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  • Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.

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  • Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.

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  • Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.

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  • 1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    Burger King isn’t shy when it comes to competitive marketing. Targeting other famous burger restaurants, this chain has released a bold, geofenced 1¢ Whopper promotion.

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  • Why Joey Liner, Former DoublePositive Co-Founder & CEO, Became the New CRO for DMS

    Why Joey Liner, Former DoublePositive Co-Founder & CEO, Became the New CRO for DMS

    Joey Liner co-founded one of the most successful performance marketing companies in the business in the early 2000s and now he’s decided to join DMS as the company’s Chief Revenue Officer.

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  • Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.

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  • Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.

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  • The Walt Disney Company + Google Ad Manager: What to Know

    The Walt Disney Company + Google Ad Manager: What to Know

    Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.

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  • Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

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  • Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.

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  • 7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.

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  • History of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney

    History of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney

    Throughout the history of advertising, famous actors and athletes starring in commercials has served different marketing needs for stars and brands alike, evolving into the role of brand ambassador.

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  • Top 10 Takeaways from the Rise of Mobile Spending

    Top 10 Takeaways from the Rise of Mobile Spending

    The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.

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  • Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.

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  • 12 Days of Christmas: The Best 12 Holiday Commercials

    12 Days of Christmas: The Best 12 Holiday Commercials

    Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.

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  • Take a Look Under the Hood: Marketing to NASCAR Fans

    Take a Look Under the Hood: Marketing to NASCAR Fans

    The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.

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  • CDPs: All Hype or Pure Necessity?

    CDPs: All Hype or Pure Necessity?

    Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.

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  • Christmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf

    Christmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf

    Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.

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  • Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.

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  • Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.

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  • Instagram Promote for Stories: What to Know

    Instagram Promote for Stories: What to Know

    Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

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  • Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?

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  • #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.

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  • Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.

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  • UltraFICO Score: How New Factors Benefit Borrowers

    UltraFICO Score: How New Factors Benefit Borrowers

    With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?

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  • KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.

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  • Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.

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  • Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.

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  • Danny DeVito Day: Marketing Lessons from 5 of His Top Films

    Danny DeVito Day: Marketing Lessons from 5 of His Top Films

    It’s Danny DeVito Day, and at DMS we’re celebrating by highlighting the best marketing lessons his characters teach us to follow — or avoid.

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  • Black Friday: What to Expect from 2018

    Black Friday: What to Expect from 2018

    Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.

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  • Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

    Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

    DMS announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients.

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  • eSports: The New Industry Leveraging Digital Gaming

    eSports: The New Industry Leveraging Digital Gaming

    eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?

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  • Brands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart

    Brands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart

    In the spirit of Veterans Day, learn how these brands thank and honor veterans in their marketing initiatives.

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  • Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.

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  • Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.

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  • Facebook Collections Ad Testing: What to Know

    Facebook Collections Ad Testing: What to Know

    An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.

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  • Welcome Movember! It’s Time for Weird Facial Hair.

    Welcome Movember! It’s Time for Weird Facial Hair.

    Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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  • Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.

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  • Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.

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  • Dogs Can Be Effective and Adorable Marketing Mascots

    Dogs Can Be Effective and Adorable Marketing Mascots

    National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.

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  • Marketing the Dream: How the Lottery Wins Consumer Dollars

    Marketing the Dream: How the Lottery Wins Consumer Dollars

    With recent jackpots reaching billions, let’s take a look at lottery marketing and player psychographics.

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  • Bing Ads Leverage LinkedIn Data: What to Know

    Bing Ads Leverage LinkedIn Data: What to Know

    For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

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  • The Impact of ROI and Labor Data in Students’ College Decisions

    The Impact of ROI and Labor Data in Students’ College Decisions

    ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?

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  • #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.

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  • Visual Search Trends: The Future Is Optical

    Visual Search Trends: The Future Is Optical

    Searches are moving away from typed questions and becoming more vocal and visual.

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  • Stitch Fix: A Data Story Based on Consumer ROI

    Stitch Fix: A Data Story Based on Consumer ROI

    With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.

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  • 5 Essential Optimization Tools for Education Marketers

    5 Essential Optimization Tools for Education Marketers

    Education marketers need the right tools to be able to analyze and optimize their campaigns.

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  • Top 3 Business Programs: Student Recruitment and Employment Trends

    Top 3 Business Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.

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  • Creative Recruitment Tools Appeal to Students and Colleges

    Creative Recruitment Tools Appeal to Students and Colleges

    In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.

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  • Iconic International Ad Campaigns: Following the Formula to Marketing Success

    Iconic International Ad Campaigns: Following the Formula to Marketing Success

    In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.

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  • Facebook First-Party Pixel: What You Need to Know

    Facebook First-Party Pixel: What You Need to Know

    Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?

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  • Rose Gold Minnie Ears: Using the Drop Model to Create Demand

    Rose Gold Minnie Ears: Using the Drop Model to Create Demand

    Disney promoted a fascinating product to an insatiable crowd. Learn how Disney sold out of their limited edition rose gold Minnie ears and had to add the product to their staple collection.

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  • Breast Cancer Awareness Month: The Pink Promotion of Health

    Breast Cancer Awareness Month: The Pink Promotion of Health

    Happy Breast Cancer Awareness Month! In honor of the dedication to research and treatment of this disease, we highlighted three memorable campaigns from this year.

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  • Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch

    Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch

    Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.

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  • New Marketing Opportunities Emerge in the Hispanic Population

    New Marketing Opportunities Emerge in the Hispanic Population

    The Hispanic population is young, plugged-in and exerting their buying power, particularly online, which presents new opportunities for marketers.

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  • CEOs and Celebrities Get Out the Vote

    CEOs and Celebrities Get Out the Vote

    Midterms are November 6th, so we take a look back at influential voting campaigns from Rock the Vote to Levi’s.

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  • How Google Campaigns Fit into the Customer Journey

    How Google Campaigns Fit into the Customer Journey

    While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.

