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Read ArticleList Building And Digital Engagement Drive Political Fundraising Campaigns
Political campaigns must have sophisticated digital marketing strategies to target voters across channels.
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Read ArticleMedical Alert Marketing Provides Examples Of Consistent Innovation
Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.
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Read ArticleHow 3 Top Car Brands Became America's Favorites
Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.
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Read ArticleDTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH
Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.
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Read ArticleAir Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home
Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.
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Read ArticleThe Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior
This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.
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Read ArticlePest Control Campaigns Must Reach Consumers When Most Needed
As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.
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Read ArticleFacebook And Instagram Open Shops: Just The Facts
In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.
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Read ArticleBig Box Stores See Uptick In Ecommerce Sales
As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.
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Read ArticleDating Apps: The Latest Trends Digital Marketers Should Know
Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.
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Read ArticleMada Fashion Styling App Pairs Style With Data Science
Style meets science in one of the latest mobile shopping apps to hit the market.
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Read ArticleDigital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations
The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.
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Read ArticleOnline Grocery Ordering Trends Evolve During Quarantine
While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”
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Read ArticleWhat Is The Difference Between CPM And CPA Email Marketing?
Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.
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Read ArticleConsumers Are Ready For Brands To Move On From COVID-19 Advertisements
A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.
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Read ArticleVirtual Graduations And Proms Make A Splash With Support From Celebrities And Brands
This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.
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Read ArticleMarketing To Moms During Coronavirus Requires Understanding And Authenticity
Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.
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Read ArticleSurging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry
The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.
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Read ArticleImproved Targeting For Facebook Watch: Just The Facts
Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.
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Read ArticleQSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors
Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers
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Read ArticleThe Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors
Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.
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Read ArticleFrom Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know
In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.
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Read ArticlePools And Outdoor Toy Sales Are Gaining Popularity During Quarantine
As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.
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Read ArticleSales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant
Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.
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Read ArticleWhen & How The Travel Industry Will Recover
Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.
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Read ArticleSpring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers
Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.
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Read ArticleRoku OneView Ad Platform: Just The Facts
Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.
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Read ArticleDiscounts And Downturns: The Power Of Digital Coupons On Consumer Spending
31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.
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Read ArticleEvolving Quarantine Demands: Home Hair Care Product Sales Surge
The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.
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Read ArticleAs Face Mask Sales Skyrocket, Leading Brands Step In To Help
Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today
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Read ArticleColleges Considering Multiple Scenarios For Fall 2020 Semester
As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.
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Read ArticleFlower Delivery Businesses Prepare For Mother’s Day With Promotions And Partnerships
Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.
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Read ArticleCancellations And Return Policies Are More Important Than Ever During & After COVID-19
From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.
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Read ArticleConsumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive
Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.
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Read ArticleInstagram’s Live Donation Feature: Just The Facts
Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.
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Read ArticleBrands Find New Ways To Celebrate Cinco De Mayo
Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.
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Read ArticleCorporate Innovation For Hiring During Coronavirus
Like most things, the traditional hiring process has been impacted by social distancing. We dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.
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Read ArticleCoffee (At Home) Wars: Battle Of The Quarantine-Friendly Brews
At-home coffee brands continue to compete and pivot their marketing strategies, as many companies are experiencing a rise in sales with consumers spending more time at home.
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Read ArticleBNPL Gains Traction With Consumers & Merchants During COVID-19
As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.
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Read ArticleNBC Universal Checkout Platform: JTF
NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.
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Read ArticleApp Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate
App use is up while people are in self-isolation, which could impact internet usage moving forward.
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Read ArticleDoubling Down: P&G’s Marketing Plans During Coronavirus
“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.
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Read ArticleFrom Puzzles To Arts & Crafts, Demand For Toys That Educate & Entertain Grows
During the coronavirus crisis, toys sales have seen increased sales as parents homeschool and entertain their kids for hours on end.
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Read ArticleGoogle Identity Verification: Just The Facts
Google recently announced an extension of the identity verification program which will be required for all advertisers.
