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Read ArticlePinterest Spring Shopping Features: Just The Facts
Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.
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Read ArticleThe Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.
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Read ArticleWomen Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic
Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.
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Read Article20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge
Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.
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Read ArticleWomen’s History Month: Best Financial Campaigns That Empower Women
To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.
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Read Article529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
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Read ArticleRefinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances
Refinances recently jumped 35% in popularity due to a decrease in interest rates.
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Read ArticleGoogle First Price Auctions: Just The Facts
Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.
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Read ArticleThe Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes
Superhero (and supervillain) fans can now get exclusive merchandise through subscription box services.
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Read ArticleGoogle Image Shopping Ads: Just The Facts
Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
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Read ArticleBacardi #BackToTheBar: Experiential Campaign Connects With Consumers
Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.
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Read ArticleWhere In The World Is Carmen Sandiego? Look On Google Earth
Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.
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Read ArticleFacebook Relevance Metrics Updates: Just The Facts
Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.
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Read ArticleMarketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia
As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.
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Read ArticleLuck Of The Irish: Best St. Patrick’s Day Campaigns
Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.
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Read ArticleMarketing American Muscle: The Mustang Still Gallops
The Mustang is the top-selling sports car in the U.S. and around the globe, gaining its popularity through dozens of classic films and now a LEGO kit.
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Read ArticlePost Babies R Us Registries: Streamlined And Creative Alternatives
When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.
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Read ArticleInstagram Aims To Expand Influencer Campaigns: Just The Facts
Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.
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Read ArticleSubscription Box News: Period Boxes Capture The Attention Of Women Consumers
Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.
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Read ArticleKFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie
KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.
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Read ArticleLiberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu
By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.
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Read ArticleSleep Number Takes Advantage Of Hulu’s Interactive Ad Unit
Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.
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Read ArticleDigital Media Solutions Announces 2019 Hoops Madness Winners
Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.
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Read ArticleMarketing With Babies And Puppies Makes Consumers Say Awwww
It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.
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Read ArticleHidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans
Hidden Valley Ranch worked with director Zach Braff to create four snack-sized ads devoted to unabashed love for ranch dressing, which also offered an integration opportunity with ABC.
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Read ArticleThe Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability
The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.
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Read ArticleTop 3 Associate Programs Of 2018: Student Recruitment And Employment Trends
Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.
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Read ArticleThe Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion
Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.
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Read ArticleDiffering Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry
The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.
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Read ArticleEmail + SMS = A Successful Duo To Add To Your Marketing Strategy
This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.
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Read ArticleMillennial Insurance: How Marketers Are Winning Over An Uninterested Market
Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.
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Read ArticleFollowing Marie Kondo: How To Organize Your Content Marketing Strategy
Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.
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Read ArticleGoogle Click Share Joining Search Campaigns: Just The Facts
Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.
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Read ArticleInbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions
For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.
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Read ArticleHigher Education Conversion Rates Increase In 2018
Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.
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Read ArticleTech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019
The toy trends for 2019 are anticipated to incorporate a fun mix of licensed merchandise, tech-based creator toys and another year of new innovations in slime and unboxing.
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Read ArticleAmazon Moments Rewards Program: Just The Facts
Amazon launched Amazon Moments, a marketing rewards program, to build relationships with publishers and earn a piece of the app marketing industry.
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Read ArticleMake Your Own Amazon Alexa Skills: Just The Facts
Amazon has opened their Alexa Skills Store, empowering everyone to publish skills and reach their audiences using voice assistant.
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Read ArticleThe Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers
African Americans are growing in prominence and spending power, while creating new platforms and businesses, providing opportunities for marketers to engage this influential demographic.
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Read ArticleBlack History Month Campaigns: Overcoming Adversity And Showcasing Strength
Throughout this month (and the rest of the year), we celebrate black greatness and incredible marketing campaigns that showcase black talent.
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Read ArticleOscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent
A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.
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Read ArticleU.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year
2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.
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Read ArticleFacebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts
Facebook is testing an option that would provide publishers with the option to deliver ads on Facebook Watch from their own ad technology.
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Read ArticleEmail Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers
The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, noted email marketing as the top lead generation channel for lead buyers and sellers.
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Read ArticleEducation News: Update On International Enrollments At U.S. Graduate Schools
International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.
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Read ArticleOnly 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient
The hurdles of shifting from last-click to multichannel attribution continue to be insurmountable, resulting in many digital marketers continuing to use insufficient marketing measurement systems.