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  • Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat mixes dark comedy with their latest crossover to create the perfect marketing for 30-somethings. Watch as Louise holds a funeral for her 20s and embarks on her 30s with the new Fiat 500X.

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  • Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Many content marketers rely on content calendars to keep their plans and teams organized. Follow these 6 steps to create your content calendar.

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  • A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers

    A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers

    Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.

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  • Shiru Café: Where Data Buys Your Coffee

    Shiru Café: Where Data Buys Your Coffee

    Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.

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  • Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.

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  • Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Brands often go through a name change or rebrand to appeal to their newer, bigger business objectives. As Dunkin’ drops the donuts from their name, we took a look back at some memorable name changes.

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  • 4 Tips to Maximize Your First- and Third-Party Data Usage

    4 Tips to Maximize Your First- and Third-Party Data Usage

    From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.

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  • Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.

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  • Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.

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  • And Yet 5 More Things Marketers Can Learn from Cheese

    And Yet 5 More Things Marketers Can Learn from Cheese

    The mix of marketing lessons and cheese continues as we celebrate National Moldy Cheese Day with a look at what can be learned from the blue, green and fuzzy cheeses of the world.

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  • LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.

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  • A Look Back at the Marketing Campaign that Launched the Beetle

    A Look Back at the Marketing Campaign that Launched the Beetle

    After 80 years VW is stopping production of the Beetle, which owes its popularity to the best marketing campaign of the 20th century.

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  • Penn’s Role in the Rise of Online College Programs

    Penn’s Role in the Rise of Online College Programs

    How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?

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  • 2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?

    How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.

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  • Are You Ready for Some Football… Marketing Lessons?

    Are You Ready for Some Football… Marketing Lessons?

    Now that there’s a chill in the air and football on every station, it’s fun to look back at great football movies and the quirky and useful marketing value they can offer.

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  • SiriusXM Plans to Purchase Pandora in Move to Reach More Consumers

    SiriusXM Plans to Purchase Pandora in Move to Reach More Consumers

    SiriusXM announced their $3.5 billion deal to purchase Pandora. The brand is looking to entice more consumers and compete against streaming service giants like Spotify.

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  • Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid Search + SEO: The Benefits of Commingling Your Strategies

    Paid search and SEO efforts are powerful initiatives on their own but can better increase brand familiarity and other crucial marketing metrics when used together.

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  • Trick or Treat: Halloween Spending Strong But Down in 2018

    Trick or Treat: Halloween Spending Strong But Down in 2018

    Halloween is an American favorite and last year, the holiday achieved a record high $9.1 billion worth of spending. So how is Halloween of 2018 expected to fare?

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  • Ask a Stupid Question Day: All Your Digital Marketing Questions Answered

    Ask a Stupid Question Day: All Your Digital Marketing Questions Answered

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 55 often searched questions about digital marketing. Click on the digital advertising topics or questions below.

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  • Pumpkin Spice Makes Room for Maple

    Pumpkin Spice Makes Room for Maple

    Brands will continue to introduce new seasonal flavors, like maple, to build off the success of fall-favorite pumpkin spice.

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  • First-Party vs. Third-Party Data: Consumer Engagement for the Win

    First-Party vs. Third-Party Data: Consumer Engagement for the Win

    Both first-party and third-party data usage are growing for marketers, despite headlines that may imply otherwise. But no matter what data you’re using or how you’re using it, consumer engagement shou

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  • Snapchat and Amazon: A New Mobile Commerce Pairing

    Snapchat and Amazon: A New Mobile Commerce Pairing

    In another move to monetize, Snapchat has partnered with Amazon to send users directly to Amazon’s e-commerce platform.

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  • Heineken Leverages Humor and Heartbreak

    Heineken Leverages Humor and Heartbreak

    To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.

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  • Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans

    Mortgage Report: Overlap Among Top Ten Consumer Segments for Purchase, Refinance and Reverse Mortgage Loans

    There is significant overlap between the audiences for purchase, refinance and reverse mortgage loans. Find out more about one segment in the top ten for all three mortgage types in the article.

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  • Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.

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  • Generation Zers: What the New Target Audience Wants

    Generation Zers: What the New Target Audience Wants

    Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.

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  • Move Over Reverse: Marketing Mortgage Loans to Seniors

    Move Over Reverse: Marketing Mortgage Loans to Seniors

    The senior population is growing and they’re not looking for reverse mortgages. Refinances and multifamily loans are in demand, and statistics confirm you can connect with seniors via digital media.

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  • The Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience

    The Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience

    Harnessing the power of Instagram, Spotify and other digital avenues, Froot Loops set up their new donuts for success.

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  • Mortgage Applicant Quality Improved in Q2 2018

    Mortgage Applicant Quality Improved in Q2 2018

    Mortgage applicant quality improved in Q2 2018 according to the Q2 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Facebook Ads Update: A New Way to Market and Sell During the Holidays

    Facebook Ads Update: A New Way to Market and Sell During the Holidays

    Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.

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  • National Cheeseburger Day: The Best Innovations in Burger Marketing

    National Cheeseburger Day: The Best Innovations in Burger Marketing

    In honor of National Cheeseburger Day, we identified some great marketing from the burger industry. See how different brands market their meals and spice up marketing to grab more attention.

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  • Rebrand Stories: Pushing Boundaries and Reaching New Audiences

    Rebrand Stories: Pushing Boundaries and Reaching New Audiences

    Redesigning logos and implementing new marketing strategies can help brands break out of boxes and reach new success.

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  • Facebook in 2018: Usage and Advertising Stats Still Rising

    Facebook in 2018: Usage and Advertising Stats Still Rising

    Facebook’s usage and advertising revenue are on the rise, despite a confusing few months. While the platform may provoke some controversy, their usage and income haven’t significantly wavered.

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  • Content Marketing: 5 Steps to Launch Your Strategy This Week

    Content Marketing: 5 Steps to Launch Your Strategy This Week

    An effective content marketing campaign is long-term and time-intensive. But it doesn’t have to be overwhelming. Follow five steps in this article to launch your content marketing strategy this week.

