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  • Brands Turn To Digital Activations To Bring The Holiday Magic

    Brands Turn To Digital Activations To Bring The Holiday Magic

    Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.

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  • Holidays And Pets Are A Purrfect Partnership

    Holidays And Pets Are A Purrfect Partnership

    Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.

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  • Just The Facts: YouTube Shopping Ads

    Just The Facts: YouTube Shopping Ads

    YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.

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  • Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.

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  • Overcoming The Skills Gap: Growth Of Non-Degree Programs

    Overcoming The Skills Gap: Growth Of Non-Degree Programs

    For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.

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  • Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.

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  • Digital Is The Future Of Healthcare

    Digital Is The Future Of Healthcare

    Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials present unique opportunities for insurance marketers.

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  • Targeting Car Gifters During The Holidays

    Targeting Car Gifters During The Holidays

    Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.

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  • Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.

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  • Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.

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  • 2019 Report Shows Major Growth In Subscriptions

    2019 Report Shows Major Growth In Subscriptions

    The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.

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  • 5 Jolly & Memorable Holiday Car Campaigns

    5 Jolly & Memorable Holiday Car Campaigns

    Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.

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  • Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

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  • Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.

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  • Dior & Gucci Are Outfitting Their Brand Marketing With AR

    Dior & Gucci Are Outfitting Their Brand Marketing With AR

    AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”

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  • Disney Partnership Inspires Girls

    Disney Partnership Inspires Girls

    Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.

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  • The Cola Wars – Which Brand Dominates?

    The Cola Wars – Which Brand Dominates?

    Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

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  • Thanksgiving 2019 Gears Up To Be A Standout Event

    Thanksgiving 2019 Gears Up To Be A Standout Event

    With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.

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  • 9 Tips About Listicles For Digital Marketers

    9 Tips About Listicles For Digital Marketers

    Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.

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  • 90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers

    90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers

    The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.

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  • BIMI Authentication For Email: Just The Facts

    BIMI Authentication For Email: Just The Facts

    BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.

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  • HBO Launches Quirky AR Campaign To Promote ‘Watchmen’

    HBO Launches Quirky AR Campaign To Promote ‘Watchmen’

    HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.

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  • Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

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  • Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.

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  • Reddit Increases Visibility Through New Content Sharing Integration With Snapchat

    Reddit Increases Visibility Through New Content Sharing Integration With Snapchat

    In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.

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  • Facebook Expands Search Ad Placements: Just The Facts

    Facebook Expands Search Ad Placements: Just The Facts

    After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.

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  • Google’s BERT— Just The Facts

    Google’s BERT— Just The Facts

    The latest Google search update, BERT, is the biggest revolution in the Google search system since RankBrain.

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  • Nostalgia Inspires New Candy Campaigns

    Nostalgia Inspires New Candy Campaigns

    Multiple candy brands have launched for the first time in decades as candy makers tap into nostalgia.

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  • CNN Readies Digital News Service Platform: Just The Facts

    CNN Readies Digital News Service Platform: Just The Facts

    In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.

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  • 3 Key Ways To Leverage Reddit For Enrollment Marketing

    3 Key Ways To Leverage Reddit For Enrollment Marketing

    Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.

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  • Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads is offering a beta test of lead form extensions to some advertisers.

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  • Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales

    Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales

    Marketers offering personalized, multichannel campaigns are often more successful at making consumers feel “seen.”

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  • Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.

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  • QR Codes Are Back And Benefiting Marketers In Many Different Ways

    QR Codes Are Back And Benefiting Marketers In Many Different Ways

    After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.

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  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

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  • The Latest Google Changes Include Google Discover And Search Updates

    The Latest Google Changes Include Google Discover And Search Updates

    Google has released several search, image and video updates over the last several months.

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  • Travel Dynamic Pricing: Just The Facts

    Travel Dynamic Pricing: Just The Facts

    Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.

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  • The Explosive Growth Of The Survival Kit Industry

    The Explosive Growth Of The Survival Kit Industry

    The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.

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  • Marketing To Veterans? Offer Authenticity

    Marketing To Veterans? Offer Authenticity

    Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.

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  • Google Shopping Introduces New Features: Just The Facts

    Google Shopping Introduces New Features: Just The Facts

    On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.

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  • Facebook’s New Interactive Ad Options: Just The Facts

    Facebook’s New Interactive Ad Options: Just The Facts

    In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.

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  • Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.

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  • Circular Economies And Digital Technologies Work Together

    Circular Economies And Digital Technologies Work Together

    Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.

