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  • Once Every Four Years Brands Celebrate Leap Year With Fun Promotions

    Once Every Four Years Brands Celebrate Leap Year With Fun Promotions

    Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.

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  • 5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.

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  • S’More Dating App Focuses On Conversations, Not Selfies

    S’More Dating App Focuses On Conversations, Not Selfies

    In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

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  • Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.

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  • What’s Gen Z Watching, And How Does It Impact The Future Of TV

    What’s Gen Z Watching, And How Does It Impact The Future Of TV

    Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.

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  • Fast Food Marketing: 4 Bold New Campaigns

    Fast Food Marketing: 4 Bold New Campaigns

    A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.

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  • ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

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  • 4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.

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  • The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.

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  • Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.

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  • Content Marketing Wins: From Insurance To Blenders

    Content Marketing Wins: From Insurance To Blenders

    Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

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  • Facebook And Google Go Granular With Recent Ad Revenue Reporting

    Facebook And Google Go Granular With Recent Ad Revenue Reporting

    For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.

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  • 3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020

    Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

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  • Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.

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  • Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.

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  • Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.

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  • Early Decision Rates Decline Opening Door For Increased Diversity

    Early Decision Rates Decline Opening Door For Increased Diversity

    In 2020, many colleges and universities have noticed a decrease in early decision applicants.

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.

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  • Consumers Are Reluctant To Use Smart Speakers For Purchases

    Consumers Are Reluctant To Use Smart Speakers For Purchases

    Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

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  • Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.

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  • Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

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  • Virtual Try-On Options For Jewelry This Valentine’s Day

    Virtual Try-On Options For Jewelry This Valentine’s Day

    Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.

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  • Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.

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  • Brands Debut New Advertising Spots During Oscars Broadcast

    Brands Debut New Advertising Spots During Oscars Broadcast

    This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

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  • Mobile Search Increases Its Appeal To Advertisers

    Mobile Search Increases Its Appeal To Advertisers

    With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.

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  • 5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.

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  • US Navy To Increase Education Spending: Just The Facts

    US Navy To Increase Education Spending: Just The Facts

    The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.

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  • Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.

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  • Grocery Delivery Wars: Amazon And Walmart Face Off

    Grocery Delivery Wars: Amazon And Walmart Face Off

    Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

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  • Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Brands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt

    Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.

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  • 3 Effective Marketing Campaigns Promoting Mental Health Wellness

    3 Effective Marketing Campaigns Promoting Mental Health Wellness

    For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

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  • Promotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations

    Promotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations

    The rise of augmented reality and fun digital activations includes the latest “Wimpy Kid” book.

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  • JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.

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  • Super Bowl LIV Commercials Include Big Names And Big Laughs

    Super Bowl LIV Commercials Include Big Names And Big Laughs

    Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

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  • U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    U.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach

    The 2020 U.S. Census Bureau taps into multiple digital components and prioritizes diverse audiences.

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  • Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

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  • Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

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  • Byte Debuts And The 6-Second Video Is Back: Just The Facts

    Byte Debuts And The 6-Second Video Is Back: Just The Facts

    The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.

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  • Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.

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  • TikTok Considers A Curated Content Feed: Just The Facts

    TikTok Considers A Curated Content Feed: Just The Facts

    TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed.

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  • Freshly Uses “Data In Real Time” To Meet Consumer Expectations

    Freshly Uses “Data In Real Time” To Meet Consumer Expectations

    By using data in real time, Freshly is able to offer their customers the best, most desirable options.

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  • Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.

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  • Verizon Media Launches Privacy-Focused OneSearch

    Verizon Media Launches Privacy-Focused OneSearch

    In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.

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  • What Is Dwell Time?

    What Is Dwell Time?

    Dwell time is one factor that can help marketers make adjustments to their online user experiences.

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  • Clearing Up The Misconceptions Surrounding The Acne Product Industry

    Clearing Up The Misconceptions Surrounding The Acne Product Industry

    The acne product market has expanded, challenging marketers to create products that appeal to a diverse crowd.

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  • Google Chrome To Phase Out Third-Party Cookies: Just The Facts

    Google Chrome To Phase Out Third-Party Cookies: Just The Facts

    Google Chrome announced it will replace third-party cookies by 2022.