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  • #Adulting: Excedrin Extra Strength Provides Extra Support

    #Adulting: Excedrin Extra Strength Provides Extra Support

    Excedrin jumps on board “adulting,” providing relief for stressful situations everyone faces. Learn how they’ve become an approachable brand with their latest marketing campaign.

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  • Nike: 3 Iconic Marketing Campaigns of the 21st Century

    Nike: 3 Iconic Marketing Campaigns of the 21st Century

    With iconic marketing, Nike has built its brand as strong and athletic. Take a look at some of the brand’s best campaigns to understand their powerful approach.

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  • KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

    KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

    KFC’s latest marketing campaign encourages the use of an old-fashioned name for a grand prize of $11,000, which represents the 11 herbs and spices that make KFC chicken so good.

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  • The Trojan Man Creates a New Image for Safe Sex

    The Trojan Man Creates a New Image for Safe Sex

    By reimagining their mascot, Trojan incorporates inclusive marketing, accessible to all in the age of dating apps and openly fluid sexuality.

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  • Autumn in Marketing: The Top 5 Fall Campaigns

    Autumn in Marketing: The Top 5 Fall Campaigns

    As the temperatures cool down, the marketing initiatives get cooler too. Check out some of the greatest fall marketing campaigns.

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  • Lil Yachty and Donny Osmond: Has Chef Boyardee Created the Perfect Jingle?

    Lil Yachty and Donny Osmond: Has Chef Boyardee Created the Perfect Jingle?

    With the help of Lil Yachty and Donny Osmand, Chef Boyardee crafted a unique TV spot to make a lasting impression on consumers.

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  • WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

    WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

    Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.

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  • Facebook Removes Discriminatory Ad Targeting

    Facebook Removes Discriminatory Ad Targeting

    To eliminate any discriminatory ad targeting, Facebook is removing 5,000 targeting options from their advertising tools. See what Facebook is removing to navigate your social media marketing campaigns

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  • Mindset List: Things that Shape This Year’s College Freshmen

    Mindset List: Things that Shape This Year’s College Freshmen

    To market to college students, marketers must understand their mindset. The Mindset List from Beloit College shares what students have & have not experienced in their lives. We’ve added to that list.

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  • Fall Fanaticism: How Pumpkin Spice Lattes Won the Fall Market

    Fall Fanaticism: How Pumpkin Spice Lattes Won the Fall Market

    The pumpkin spice frenzy began in 2004 when Starbucks debuted their pumpkin spice latte to stores around the U.S. See how their marketing has made the entire nation pumpkin crazy.

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  • Distribution Innovation: How Brands Are Ramping Up their Customer Service for a Price

    Distribution Innovation: How Brands Are Ramping Up their Customer Service for a Price

    To keep consumers interested, brands are going above and beyond with their services and marketing. See how distribution services have evolved to conform to consumers’ convenience.

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  • Women’s Equality Day: The Best Empowering Marketing Campaigns

    Women’s Equality Day: The Best Empowering Marketing Campaigns

    Empowering women starts with challenging society’s standards. See how big brands like Dove and Aerie have used marketing to uplift women around the world.

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  • Longer-Format Google Search Ads: Will It Matter?

    Longer-Format Google Search Ads: Will It Matter?

    Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?

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  • Killi: Is This #YourDataRevolution?

    Killi: Is This #YourDataRevolution?

    Killi is an app that directly connects consumers with brands that want their data. Because Killi data comes directly from consumers, the data is GDPR compliant & can be used in Facebook.

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  • Top 5 Online Higher Education Programs: Student Recruitment and Employment Trends

    Top 5 Online Higher Education Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest volume online higher education programs of Q2 2018 plus conversion rates and projected employment growth.

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  • Senior Citizen Day: Marketing to our Grandparents

    Senior Citizen Day: Marketing to our Grandparents

    Marketing to the senior citizen population is more conducive to sales than brands may think. See how these tech-savvy marketers included 50 and up individuals in their strategies for a greater impact.

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  • 5 More Best Commercials of All Time (Based on Adoption into Vernacular)

    5 More Best Commercials of All Time (Based on Adoption into Vernacular)

    Two years ago, we published a list of the top 5 commercials of all time based on language being adopted into the vernacular of Americans. Here’s a list of 5 more commercials.

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  • National Aviation Day: Airline Marketing Reaches New Heights

    National Aviation Day: Airline Marketing Reaches New Heights

    In honor of this year’s National Aviation Day, we took a look at some of the best airline marketing campaigns from around the world. See which airline flew pizza 3,000 miles for consumers.

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  • Increase in Year-Over-Year Demand for Higher Education in Q2

    Increase in Year-Over-Year Demand for Higher Education in Q2

    What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.

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  • The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?

    Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

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  • Digital Media Solutions Earns Prestigious Hall of Fame Status with Fifth Year in a Row Ranking on Inc. 5000 List

    Digital Media Solutions Earns Prestigious Hall of Fame Status with Fifth Year in a Row Ranking on Inc. 5000 List

    DMS ranks on the Inc. 5000 list of fastest growing private companies in America.

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  • Kozmo: Bad Idea or Ahead of Its Time?

    Kozmo: Bad Idea or Ahead of Its Time?

    Kozmo.com was recorded as one of the greatest failures of the dot.com bust. But was Kozmo.com a bad idea or just ahead of its time? Yummy is banking on the latter with the launch of Kozmo.com 2.0.

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  • Turkish Airlines and The Lego Movie 2: How Did Co-Branding Work?

    Turkish Airlines and The Lego Movie 2: How Did Co-Branding Work?

    Turkish Airlines collaborated with The Lego Movie 2 to produce a fresh spin on a safety video.

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  • Online Grocery Shopping: Top Grocers Compete for Business

    Online Grocery Shopping: Top Grocers Compete for Business

    While the U.S. is behind in the race for grocers to sell online, the online grocery market is growing steadily. See how some of the top online grocers compete through stellar marketing tactics.