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Read ArticleZillow Direct Buying Program: Just The Facts
Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.
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Read ArticleInsurance Bundling Is A Winning Approach For Customers And Marketers
Insurance companies are increasingly bundling their products and services, encouraging brand loyalty, renewals and incremental revenue.
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Read ArticleInnovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead
Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.
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Read ArticleMonthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow
Monthly car subscriptions are becoming more popular, offering diverse options as car companies implement new ways to generate revenue and consumers look for easier ways to get around.
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Read ArticleUnderstanding Who Works In The Growing Gig Economy
The gig economy encompasses a vast array of fields from ride-share drivers to freelancers, and is comprised of a heterogeneous mix of income, age and education.
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Read ArticleIncreasing Lead Quality Is Top Lead Generation Priority In 2019
The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.
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Read ArticleThe Dream Backyard: Outer Turns Your Space Into A Showroom
Outer is using consumers’ backyards as showrooms and paying them. See how this outdoor furniture brand is shaking up the industry with innovative products and marketing strategies.
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Read ArticleMillennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows
Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.
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Read ArticleAmazon Launches Home Shopping Channel, Amazon Live: Just The Facts
Amazon has launched Amazon Live, the latest addition to their brand.
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Read ArticlePrediction: Enrollment Gains In 2019
The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.
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Read Article4 Weird Insurance Policies: Targeted Plans For Niche Consumers
Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.
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Read ArticleFun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day
When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.
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Read ArticleGive Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers
This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.
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Read ArticleAmazon Begins Data-Based CPG Sampling: Just The Facts
Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.
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Read ArticleFour Reasons To Love Quality Content Marketing
In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.
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Read ArticleSustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume
Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.
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Read ArticleLove Is In The Air…And In Marketing: How Brands Leverage Diverse Romance
As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.
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Read ArticleReddit Introduces Cost-Per-Click Ads: Just The Facts
Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.
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Read Article6 University Marketing Campaigns From 2018 That Inspire & Innovate
A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.
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Read ArticleThe Final Shutdown: Google+ Bids Users Adieu
Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.
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Read ArticleGoogle 15-Second Non-Skippable Video Ads: Just The Facts
Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.
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Read ArticleGoogle Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down
Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
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Read Article4 Simple Strategies For Marketing Mortgages To Millennials In 2019
Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.
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Read ArticleBig Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness
In a post-Toys R Us world, toy and game sellers and manufacturers will look for alternative revenue streams, including monthly subscription boxes.
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Read ArticleI Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry
The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.
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Read ArticleFacebook And Instagram Cross-Posting: The Facts & Important Considerations
Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.
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Read ArticleTikTok Testing Ads: Just The Facts
TikTok, the latest video app, is testing video ads, a monetization effort many marketers have been waiting for as the app has grown exponentially in popularity in its six short months of existence.
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Read ArticleThe Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing
Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.
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Read ArticleFacebook’s Brand Safety Certification: Just The Facts
Facebook released their brand safety certification in the Facebook Marketing Partners program to give marketers more control over where their ads populate on the platform.
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Read ArticleChinese Marketing Innovations Can Inspire Strategies That Capture New Audiences And Encourage Exciting Brand Evolutions
Although digital user preferences in China vary, the innovation of many Chinese digital companies can serve as inspiration for American marketers.
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Read ArticleFarmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling
Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.
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Read ArticleSerena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII
Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.
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Read ArticleSuper Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It
Not every brand can cough up $5 million for a 30-second spot that airs during the Super Bowl. See how these marketing campaigns leveraged the Super Bowl’s popularity without buying expensive TV spots.
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Read ArticleAmazon New-To-Brand Metrics: Just The Facts
Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.
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Read ArticleMacy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing
Macy’s, a sponsor of Go Red For Women, leverages their reach and following to promote women’s heart health through a variety of channels.
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Read ArticlePet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets
With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.
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Read ArticleLinkedIn Interest Targeting: Just The Facts
LinkedIn, striving to offer marketers more in-depth solutions, recently released their Interest Targeting, which allows marketers to target users by their professional interests.
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Read ArticleFrom Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold
Super Bowl LIII is shaping up to be another great year of fun and funny commercials featuring celebrities from the TV and sports world.
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Read ArticleFacebook Merges Messenger, WhatsApp And Instagram: Just The Facts
Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.
