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Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.

COVID-19 accelerated major shifts in consumer finance behaviors, needs and preferences. Here are the articles related to trends in consumer finance advertising published by DMS Insights in 2020.

DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.