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  • Mattress Wars: Mattress-in-a-Box Brands Compete with Brick and Mortar Stores

    Mattress Wars: Mattress-in-a-Box Brands Compete with Brick and Mortar Stores

    The mattress industry now includes online retailers as new mattress-in-a-box brands steal the show with their compelling marketing. See how online competitors are snagging consumer interest.

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  • Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

    Pandora Introduces Programmatic Audio Advertising with AdsWizz: What to Know

    Pandora has acquired and integrated AdsWizz, the global digital audio advertising solution provider, providing easy, programmatic ad purchasing for advertisers.

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  • Social Stories: Which Platform Is Winning?

    Social Stories: Which Platform Is Winning?

    Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?

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  • International Beer Day: Beer Companies Compete for the Most Sales

    International Beer Day: Beer Companies Compete for the Most Sales

    When it comes to marketing beer, these top five brewers have it down pat, raking in over $128 billion combined worldwide in just this year alone. Did your favorite brewer make the top five list?

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  • Facebook Ad Manager Enhancement: What to Know

    Facebook Ad Manager Enhancement: What to Know

    The Facebook Ad Manager app now includes a plethora of powerful, creative-centric tools to help marketers optimize their ad campaigns from anywhere in the world, not just in front of a computer.

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  • Google Weekly Roundup – August 1

    Google Weekly Roundup – August 1

    Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.

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  • When to Bring in the Experts: Paid Search

    When to Bring in the Experts: Paid Search

    Is your paid search campaign optimized? It might be time to bring in the experts. Read these 9 tips to determine if your brand needs a paid search expert.

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  • Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon and Yext: What to Know about Alexa’s Expansion

    Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

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  • Mortgage Weekly Roundup – July 27

    Mortgage Weekly Roundup – July 27

    Mortgage rates have stopped climbing, but home price increases and inventory challenges endure. Here are the big stories in the mortgage market for the week ending July 24.

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  • Stop the Panic! Facebook Is Still Growing

    Stop the Panic! Facebook Is Still Growing

    Facebook’s Q2 earnings report was disappointing to Wall Street, but great for marketers. MAUs are up. DAUs are up. Ad revenue is up. Mobile spend is up. And they’re improving transparency and privacy.

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  • Snapchat and Nielsen Ad Targeting: What to Know

    Snapchat and Nielsen Ad Targeting: What to Know

    As Snapchat and Nielsen work together, the platform’s ad targeting should improve, pairing relevant content to interested consumers, potentially increasing conversion rates.

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  • Google Weekly Roundup – July 25

    Google Weekly Roundup – July 25

    Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.

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  • Subscription Boxes: Fab or Fad?

    Subscription Boxes: Fab or Fad?

    Since Ipsy’s inception in 2011, subscriptions have grown in popularity. Learn about the top five programs, their success and their consumers.

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  • Dollar Shave Club Offers More Than Razors

    Dollar Shave Club Offers More Than Razors

    The latest Dollar Shave Club ad paints men’s morning routines in a humorous light as they shave their heads, blow dry their crotches and more.

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  • Mortgage Weekly Roundup – July 20

    Mortgage Weekly Roundup – July 20

    Mortgage Weekly Roundup: Refinances plummeted to their lowest point but purchases lead the pack. This boost could indicate the housing inventory is showing signs of recovery after months of shortage.

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  • Mapping App Wars: Competition for In-Map Searching

    Mapping App Wars: Competition for In-Map Searching

    When it comes to mapping, which app do you use? From Google Maps to Apple Maps to Uber, mapping services seem to be advancing rapidly, possibly competing for in-app sales.

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  • Google Weekly Roundup – July 18

    Google Weekly Roundup – July 18

    Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.

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  • Facebook AR Ads: What to Know

    Facebook AR Ads: What to Know

    Facebook announced new augmented reality ads to encourage purchases because “better marketing equals better shopping.”

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  • Digital Media Solutions Acquires Digital Performance Advertising Network W4

    Digital Media Solutions Acquires Digital Performance Advertising Network W4

    DMS has acquired W4 Performance Ad Market (W4). W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis.

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  • World Emoji Day: Is Emoji the New Universal Language for Marketing?

    World Emoji Day: Is Emoji the New Universal Language for Marketing?

    Have you been hesitant to use emoji in a professional setting? Research shows emoji is the new universal language for digital marketing.

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  • Reverse Mortgage Inquiries Fall During Q1 2018

    Reverse Mortgage Inquiries Fall During Q1 2018

    Reverse mortgage inquiries down in Q1, compared with last year due to last October’s Home Equity Conversion Mortgage program’s rules changes, according to Q1 2018 Mortgage CConsumer Profile Report.

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  • Q&A with Raymond Bartreau at Best Rate Referrals

    Q&A with Raymond Bartreau at Best Rate Referrals

    Raymond Bartreau is the founder and senior vice president of lending partnerships at Best Rate Referrals. We caught up with him at Mastermind 2018 and picked his brain on what originators are doing.

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  • Unlikely Pairings: 6 Brands, 3 Partnerships, Surprising Success

    Unlikely Pairings: 6 Brands, 3 Partnerships, Surprising Success

    Thinking outside the box is a necessity for brands looking to generate buzz with their marketing. See how six brands paired up to form three surprising partnerships.

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  • Mortgage Weekly Roundup – July 13

    Mortgage Weekly Roundup – July 13

    Prospective home buyers are still challenged with surging listing prices, the result of bidding wars as buyers compete for the limited properties on the market.

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  • 7 Data-Based Best Practices for Embrace Your Geekness Day

    7 Data-Based Best Practices for Embrace Your Geekness Day

    For Embrace Your Geekness Day, take a look at these data-based best practices for improving your marketing strategies.

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  • Google Knowledge Panel: What to Know About Verification

    Google Knowledge Panel: What to Know About Verification

    Businesses can now be verified on Google to edit their Knowledge Panel, Search and Maps results and more.

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  • Google Weekly Roundup – July 11

    Google Weekly Roundup – July 11

    Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.

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  • New Playtex Ad: Too Funny or Too Far?

    New Playtex Ad: Too Funny or Too Far?