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  • 3 Memorable Lunar New Year Marketing Campaigns Of 2020

    3 Memorable Lunar New Year Marketing Campaigns Of 2020

    Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

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  • 10 Lead Generation Predictions For 2020

    10 Lead Generation Predictions For 2020

    2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.

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  • The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.

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  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

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  • What Is Microcasting?

    What Is Microcasting?

    Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.

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  • Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.

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  • 3 Tax Prep Brands Go Big For April 15

    3 Tax Prep Brands Go Big For April 15

    Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.

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  • What Is Retail As A Service?

    What Is Retail As A Service?

    Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

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  • Quibi Promises Marketers The Future Of Video

    Quibi Promises Marketers The Future Of Video

    As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

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  • Today’s Travel Industry Experiences A New Wave Of Trends

    Today’s Travel Industry Experiences A New Wave Of Trends

    From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

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  • Auto Manufacturers Share Innovations At CES

    Auto Manufacturers Share Innovations At CES

    Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.

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  • The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.

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  • 5 Strategic And Unique Furniture Campaigns

    5 Strategic And Unique Furniture Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

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  • As Payment Solutions Diversify, Consumers Want Frictionless Options

    As Payment Solutions Diversify, Consumers Want Frictionless Options

    For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

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  • Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

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  • BBC Promotes New ‘Doctor Who’ Season With AR Activation

    BBC Promotes New ‘Doctor Who’ Season With AR Activation

    The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.

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  • What Is Reverse Positioning?

    What Is Reverse Positioning?

    Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.

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  • Digital Advertising Spending Will Reach New Heights In 2020

    Digital Advertising Spending Will Reach New Heights In 2020

    In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.

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  • What Is The Zigbee Alliance?

    What Is The Zigbee Alliance?

    The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.

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  • Determining The Importance And Effects Of Consumer Reviews

    Determining The Importance And Effects Of Consumer Reviews

    Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

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  • Ghostery Midnight For Desktop: Just The Facts

    Ghostery Midnight For Desktop: Just The Facts

    Ghostery has launched an ad and tracker blocker for desktop.

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  • Spotify Suspends Political Ads: Just The Facts

    Spotify Suspends Political Ads: Just The Facts

    Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.

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  • What Is An Interactive Voice Ad?

    What Is An Interactive Voice Ad?

    Interactive voice ads are a new advertising format that allows users to have conversations with ad content.

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  • Meme Marketing Resonates With Younger Audiences

    Meme Marketing Resonates With Younger Audiences

    Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

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  • Super Bowl Advertising Ramps Up As Brands Reveal Plans

    Super Bowl Advertising Ramps Up As Brands Reveal Plans

    With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.

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  • The Subscription Industry Hones In On A New Audience: Kids

    The Subscription Industry Hones In On A New Audience: Kids

    As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

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  • What Is A Binge Ad?

    What Is A Binge Ad?

    As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.

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  • Audiences Continue To Flock To Social Media Platforms

    Audiences Continue To Flock To Social Media Platforms

    In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

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  • 5 Disruptor Brands That Offered Innovation And Change In 2019

    5 Disruptor Brands That Offered Innovation And Change In 2019

    In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

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  • 3 Examples Of Personalized Retail Successes

    3 Examples Of Personalized Retail Successes

    As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.

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  • Snapchat’s New Trailer Reaction Lens: Just The Facts

    Snapchat’s New Trailer Reaction Lens: Just The Facts

    In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.

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  • 5 Innovations In Marketing That Brands Embraced In 2019

    5 Innovations In Marketing That Brands Embraced In 2019

    Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.

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  • 2019: The Year Of Social Advancements

    2019: The Year Of Social Advancements

    2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

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  • The Most Memorable Brand Wars Of 2019

    The Most Memorable Brand Wars Of 2019

    In 2019, many brands have duked it out to captivate their audiences in exciting ways.

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  • Football Fans Are Engaged And Excited For College Bowl Season

    Football Fans Are Engaged And Excited For College Bowl Season

    College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

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  • Understanding The Final Expense Insurance Audience Mindset

    Understanding The Final Expense Insurance Audience Mindset

    It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

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  • Fast Food Brands Turn To Custom Merchandise To Engage Consumers

    Fast Food Brands Turn To Custom Merchandise To Engage Consumers

    Taco Bell, McDonalds and KFC are among many fast food chains developing branded merchandise in order to grow a strong, loyal consumer base.