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  • Facebook Debuts 'Threads' App For Instagram: Just The Facts

    Facebook Debuts 'Threads' App For Instagram: Just The Facts

    “Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.

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  • Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.

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  • LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    LinkedIn Launches Enhanced Targeting Tools: Just The Facts

    On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • Cruise Marketing: Competition Drives Messaging Innovation

    Cruise Marketing: Competition Drives Messaging Innovation

    The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”

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  • Russell Stover Reinvents Itself With First Campaign In Two Decades

    Russell Stover Reinvents Itself With First Campaign In Two Decades

    After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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  • Fritos Gets Back In The Advertising Game And This Time It’s Digital

    Fritos Gets Back In The Advertising Game And This Time It’s Digital

    It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.

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  • Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    Taboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts

    The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.

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  • The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

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  • Google Search News: Just The Facts

    Google Search News: Just The Facts

    Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.

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  • Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.

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  • Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.

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  • Microsoft Audience Network Targeting Solutions: Just The Facts

    Microsoft Audience Network Targeting Solutions: Just The Facts

    In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

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  • 4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.

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  • The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.

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  • Tinder Sparks User Conversations Through An Interactive Series

    Tinder Sparks User Conversations Through An Interactive Series

    Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.

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  • Wrangler Debuts Its First-Ever Global Campaign

    Wrangler Debuts Its First-Ever Global Campaign

    Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.

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  • The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.

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  • The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.

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  • Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    Decreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers

    During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report

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  • WhatsApp Introduces Status Ads: Just The Facts

    WhatsApp Introduces Status Ads: Just The Facts

    Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.

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  • New Target Loyalty Program Set To Launch Ahead Of Holidays

    New Target Loyalty Program Set To Launch Ahead Of Holidays

    Target is launching a loyalty program called Target Circle as a part of the big-box store’s latest consumer-focused innovation.

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  • TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.

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  • Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    Microsoft Introduces Product Negative Keyword Conflicts Report: Just The Facts

    On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.

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  • Spotify Ad Studio Expands Targeting Options: Just The Facts

    Spotify Ad Studio Expands Targeting Options: Just The Facts

    Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

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  • Connecting With Consumers Through Unique Pest Control Campaigns

    Connecting With Consumers Through Unique Pest Control Campaigns

    Through unique commercials and social media channels, pest control companies create shared interactions with their audience.

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  • Apple App Store Algorithm Tweak: Just The Facts

    Apple App Store Algorithm Tweak: Just The Facts

    Apple tries to deflect the heat from an antitrust investigation into their app store practices with an algorithm tweak that could benefit other app developers.

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  • Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Audiences love animals being funny, cute or random and brands know how to capitalize on that affection. Llamas, alpacas and emus are making their marks in a variety of ad spots.

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  • The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.

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  • YouTube Launches Slash Fashion: Just The Facts

    YouTube Launches Slash Fashion: Just The Facts

    YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.

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  • How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    How Technology Is Impacting The Way Fans Watch MLB’s World Series Games

    The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.

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  • State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.

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  • Microsoft Introduces Responsive Search Ads: Just The Facts

    Microsoft Introduces Responsive Search Ads: Just The Facts

    On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.

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  • An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

    An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

    Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.

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  • This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

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  • Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts

    Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts

    Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.

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  • GM Focused On Seamless, Smart Innovations With Google Partnerships

    GM Focused On Seamless, Smart Innovations With Google Partnerships

    The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.

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  • New Higher Education Programs Of 2019: Top 5 Categories

    New Higher Education Programs Of 2019: Top 5 Categories

    We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.

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  • Big Name Brands Find Value In Clothing Rentals

    Big Name Brands Find Value In Clothing Rentals

    Clothing rentals have taken the fashion industry by storm, offering consumers a convenient, fresh and versatile approach to shopping.

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  • Music Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services

    Music Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services

    Americans are spending more and more on music through subscription and streaming, making both services a main factor for driving growth within the music industry.

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  • Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram Did Away With Like Counts — Will Facebook?: Just The Facts

    Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.

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  • 3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business

    2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.

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  • Colonel Sanders Gets Hunky In A New KFC Game

    Colonel Sanders Gets Hunky In A New KFC Game

    KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.

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  • The Rise Of Cross-Platform Advertising For The 2020 Olympics

    The Rise Of Cross-Platform Advertising For The 2020 Olympics

    Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.

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  • NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

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  • Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Kicking Off The NFL’s 100th Season With New And Old Partnerships

    Various brands have partnered up with the NFL in celebration of its 100th season.