    In a time when every product needs to be innovative and technologically advanced, Playtex advertises their tampons as plain and simple.

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  • Affluent, Rural, Older Home Owners Seeking New Purchase Mortgages in Q1

    Affluent, Rural, Older Home Owners Seeking New Purchase Mortgages in Q1

    In comparison to the refinance and reverse markets, consumers actively seeking purchase mortgages are more diverse in age and income levels according to the Q1 2018 Mortgage Consumer Profile Report.

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  • Fried Chicken Wars: The Top 5 Chains Go Head to Head

    Fried Chicken Wars: The Top 5 Chains Go Head to Head

    The top fried chicken restaurants compete for sales with the most powerful strategy available (aside from food), targeted marketing. See how huge brands like KFC and Chick-Fil-A go head to head.

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  • The 5 Best Mortgage Campaigns: Leveraging Social Media and Video

    The 5 Best Mortgage Campaigns: Leveraging Social Media and Video

    As the mortgage industry quickly becomes competitive, banks and loan officers need to revamp their marketing strategies. See how these top lenders produced quality social media posts and videos.

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  • Red, White and Blue: 7 Stellar Fourth of July Marketing Concepts

    Red, White and Blue: 7 Stellar Fourth of July Marketing Concepts

    As Independence Day rolls around, brands use the American holiday to promote their brands. By combining American ideals with their products and services, brands can boost consumer morale and sales.

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  • More Affluent Homeowners Sought New Refinance Loans in Q1 2018

    More Affluent Homeowners Sought New Refinance Loans in Q1 2018

    A shift in the refinance market occurred from 2017 and Q1 2018, resulting in more affluent homeowners with increased home values and higher mortgage balances, seeking new refinance loans.

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  • Mortgage Weekly Roundup – June 29

    Mortgage Weekly Roundup – June 29

    During the week ending June 27, interest rates were pretty steady but applications fell due to supply limitations. Here are the big stories in the mortgage market for the week ending June 27.

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  • Cash Out Comeback

    Cash Out Comeback

    Here are three things to keep in mind when marketing Cash-Out mortgages.

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  • Instagram TV: What to Know

    Instagram TV: What to Know

    Instagram’s newest addition, IGTV, allows creators to publish hour-long videos to engage a potentially larger consumer base.

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  • Google Weekly Roundup – June 27

    Google Weekly Roundup – June 27

    Here are the big stories, announced by Google during the week of June 18, 2018, that may influence digital marketing strategies and performance. We’ve highlighted key takeaways and the impacts on digi

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  • Twitter Media: What to Know

    Twitter Media: What to Know

    This month, Twitter launched Twitter Media, the ultimate organization platform for journalist, influencers & other public figures. Users can optimize their Twitter strategy in one centralized location

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  • Quick Sales: The 7 Best Auto Insurance Campaigns

    Quick Sales: The 7 Best Auto Insurance Campaigns

    The insurance industry is a competitive one to crack, marketing wise, but these major brands produced top-notch campaigns that stood out from the noise.

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  • Mortgage Weekly Roundup – June 22

    Mortgage Weekly Roundup – June 22

    Here are the big stories in the mortgage market for the week ending June 20.

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  • The Best Back-to-School Campaigns from 2017: Getting Students Excited and Boosting Sales

    The Best Back-to-School Campaigns from 2017: Getting Students Excited and Boosting Sales

    See how big brands leverage back-to-school season to connect with their consumers and send sales soaring.

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  • Google Weekly Roundup – June 20

    Google Weekly Roundup – June 20

    Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.

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  • USPS Debuts Scratch-and-Sniff Stamps: Hit or Miss?

    USPS Debuts Scratch-and-Sniff Stamps: Hit or Miss?

    The first-ever of its kind, new scratch-and-sniff stamps will go on sale June 20. See which summery designs Americans will be able to scratch for a perfumed envelope, courtesy of USPS.

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  • 2018 FIFA World Cup: The 6 Best Campaigns

    2018 FIFA World Cup: The 6 Best Campaigns

    Big brands like Coca-Cola, New Balance and Hyundai jumped on board marketing for the 2018 FIFA World Cup. See how these entities leveraged a worldwide sporting event to reach new audiences.

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  • The Best 6 Father’s Day Campaigns: Marketing Dad’s Love

    The Best 6 Father’s Day Campaigns: Marketing Dad’s Love

    Last Father’s Day, brands like Carhartt, Dove Men and Courtyard Hotels used Father’s Day to interact with consumers and boost sales.

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  • Top 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize

    Top 5 PPC Tips for 2018: What Marketers Are Forgetting to Maximize

    As paid search or PPC campaigns change, there are tactics marketers can maximize for the best results. Take a look at our top 5 PPC tips for the most lucrative campaign.

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  • Google Weekly Roundup – June 13

    Google Weekly Roundup – June 13

    Catch up with Google’s latest news from the week of June 4. From iHop to scratch-and-sniff stamps, being in the know for these micro-moments can help your brand drive traffic to your site.

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  • Push It: Pampers Puts Salt N Pepa in New Context

    Push It: Pampers Puts Salt N Pepa in New Context

    With a new understanding of “push it,” Pampers uses Salt N Pepa’s top hit in a new 40-second TV spot.

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  • Love, a Movement: The Top 10 Pride Campaigns & Marketing Lessons

    Love, a Movement: The Top 10 Pride Campaigns & Marketing Lessons

    See how these 10 brands offered their support to the LGBTQIA community via innovative marketing campaigns.

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  • Five Mortgage Marketing Tips to Help Loan Officers Win

    Five Mortgage Marketing Tips to Help Loan Officers Win

    Check out Raymond Bartreau of Best Rate Referrals latest mortgage marketing insights in National Mortgage Professional Magazine.

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  • On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

    On-Demand Webinar: Lead Scoring: The Path to Efficient Marketing and Sales

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  • The Modern Marketing Minute: Get Noticed or Get Lost in the Crowd

    The Modern Marketing Minute: Get Noticed or Get Lost in the Crowd

    Learn the tips and tricks to popular marketing channels so your brand doesn’t get washed away in the crowd. Learn all about the modern marketing minute to use trends to your brand’s advantage.