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  • Quora Lead Gen Forms: Just The Facts

    Quora Lead Gen Forms: Just The Facts

    Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.

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  • Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.

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  • Pennsylvania Expands The Telemarketer Registration Act: Just The Facts

    Pennsylvania Expands The Telemarketer Registration Act: Just The Facts

    Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.

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  • Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.

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  • Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    The popularity of fitness apps aligns with the massive growth of the fitness industry and mobile usage.

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  • The Subscription Economy: 5 Brands That Stood Out In 2019

    The Subscription Economy: 5 Brands That Stood Out In 2019

    In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.

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  • 3 Fitness Brands Succeed By Marketing Lifestyle Messages

    3 Fitness Brands Succeed By Marketing Lifestyle Messages

    Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.

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  • Shoppable Videos May Be The Next Evolution In Television

    Shoppable Videos May Be The Next Evolution In Television

    Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.

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  • Start 2020 With Digital Marketing Inspiration

    Start 2020 With Digital Marketing Inspiration

    While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.

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  • Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.

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  • TikTok Introduces A Seamless Shoppable Experience For Marketers

    TikTok Introduces A Seamless Shoppable Experience For Marketers

    TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.

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  • Holiday Returns Are A Chance To Nurture Consumer Relationships

    Holiday Returns Are A Chance To Nurture Consumer Relationships

    As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.

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  • Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials

    Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials

    Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.

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  • Department Store Holiday Commercials Go All Out To Steal Hearts

    Department Store Holiday Commercials Go All Out To Steal Hearts

    Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.

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  • Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.

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  • The Pinterest Shop & Curated Shopping: Just The Facts

    The Pinterest Shop & Curated Shopping: Just The Facts

    Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.

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  • Brands That Implement Social Responsibility Will Connect With Gen Z

    Brands That Implement Social Responsibility Will Connect With Gen Z

    Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

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  • Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance Marketers Leverage Data For Optimized Campaigns

    Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.

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  • .Org Domain Name Purchase: Just The Facts

    .Org Domain Name Purchase: Just The Facts

    Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.

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  • DMS Education Insights: Most Popular Higher Education Programs By State

    DMS Education Insights: Most Popular Higher Education Programs By State

    The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.

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  • 2019 Holiday eCommerce Sales Break Records

    2019 Holiday eCommerce Sales Break Records

    The 2019 holiday season is proving more and more consumers are shopping online.

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  • YouTube COPPA Compliance: Just The Facts

    YouTube COPPA Compliance: Just The Facts

    All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.

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  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

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  • 4 Benefits Of Video Advertising

    4 Benefits Of Video Advertising

    Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

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  • DMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar

    DMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar

    DMS to sponsor the 27th annual UPCEA Marketing and Enrollment Management Seminar, bringing together thousands of professionals at the most strategic marketing and enrollment management event.

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  • Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Classic Holiday Commercials Bring Joy And Nostalgia To The Season

    Many classic holiday commercials have become an integral part of the holiday season.

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  • Holiday Toy Catalogs Evolve For The Digital Age

    Holiday Toy Catalogs Evolve For The Digital Age

    Holiday toy catalogs still play an important role for retailers.

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  • Whale By Facebook: Just The Facts

    Whale By Facebook: Just The Facts

    In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.

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  • Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google continues to update and evolve their advertising, most recently revising their financial products and services policy.

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  • Genies Mobile App: Just The Facts

    Genies Mobile App: Just The Facts

    Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.

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  • Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.

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  • Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.

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  • Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Mortgage prospects should be nurtured from early awareness through closing.

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  • Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Social media platforms and tech companies amend political ad policies to combat veracity issues.

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  • Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Vail Resorts has made data-driven marketing a priority and the approach has increased sales.

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  • Millennial Parents Crave Inclusivity In Advertising

    Millennial Parents Crave Inclusivity In Advertising

    Inclusive marketing for Millennial parents has proven to be a beneficial marketing strategy for brands, as these moms and dads respect and spend with brands that support today’s inclusive mindsets.

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  • Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Whether leasing, subscribing or buying cars, different audiences all share the need for wheels.

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  • 5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    5 Mouthwatering Thanksgiving Focused Marketing Campaigns

    Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.

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  • Billie Wants Women To Take Part In Movember

    Billie Wants Women To Take Part In Movember

    Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.

