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  • Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.

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  • Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.

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  • Canoo Launches Into Automotive Via Subscription

    Canoo Launches Into Automotive Via Subscription

    Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.

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  • Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.

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  • Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

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  • Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.

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  • Google Maps Ads: Just The Facts

    Google Maps Ads: Just The Facts

    Google Maps is potentially adding ads to its platform to monetize the service.

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  • Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.

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  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

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  • Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.

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  • The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.

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  • Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.

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  • Insurance Websites: Reach Consumers With Simple, Digestible Copy

    Insurance Websites: Reach Consumers With Simple, Digestible Copy

    70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.

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  • Disney’s New Streaming Service: Just The Facts

    Disney’s New Streaming Service: Just The Facts

    Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.

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  • MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.

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  • Econometrics: Audi Marketing Campaigns See 3x The Sales

    Econometrics: Audi Marketing Campaigns See 3x The Sales

    Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.

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  • Pandora Voice-Activated Ads: Just The Facts

    Pandora Voice-Activated Ads: Just The Facts

    Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.

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  • Snapchat Audience Network: Just The Facts

    Snapchat Audience Network: Just The Facts

    While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.

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  • Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

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  • The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii

    The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii

    Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.

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  • Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • DMS Auto Insights: Top Car Makes By State

    DMS Auto Insights: Top Car Makes By State

    For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.

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  • Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.

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  • Google RankBrain Vs. Google Neural Matching: Just The Facts

    Google RankBrain Vs. Google Neural Matching: Just The Facts

    Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.

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  • Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.

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  • Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

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  • Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.

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  • Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.

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  • Google Search Icons: Just The Facts

    Google Search Icons: Just The Facts

    Google is testing a new search results navigation menu, complete with icons and branded colors.

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  • Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit aligned a rewards program and app update with the launch of several new products.

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  • The YouTube House: Promoting Services With A New York Pop-Up

    The YouTube House: Promoting Services With A New York Pop-Up

    YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.

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  • Instagram Poll Stickers: Just The Facts

    Instagram Poll Stickers: Just The Facts

    Instagram Stories’ polling stickers have encouraged consumer engagement, which brands can use to better understand their audiences.

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  • Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance targets local audiences with its first campaign in 10 years.

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  • Google Dynamic AMP Emails: Just The Facts

    Google Dynamic AMP Emails: Just The Facts

    On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!

    Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!

    In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.

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  • Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Luxury item demand has grown steadily over the past 10 years, in part due to high-end brand marketing.

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  • Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.

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  • New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

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  • Verizon Stops RoboCalls: Just The Facts

    Verizon Stops RoboCalls: Just The Facts

    Verizon recently added additional cybersecurity measures to address robocalling and spam calls.

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  • Subscription Marketing: Trends Driving This Powerful Business Model

    Subscription Marketing: Trends Driving This Powerful Business Model

    As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.

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  • Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.

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  • Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.

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  • Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.

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  • Bing Ads Import Function: Just The Facts

    Bing Ads Import Function: Just The Facts

    Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.

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  • Instagram’s In-App Checkout: Just The Facts

    Instagram’s In-App Checkout: Just The Facts

    Instagram introduced in-app checkout for an intuitive user shopping experience, offering brands the potential to increase and diversify their streams of revenue.

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  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

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  • Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.

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  • Weighing The Pros And Cons Of Partnering With An OPM

    Weighing The Pros And Cons Of Partnering With An OPM

    Online education is continuing to grow, and the world of higher education is changing to adapt to the online landscape.

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  • Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.

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  • Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

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  • Google March 2019 Core Update: Just The Facts

    Google March 2019 Core Update: Just The Facts

    Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.

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  • Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.

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  • Lenders Decrease FICO Requirements For Homebuyers

    Lenders Decrease FICO Requirements For Homebuyers

    Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.

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  • Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.

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  • From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.

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  • Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.

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  • Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.

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  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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  • Pinterest Spring Shopping Features: Just The Facts

    Pinterest Spring Shopping Features: Just The Facts

    Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.

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  • The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.

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  • Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • Women’s History Month: Best Financial Campaigns That Empower Women

    Women’s History Month: Best Financial Campaigns That Empower Women

    To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.

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  • 529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.

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  • Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances

    Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances

    Refinances recently jumped 35% in popularity due to a decrease in interest rates.