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Read ArticleSubscription Boxes Experience Growth Amidst Coronavirus
Despite many consumers tightening their spending habits in the wake of COVID-19, subscription boxes have managed to adjust to the new norms and expand their customer bases in the process.
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Read ArticleESPN — And Bored Athletes — Try To Stay Busy During Quarantine
ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.
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Read Article3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield
In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.
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Read ArticleAt-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success
As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.
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Read ArticleBrick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success
Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.
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Read Article‘How To’ Google Searches Are Changing During COVID-19
“How to” questions have been impacted by the coronavirus crisis, and they are regularly evolving as news about the virus shifts consumer behaviors.
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Read ArticleConsumer Spending Habits Shift In Response To New Norms
Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.
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Read ArticleCelebrating ‘Virtual Earth Day’ Can Have A Positive Impact
Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.
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Read ArticleCompanies Update Websites To Tackle Today’s Realities
Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.
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Read ArticleThe State Of Influencer Marketing During Coronavirus
Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?
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Read Article3 Ways To Make Sure Purpose-Driven Marketing Campaigns Are Authentic And Effective
Brands that lead with purpose-driven strategies during coronavirus are more likely to be successful with consumers today and in the future.
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Read ArticleBeer Brands Kick Off Social Media Activations To Offer COVID-19 Support
Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.
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Read ArticleGenerating Meal Kit And Grocery Delivery Prospects: Best Practices
With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.
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Read ArticleStrong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates
In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.
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Read ArticleHardware Stores Reach Out To Consumers Proactively During Coronavirus
Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.
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Read ArticleOnline And Big Box Pharmacies Expand Options To Meet Consumer Demand
Online and retail pharmacies are offering helpful content and delivery options to consumers self-isolating during coronavirus.
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Read ArticleAuto Brands Find New Ways To Engage Consumers
Through online sales, special financing options, uplifting campaigns and more, major auto brands are pivoting their marketing strategy to effectively engage their audience.
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Read ArticleDesktop Search Surge: The Result Of Everyone Working From Home
Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.
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Read ArticleLanguage Apps Evolve Marketing To Engage Quarantined Learners
Many language-learning brands are offering their services for free to students during the COVID-19 crisis, helping parents and teachers.
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Read ArticleVirtual Concerts, Sporting Events, Playdates & More: New, Innovative Ways To Connect With Consumers
Industries from music to alcohol to sports have recognized the need for virtual initiatives in order to connect consumers and spread meaningful messages during an uncertain time.
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Read ArticleProcessed Foods Appeal To Anxious Shoppers Looking For Comfort During Quarantine
After years of healthy eating, some consumers find themselves drawn to the processed foods of their youth.
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Read ArticleWe’ve Come To This: NBA HORSE
With all professional sports on hold indefinitely, the NBA is putting on a HORSE competition with stars of basketball shooting from home.
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Read ArticlePredictions Amidst Uncertainty: Fall 2020 Higher Education Outlook
In this article we dive into what the “new normal” may look like for American higher education.
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Read ArticleBrands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing
Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.
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Read ArticleRestaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures
Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.
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Read ArticleChipotle Turns Video Gaming Tournament Into Virtual Event
Chipotle’s “Challenger Series” video gaming tournament has transitioned into a virtual event, as most of the population continues to practice social distancing.
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Read ArticleFrom Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment
As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.
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Read ArticleLeading Consumer Brands Do Their Part To Help Healthcare Workers
Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.
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Read ArticleIn-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine
The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.
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Read ArticleThe Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries
During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.
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Read ArticleYouTube Shorts: Just The Facts
YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.
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Read ArticleNonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow
#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.
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Read ArticleSnapchat Launches App Stories: Just The Facts
Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.
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Read ArticleConsumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis
A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.
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Read ArticleAlcohol Brands Pivot During Difficult Circumstances
Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.
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Read Article5 Slack Hacks To Be More Productive WFH
In response to COVID-19, there has been a rapid global shift to working remotely. The messaging platform Slack has features that can help boost productivity and lessen WFH struggles.