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  • Facebook Ad Volume Limits: Just The Facts

    Facebook Ad Volume Limits: Just The Facts

    Facebook may limit the amount of ads some advertisers can display at once.

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  • Brands Turn To Digital Activations To Bring The Holiday Magic

    Brands Turn To Digital Activations To Bring The Holiday Magic

    Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.

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  • Holidays And Pets Are A Purrfect Partnership

    Holidays And Pets Are A Purrfect Partnership

    Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.

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  • YouTube Shopping Ads: Just The Facts

    YouTube Shopping Ads: Just The Facts

    YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.

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  • Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.

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  • Overcoming The Skills Gap: Growth Of Non-Degree Programs

    Overcoming The Skills Gap: Growth Of Non-Degree Programs

    For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.

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  • Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.

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  • Digital Is The Future Of Healthcare

    Digital Is The Future Of Healthcare

    Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials present unique opportunities for insurance marketers.

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  • Targeting Car Gifters During The Holidays

    Targeting Car Gifters During The Holidays

    Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.

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  • Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.

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  • Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.

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  • 2019 Report Shows Major Growth In Subscriptions

    2019 Report Shows Major Growth In Subscriptions

    The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.

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  • 5 Jolly & Memorable Holiday Car Campaigns

    5 Jolly & Memorable Holiday Car Campaigns

    Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.

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  • Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

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  • Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.

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  • Dior & Gucci Are Outfitting Their Brand Marketing With AR

    Dior & Gucci Are Outfitting Their Brand Marketing With AR

    AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”

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  • Disney Partnership Inspires Girls

    Disney Partnership Inspires Girls

    Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.

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  • The Cola Wars – Which Brand Dominates?

    The Cola Wars – Which Brand Dominates?

    Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

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  • Thanksgiving 2019 Gears Up To Be A Standout Event

    Thanksgiving 2019 Gears Up To Be A Standout Event

    With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.

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  • 9 Tips About Listicles For Digital Marketers

    9 Tips About Listicles For Digital Marketers

    Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.

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  • 90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers

    90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers

    The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.

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  • BIMI Authentication For Email: Just The Facts

    BIMI Authentication For Email: Just The Facts

    BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.

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  • HBO Launches Quirky AR Campaign To Promote ‘Watchmen’

    HBO Launches Quirky AR Campaign To Promote ‘Watchmen’

    HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.

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  • Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

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  • Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.

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  • Reddit Increases Visibility Through New Content Sharing Integration With Snapchat

    Reddit Increases Visibility Through New Content Sharing Integration With Snapchat

    In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.

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  • Facebook Expands Search Ad Placements: Just The Facts

    Facebook Expands Search Ad Placements: Just The Facts

    After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.

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  • Google’s BERT— Just The Facts

    Google’s BERT— Just The Facts

    The latest Google search update, BERT, is the biggest revolution in the Google search system since RankBrain.

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  • Nostalgia Inspires New Candy Campaigns

    Nostalgia Inspires New Candy Campaigns

    Multiple candy brands have launched for the first time in decades as candy makers tap into nostalgia.

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  • CNN Readies Digital News Service Platform: Just The Facts

    CNN Readies Digital News Service Platform: Just The Facts

    In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.

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  • 3 Key Ways To Leverage Reddit For Enrollment Marketing

    3 Key Ways To Leverage Reddit For Enrollment Marketing

    Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.

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  • Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads is offering a beta test of lead form extensions to some advertisers.

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  • Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales

    Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales

    Marketers offering personalized, multichannel campaigns are often more successful at making consumers feel “seen.”

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  • Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.

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  • QR Codes Are Back And Benefiting Marketers In Many Different Ways

    QR Codes Are Back And Benefiting Marketers In Many Different Ways

    After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.

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  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

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  • The Latest Google Changes Include Google Discover And Search Updates

    The Latest Google Changes Include Google Discover And Search Updates

    Google has released several search, image and video updates over the last several months.

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  • Travel Dynamic Pricing: Just The Facts

    Travel Dynamic Pricing: Just The Facts

    Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.

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  • The Explosive Growth Of The Survival Kit Industry

    The Explosive Growth Of The Survival Kit Industry

    The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.

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  • Marketing To Veterans? Offer Authenticity

    Marketing To Veterans? Offer Authenticity

    Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.