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  • Google First Price Auctions: Just The Facts

    Google First Price Auctions: Just The Facts

    Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.

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  • The Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes

    The Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes

    Superhero (and supervillain) fans can now get exclusive merchandise through subscription box services.

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  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

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  • Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

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  • Where In The World Is Carmen Sandiego? Look On Google Earth

    Where In The World Is Carmen Sandiego? Look On Google Earth

    Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.

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  • Facebook Relevance Metrics Updates: Just The Facts

    Facebook Relevance Metrics Updates: Just The Facts

    Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.

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  • Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia

    Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia

    As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.

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  • Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.

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  • Marketing American Muscle: The Mustang Still Gallops

    Marketing American Muscle: The Mustang Still Gallops

    The Mustang is the top-selling sports car in the U.S. and around the globe, gaining its popularity through dozens of classic films and now a LEGO kit.

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  • Post Babies R Us Registries: Streamlined And Creative Alternatives

    Post Babies R Us Registries: Streamlined And Creative Alternatives

    When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.

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  • Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.

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  • Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.

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  • KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

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  • Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.

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  • Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

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  • Digital Media Solutions Announces 2019 Hoops Madness Winners

    Digital Media Solutions Announces 2019 Hoops Madness Winners

    Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.

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  • Marketing With Babies And Puppies Makes Consumers Say Awwww

    Marketing With Babies And Puppies Makes Consumers Say Awwww

    It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.

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  • Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch worked with director Zach Braff to create four snack-sized ads devoted to unabashed love for ranch dressing, which also offered an integration opportunity with ABC.

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  • The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.

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  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

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  • The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.

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  • Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.

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  • Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.

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  • Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.

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  • Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.

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  • Google Click Share Joining Search Campaigns: Just The Facts

    Google Click Share Joining Search Campaigns: Just The Facts

    Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

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  • Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.

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  • Higher Education Conversion Rates Increase In 2018

    Higher Education Conversion Rates Increase In 2018

    Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.

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  • Tech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019

    Tech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019

    The toy trends for 2019 are anticipated to incorporate a fun mix of licensed merchandise, tech-based creator toys and another year of new innovations in slime and unboxing.

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  • Amazon Moments Rewards Program: Just The Facts

    Amazon Moments Rewards Program: Just The Facts

    Amazon launched Amazon Moments, a marketing rewards program, to build relationships with publishers and earn a piece of the app marketing industry.

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  • Make Your Own Amazon Alexa Skills: Just The Facts

    Make Your Own Amazon Alexa Skills: Just The Facts

    Amazon has opened their Alexa Skills Store, empowering everyone to publish skills and reach their audiences using voice assistant.

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  • The Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers

    The Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers

    African Americans are growing in prominence and spending power, while creating new platforms and businesses, providing opportunities for marketers to engage this influential demographic.

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  • Black History Month Campaigns: Overcoming Adversity And Showcasing Strength

    Black History Month Campaigns: Overcoming Adversity And Showcasing Strength

    Throughout this month (and the rest of the year), we celebrate black greatness and incredible marketing campaigns that showcase black talent.

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  • Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent

    Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent

    A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.

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  • U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.

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  • Facebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts

    Facebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts

    Facebook is testing an option that would provide publishers with the option to deliver ads on Facebook Watch from their own ad technology.

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  • Email Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers

    Email Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, noted email marketing as the top lead generation channel for lead buyers and sellers.

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    Education News: Update On International Enrollments At U.S. Graduate Schools

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    Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

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    Zillow Direct Buying Program: Just The Facts

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    Insurance Bundling Is A Winning Approach For Customers And Marketers

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    Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead

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    Monthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow

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    Understanding Who Works In The Growing Gig Economy

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    Increasing Lead Quality Is Top Lead Generation Priority In 2019

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.

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    The Dream Backyard: Outer Turns Your Space Into A Showroom

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    Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows

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    Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon has launched Amazon Live, the latest addition to their brand.

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    Prediction: Enrollment Gains In 2019

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    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

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    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

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    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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    Amazon Begins Data-Based CPG Sampling: Just The Facts

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    Four Reasons To Love Quality Content Marketing

    In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

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    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

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    Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

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    Reddit Introduces Cost-Per-Click Ads: Just The Facts

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  • 6 University Marketing Campaigns From 2018 That Inspire & Innovate

    6 University Marketing Campaigns From 2018 That Inspire & Innovate

    A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.