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Read ArticleTelehealth Subscriptions Offer Support During Coronavirus
Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.
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Read ArticlePinterest Adds "Today" Tab For The Latest Trends: Just The Facts
Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.
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Read ArticleOnline Higher Education Programs Were More Popular Than Campus-Based Programs In 2019
Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.
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Read ArticleInstagram Co-Watching: Just The Facts
With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.
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Read ArticleEcommerce Ad Spend Doubles As Consumers Self-Isolate
As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.
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Read ArticleWhat Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?
Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.
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Read ArticleInfluencers Use Social Media Platforms To Encourage Social Distancing
Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.
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Read ArticleAmazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking
Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.
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Read ArticleBrands Take Social Responsibility Seriously During Coronavirus Crisis
As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.
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Read ArticleOnline Dating Goes Virtual In The Wake Of Social Distancing
As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.
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Read ArticleFacebook Connects Brand Loyalty And In-App Activity: Just The Facts
Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.
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Read ArticleMeal Kits Gain Popularity As Food Delivery Options During Coronavirus
While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.
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Read ArticleSingle Women: The Fastest Growing Segment Of The Mortgage Market
Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.
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Read ArticleToilet Paper Is Having A Moment But Which Brand Will Win The War?
Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).
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Read Article135-Year-Old American Kennel Club Goes Digital
More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.
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Read ArticleWingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign
Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.
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Read ArticleWhat Is Mobile-First Indexing?
Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.
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Read ArticleHow Are Streaming Services Adapting During Coronavirus?
As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.
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Read ArticleApple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up
As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.
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Read ArticleWhat Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?
Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.
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Read ArticleReddit Introduces Trending Takeover: Just The Facts
Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.
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Read ArticleRefinance Loan Marketing Strategies To Manage Record-Breaking Volume
Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.
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Read ArticleCoffee Wars: Panera Heats Up The Coffee Wars With New Subscription
The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.
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Read ArticleApple Lets Apps Send Ads As Push Notifications: Just The Facts
Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.
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Read ArticleHow Millennials Are Saving And Spending Their Money
Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.
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Read ArticleTravel Insurance: Who, When & Why Travelers Buy
For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.
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Read ArticleMovie Subscription Wars: Who’s Winning After The Demise Of MoviePass?
MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.
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Read Article3 Slam Dunk March Madness Campaigns
The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.
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Read ArticleSerial Returner: The Next Frontier Of Online Shoppers
To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.
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Read ArticleCustomers Want More Text-Based Customer Service Support
Consumers increasingly want customer support via text or in-app messaging, according to a new report.
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Read ArticleThe Latest At LinkedIn: Live Stream And Stories
LinkedIn prepares to add new features to its social media platform including live streaming and stories.
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Read ArticleTwitter Fleets: Just The Facts
Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.
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Read ArticleWhat Are Purpose-Driven Campaigns?
Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.
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Read ArticleWhat Is Performance Marketing?
Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.
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Read ArticleWalmart+: Just The Facts
Walmart is developing a paid membership program for online shopping called Walmart+ to compete with Amazon Prime.
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Read ArticleThe Rise Of First-Party Data Facilitates Modern Digital Marketing
As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.
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Read Article4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns
To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.
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Read Article2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations
The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.
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Read ArticleUnilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children
Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.
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Read ArticleRenovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns
Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.
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Read ArticleFamous Women And Brands Team Up For Fun Marketing Campaigns
To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.
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Read ArticleOnce Every Four Years Brands Celebrate Leap Year, With Fun Promotions
Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.
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Read ArticleBundled Subscriptions Becoming More Popular With Brands And Consumers
With more and more consumers subscribed to multiple streaming subscriptions and other services, bundling is becoming increasingly popular.
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Read Article5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds
Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.
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Read ArticleS’More Dating App Focuses On Conversations, Not Selfies
In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.
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Read ArticleWomen’s Clothing Brand M.M. LaFleur Supports Women Running For Office
M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.