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  • Facebook in 2018: 6 Growth Signs that Indicate Facebook Is Too Big to Fail

    Facebook in 2018: 6 Growth Signs that Indicate Facebook Is Too Big to Fail

    From formally connecting brands and influencers to launching a new dating feature, Facebook is moving forward with their scaling user and advertiser bases in tow.

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  • Digital Media Solutions Named SEO Agency of Record for Midwest Technical Institute and Delta Technical College

    Digital Media Solutions Named SEO Agency of Record for Midwest Technical Institute and Delta Technical College

    DMS Digital Agency will provide agency services including SEO and content marketing.

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  • Lead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates

    Lead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates

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  • DMS MarTech Expert Akeel Haider to Present at 8th Annual Digital Marketing for Financial Services Summit

    DMS MarTech Expert Akeel Haider to Present at 8th Annual Digital Marketing for Financial Services Summit

    DMS' Vice President of Strategy and Innovation Akeel Haider will present at the 8th Annual Digital Marketing for Financial Services Summit, June 11-12 in Toronto, Canada.

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  • Facebook in 2018: 3 Reasons Facebook Is Still in the Hot Seat

    Facebook in 2018: 3 Reasons Facebook Is Still in the Hot Seat

    Facebook can’t catch a break. In May, personality data for 3 million users was made public while facial recognition and data collection practices are being questioned.

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  • New Data Reveals Generation Z Grads Are Less Interested in Education Pursuits for Higher-Paying Jobs

    New Data Reveals Generation Z Grads Are Less Interested in Education Pursuits for Higher-Paying Jobs

    New findings from Digital Media Solutions, LLC reveal that a smaller percentage of high school graduates are inquiring about programs that can lead to higher-paying careers.

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  • 17 Awesome Education-Related Advertising & Marketing Campaigns from 2017

    17 Awesome Education-Related Advertising & Marketing Campaigns from 2017

    The education-related marketing campaigns from 2017 are the best yet. Take a look at the best advertising from higher education institutions.

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  • In-App Shopping on Instagram: What It Means for Marketers

    In-App Shopping on Instagram: What It Means for Marketers

    Instagram is testing in-app shopping with stored payment. This is what you need to know.

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  • Facebook in 2018: 866 Million Pieces of Content + 583 Fake Accounts Removed in Q1

    Facebook in 2018: 866 Million Pieces of Content + 583 Fake Accounts Removed in Q1

    From fake accounts to hate speech and spam, Facebook is cracking down and sharing their results with their first-ever community standards enforcement report.

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  • Amazon Prime Day: How They Turned a One-Day Sale into a Worldwide Event

    Amazon Prime Day: How They Turned a One-Day Sale into a Worldwide Event

    Amazon has marketed their Prime Day like the intelligent and tech-savvy company they are. Learn about the best marketing tactics from their Prime Day sales.

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  • The Introduction of Maverick: 6 Ways to Assess a New Social Media Network

    The Introduction of Maverick: 6 Ways to Assess a New Social Media Network

    With the introduction of Maverick, we realize assessing a new social media network for your brand can be tough. From audience profile to projected growth, here’s what you should assess before engaging

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  • Amazon Alexa vs. Google Assistant: Differences in AI Marketing

    Amazon Alexa vs. Google Assistant: Differences in AI Marketing

    As Amazon Alexa and Google Assistant gain even more popularity, your brand should be considering marketing on at least one of these technologies.

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  • Best Mom Campaigns: Mother’s Day in Marketing

    Best Mom Campaigns: Mother’s Day in Marketing

    Check out the brands who used Mother’s Day to their advantage, encouraging goodwill and spiking sales.

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  • Generational Differences in Marketing: What to Know

    Generational Differences in Marketing: What to Know

    Learn to identify your consumers and use appropriate marketing methods for the generations in your audience.

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  • Education Volume Up in Q1

    Education Volume Up in Q1

    What shifted in Q1 of 2018 for higher education inquiry generation? Check out these observations to learn what you need to know.

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  • Star Wars: How the Force Identifies SEO Tactics

    Star Wars: How the Force Identifies SEO Tactics

    Star Wars teaches more than the power of the Force. See how Obi-Wan Kenobi and Darth Vader teach marketers about SEO.

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  • 2018 Report on the State of Nursing Education Demand

    2018 Report on the State of Nursing Education Demand

    How did the demand for nursing education shift between 2016 and 2017? Check out our insights to learn everything you need to know.

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  • Growing Up With Your Consumers

    Growing Up With Your Consumers

    Once you’ve attracted your consumers, don’t let go. Grow with them like these top brands did.

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  • The Avengers! A Super Strategy in Digital Marketing

    The Avengers! A Super Strategy in Digital Marketing

    The blockbuster Avengers series has taught marketers a thing or two with its unwavering and growing success.

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  • Snapchat Shopping Puts the Catalog in and on Your Face

    Snapchat Shopping Puts the Catalog in and on Your Face

    Shopping just got easier. With Snapchat’s new filters, users can shop within the app as they take pictures.

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  • Facebook in 2018: 7 Highlights from Zuckerberg’s 2nd Day on Capitol Hill

    Facebook in 2018: 7 Highlights from Zuckerberg’s 2nd Day on Capitol Hill

    From rejected content to Facebook’s surveillance practices, we combed through the Zuckerberg testimony transcripts to pull out the information most essential to know.

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  • Facebook in 2018: 5 Highlights from Zuckerberg’s Senate Hearing

    Facebook in 2018: 5 Highlights from Zuckerberg’s Senate Hearing

    Mark Zuckerberg testified in front of the Senate on a wide range of topics ranging from election meddling to privacy concerns. Here are the highlights.

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  • Facebook in 2018: 3 Expectations

    Facebook in 2018: 3 Expectations

    Three expectations related to Facebook, including advertiser use, marketing performance and ongoing perception.