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    The Final Shutdown: Google+ Bids Users Adieu

    Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.

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  • Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.

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  • Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

    Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

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  • 4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    4 Simple Strategies For Marketing Mortgages To Millennials In 2019

    Marketing to Millennials doesn’t need to be scary. As a loan officer, you can offer valuable knowledge through cohesive content, social events and AI chatbots.

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  • Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

    Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market To Leverage Sales And Increase Brand Awareness

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    I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

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  • Facebook And Instagram Cross-Posting: The Facts & Important Considerations

    Facebook And Instagram Cross-Posting: The Facts & Important Considerations

    Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.

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  • TikTok Testing Ads: Just The Facts

    TikTok Testing Ads: Just The Facts

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  • The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

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  • Facebook’s Brand Safety Certification: Just The Facts

    Facebook’s Brand Safety Certification: Just The Facts

    Facebook released their brand safety certification in the Facebook Marketing Partners program to give marketers more control over where their ads populate on the platform.

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  • Chinese Marketing Innovations Can Inspire Strategies That Capture New Audiences And Encourage Exciting Brand Evolutions

    Chinese Marketing Innovations Can Inspire Strategies That Capture New Audiences And Encourage Exciting Brand Evolutions

    Although digital user preferences in China vary, the innovation of many Chinese digital companies can serve as inspiration for American marketers.

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  • Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling

    Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling

    Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.

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  • Serena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII

    Serena Williams, Budweiser And The NFL Make A Big Impression At Super Bowl LIII

    Serena Williams, beverage giants, and the NFL generated the most chatter in the commercial wars of this year’s Super Bowl.

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  • Super Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It

    Super Bowl-Inspired Marketing: What Brands Launch Around The Event, Not Air During It

    Not every brand can cough up $5 million for a 30-second spot that airs during the Super Bowl. See how these marketing campaigns leveraged the Super Bowl’s popularity without buying expensive TV spots.

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  • Amazon New-To-Brand Metrics: Just The Facts

    Amazon New-To-Brand Metrics: Just The Facts

    Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.

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  • Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s And Go Red For Women: Innovation Meets Fashion Meets Cause Marketing

    Macy’s, a sponsor of Go Red For Women, leverages their reach and following to promote women’s heart health through a variety of channels.

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  • Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.

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  • LinkedIn Interest Targeting: Just The Facts

    LinkedIn Interest Targeting: Just The Facts

    LinkedIn, striving to offer marketers more in-depth solutions, recently released their Interest Targeting, which allows marketers to target users by their professional interests.

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  • From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold

    From Carrie Bradshaw To Ridley Scott, Super Bowl LIII Commercials Are Innovative, Funny And Bold

    Super Bowl LIII is shaping up to be another great year of fun and funny commercials featuring celebrities from the TV and sports world.

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  • Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts

    Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts

    Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.

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  • Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    Effective Nonprofit Marketing Campaigns And The Strategies That Make Them Work

    An effective combination of public service announcements, social media campaigns and sustained giving opportunities powers awareness, growth and fundraising of nonprofit initiatives.

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  • Facebook Moments Shutdown: Just The Facts

    Facebook Moments Shutdown: Just The Facts

    Facebook is shutting down their Moments app. Users will have just a few months to export their photos and videos.

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  • Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

    Using Data And Filtering Capabilities To Find The Right Prospective Mortgage Borrowers

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  • Sparkroom’s Latest Update Enables Marketers To Track Custom Milestones: Just The Facts

    Sparkroom’s Latest Update Enables Marketers To Track Custom Milestones: Just The Facts

    Sparkroom’s latest update enables marketers to track custom milestones, allowing for fully customized campaign reporting.

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  • Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out

    Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.

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  • Google Chrome Ad Blocking Expansion: Just the Facts

    Google Chrome Ad Blocking Expansion: Just the Facts

    Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.

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  • The Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens

    The Super Bowl Experience: How Game Day’s Marketing Stretches Past Stadiums And Big Screens

    With Super Bowl LIII just around the corner, brands have been working on their marketing campaigns for months. Experiential marketing with hands-on approaches are leading this year’s promotions.

