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Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more

Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.

Short-form video has become more popular, and brands are increasingly deploying video strategies designed to engage younger consumers across social media platforms.

The streaming wars continue with new platforms finding success and new opportunities for advertisers.

It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.

Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

Facebook jumps into the audio feature fray with a variety of new formats that capitalize on audio trends growing among social media platforms.