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Read ArticleWhat’s Gen Z Watching, And How Does It Impact The Future Of TV
Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.
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Read ArticleFast Food Marketing: 4 Bold New Campaigns
A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.
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Read Article‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts
Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.
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Read Article4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo
Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.
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Read ArticleThe FTC Releases Guidelines For Social Media Influencers: Just The Facts
A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.
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Read ArticleCereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive
General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.
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Read ArticleContent Marketing Wins: From Insurance To Blenders
Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.
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Read ArticleFacebook And Google Go Granular With Recent Ad Revenue Reporting
For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.
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Read Article3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020
Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths
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Read ArticleMilk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts
The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.
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Read ArticleStand-Out Partnerships Take The Stage At New York Fashion Week 2020
This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.
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Read ArticleSeventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations
Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.
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Read ArticleEarly Decision Rates Decline Opening Door For Increased Diversity
In 2020, many colleges and universities have noticed a decrease in early decision applicants.
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Read ArticleDemand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
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Read ArticleThe Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?
More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.
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Read ArticleConsumers Are Reluctant To Use Smart Speakers For Purchases
Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.
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Read ArticleFacebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts
Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.
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Read ArticleValentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences
Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.
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Read ArticleVirtual Try-On Options For Jewelry This Valentine’s Day
Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.
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Read ArticleRazor Brands Face Off As Harry’s Acquisition Hits A Roadblock
A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.
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Read ArticleBrands Debut New Advertising Spots During Oscars Broadcast
This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.
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Read ArticleMobile Search Increases Its Appeal To Advertisers
With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.
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Read Article5 Creative And Memorable Higher Education Marketing Campaigns From 2019
Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.
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Read ArticleUS Navy To Increase Education Spending: Just The Facts
The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.
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Read ArticlePet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time
Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.
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Read ArticleGrocery Delivery Wars: Amazon And Walmart Face Off
Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.
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Read ArticleBrands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt
Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.
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Read Article3 Effective Marketing Campaigns Promoting Mental Health Wellness
For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.
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Read ArticlePromotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations
The rise of augmented reality and fun digital activations includes the latest “Wimpy Kid” book.
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Read ArticleJetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty
Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.
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Read ArticleSuper Bowl LIV Commercials Include Big Names And Big Laughs
Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.
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Read ArticleU.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach
The 2020 U.S. Census Bureau taps into multiple digital components and prioritizes diverse audiences.
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Read ArticleGo Red For Women: 4 Marketing Campaigns That Spread Awareness
Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.
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Read ArticleProcter & Gamble Lets The Fans Decide In Super Bowl Ad
Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.
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Read ArticleByte Debuts And The 6-Second Video Is Back: Just The Facts
The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.
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Read ArticleSpotify Playlists For Pets – It’s The Cat’s Meow
Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.
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Read ArticleTikTok Considers A Curated Content Feed: Just The Facts
TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed.
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Read ArticleFreshly Uses “Data In Real Time” To Meet Consumer Expectations
By using data in real time, Freshly is able to offer their customers the best, most desirable options.
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Read ArticleVeganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns
Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.
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Read ArticleVerizon Media Launches Privacy-Focused OneSearch
In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.
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Read ArticleWhat Is Dwell Time?
Dwell time is one factor that can help marketers make adjustments to their online user experiences.
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Read ArticleClearing Up The Misconceptions Surrounding The Acne Product Industry
The acne product market has expanded, challenging marketers to create products that appeal to a diverse crowd.
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Read ArticleGoogle Chrome To Phase Out Third-Party Cookies: Just The Facts
Google Chrome announced it will replace third-party cookies by 2022.
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Read Article3 Memorable Lunar New Year Marketing Campaigns Of 2020
Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.
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Read Article10 Lead Generation Predictions For 2020
2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.
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Read ArticleThe Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions
While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.
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Read Article3 Empowering Senior Enablement Marketing Campaigns
Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.
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Read ArticleWhat Is Microcasting?
Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.