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  • Oath Is Now Verizon Media: Just The Facts

    Oath Is Now Verizon Media: Just The Facts

    Oath has been renamed to Verizon Media and is maintaining similar core objectives as it transitions and sets the stages for massive growth.

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  • Mastercard Drops The Text On Their Logo, Joining Other Major Brands Who Let Their Marks Do The Talking

    Mastercard Drops The Text On Their Logo, Joining Other Major Brands Who Let Their Marks Do The Talking

    By dropping the text in their logo, Mastercard joins a growing list of corporate brands, new and old, who are streamlining their branding for digital and consumer connection.

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  • #BestofGeico: Asking For Consumer Opinions On Marketing

    #BestofGeico: Asking For Consumer Opinions On Marketing

    The #BestofGeico contest asks fans to vote for the best Geico commercial. From green geckos to loud camels, Geico is known for over-the-top and hilarious TV spots.

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  • Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do

    Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do

    The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.

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  • Subscription News: Arby’s Launches a Curated Box of Swag

    Subscription News: Arby’s Launches a Curated Box of Swag

    Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.

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  • It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords

    It’s National Thesaurus Day! We’re Celebrating by Retiring 5 Played-Out Marketing Buzzwords

    We’re celebrating National Thesaurus Day by dissecting and disposing of five marketing terms that have outlived their usefulness.

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  • The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    The Marketing of First Ladies’ Charitable Endeavors Evolves with the Changes in Marketing and the Goals of the Woman in Charge

    It’s Michelle Obama’s birthday, and we’re looking back at how marketing techniques have evolved to promote and further the goals of charitable endeavors spearheaded by several prominent first ladies.

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  • Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-Powered Performance Insights: Just the Facts

    Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.

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  • The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.

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  • Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale

    Gillette Venus Direct Subscription Service: Beauty Influencer Remi Cruz Makes the Sale

    Gillette is conquering the razor subscription business by enlisting the help of beauty YouTuber and influencer Remi Cruz.

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  • Helium with State Farm: They’ve Got You Covered and Laughing

    Helium with State Farm: They’ve Got You Covered and Laughing

    State Farm is there for their consumers, through thick, thin and helium. See how this lighthearted ad gave consumers a laugh.

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  • TikTok’s Rapid Popularity: Just the Facts

    TikTok’s Rapid Popularity: Just the Facts

    TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.

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  • Creative Insurance Marketing: Best Campaigns from 2018

    Creative Insurance Marketing: Best Campaigns from 2018

    Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns

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  • Bringing Back the Bowl Cut: FCK Yeah!

    Bringing Back the Bowl Cut: FCK Yeah!

    KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.

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  • Credit Profile of Purchase Mortgage Borrowers on an Upswing

    Credit Profile of Purchase Mortgage Borrowers on an Upswing

    The share of “excellent” credit scores increased in Q3 2018 for borrowers seeking purchase mortgages, according to the Q3 2018 Mortgage Consumer Profile Report published by Best Rate Referrals.

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  • Taking a Look Back: SEO’s Development in 2018

    Taking a Look Back: SEO’s Development in 2018

    As the year comes to a close, we take a look back at the changes SEO has gone through this year.

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  • From the Mailbox to the Store: Birchbox Partners with Walgreens

    From the Mailbox to the Store: Birchbox Partners with Walgreens

    Birchbox is coming to a store near you. By partnering with Walgreens, the brand is looking to expand its audience base in drug store aisles, encouraging more sales and different interactions.

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  • National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere

    National Shop for Travel Day: 5 Great Travel Campaigns that Will Have You Hopping on the Next Flight to Anywhere

    Great travel campaigns include everything from airlines touting their latest reclining seats to charming brand mascots, touching tributes to travel and the voice of a whole nation begging you to visit

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  • Facebook Beta Testing Ads in Search Results Pages: What to Know

    Facebook Beta Testing Ads in Search Results Pages: What to Know

    In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

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  • Ralph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way

    Ralph Breaks the Internet, Offering Valuable Marketing Strategies Along the Way

    Ralph storms through a chaotic internet, wreaking havoc and learning valuable lessons about friendship and self-worth, but marketers can also gain useful insights from Ralph’s adventure.

