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Read ArticleDigital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
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Read ArticlePolitical Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
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Read ArticleSnapchat Influencers In-App Store: Just The Facts
Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.
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Read ArticleGoogle Domain Diversity Change: Just The Facts
Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
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Read ArticleFree Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
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Read ArticleInstagram Order Stickers: Just The Facts
Instagram is testing yet another ecommerce feature within its platform.
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Read ArticlePokemon Go… To Sleep: Just The Facts
Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.
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Read ArticleStranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
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Read ArticleImplied Fed Rate Cuts Spur Housing And Mortgage Activity
Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.
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Read ArticleInstagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is
As Facebook bids users adieu, Instagram welcomes them with open arms.
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Read ArticleMajor Brands Sign On To Ibotta’s New Mobile Payment Option
Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.
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Read ArticleJordans Available On Fornite Deliver Urban Style For New Game Mode
Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.
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Read ArticleGoogle Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
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Read ArticleGoogle Mobile-First Search Indexing: Just The Facts
Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.
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Read ArticleBurger King Generates App Usage With Purpose-Driven Campaign
Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.
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Read ArticleWhatsApp Ads: Just The Facts
WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.
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Read ArticleBrands Can Create Emotional Connections That Last A Lifetime
By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.
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Read ArticleThe Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
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Read ArticleWomen’s Soccer: It’s Time For More Big Brands To Take Notice
With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families
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Read ArticleUnderstanding The Potential Impact Of The College Scorecard Updates
The College Scorecard was recently updated to include information on non-degree granting institutions, graduation rates for non-first-time and non-full-time students and preliminary loan debt data.
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Read ArticleRing Smart Home Security Products Appeal To Digitally Savvy Consumers
Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.
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Read ArticleRoku Ads: Just The Facts
Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.
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Read ArticleBrands Embrace The Massive Popularity Of ASMR
Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.
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Read ArticleGoogle Search Redesign: Just The Facts
Google is redesigning their mobile search results page to ease consumer search.
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Read ArticleResale Market Value Increases: Consumers Focus On Sustainability
Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.
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Read ArticleReverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity
With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.
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Read ArticleCorn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand
The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.
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Read ArticleAdventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche
Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.
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Read ArticleBrands Create Seamless Shopping Experiences To Meet Consumer Demand
Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.
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Read ArticleData-Based Ecommerce Solutions Take Over The Wedding Market
Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.
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Read ArticleMemorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019
Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.
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Read ArticleThe Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
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Read ArticleMercedes Targets Millennials With Instagram Stories
Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
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Read ArticleInstagram Donation Button: Just The Facts
Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.
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Read ArticleInternal Website Leads Became Top Health Program Conversion Driver In 2018
Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.
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Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
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Read ArticleSnapchat Premium 6-Second Ads: Just The Facts
Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.
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Read ArticleDigital Coupons May Help CPG Brands With Consumer Awareness & Loyalty
Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.
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Read ArticlePantene Search Engine S.H.E.: Just the Facts
Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.
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Read ArticleStrategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty
Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.
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Read ArticleTaylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release
Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
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Read ArticleHardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”
Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.
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Read ArticleWalmart Continues To Expand Their Market Reach By Partnering With Kidbox
Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.
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Read ArticleMother’s Day Spending: How Consumers Say “I Love You, Mom”
Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.
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Read ArticleThe Facebook F8 Conference: What Did The Social Media Giant Announce?
Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.
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Read ArticleWalmart’s TV And Video Media Agency, Vudu: Just The Facts
Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
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Read ArticleTravel Search Trends: What Consumers Are Looking For
As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
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Read ArticleAudi x Avengers: A Lasting Relationship In Effective Content Marketing
Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.
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Read ArticleMicrosoft Advertising: Just The Facts
Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options
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Read ArticleSocial Media Demographics: Who’s On Which Platform?
How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.
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Read ArticleBing Enhances Search Capabilities In Quest To Gain Search Market Share
In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.
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Read ArticleSubscription Audiences Vary Across Subscription Niches
Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.
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Read ArticleTop 3 Health Programs Of 2019: Student Recruitment And Employment Trends
Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.
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Read ArticleDisney X Star Wars And How The Play Disney Parks App Engages Fans
With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.
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Read ArticleUniversal Orlando Grows Harry Potter Partnership With New Roller Coaster
Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.
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Read ArticleWhere Do Consumers Go When Facebook And Instagram Are Down?
When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.
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Read ArticleFacebook Testing Upvotes And Downvotes For Comments: Just The Facts
Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.
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Read ArticlePinterest Conversion Features: Just The Facts
Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.
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Read ArticleData Appends Inform Lead Generation Optimizations For Efficient Campaigns
Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.
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Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
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Read ArticleKentucky Derby: The Power Of The Race’s Audience And Marketing Potential
Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.
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Read ArticleBeats: The Clout Behind A Star-Studded Multi-Media Campaign
In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
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Read ArticleCanoo Launches Into Automotive Via Subscription
Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.
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Read ArticleNonprofit Email Statistics: What Nonprofit Organizations Need To Know
As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
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Read ArticleSmart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleGoogle Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
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Read ArticleHispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleGoogle & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
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Read ArticleThe Rise Of Mobile Shopping: How Smartphones Shape Ecommerce
Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.
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Read ArticleMarketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.
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Read ArticleInsurance Websites: Reach Consumers With Simple, Digestible Copy
70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.
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Read ArticleDisney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
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Read ArticleMLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan
As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.
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Read ArticleEconometrics: Audi Marketing Campaigns See 3x The Sales
Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.
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Read ArticlePandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
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Read ArticleSnapchat Audience Network: Just The Facts
While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.