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Read ArticleEffective Nonprofit Marketing Campaigns And The Strategies That Make Them Work
An effective combination of public service announcements, social media campaigns and sustained giving opportunities powers awareness, growth and fundraising of nonprofit initiatives.
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Read ArticleFacebook Moments Shutdown: Just The Facts
Facebook is shutting down their Moments app. Users will have just a few months to export their photos and videos.
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Read ArticleUsing Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers
The “right” prospective mortgage borrowers can vary widely from one lender to another, but there are several strategies to identify ideal prospects that can be leveraged by mortgage marketers.
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Read ArticleSparkroom’s Latest Update Enables Marketers To Track Custom Milestones: Just The Facts
Sparkroom’s latest update enables marketers to track custom milestones, allowing for fully customized campaign reporting.
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Read ArticleGoogle Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out
Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.
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Read ArticleGoogle Chrome Ad Blocking Expansion: Just the Facts
Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.
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Read ArticleThe Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens
With Super Bowl LIII just around the corner, brands have been working on their marketing campaigns for months. Experiential marketing with hands-on approaches are leading this year’s promotions.
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Read ArticleOath Is Now Verizon Media: Just The Facts
Oath has been renamed to Verizon Media and is maintaining similar core objectives as it transitions and sets the stages for massive growth.
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Read ArticleMastercard Drops The Text On Their Logo, Joining Other Major Brands Who Let Their Marks Do The Talking
By dropping the text in their logo, Mastercard joins a growing list of corporate brands, new and old, who are streamlining their branding for digital and consumer connection.
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Read Article#BestofGeico: Asking For Consumer Opinions On Marketing
The #BestofGeico contest asks fans to vote for the best Geico commercial. From green geckos to loud camels, Geico is known for over-the-top and hilarious TV spots.
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Read ArticleMortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do
The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.
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Read ArticleSubscription News: Arby’s Launches a Curated Box of Swag
Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.
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Read ArticleIt’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords
We’re celebrating National Thesaurus Day by dissecting and disposing of five marketing terms that have outlived their usefulness.
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Read ArticleThe Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge
It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.
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Read ArticleBing Ads’ AI-Powered Performance Insights: Just the Facts
Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
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Read ArticleThe Evolution of For-Profit Colleges in an Increasingly Competitive Landscape
Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.
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Read ArticleGillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale
Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.
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Read ArticleHelium with State Farm: They’ve Got You Covered and Laughing
State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.
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Read ArticleTikTok’s Rapid Popularity: Just the Facts
TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.
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Read ArticleCreative Insurance Marketing: Best Campaigns from 2018
Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns
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Read ArticleBringing Back the Bowl Cut: FCK Yeah!
KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.
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Read ArticleCredit Profile of Purchase Mortgage Borrowers on an Upswing
The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
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Read ArticleTaking a Look Back: SEO’s Development in 2018
As the year comes to a close, we take a look back at the changes SEO has gone through this year.
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Read ArticleFrom the Mailbox to the Store: Birchbox Partners with Walgreens
Birchbox is coming to a store near you. By partnering with Walgreens, the brand is looking to expand its audience base in drug store aisles, encouraging more sales and different interactions.
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Read ArticleNational Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere
Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit
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Read ArticleFacebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
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Read ArticleRalph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way
Ralph storms through a chaotic internet, wreaking havoc and learning valuable lessons about friendship and self-worth, but marketers can also gain useful insights from Ralph’s adventure.
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Read ArticleMortgage Marketing in Today’s Digital Age
By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.
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Read Article6 Predictions for 2019: Digital Media Growth and Innovation
With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.
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Read ArticleThe 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing
The 10 most read articles on DMS Insights illustrated the rising interest in marketing innovations and digital dominance.
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Read ArticleDropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads
Iconic fashion brand Calvin Klein drops their print marketing campaign for an innovative, digital approach.
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Read ArticleHulu’s Programmatic Marketplace: What to Know
Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.
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Read ArticleBarnes & Noble Looks to Boost In-Store Sales with Expert Booksellers Ad Campaign
Barnes & Noble’s new ad campaign encourages expert interactions with booksellers, helping shoppers find the perfect holiday gift in person, instead of just online.
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Read ArticleMarketing Innovation Superlatives: The Best Campaigns of 2018
2018 brought us some incredible marketing campaigns. Here are the top 10, selected by Digital Media Solutions for their innovation.