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  • Google Shopping Introduces New Features: Just The Facts

    Google Shopping Introduces New Features: Just The Facts

    On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.

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  • Facebook’s New Interactive Ad Options: Just The Facts

    Facebook’s New Interactive Ad Options: Just The Facts

    In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.

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  • Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.

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  • Circular Economies And Digital Technologies Work Together

    Circular Economies And Digital Technologies Work Together

    Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.

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  • Facebook Debuts 'Threads' App For Instagram: Just The Facts

    Facebook Debuts 'Threads' App For Instagram: Just The Facts

    “Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.

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  • Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.

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  • LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • Cruise Marketing: Competition Drives Messaging Innovation

    Cruise Marketing: Competition Drives Messaging Innovation

    The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”

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  • Russell Stover Reinvents Itself With First Campaign In Two Decades

    Russell Stover Reinvents Itself With First Campaign In Two Decades

    After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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  • Fritos Gets Back In The Advertising Game And This Time It’s Digital

    Fritos Gets Back In The Advertising Game And This Time It’s Digital

    It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.

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  • Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.

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  • The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

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  • Google Search News: Just The Facts

    Google Search News: Just The Facts

    Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.

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  • Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.

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  • Microsoft Audience Network Targeting Solutions: Just The Facts

    Microsoft Audience Network Targeting Solutions: Just The Facts

    In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

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  • 4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.

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  • The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.

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  • Tinder Sparks User Conversations Through An Interactive Series

    Tinder Sparks User Conversations Through An Interactive Series

    Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.

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  • Wrangler Debuts Its First-Ever Global Campaign

    Wrangler Debuts Its First-Ever Global Campaign

    Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.

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  • The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.

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  • The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.

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  • Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report

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  • WhatsApp Introduces Status Ads: Just The Facts

    WhatsApp Introduces Status Ads: Just The Facts

    Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.

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  • New Target Loyalty Program Set To Launch Ahead Of Holidays

    New Target Loyalty Program Set To Launch Ahead Of Holidays

    Target is launching a loyalty program called Target Circle as a part of the big-box store’s latest consumer-focused innovation.

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  • TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.

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  • Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.

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  • Spotify Ad Studio Expands Targeting Options: Just The Facts

    Spotify Ad Studio Expands Targeting Options: Just The Facts

    Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

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  • Connecting With Consumers Through Unique Pest Control Campaigns

    Connecting With Consumers Through Unique Pest Control Campaigns

    Through unique commercials and social media channels, pest control companies create shared interactions with their audience.

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  • Apple App Store Algorithm Tweak: Just The Facts

    Apple App Store Algorithm Tweak: Just The Facts

    Apple tries to deflect the heat from an antitrust investigation into their app store practices with an algorithm tweak that could benefit other app developers.

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  • Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Audiences love animals being funny, cute or random and brands know how to capitalize on that affection. Llamas, alpacas and emus are making their marks in a variety of ad spots.

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  • The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.

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  • YouTube Launches Slash Fashion: Just The Facts

    YouTube Launches Slash Fashion: Just The Facts

    YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.

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  • How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.

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  • Microsoft Introduces Responsive Search Ads: Just The Facts

    Microsoft Introduces Responsive Search Ads: Just The Facts

    On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.

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  • An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

    An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

    Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.

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  • This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

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  • Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts

    Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts

    Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.

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  • GM Focused On Seamless, Smart Innovations With Google Partnerships

    GM Focused On Seamless, Smart Innovations With Google Partnerships

    The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.

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  • New Higher Education Programs Of 2019: Top 5 Categories

    New Higher Education Programs Of 2019: Top 5 Categories

    We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.

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  • Big Name Brands Find Value In Clothing Rentals

    Big Name Brands Find Value In Clothing Rentals

    Clothing rentals have taken the fashion industry by storm, offering consumers a convenient, fresh and versatile approach to shopping.

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  • Music Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services

    Music Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services

    Americans are spending more and more on music through subscription and streaming, making both services a main factor for driving growth within the music industry.

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  • Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.

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  • 3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.

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  • Colonel Sanders Gets Hunky In A New KFC Game

    Colonel Sanders Gets Hunky In A New KFC Game

    KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.

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  • The Rise Of Cross-Platform Advertising For The 2020 Olympics

    The Rise Of Cross-Platform Advertising For The 2020 Olympics

    Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.