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  • Facebook in 2018: 4 Fundamental Changes

    Facebook in 2018: 4 Fundamental Changes

    From tighter privacy & reduced data access to changed targeting capabilities & transparency requirements, Facebook changes have sweeping implications.

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  • Facebook in 2018: 4 Top Issues

    Facebook in 2018: 4 Top Issues

    In this first post within our “Facebook in 2018” series, we address top issues facing Facebook today as the platform, its advertisers and users try to achieve harmony.

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  • The End of Q1 Reports a Long-Awaited Dip in Mortgage Rates

    The End of Q1 Reports a Long-Awaited Dip in Mortgage Rates

    Mortgage rates started the month by continuing a six-week climb that began in mid-January. By the mid-point of March, rates clocked in at their four-year high (4.46%) before starting to descend.

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  • DMS Marketing Madness ― 16 Innovative Campaigns but Only 1 Champion

    DMS Marketing Madness ― 16 Innovative Campaigns but Only 1 Champion

    Readers voted for their favorite of 16 innovative campaigns in DMS Marketing Madness. Our Final Four was Tide vs. Lacoste vs. Ikea vs. Honda.

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  • From Smelly Cat to J’Adore: Scents that Sell

    From Smelly Cat to J’Adore: Scents that Sell

    When a scent activates the right memory or emotion the result is powerful and profitable. Scents are stimulating positive revenue in many ways from brand perception to better recall to boosted sales.

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  • DMS Marketing Madness ― Final 4: Tide vs. Lacoste vs. Ikea vs. Honda

    DMS Marketing Madness ― Final 4: Tide vs. Lacoste vs. Ikea vs. Honda

    DMS Marketing Madness highlighted 16 innovative campaigns. With all the preliminary rounds behind us, we’ve filled in our Final Four: Tide vs. Lacoste vs. Ikea vs. Honda.

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  • 4 Assumptions that Could Be Fooling Your Digital Marketing Strategy

    4 Assumptions that Could Be Fooling Your Digital Marketing Strategy

    To help you from being fooled this April, we’ve highlighted four digital marketing beliefs that should no longer be assumed.

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  • Inquiry Volume Up & 6 More Higher Education Lead Generation Trends

    Inquiry Volume Up & 6 More Higher Education Lead Generation Trends

    Higher education marketing never stays the same for long. Recent trends include rising inquiry volume & conversion rates, growing online format & third-party channel share.

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  • DMS Marketing Madness – Round 4: Honda vs. Hanes vs. Wendy’s vs. Kohl’s

    DMS Marketing Madness – Round 4: Honda vs. Hanes vs. Wendy’s vs. Kohl’s

    This week, Honda is mixing realities to compete, Hanes is kicking guys out of their comfort zone, Wendy’s is swaggin’ it fresh and Kohl’s is droning out the competition.

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  • Innovative Marketing from 6 Top Baby Brands: From Diapers & Food to Toys & Nose Suckers

    Innovative Marketing from 6 Top Baby Brands: From Diapers & Food to Toys & Nose Suckers

    From realism to humor, there’s no one way for baby brands to market themselves. We identified six examples of on-target baby-focused campaigns.

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  • DMS Marketing Madness – Round 3: Oregon vs. Macy’s vs. Ikea vs. Huggies

    DMS Marketing Madness – Round 3: Oregon vs. Macy’s vs. Ikea vs. Huggies

    Round 3 of DMS Marketing Madness: Travel Oregon vs. Macy’s vs. Ikea vs. Huggies Pull-Ups. Vote to decide which is more innovative.

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  • Cross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking

    Cross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking

    We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.

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  • Hoops Madness 2018: Winners & Game Statistics

    Hoops Madness 2018: Winners & Game Statistics

    This year at LeadsCon, Digital Media Solutions took the competition up a notch by powering Hoops Madness. Winners and game statistics announced.

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  • DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike

    DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike

    Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth. Vote for your favorite.

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  • Love & Basketball & Marketing: Lessons from Our Favorite Movies

    Love & Basketball & Marketing: Lessons from Our Favorite Movies

    Basketball movies can teach marketing lessons. From overcoming Goliath to avoiding gimmicks, our favorite films remind us to be our best all the time.

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  • 5 Dr. Seuss Quotes to Inspire Your Marketing Strategy and Approach

    5 Dr. Seuss Quotes to Inspire Your Marketing Strategy and Approach

    We market all things, big and small. We love marketing, we market it all. But sometimes the hustle dampens our fire, so here are Dr. Seuss quotes to get you inspired.

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  • DMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut

    DMS Marketing Madness – Round 1: Toyota vs. Tide vs. KFC vs. Absolut

    It’s DMS Marketing Madness month! Vote for the campaign you think is the most innovative. The winning campaign will move on to the Final Four, announced on March 30.

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  • Are Google’s Advertising Changes Selfless or Self-Serving? You Decide

    Are Google’s Advertising Changes Selfless or Self-Serving? You Decide

    Chrome Ad Blocker & Google Auto Ads are intended to better connect site visitors with relevant content. But as an advertiser, there are additional implications to consider.

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  • Bring Home the Bacon: 4 Tips to Plan for the Win @ LeadsCon

    Bring Home the Bacon: 4 Tips to Plan for the Win @ LeadsCon

    To conquer a conference the size of LeadsCon, you’ll need grit, a bit of ferocity and a plan. Here are 4 tips from DMS to plan for the win and bring home the bacon.

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  • Leveraging Position Zero: Steps to Optimize Your Content to Drive Traffic from Google Quick Answers

    Leveraging Position Zero: Steps to Optimize Your Content to Drive Traffic from Google Quick Answers

    Quick Answers can enhance brand visibility, but placement requires strong answers & proper formatting. Learn how to optimize your content & drive traffic to your site.