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  • Mortgage Marketing in Today’s Digital Age

    Mortgage Marketing in Today’s Digital Age

    By leveraging high-quality digital marketing, loan originators should be able to reach more buyers and develop beneficial real estate agent partnerships.

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  • 6 Predictions for 2019: Digital Media Growth and Innovation

    6 Predictions for 2019: Digital Media Growth and Innovation

    With a focus on media growth, efficiency, user experience and innovation, trends launched in 2018 are likely to endure into 2019. Here are six digital marketing predictions for the coming year.

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  • The 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing

    The 10 Most Read DMS Insights Articles in 2018 Highlight Innovation & the Continued Rise of Digital Marketing

    The 10 most read articles on DMS Insights illustrated the rising interest in marketing innovations and digital dominance.

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  • Dropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads

    Dropping Print for Digital: Calvin Klein Says Goodbye to Magazine Ads

    Iconic fashion brand Calvin Klein drops their print marketing campaign for an innovative, digital approach.

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  • Hulu’s Programmatic Marketplace: What to Know

    Hulu’s Programmatic Marketplace: What to Know

    Hulu plans to make TV advertising more efficient with their introduction of a new programmatic marketplace starting January 1. Here’s what you need to know.

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  • Barnes & Noble Looks to Boost In-Store Sales with Expert Booksellers Ad Campaign

    Barnes & Noble Looks to Boost In-Store Sales with Expert Booksellers Ad Campaign

    Barnes & Noble’s new ad campaign encourages expert interactions with booksellers, helping shoppers find the perfect holiday gift in person, instead of just online.

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  • Marketing Innovation Superlatives: The Best Campaigns of 2018

    Marketing Innovation Superlatives: The Best Campaigns of 2018

    2018 brought us some incredible marketing campaigns. Here are the top 10, selected by Digital Media Solutions for their innovation.

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  • Holiday Returns: 6 Tips to Leverage Returns & Exchanges for More Sales

    Holiday Returns: 6 Tips to Leverage Returns & Exchanges for More Sales

    Consumers return gifts they don’t want. Smart brands leverage the post-holiday return season to turn returns into more sales.

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  • Uber and Lyft: Two Sides to Emotional Marketing

    Uber and Lyft: Two Sides to Emotional Marketing

    Uber and Lyft each recently released creative marketing campaigns that play off consumer emotion. As one encourages positivity, the other leverages irritation.

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  • Kool Aid Featuring Lil Jon: Fresh, Innovative & Catchy

    Kool Aid Featuring Lil Jon: Fresh, Innovative & Catchy

    Rapper Lil Jon and the Kool-Aid Man collaborate on a catchy Christmas jingle for the iconic beverage brand Kool Aid.

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  • JetBlue Wraps Up Holiday Spirit (and Consumers)

    JetBlue Wraps Up Holiday Spirit (and Consumers)

    To help consumers have the best holiday season possible, JetBlue is wrapping them up and shipping them home.

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  • National Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops

    National Ugly Christmas Sweater Day: Social Media Allows the Rise of Smaller eCommerce Shops

    Happy National Ugly Christmas Sweater Day! eCommerce is on the rise, thanks to social media, which is great news for smaller shops looking to sell some ugly holiday sweaters.

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  • Older Audiences Inquired About Purchase Loans in Q3

    Older Audiences Inquired About Purchase Loans in Q3

    In Q3 2018, two groups of older consumers entered the list of top consumer segments for the purchase market, according to the Q3 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals

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  • Weight Loss Marketing Strategies: Evolving with Trends

    Weight Loss Marketing Strategies: Evolving with Trends

    Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.

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  • Saying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford

    Saying Goodbye to NBC: Marketing Lessons from Kathie Lee Gifford

    As Kathie Lee parts with the Today Show, we reflect on all of the incredible marketing lessons she’s given us.

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  • Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement

    Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement

    Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.

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  • Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    Procter & Gamble’s HairCode: Using Data to Connect Your Hair to Like-Minded Curls

    P&G launched a hair personality quiz to help consumers find the best products for their hair, talk to others with similar hair types and learn more about general hair care.

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  • Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Sweat Equity Mortgage: 5 Ways to Market to Borrowers Seeking Home Renovation Loans

    Freddie Mac’s expanded sweat equity program should help more borrowers renovate their homes and more loan originators close deals.