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Read ArticleHoliday Returns: 6 Tips to Leverage Returns & Exchanges for More Sales
Consumers return gifts they don’t want. Smart brands leverage the post-holiday return season to turn returns into more sales.
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Read ArticleUber and Lyft: Two Sides to Emotional Marketing
Uber and Lyft each recently released creative marketing campaigns that play off consumer emotion. As one encourages positivity, the other leverages irritation.
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Read ArticleKool Aid Featuring Lil Jon: Fresh, Innovative & Catchy
Rapper Lil Jon and the Kool-Aid Man collaborate on a catchy Christmas jingle for the iconic beverage brand Kool Aid.
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Read ArticleJetBlue Wraps Up Holiday Spirit (and Consumers)
To help consumers have the best holiday season possible, JetBlue is wrapping them up and shipping them home.
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Read ArticleNational Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops
Happy National Ugly Christmas Sweater Day! eCommerce is on the rise, thanks to social media, which is great news for smaller shops looking to sell some ugly holiday sweaters.
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Read ArticleOlder Audiences Inquired About Purchase Loans in Q3
In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals
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Read ArticleWeight Loss Marketing Strategies: Evolving with Trends
Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.
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Read ArticleSaying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford
As Kathie Lee parts with the Today Show, we reflect on all of the incredible marketing lessons she’s given us.
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Read ArticleSocial Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement
Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.
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Read ArticleProcter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls
P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.
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Read ArticleSweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans
Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.
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Read ArticleTop 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.
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Read Article1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers
Burger King isn’t shy when it comes to competitive marketing. Targeting other famous burger restaurants, this chain has released a bold, geofenced 1¢ Whopper promotion.
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Read ArticleWhy Joey Liner, Former DoublePositive Co-Founder & CEO, Became the New CRO for DMS
Joey Liner co-founded one of the most successful performance marketing companies in the business in the early 2000s and now he’s decided to join DMS as the company’s Chief Revenue Officer.
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Read ArticleTwitch’s Video-Based Platform: What to Know About Marketing Opportunities
As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.
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Read ArticleRetail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve
IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.
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Read ArticleThe Walt Disney Company + Google Ad Manager: What to Know
Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.
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Read ArticleToy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season
In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.
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Read ArticleMove Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs
More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.
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Read Article7 Reasons Why Third-Party Audience Data Spend Is Up in 2018
Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.
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Read ArticleHistory of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney
Throughout the history of advertising, famous actors and athletes starring in commercials has served different marketing needs for stars and brands alike, evolving into the role of brand ambassador.
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Read ArticleTop 10 Takeaways from the Rise of Mobile Spending
The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.
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Read ArticleLuxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?
Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.
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Read Article12 Days of Christmas: The Best 12 Holiday Commercials
Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.
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Read ArticleTake a Look Under the Hood: Marketing to NASCAR Fans
The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.
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Read ArticleCDPs: All Hype or Pure Necessity?
Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.
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Read ArticleChristmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf
Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.
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Read ArticleSubaru Teams with ASPCA for a Heartwarming Commercial
Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.
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Read ArticleBing Expanded Ads Provide Further Optimization Opportunities for Marketers
New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.
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Read ArticleInstagram Promote for Stories: What to Know
Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.
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Read ArticleHappy Thanksgiving: It’s Not Just Turkey at the Center of This Meal
Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?
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Read Article#GivingTuesday: The Marketing of Philanthropy’s Biggest Day
Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.
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Read ArticleTop 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
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Read ArticleCross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking
We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.
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Read ArticleUltraFICO Score: How New Factors Benefit Borrowers
With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?
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Read ArticleKFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves
Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.
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Read ArticleNov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising
LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.
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Read ArticleDigital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile
Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.
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Read ArticleDanny DeVito Day: Marketing Lessons from 5 of His Top Films
It’s Danny DeVito Day, and at DMS we’re celebrating by highlighting the best marketing lessons his characters teach us to follow — or avoid.
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Read ArticleBlack Friday: What to Expect from 2018
Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.
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Read ArticleDigital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group
DMS announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients.
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Read ArticleeSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
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Read ArticleBrands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart
In the spirit of Veterans Day, learn how these brands thank and honor veterans in their marketing initiatives.
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Read ArticleMarketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
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Read ArticleStarbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base
Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.
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Read ArticleFacebook Collections Ad Testing: What to Know
An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.