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Read ArticleEaster Marketing: Young Consumers Hold Buying Power For Spring Holiday
85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.
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Read ArticleThe Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii
Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
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Read ArticleBoise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
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Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
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Read ArticleDMS Auto Insights: Top Car Makes By State
For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.
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Read ArticleGame Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions
Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.
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Read ArticleGoogle RankBrain Vs. Google Neural Matching: Just The Facts
Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.
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Read ArticleDigital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual
Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.
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Read ArticleCharles Schwab Switches To A Subscription-Based Payment Model For Financial Clients
Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.
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Read ArticleAdobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
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Read ArticleAbsolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement
Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.
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Read ArticleGoogle Search Icons: Just The Facts
Google is testing a new search results navigation menu, complete with icons and branded colors.
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Read ArticleFitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support
Fitbit aligned a rewards program and app update with the launch of several new products.
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Read ArticleThe YouTube House: Promoting Services With A New York Pop-Up
YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.
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Read ArticleInstagram Poll Stickers: Just The Facts
Instagram Stories’ polling stickers have encouraged consumer engagement, which brands can use to better understand their audiences.
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Read ArticlePemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business
Pemco Insurance targets local audiences with its first campaign in 10 years.
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Read ArticleGoogle Dynamic AMP Emails: Just The Facts
On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.
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Read ArticleGoogle Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
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Read ArticleWarner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!
In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.
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Read ArticleDemand Of Luxury Items: How Wealth And Marketing Impact Sales
Luxury item demand has grown steadily over the past 10 years, in part due to high-end brand marketing.
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Read ArticleBeer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign
Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.
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Read ArticleNew Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
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Read ArticleVerizon Stops RoboCalls: Just The Facts
Verizon recently added additional cybersecurity measures to address robocalling and spam calls.
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Read ArticleSubscription Marketing: Trends Driving This Powerful Business Model
As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.
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Read ArticleReese’s Swap Shop: Engaging Consumers Through Choice
Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.
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Read ArticlePinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back
Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.
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Read ArticleLong John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent
During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.
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Read ArticleBing Ads Import Function: Just The Facts
Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.
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Read ArticleInstagram’s In-App Checkout: Just The Facts
Instagram introduced in-app checkout for an intuitive user shopping experience, offering brands the potential to increase and diversify their streams of revenue.
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Read ArticleThe Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space
Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.
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Read ArticleHilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees
By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.
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Read ArticleWeighing The Pros And Cons Of Partnering With An OPM
Online education is continuing to grow, and the world of higher education is changing to adapt to the online landscape.
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Read ArticleUnlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
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Read ArticleBuffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
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Read ArticleGoogle March 2019 Core Update: Just The Facts
Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.
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Read ArticleSoccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential
Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.
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Read ArticleLenders Decrease FICO Requirements For Homebuyers
Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.
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Read ArticleReinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle
In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.
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Read ArticleFrom Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector
As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.
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Read ArticleApple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
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Read ArticleStrategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders
With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.
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Read ArticleGoogle’s New Hotel Booking Site: Just The Facts
Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
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Read ArticlePinterest Spring Shopping Features: Just The Facts
Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.
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Read ArticleThe Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.
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Read ArticleWomen Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
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Read Article20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge
Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.
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Read ArticleWomen’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
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Read Article529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
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Read ArticleRefinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances
Refinances recently jumped 35% in popularity due to a decrease in interest rates.
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Read ArticleGoogle First Price Auctions: Just The Facts
Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.
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Read ArticleThe Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes
Superhero (and supervillain) fans can now get exclusive merchandise through subscription box services.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleBacardi #BackToTheBar: Experiential Campaign Connects With Consumers
Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.
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Read ArticleWhere In The World Is Carmen Sandiego? Look On Google Earth
Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.
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Read ArticleFacebook Relevance Metrics Updates: Just The Facts
Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.
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Read ArticleMarketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia
As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.
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Read ArticleLuck Of The Irish: Best St. Patrick’s Day Campaigns
Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.
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Read ArticleMarketing American Muscle: The Mustang Still Gallops
The Mustang is the top-selling sports car in the U.S. and around the globe, gaining its popularity through dozens of classic films and now a LEGO kit.
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Read ArticlePost Babies R Us Registries: Streamlined And Creative Alternatives
When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.
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Read ArticleInstagram Aims To Expand Influencer Campaigns: Just The Facts
Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.
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Read ArticleSubscription Box News: Period Boxes Capture The Attention Of Women Consumers
Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.
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Read ArticleKFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie
KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.
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Read ArticleLiberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu
By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.
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Read ArticleSleep Number Takes Advantage Of Hulu’s Interactive Ad Unit
Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.
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Read ArticleDigital Media Solutions Announces 2019 Hoops Madness Winners
Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.
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Read ArticleMarketing With Babies And Puppies Makes Consumers Say Awwww
It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.
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Read ArticleHidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans
Hidden Valley Ranch worked with director Zach Braff to create four snack-sized ads devoted to unabashed love for ranch dressing, which also offered an integration opportunity with ABC.
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Read ArticleThe Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability
The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.
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Read ArticleTop 3 Associate Programs Of 2018: Student Recruitment And Employment Trends
Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.
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Read ArticleThe Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion
Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.
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Read ArticleDiffering Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry
The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.
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Read ArticleEmail + SMS = A Successful Duo To Add To Your Marketing Strategy
This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.
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Read ArticleMillennial Insurance: How Marketers Are Winning Over An Uninterested Market
Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.
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Following Marie Kondo: How To Organize Your Content Marketing Strategy
Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.