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Performance Marketing Glossary

Table Of Contents 1. Performance Marketing Core 2. Lead Generation & Buying 3. Compliance & Consent 4. Data & Technology 5. Measurement & Attribution 6. P&C... Read Article

DMS APEX Episode 1: The Webinar Series Driving Performance Marketers Forward

DMS APEX is a new quarterly roundtable series where DMS Chief Growth Officer Rick Fox leads candid conversations with industry partners and experts on the... Read Article

The DMS Team On The Road, The Refresh & What's Next

LeadsCon is always a pulse check on the industry, and this year, the DMS team showed up ready and buzzing with the kind of energy that comes from having... Read Article

Inside The Role: Carrie Burton On The EDU Enrollment Landscape

In this edition of DMS DNA: Uncoded, our SVP of Education, Carrie Burton, shares her perspective on the evolving enrollment landscape for educational... Read Article

Inside The Role: Brett Ulrich On Making An Impact At DMS

In the second installment of our DMS DNA: Uncoded series, we sit down with Brett Ulrich, our SVP of Engineering at DMS. Brett works side-by-side with our... Read Article

Inside The Role: Kahana Malone On Optimizing Demand Partnerships At DMS

In the first installment of our DMS DNA: Uncoded series, we sit down with Kahana Malone, our Director of Demand Partnerships. Kahana plays a pivotal role in... Read Article

Top 10 Tips For Nurturing Home Services Leads

Whether you're a local HVAC company, a flooring business or a full-service home improvement brand, having a solid lead nurturing strategy is essential for... Read Article

DMS Success Story: Scalable Call Volume & Smarter Risk-Taking Drive 200% Revenue Growth

Overview 1) The Problem A Medicare-focused health insurance marketplace needed to scale high-intent inbound calls while keeping CPA at $250 or below.... Read Article

DMS Success Story: Scaling Higher Ed Program Enrollments For A Leading Vocational School

Background A leading vocational school in the Northeast offering programs both online and at ground campuses was looking to scale enrollments and optimize... Read Article

DMS Success Story: Efficient Email Strategies Drive Client Growth & Success

Background A leading auto protection company was facing challenges generating high-intent email traffic to their dedicated landing page, seeking a... Read Article

DMS Success Story: Achieving A 33% Increase In Insurance Conversion Rates Through Strategic Partnership

Overview 1) The Problem A national insurance brand needed to increase policy conversion rates while staying aligned with long-term strategic goals. Read Article

DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns

Digital Media Solutions® (DMS) is an industry leader in delivering customers and near customers to our nation’s largest auto, home, health and life insurers... Read Article

DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance

There are many reasons to keep campaigns running throughout the weekend, including: Read Article

DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment

Digital Media Solutions Was Proven To Provide The Highest-Quality Partner-Generated Calls, Leading To 16x Campaign Growth YOY Read Article

DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

Background: A Law Firm Seeks Qualified Prospects Meeting Very Specific Criteria A law firm specializing in the needs of the elderly and disabled was looking to... Read Article

DMS Success Story: Boosting Conversion Rates with Time- & Trigger-Based Email Nurturing Campaigns

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates Despite already having a competitive cost per... Read Article

DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers

The Challenge: Produce High-Quality Inbound Calls At Scale A leader in online healthcare education was diversifying its media mix and was interested in... Read Article

DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

The Challenge: Increase Conversion Rates For A Brand With Multiple Locations A brand with 13 locations was using a typical geographic targeting approach based... Read Article

DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

DMS Success Story: Read Article