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Read ArticleWelcome Movember! It’s Time for Weird Facial Hair.
Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.
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Read ArticleKitchenAid’s Targeted Ad: Defining a Niche Audience
KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.
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Read ArticleBrands with Cult Followings: Perfect Products or Perfect Marketing?
Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
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Read ArticleLead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates
Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.
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Read ArticleDogs Can Be Effective and Adorable Marketing Mascots
National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.
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Read ArticleMarketing the Dream: How the Lottery Wins Consumer Dollars
With recent jackpots reaching billions, let’s take a look at lottery marketing and player psychographics.
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Read Article15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement
It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.
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Read ArticleBing Ads Leverage LinkedIn Data: What to Know
For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
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Read ArticleThe Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
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Read Article#DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities
Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.
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Read ArticleVisual Search Trends: The Future Is Optical
Searches are moving away from typed questions and becoming more vocal and visual.
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Read ArticleStitch Fix: A Data Story Based on Consumer ROI
With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.
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Read Article5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
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Read ArticleTop 3 Business Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.
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Read ArticleCreative Recruitment Tools Appeal to Students and Colleges
In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.
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Read ArticleIconic International Ad Campaigns: Following the Formula to Marketing Success
In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.
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Read ArticleFacebook First-Party Pixel: What You Need to Know
Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?
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Read ArticleRose Gold Minnie Ears: Using the Drop Model to Create Demand
Disney promoted a fascinating product to an insatiable crowd. Learn how Disney sold out of their limited edition rose gold Minnie ears and had to add the product to their staple collection.
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Read ArticleBreast Cancer Awareness Month: The Pink Promotion of Health
Happy Breast Cancer Awareness Month! In honor of the dedication to research and treatment of this disease, we highlighted three memorable campaigns from this year.
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Read ArticleMulti-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch
Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.
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Read ArticleNew Marketing Opportunities Emerge in the Hispanic Population
The Hispanic population is young, plugged-in and exerting their buying power, particularly online, which presents new opportunities for marketers.
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Read ArticleCEOs and Celebrities Get Out the Vote
Midterms are November 6th, so we take a look back at influential voting campaigns from Rock the Vote to Levi’s.
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Read ArticleHow Google Campaigns Fit into the Customer Journey
While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
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Read ArticleFiat Holds a Funeral to Welcome Bigger and Better
Fiat mixes dark comedy with their latest crossover to create the perfect marketing for 30-somethings. Watch as Louise holds a funeral for her 20s and embarks on her 30s with the new Fiat 500X.
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Read ArticleStrategic Content Marketing: 6 Steps to Create a Content Calendar
Many content marketers rely on content calendars to keep their plans and teams organized. Follow these 6 steps to create your content calendar.
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Read ArticleA Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.
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Read ArticleShiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
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Read ArticleToday’s College Students: Who You Think They Are Vs. Who They Really Are
Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.
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Read ArticleDunkin’ Drops the Donuts in their Name and Other Rebrands
Brands often go through a name change or rebrand to appeal to their newer, bigger business objectives. As Dunkin’ drops the donuts from their name, we took a look back at some memorable name changes.
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Read Article4 Tips to Maximize Your First- and Third-Party Data Usage
From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.
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Read ArticleWeight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing
Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.
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Read ArticleStrategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey
Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.
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Read ArticleAnd Yet 5 More Things Marketers Can Learn from Cheese
The mix of marketing lessons and cheese continues as we celebrate National Moldy Cheese Day with a look at what can be learned from the blue, green and fuzzy cheeses of the world.
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Read ArticleLeadsCon Connect to Convert EndZone Madness: Stats & Winners
This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.
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Read ArticleA Look Back at the Marketing Campaign that Launched the Beetle
After 80 years VW is stopping production of the Beetle, which owes its popularity to the best marketing campaign of the 20th century.
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Read ArticlePenn’s Role in the Rise of Online College Programs
How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?
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Read Article2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?
How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.
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Read ArticleAre You Ready for Some Football… Marketing Lessons?
Now that there’s a chill in the air and football on every station, it’s fun to look back at great football movies and the quirky and useful marketing value they can offer.
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Read ArticleSiriusXM Plans to Purchase Pandora in Move to Reach More Consumers
SiriusXM announced their $3.5 billion deal to purchase Pandora. The brand is looking to entice more consumers and compete against streaming service giants like Spotify.