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  • NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

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  • Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Various brands have partnered up with the NFL in celebration of its 100th season.

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  • YouTube Plans Changes To Kids Content: Just The Facts

    YouTube Plans Changes To Kids Content: Just The Facts

    YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

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  • The Launch Of Facebook Dating: Just The Facts

    The Launch Of Facebook Dating: Just The Facts

    Facebook Dating is now available in the U.S., appearing as a new tab within the Facebook mobile app.

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  • 4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

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  • The CBD Market: Who, What, Where, Why & How

    The CBD Market: Who, What, Where, Why & How

    The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

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  • Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

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  • Grandparents Are A Growing Audience For The Toy Market

    Grandparents Are A Growing Audience For The Toy Market

    Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.

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  • Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.

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  • 7 Frightfully Amazing Halloween Marketing Campaigns

    7 Frightfully Amazing Halloween Marketing Campaigns

    Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.

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  • Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations

    Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations

    Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

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  • Yelp Adds Personalization Features: Just The Facts

    Yelp Adds Personalization Features: Just The Facts

    Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.

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  • Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.

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  • Loyalty Programs Are Effective For Brands And Popular With Audiences

    Loyalty Programs Are Effective For Brands And Popular With Audiences

    By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.

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  • New Higher Education Programs Of 2019

    New Higher Education Programs Of 2019

    Colleges and universities are introducing new programs to better fit the needs of students and employers.

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  • Tennis Favorites Court Massive Endorsements

    Tennis Favorites Court Massive Endorsements

    Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.

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  • Facebook News Tab To Launch This Fall: Just The Facts

    Facebook News Tab To Launch This Fall: Just The Facts

    Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.

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  • Optimized 6-Second Ads Encourage Ad Recall

    Optimized 6-Second Ads Encourage Ad Recall

    A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.

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  • Automotive Marketers Find New Targets In Pinterest And Snapchat

    Automotive Marketers Find New Targets In Pinterest And Snapchat

    Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.

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  • The Chicken Sandwich Wars Heat Up On Social Media

    The Chicken Sandwich Wars Heat Up On Social Media

    It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.

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  • Innovative Brands Connect With Audiences

    Innovative Brands Connect With Audiences

    The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Text-To-Donate Is An Emerging Fundraising Tool

    Text-To-Donate Is An Emerging Fundraising Tool

    When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

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  • By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.

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  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • What Is Propensity Marketing?

    What Is Propensity Marketing?

    Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • A Look At The Best Back-To-School Campaigns Of 2019

    A Look At The Best Back-To-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • The Results Are In: Here Are The Top Brands Among Kids

    The Results Are In: Here Are The Top Brands Among Kids

    A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.

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  • Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • Pinterest’s New Shopping Features: Just The Facts

    Pinterest’s New Shopping Features: Just The Facts

    In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.

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  • Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

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  • The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.

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  • P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.

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  • Voice Search Use Declines Due To Inconsistent Performance

    Voice Search Use Declines Due To Inconsistent Performance

    In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

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  • Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings

    Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings

    With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.

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  • Top 3 Emerging Higher Education Programs Of 2019

    Top 3 Emerging Higher Education Programs Of 2019

    We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.

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  • What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.

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  • Proactive Email List Building Drives Record Political Fundraising

    Proactive Email List Building Drives Record Political Fundraising

    Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.

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  • Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.

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  • P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

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  • Ally Financial Talks Money Through A Game Of Truth Or Dare

    Ally Financial Talks Money Through A Game Of Truth Or Dare

    Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • 5 Fun CPG Campaigns That Celebrate Summer

    5 Fun CPG Campaigns That Celebrate Summer

    Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

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  • Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.

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  • Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

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  • Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.

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  • Shopper Marketing For Today’s Digital World

    Shopper Marketing For Today’s Digital World

    Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

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  • 5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

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  • Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.

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  • Facebook Ad And Page Post Format Change: Just The Facts

    Facebook Ad And Page Post Format Change: Just The Facts

    In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.

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  • Dating Apps: On The Outs Or A Digital Marketer's Dream?

    Dating Apps: On The Outs Or A Digital Marketer's Dream?

    While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.

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  • #Thankunextgen! Ariana Grande Encourages Voter Registration

    #Thankunextgen! Ariana Grande Encourages Voter Registration

    Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.

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  • Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available t