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  • NAR Existing Home Sales Reaction: The Hunt for Prospective Buyers in a Low Inventory Atmosphere

    NAR Existing Home Sales Reaction: The Hunt for Prospective Buyers in a Low Inventory Atmosphere

    National Association of REALTORS (NAR) Existing Home Sales Reaction:The Hunt for Prospective Buyers in a Low Inventory Atmosphere

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  • Battle of the Sexes: Social Media

    Battle of the Sexes: Social Media

    Does social media usage vary by gender? For the most part, women are more active on social media. But data shows that gender usage by platform varies.

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  • Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips

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    The Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day

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    Standing Out on a Shoestring Budget: 10 Examples of Nonprofit Marketing Innovation

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    Pizza! Pizza! Pizza! Pizza! ― The Top 4 Chains Battle It Out

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  • Marketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media

    Marketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media

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  • LeadsCouncil Leader Award Nominees Announced – It’s Time to Vote

    LeadsCouncil Leader Award Nominees Announced – It’s Time to Vote

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    Engage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From

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  • Building & Buying Love: 10 Ideas to Survive Facebook’s Algorithm Update

    Building & Buying Love: 10 Ideas to Survive Facebook’s Algorithm Update

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  • These 3 Gyms Stopped Trying to Please Everyone: You Can Too

    These 3 Gyms Stopped Trying to Please Everyone: You Can Too

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  • Super Bowl LII: Anticipated Trends & Advice to Help Your Brand Stand Out (Even if Your Budget Isn’t as Super as Your Game)

    Super Bowl LII: Anticipated Trends & Advice to Help Your Brand Stand Out (Even if Your Budget Isn’t as Super as Your Game)

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  • IKEA’s Pee Strip Ad: Brilliant or Gross?

    IKEA’s Pee Strip Ad: Brilliant or Gross?

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  • 9 Marketing Predictions for 2018: Are You Prepared for Success?

    9 Marketing Predictions for 2018: Are You Prepared for Success?

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    Be Heard: Optimize Your SEO for Voice Search

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  • 2017 EDU Demand Trends

    2017 EDU Demand Trends

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    2018 Resolutions ― Based on the Authors of Our Most Popular Sports Quotes

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  • Retailers Post a Strong 2017 Holiday Season

    Retailers Post a Strong 2017 Holiday Season

    U.S. holiday sales were up 4.9% in 2017, with more money spent than ever before. What does this mean as we move into 2018? Retail is not dead.

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  • 5 Buzzwords Marketers Should Retire in 2018

    5 Buzzwords Marketers Should Retire in 2018

    This post includes four buzzwords others have flagged to be retired. We have also nominated a fifth word we believe should be removed from business communications.

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  • 2018 SEO Planning: How to Survive the Algorithm Updates of 2017

    2018 SEO Planning: How to Survive the Algorithm Updates of 2017

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  • Modern Marketing Tips from Classic Holiday Movies

    Modern Marketing Tips from Classic Holiday Movies

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  • Education Inquiry Volume Up in Q3 2017

    Education Inquiry Volume Up in Q3 2017

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  • The Next Frontier: Texting to Bolster Consumer Engagement & Retention

    The Next Frontier: Texting to Bolster Consumer Engagement & Retention

    Although most consumers text in their personal lives, the complexities of texting between companies and consumers are foreign to most. Texting has been around for years, but it’s still a new frontier

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  • The Horror of Google Penalties and How to Avoid Them

    The Horror of Google Penalties and How to Avoid Them

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  •  7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results

    7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results

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  • Email Marketing: Nope, It’s Not Dead

    Email Marketing: Nope, It’s Not Dead

    Email marketing, especially when included within an orchestrated, cross-channel messaging campaign, can be one of the most effective customer acquisition, nurturing and retention platforms in digital

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  • Need to Lower Your Average CPA? Data Monetization Could Be Your Answer.

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  • 10 Tips for Operationalizing Culture Within a Call Center

    10 Tips for Operationalizing Culture Within a Call Center

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  • Six Lessons Marketers Can Learn from Game of Thrones

    Six Lessons Marketers Can Learn from Game of Thrones

    Like the characters in GoT, marketers have many opportunities to learn lessons. Lessons learned and lessons ignored both have major impacts on marketing outcomes.

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  • Stop Doing These 4 Things and You Could Increase Your PPC Conversions

    Stop Doing These 4 Things and You Could Increase Your PPC Conversions

    Managed correctly, PPC could efficiently place your brand in front of prospects and assist with driving traffic to your site.

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  • The Future of Advertising: Deploying Technology to Maximize Yield

    The Future of Advertising: Deploying Technology to Maximize Yield

    The advertising of the future is no longer just about achieving an ROI. It’s about maximizing yield… making eight with four instead of nine with six. It’s about using data to predict the future

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  • Optimizing for Conversions? Don’t Rely Solely on Google Attribution

    Optimizing for Conversions? Don’t Rely Solely on Google Attribution

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  • The Future of Advertising: ROI-Focused Accountability Will Be the Foundation of Brand/Agency Trust

    The Future of Advertising: ROI-Focused Accountability Will Be the Foundation of Brand/Agency Trust

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  • 7 Steps to Cross-Channel Marketing Attribution

    7 Steps to Cross-Channel Marketing Attribution

    Without a doubt, cross-channel marketing attribution is complicated to set up. Though oversimplified, these 7 steps from Sparkroom will help you get started

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  • It’s Time to AMP It Up!

    It’s Time to AMP It Up!

    The Why & How of AMP Pages for Higher Education

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  • 10 Tips for Setting Up Successful Facebook Lead Ads Campaigns

    10 Tips for Setting Up Successful Facebook Lead Ads Campaigns

    Facebook makes it easy for you to set up a Facebook Lead Ads campaign. But a successful campaign requires a bit more strategy and thought. Here are our tricks of the trade.

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  • 7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages

    7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages

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  • Best 5 Commercials of All Time (Based on Adoption into Vernacular)

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  • In Paid Search, Never Say “Good Enough”

    In Paid Search, Never Say “Good Enough”

    Good enough never is. If you’re the DMS Digital Agency paid search team, you always plan to surpass the prior year’s results, as they did recently for a regional brand with multiple locations

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  • 15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.