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Read ArticlePaid Search + SEO: The Benefits of Commingling Your Strategies
Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.
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Read ArticleTrick or Treat: Halloween Spending Strong But Down in 2018
Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?
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Read ArticleAsk a Stupid Question Day: All Your Digital Marketing Questions Answered
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 55 often searched questions about digital marketing. Click on the digital advertising topics or questions below.
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Read ArticleAsk a Stupid Question Day: 5 Questions About Social Advertising
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about social advertising, including: What is social advertising?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Programmatic Advertising
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about programmatic advertising, including: What is programmatic advertising?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Content Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about content marketing, including: How useful is content marketing?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Search Engine Optimization (SEO)
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about search engine optimization (SEO), including: What is search engine optimization?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Email Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about email marketing, including: What is the email marketing?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Paid Search
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about paid search, including: What is the meaning of PPC in digital marketing?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Affiliate Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about affiliate marketing, including: What is an affiliate marketing program?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Pay-Per-Call Lead Generation
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about pay-per-call lead generation, including: What is pay-per-call?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Lead Generation
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about lead generation, including: What is lead generation?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Performance Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about performance marketing, including: What is performance marketing?
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Read ArticleAsk a Stupid Question Day: 5 Questions About Digital Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about digital marketing, including: What is digital marketing?
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Read ArticlePumpkin Spice Makes Room for Maple
Brands will continue to introduce new seasonal flavors, like maple, to build off the success of fall-favorite pumpkin spice.
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Read ArticleFirst-Party vs. Third-Party Data: Consumer Engagement for the Win
Both first-party and third-party data usage are growing for marketers, despite headlines that may imply otherwise. But no matter what data you’re using or how you’re using it, consumer engagement shou
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Read ArticleSnapchat and Amazon: A New Mobile Commerce Pairing
In another move to monetize, Snapchat has partnered with Amazon to send users directly to Amazon’s e-commerce platform.
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Read ArticleHeineken Leverages Humor and Heartbreak
To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.
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Read ArticleMortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans
There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.
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Read ArticleHappy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands
On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.
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Read ArticleGeneration Zers: What the New Target Audience Wants
Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.
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Read ArticleMove Over Reverse: Marketing Mortgage Loans to Seniors
The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.
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Read ArticleThe Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience
Harnessing the power of Instagram, Spotify and other digital avenues, Froot Loops set up their new donuts for success.
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Read ArticleLinkedIn Dynamic Ads: The New Feature in Campaign Manager
LinkedIn Dynamic Ads allow brands to personalize ad content to every consumer.
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Read ArticleMortgage Applicant Quality Improved in Q2 2018
Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.
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Read ArticleFacebook Ads Update: A New Way to Market and Sell During the Holidays
Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.
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Read ArticleNational Cheeseburger Day: The Best Innovations in Burger Marketing
In honor of National Cheeseburger Day, we identified some great marketing from the burger industry. See how different brands market their meals and spice up marketing to grab more attention.
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Read ArticleRebrand Stories: Pushing Boundaries and Reaching New Audiences
Redesigning logos and implementing new marketing strategies can help brands break out of boxes and reach new success.
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Read ArticleFacebook in 2018: Usage and Advertising Stats Still Rising
Facebook’s usage and advertising revenue are on the rise, despite a confusing few months. While the platform may provoke some controversy, their usage and income haven’t significantly wavered.
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Read ArticleContent Marketing: 5 Steps to Launch Your Strategy This Week
An effective content marketing campaign is long-term and time-intensive. But it doesn’t have to be overwhelming. Follow five steps in this article to launch your content marketing strategy this week.
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Read Article#Adulting: Excedrin Extra Strength Provides Extra Support
Excedrin jumps on board “adulting,” providing relief for stressful situations everyone faces. Learn how they’ve become an approachable brand with their latest marketing campaign.
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Read ArticleNike: 3 Iconic Marketing Campaigns of the 21st Century
With iconic marketing, Nike has built its brand as strong and athletic. Take a look at some of the brand’s best campaigns to understand their powerful approach.
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Read ArticleKFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland
KFC’s latest marketing campaign encourages the use of an old-fashioned name for a grand prize of $11,000, which represents the 11 herbs and spices that make KFC chicken so good.
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Read ArticleThe Trojan Man Creates a New Image for Safe Sex
By reimagining their mascot, Trojan incorporates inclusive marketing, accessible to all in the age of dating apps and openly fluid sexuality.