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  • Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.

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  • 1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    Burger King isn’t shy when it comes to competitive marketing. Targeting other famous burger restaurants, this chain has released a bold, geofenced 1¢ Whopper promotion.

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  • Why Joey Liner, Former DoublePositive Co-Founder & CEO, Became the New CRO for DMS

    Why Joey Liner, Former DoublePositive Co-Founder & CEO, Became the New CRO for DMS

    Joey Liner co-founded one of the most successful performance marketing companies in the business in the early 2000s and now he’s decided to join DMS as the company’s Chief Revenue Officer.

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  • Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    Twitch’s Video-Based Platform: What to Know About Marketing Opportunities

    As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.

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  • Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    Retail News: Brick and Mortar Business Model Is Innovating as Consumers’ Shopping Habits Evolve

    IKEA, Samsung and online retailers are changing the way consumers shop at brick and mortar stores, and online retailers are popping up on Main Street.

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  • The Walt Disney Company + Google Ad Manager: What to Know

    The Walt Disney Company + Google Ad Manager: What to Know

    Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.

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  • Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    Toy Store Experiences: Nostalgia and Innovation Appeal to Shoppers this Holiday Season

    In a post-Toys R Us market, Amazon, Target, Walmart and small businesses fill the void for holiday toy shoppers, with innovations, nostalgic appeals and experiential shopping.

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  • Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    Move Over Cash-Out Refinance: 3 Mortgage Marketing Tips to Promote HELOCs

    More consumers in 2018 are leaning toward applying for HELOCs rather than cash-out refinance loans. Targeting borrower segments interested in tappable cash solutions could fuel your pipeline in 2019.

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  • 7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    7 Reasons Why Third-Party Audience Data Spend Is Up in 2018

    Data expenditures are climbing. This year, marketing expenditures for third-party audience data and related solutions are expected to increase 17.5% year over year to more than $19 billion in the U.S.

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  • History of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney

    History of Celebrity Endorsements in Advertising: From Doris Day to Liza Koshy to George Clooney

    Throughout the history of advertising, famous actors and athletes starring in commercials has served different marketing needs for stars and brands alike, evolving into the role of brand ambassador.

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  • Top 10 Takeaways from the Rise of Mobile Spending

    Top 10 Takeaways from the Rise of Mobile Spending

    The holiday spending trends from Thanksgiving are yet another indicator that mobile spending is surpassing all other channels as the most effective use of advertising dollars for marketers.

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  • Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Luxe or Low-Cost: How Much Would You Spend on a Pair of Shoes?

    Palessi raked in nearly $3,000 from social media influencers during their opening event. What these consumers didn’t know is they were buying Payless products.

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  • 12 Days of Christmas: The Best 12 Holiday Commercials

    12 Days of Christmas: The Best 12 Holiday Commercials

    Marketing helps shape our holidays year after year. Let’s take a look at 12 iconic commercials in honor of the 12 days of Christmas.

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  • Take a Look Under the Hood: Marketing to NASCAR Fans

    Take a Look Under the Hood: Marketing to NASCAR Fans

    The racing industry welcomes endorsements with open arms and with a diverse consumer base, the industry shouldn’t be overlooked when it comes to marketing.

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  • CDPs: All Hype or Pure Necessity?

    CDPs: All Hype or Pure Necessity?

    Consumer data platforms (CDPs) unify consumer data across platforms and marketing channels to help marketers resolve identities, segment audiences and create one-to-one engagements.

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  • Christmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf

    Christmas Consumerism: The Origins of Santa, Rudolph and Elf on the Shelf

    Thanks to the creativity of marketers around the U.S. Americans have today's most popular versions of Elf On The Shelf, Rudolph the Red-Nosed Reindeer and Santa Claus.

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  • Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru Teams with ASPCA for a Heartwarming Commercial

    Subaru continues their charming relationship with dogs for a cause-marketing spot highlighting their relationship with the ASPCA.

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  • Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    Bing Expanded Ads Provide Further Optimization Opportunities for Marketers

    New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.

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  • Instagram Promote for Stories: What to Know

    Instagram Promote for Stories: What to Know

    Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

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  • Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?

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  • #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    #GivingTuesday: The Marketing of Philanthropy’s Biggest Day

    Philanthropic event #GivingTuesday encourages participation from top nonprofits, including Girl Scouts, Habitat for Humanity and ASPCA.