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Read ArticleCadbury Creme Egg Streaming Platform: Just The Facts
Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.
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Read Article3 Tax Prep Brands Go Big For April 15
Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.
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Read ArticleWhat Is Retail As A Service?
Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.
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Read ArticleQuibi Promises Marketers The Future Of Video
As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.
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Read ArticleToday’s Travel Industry Experiences A New Wave Of Trends
From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.
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Read ArticleAuto Manufacturers Share Innovations At CES
Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.
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Read ArticleThe Post-Pay Platform Grows In Popularity With Brands And Consumers
The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.
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Read Article5 Strategic And Unique Furniture Campaigns
Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.
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Read ArticleAs Payment Solutions Diversify, Consumers Want Frictionless Options
For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.
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Read ArticleSnapchat Launches Snapchat Scan: Just The Facts
Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.
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Read ArticleBBC Promotes New ‘Doctor Who’ Season With AR Activation
The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.
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Read ArticleWhat Is Reverse Positioning?
Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.
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Read ArticleDigital Advertising Spending Will Reach New Heights In 2020
In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.
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Read ArticleWhat Is The Zigbee Alliance?
The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.
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Read ArticleDetermining The Importance And Effects Of Consumer Reviews
Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.
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Read ArticleGhostery Midnight For Desktop: Just The Facts
Ghostery has launched an ad and tracker blocker for desktop.
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Read ArticleSpotify Suspends Political Ads: Just The Facts
Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.
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Read ArticleWhat Is An Interactive Voice Ad?
Interactive voice ads are a new advertising format that allows users to have conversations with ad content.
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Read ArticleMeme Marketing Resonates With Younger Audiences
Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.
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Read ArticleSuper Bowl Advertising Ramps Up As Brands Reveal Plans
With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.
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Read ArticleThe Subscription Industry Hones In On A New Audience: Kids
As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.
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Read ArticleWhat Is A Binge Ad?
As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.
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Read ArticleAudiences Continue To Flock To Social Media Platforms
In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.
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Read Article5 Disruptor Brands That Offered Innovation And Change In 2019
In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.
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Read Article3 Examples Of Personalized Retail Successes
As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.
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Read ArticleSnapchat’s New Trailer Reaction Lens: Just The Facts
In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.
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Read Article5 Innovations In Marketing That Brands Embraced In 2019
Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.
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Read Article2019: The Year Of Social Advancements
2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.
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Read ArticleThe Most Memorable Brand Wars Of 2019
In 2019, many brands have duked it out to captivate their audiences in exciting ways.
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Read ArticleFootball Fans Are Engaged And Excited For College Bowl Season
College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.
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Read ArticleUnderstanding The Final Expense Insurance Audience Mindset
It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.
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Read ArticleFast Food Brands Turn To Custom Merchandise To Engage Consumers
Taco Bell, McDonalds and KFC are among many fast food chains developing branded merchandise in order to grow a strong, loyal consumer base.
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Read ArticleQuora Lead Gen Forms: Just The Facts
Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.
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Read ArticleAlcohol Brands Promote Healthy Drinking Habits Through Social Campaigns
Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.
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Read ArticlePennsylvania Expands The Telemarketer Registration Act: Just The Facts
Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.
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Read ArticleRent The Runway And Marriott International Introduce Closet Concierge: Just The Facts
The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.
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Read ArticleFitness Apps Are Popular For Nutrition, Exercise And Wellness
The popularity of fitness apps aligns with the massive growth of the fitness industry and mobile usage.
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Read ArticleThe Subscription Economy: 5 Brands That Stood Out In 2019
In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.
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Read Article3 Fitness Brands Succeed By Marketing Lifestyle Messages
Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.
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Read ArticleShoppable Videos May Be The Next Evolution In Television
Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.
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Read ArticleStart 2020 With Digital Marketing Inspiration
While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.
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Read ArticleWeight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise
Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.
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Read ArticleTikTok Introduces A Seamless Shoppable Experience For Marketers
TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.