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Read ArticleAutumn in Marketing: The Top 5 Fall Campaigns
As the temperatures cool down, the marketing initiatives get cooler too. Check out some of the greatest fall marketing campaigns.
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Read ArticleLil Yachty and Donny Osmond: Has Chef Boyardee Created the Perfect Jingle?
With the help of Lil Yachty and Donny Osmand, Chef Boyardee crafted a unique TV spot to make a lasting impression on consumers.
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Read ArticleWhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform
Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.
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Read ArticleFacebook Removes Discriminatory Ad Targeting
To eliminate any discriminatory ad targeting, Facebook is removing 5,000 targeting options from their advertising tools. See what Facebook is removing to navigate your social media marketing campaigns
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Read ArticleMindset List: Things that Shape This Year’s College Freshmen
To market to college students, marketers must understand their mindset. The Mindset List from Beloit College shares what students have & have not experienced in their lives. We’ve added to that list.
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Read ArticleFall Fanaticism: How Pumpkin Spice Lattes Won the Fall Market
The pumpkin spice frenzy began in 2004 when Starbucks debuted their pumpkin spice latte to stores around the U.S. See how their marketing has made the entire nation pumpkin crazy.
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Read ArticleDistribution Innovation: How Brands Are Ramping Up their Customer Service for a Price
To keep consumers interested, brands are going above and beyond with their services and marketing. See how distribution services have evolved to conform to consumers’ convenience.
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Read ArticleWomen’s Equality Day: The Best Empowering Marketing Campaigns
Empowering women starts with challenging society’s standards. See how big brands like Dove and Aerie have used marketing to uplift women around the world.
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Read ArticleLonger-Format Google Search Ads: Will It Matter?
Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?
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Read ArticleKilli: Is This #YourDataRevolution?
Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.
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Read ArticleTop 5 Online Higher Education Programs: Student Recruitment and Employment Trends
We analyzed the top five highest volume online higher education programs of Q2 2018 plus conversion rates and projected employment growth.
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Read ArticleSenior Citizen Day: Marketing to our Grandparents
Marketing to the senior citizen population is more conducive to sales than brands may think. See how these tech-savvy marketers included 50 and up individuals in their strategies for a greater impact.
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Read Article5 More Best Commercials of All Time (Based on Adoption into Vernacular)
Two years ago, we published a list of the top 5 commercials of all time based on language being adopted into the vernacular of Americans. Here’s a list of 5 more commercials.
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Read ArticleNational Aviation Day: Airline Marketing Reaches New Heights
In honor of this year’s National Aviation Day, we took a look at some of the best airline marketing campaigns from around the world. See which airline flew pizza 3,000 miles for consumers.
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Read ArticleIncrease in Year-Over-Year Demand for Higher Education in Q2
What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.
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Read ArticleThe Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?
Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.
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Read ArticleDigital Media Solutions Earns Prestigious Hall of Fame Status with Fifth Year in a Row Ranking on Inc. 5000 List
DMS ranks on the Inc. 5000 list of fastest growing private companies in America.
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Read ArticleKozmo: Bad Idea or Ahead of Its Time?
Kozmo.com was recorded as one of the greatest failures of the dot.com bust. But was Kozmo.com a bad idea or just ahead of its time? Yummy is banking on the latter with the launch of Kozmo.com 2.0.
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Read ArticleTurkish Airlines and The Lego Movie 2: How Did Co-Branding Work?
Turkish Airlines collaborated with The Lego Movie 2 to produce a fresh spin on a safety video.
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Read ArticleOnline Grocery Shopping: Top Grocers Compete for Business
While the U.S. is behind in the race for grocers to sell online, the online grocery market is growing steadily. See how some of the top online grocers compete through stellar marketing tactics.
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Read ArticleMattress Wars: Mattress-in-a-Box Brands Compete with Brick and Mortar Stores
The mattress industry now includes online retailers as new mattress-in-a-box brands steal the show with their compelling marketing. See how online competitors are snagging consumer interest.
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Read ArticlePandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know
Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, providing easy, programmatic ad purchasing for advertisers.
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Read ArticleSocial Stories: Which Platform Is Winning?
Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?
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International Beer Day: Beer Companies Compete for the Most Sales
When it comes to marketing beer, these top five brewers have it down pat, raking in over $128 billion combined worldwide in just this year alone. Did your favorite brewer make the top five list?