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Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.

Facebook added a contextual message in response to Apple’s IDFA changes that says data may be needed to keep service free.

In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.

As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.

People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more

Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.

Short-form video has become more popular, and brands are increasingly deploying video strategies designed to engage younger consumers across social media platforms.

The streaming wars continue with new platforms finding success and new opportunities for advertisers.