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Read ArticleHoliday Returns Are A Chance To Nurture Consumer Relationships
As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.
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Read ArticleBoomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials
Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.
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Read ArticleDepartment Store Holiday Commercials Go All Out To Steal Hearts
Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.
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Read ArticleFacebook Machine Learning Offers Tailored Ads: Just The Facts
Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.
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Read ArticleThe Pinterest Shop & Curated Shopping: Just The Facts
Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.
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Read ArticleBrands That Implement Social Responsibility Will Connect With Gen Z
Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.
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Read ArticleInsurance Marketers Leverage Data For Optimized Campaigns
Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.
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Read Article.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
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Read ArticleDMS Education Insights: Most Popular Higher Education Programs By State
The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.
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Read Article2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
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Read ArticleYouTube COPPA Compliance: Just The Facts
All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read Article4 Benefits Of Video Advertising
Video advertising can be used across channels to help build better relationships with consumers and hype new brands.
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Read ArticleDMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar
DMS to sponsor the 27th annual UPCEA Marketing and Enrollment Management Seminar, bringing together thousands of professionals at the most strategic marketing and enrollment management event.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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Read ArticleHoliday Toy Catalogs Evolve For The Digital Age
Holiday toy catalogs still play an important role for retailers.
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Read ArticleWhale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
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Read ArticleGoogle Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
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Read ArticleGenies Mobile App: Just The Facts
Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.
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Read ArticleSocially-Responsible Brands Must Be Authentic To Connect With Consumers
Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Read ArticleNurturing From House Hunting Through Closing Boosts Mortgage Conversions
Mortgage prospects should be nurtured from early awareness through closing.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read ArticleData-Driven Marketing Is Boosting Sales At Vail Resorts
Vail Resorts has made data-driven marketing a priority and the approach has increased sales.
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Read ArticleMillennial Parents Crave Inclusivity In Advertising
Inclusive marketing for Millennial parents has proven to be a beneficial marketing strategy for brands, as these moms and dads respect and spend with brands that support today’s inclusive mindsets.
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Read ArticleLeasing, Subscribing And Buying: How Are Consumers Getting Cars?
Whether leasing, subscribing or buying cars, different audiences all share the need for wheels.
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Read Article5 Mouthwatering Thanksgiving Focused Marketing Campaigns
Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.
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Read ArticleBillie Wants Women To Take Part In Movember
Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.
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Read ArticleFacebook Ad Volume Limits: Just The Facts
Facebook may limit the amount of ads some advertisers can display at once.
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Read ArticleBrands Turn To Digital Activations To Bring The Holiday Magic
Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
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Read ArticleHolidays And Pets Are A Purrfect Partnership
Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.
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Read ArticleYouTube Shopping Ads: Just The Facts
YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
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Read ArticleStudent Lifecycle Engagement Is Essential For Enrollment Marketing Success
Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.
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Read ArticleOvercoming The Skills Gap: Growth Of Non-Degree Programs
For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.
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Read ArticleFrozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
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Read ArticleDigital Is The Future Of Healthcare
Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.
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Read ArticleHearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing
Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.
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Read ArticleMillennials + Insurance: 10 Takeaways For The Digital Age
Millennials present unique opportunities for insurance marketers.
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Read ArticleTargeting Car Gifters During The Holidays
Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.
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Read ArticlePepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
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Read ArticleConsumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
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Read Article2019 Report Shows Major Growth In Subscriptions
The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.
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Read Article5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
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Read ArticleAlaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
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Read ArticleStarbucks Optimizes Mobile With New “Pickup Store”
Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.
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Read ArticleDior & Gucci Are Outfitting Their Brand Marketing With AR
AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”
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Read ArticleDisney Partnership Inspires Girls
Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.
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Read ArticleThe Cola Wars – Which Brand Dominates?
Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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Read Article9 Tips About Listicles For Digital Marketers
Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.
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Read Article90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers
The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.
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Read ArticleBIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
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Read ArticleHBO Launches Quirky AR Campaign To Promote ‘Watchmen’
HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.
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Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe
Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.