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  • Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.

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  • Cross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking

    Cross-Channel Marketing Attribution: 3 Trends that Will Impact the Future of Performance Tracking

    We predict comfort with attribution techniques, transparency from blockchain and AI plus deep learning will enhance our ability to track marketing performance.

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  • UltraFICO Score: How New Factors Benefit Borrowers

    UltraFICO Score: How New Factors Benefit Borrowers

    With the inception of the UltraFICO score, comes the potential for higher credit scores. Which consumers will benefit the most, and what should loan officers do in response to this new scoring system?

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  • KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.

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  • Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.

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  • Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.

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  • Danny DeVito Day: Marketing Lessons from 5 of His Top Films

    Danny DeVito Day: Marketing Lessons from 5 of His Top Films

    It’s Danny DeVito Day, and at DMS we’re celebrating by highlighting the best marketing lessons his characters teach us to follow — or avoid.

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  • Black Friday: What to Expect from 2018

    Black Friday: What to Expect from 2018

    Black Friday is one of the most promoted and celebrated consumer holidays. Sales have been rising since 2008, and the event is projected to perform well this year, too.

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  • Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

    Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

    DMS announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients.

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  • eSports: The New Industry Leveraging Digital Gaming

    eSports: The New Industry Leveraging Digital Gaming

    eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?

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  • Brands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart

    Brands Love Veterans: 5 Veteran-Inspired Marketing Campaigns That Pull at Your Heart

    In the spirit of Veterans Day, learn how these brands thank and honor veterans in their marketing initiatives.

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  • Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.

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  • Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.

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  • Facebook Collections Ad Testing: What to Know

    Facebook Collections Ad Testing: What to Know

    An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.

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  • Welcome Movember! It’s Time for Weird Facial Hair.

    Welcome Movember! It’s Time for Weird Facial Hair.

    Movember has men everywhere growing moustaches and beards to raise awareness and money for causes dear to their hearts. There are many niche shaving products on the market to help with their endeavor.

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  • KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid’s Targeted Ad: Defining a Niche Audience

    KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.

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  • Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Brands with Cult Followings: Perfect Products or Perfect Marketing?

    Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.

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  • Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead Scoring: How to Prioritize the Right Leads and Boost Conversion Rates

    Lead scoring can help marketers increase ROI, establish payment structures tied to lead quality and prioritize lead management based on propensity to convert.

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  • Dogs Can Be Effective and Adorable Marketing Mascots

    Dogs Can Be Effective and Adorable Marketing Mascots

    National Animal Shelter Week reminds us how effective – and adorable – dogs can be in marketing and advertising.

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  • Marketing the Dream: How the Lottery Wins Consumer Dollars

    Marketing the Dream: How the Lottery Wins Consumer Dollars

    With recent jackpots reaching billions, let’s take a look at lottery marketing and player psychographics.

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  • 15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    15 Red Flags That Show Your Paid Search Campaign Has Room for Improvement

    It’s easy to get complacent with your paid search campaigns, but these 15 red flags are a reminder that it’s important to be agile and informed, so your campaigns stay effective and relevant.

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  • Bing Ads Leverage LinkedIn Data: What to Know

    Bing Ads Leverage LinkedIn Data: What to Know

    For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.

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  • The Impact of ROI and Labor Data in Students’ College Decisions

    The Impact of ROI and Labor Data in Students’ College Decisions

    ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?

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  • #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.

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  • Visual Search Trends: The Future Is Optical

    Visual Search Trends: The Future Is Optical

    Searches are moving away from typed questions and becoming more vocal and visual.

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  • Stitch Fix: A Data Story Based on Consumer ROI

    Stitch Fix: A Data Story Based on Consumer ROI

    With some of the most loaded and powerful data about a consumer base to date, Stitch Fix has few problems racing to the top of the industry and satisfying customers.

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  • 5 Essential Optimization Tools for Education Marketers

    5 Essential Optimization Tools for Education Marketers

    Education marketers need the right tools to be able to analyze and optimize their campaigns.

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  • Top 3 Business Programs: Student Recruitment and Employment Trends

    Top 3 Business Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.

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  • Creative Recruitment Tools Appeal to Students and Colleges

    Creative Recruitment Tools Appeal to Students and Colleges

    In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.

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  • Iconic International Ad Campaigns: Following the Formula to Marketing Success

    Iconic International Ad Campaigns: Following the Formula to Marketing Success

    In celebration of United Nations Day and the collaboration of creativity and marketing around the world, we look back at international ad campaigns that made an impression and drove results.

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  • Facebook First-Party Pixel: What You Need to Know

    Facebook First-Party Pixel: What You Need to Know

    Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?

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  • Rose Gold Minnie Ears: Using the Drop Model to Create Demand

    Rose Gold Minnie Ears: Using the Drop Model to Create Demand

    Disney promoted a fascinating product to an insatiable crowd. Learn how Disney sold out of their limited edition rose gold Minnie ears and had to add the product to their staple collection.

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  • Breast Cancer Awareness Month: The Pink Promotion of Health

    Breast Cancer Awareness Month: The Pink Promotion of Health

    Happy Breast Cancer Awareness Month! In honor of the dedication to research and treatment of this disease, we highlighted three memorable campaigns from this year.

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  • Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch

    Multi-Channel Re-Engagement: Raise Lead Generation Yield by Staying in Touch

    Targeting non-converted inquiries, marketers can squeeze additional conversions without incurring incremental lead generation fees. Raise your lead generation yield by staying in touch.

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  • New Marketing Opportunities Emerge in the Hispanic Population

    New Marketing Opportunities Emerge in the Hispanic Population

    The Hispanic population is young, plugged-in and exerting their buying power, particularly online, which presents new opportunities for marketers.

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  • CEOs and Celebrities Get Out the Vote

    CEOs and Celebrities Get Out the Vote

    Midterms are November 6th, so we take a look back at influential voting campaigns from Rock the Vote to Levi’s.

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  • How Google Campaigns Fit into the Customer Journey

    How Google Campaigns Fit into the Customer Journey

    While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.

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  • Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat Holds a Funeral to Welcome Bigger and Better

    Fiat mixes dark comedy with their latest crossover to create the perfect marketing for 30-somethings. Watch as Louise holds a funeral for her 20s and embarks on her 30s with the new Fiat 500X.

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  • Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Strategic Content Marketing: 6 Steps to Create a Content Calendar

    Many content marketers rely on content calendars to keep their plans and teams organized. Follow these 6 steps to create your content calendar.

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  • A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers

    A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers

    Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.

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  • Shiru Café: Where Data Buys Your Coffee

    Shiru Café: Where Data Buys Your Coffee

    Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.

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  • Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s College Students: Who You Think They Are Vs. Who They Really Are

    Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.

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  • Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Brands often go through a name change or rebrand to appeal to their newer, bigger business objectives. As Dunkin’ drops the donuts from their name, we took a look back at some memorable name changes.

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  • 4 Tips to Maximize Your First- and Third-Party Data Usage

    4 Tips to Maximize Your First- and Third-Party Data Usage

    From understanding data to following best practices, here are four tips to help digital marketers maximize their data management and usage.

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  • Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.

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  • Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Strategic Content Marketing: 6 Steps to Help Navigate Your Audience Along the Customer Journey

    Content marketing can be a powerful method of engaging audiences early in the customer journey and engaging them through to conversion and beyond. Here are 6 steps to help you navigate your audience.

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  • And Yet 5 More Things Marketers Can Learn from Cheese

    And Yet 5 More Things Marketers Can Learn from Cheese

    The mix of marketing lessons and cheese continues as we celebrate National Moldy Cheese Day with a look at what can be learned from the blue, green and fuzzy cheeses of the world.

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  • LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    LeadsCon Connect to Convert EndZone Madness: Stats & Winners

    This year at LeadsCon Connect to Convert, DMS took the competition up a notch by powering EndZone Madness. Throughout the conference, attendees put their quarterback skills to the test.

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  • A Look Back at the Marketing Campaign that Launched the Beetle

    A Look Back at the Marketing Campaign that Launched the Beetle

    After 80 years VW is stopping production of the Beetle, which owes its popularity to the best marketing campaign of the 20th century.

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  • Penn’s Role in the Rise of Online College Programs

    Penn’s Role in the Rise of Online College Programs

    How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?