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  • YouTube Plans Changes To Kids Content: Just The Facts

    YouTube Plans Changes To Kids Content: Just The Facts

    YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.

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  • The Launch Of Facebook Dating: Just The Facts

    The Launch Of Facebook Dating: Just The Facts

    Facebook Dating is now available in the U.S., appearing as a new tab within the Facebook mobile app.

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  • 4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

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  • The CBD Market: Who, What, Where, Why & How

    The CBD Market: Who, What, Where, Why & How

    The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

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  • Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

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  • Grandparents Are A Growing Audience For The Toy Market

    Grandparents Are A Growing Audience For The Toy Market

    Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.

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  • Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.

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  • 7 Frightfully Amazing Halloween Marketing Campaigns

    7 Frightfully Amazing Halloween Marketing Campaigns

    Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.

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  • Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations

    Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations

    Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

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  • Yelp Adds Personalization Features: Just The Facts

    Yelp Adds Personalization Features: Just The Facts

    Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.

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  • Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.

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  • Loyalty Programs Are Effective For Brands And Popular With Audiences

    Loyalty Programs Are Effective For Brands And Popular With Audiences

    By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.

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  • New Higher Education Programs Of 2019

    New Higher Education Programs Of 2019

    Colleges and universities are introducing new programs to better fit the needs of students and employers.

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  • Tennis Favorites Court Massive Endorsements

    Tennis Favorites Court Massive Endorsements

    Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.

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  • Facebook News Tab To Launch This Fall: Just The Facts

    Facebook News Tab To Launch This Fall: Just The Facts

    Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.

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  • Optimized 6-Second Ads Encourage Ad Recall

    Optimized 6-Second Ads Encourage Ad Recall

    A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.

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  • Automotive Marketers Find New Targets In Pinterest And Snapchat

    Automotive Marketers Find New Targets In Pinterest And Snapchat

    Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.

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  • The Chicken Sandwich Wars Heat Up On Social Media

    The Chicken Sandwich Wars Heat Up On Social Media

    It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.

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  • Innovative Brands Connect With Audiences

    Innovative Brands Connect With Audiences

    The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Text-To-Donate Is An Emerging Fundraising Tool

    Text-To-Donate Is An Emerging Fundraising Tool

    When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.

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  • By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    By Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns

    Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.

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  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • What Is Propensity Marketing?

    What Is Propensity Marketing?

    Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • A Look At The Best Back-To-School Campaigns Of 2019

    A Look At The Best Back-To-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • The Results Are In: Here Are The Top Brands Among Kids

    The Results Are In: Here Are The Top Brands Among Kids

    A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.

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  • Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • Pinterest’s New Shopping Features: Just The Facts

    Pinterest’s New Shopping Features: Just The Facts

    In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.

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  • Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

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  • The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.

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  • P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.

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  • Voice Search Use Declines Due To Inconsistent Performance

    Voice Search Use Declines Due To Inconsistent Performance

    In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

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  • Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings

    Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings

    With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.

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  • Top 3 Emerging Higher Education Programs Of 2019

    Top 3 Emerging Higher Education Programs Of 2019

    We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.

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  • What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.

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  • Proactive Email List Building Drives Record Political Fundraising

    Proactive Email List Building Drives Record Political Fundraising

    Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.

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  • Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.

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  • P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

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  • Ally Financial Talks Money Through A Game Of Truth Or Dare

    Ally Financial Talks Money Through A Game Of Truth Or Dare

    Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • 5 Fun CPG Campaigns That Celebrate Summer

    5 Fun CPG Campaigns That Celebrate Summer

    Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

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  • Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.

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  • Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

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  • Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.

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  • Shopper Marketing For Today’s Digital World

    Shopper Marketing For Today’s Digital World

    Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

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  • 5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

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  • Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.

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  • Facebook Ad And Page Post Format Change: Just The Facts

    Facebook Ad And Page Post Format Change: Just The Facts

    In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.

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  • Dating Apps: On The Outs Or A Digital Marketer's Dream?

    Dating Apps: On The Outs Or A Digital Marketer's Dream?

    While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.

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  • #Thankunextgen! Ariana Grande Encourages Voter Registration

    #Thankunextgen! Ariana Grande Encourages Voter Registration

    Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.

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  • Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.

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  • How Often And When To Post On Social Media

    How Often And When To Post On Social Media

    Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

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  • Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

    Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

    The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.

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  • Amazon Customer Tracking Exchange: Just The Facts

    Amazon Customer Tracking Exchange: Just The Facts

    With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.

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  • Parallel Tracking For Google Display Ads: Just The Facts

    Parallel Tracking For Google Display Ads: Just The Facts

    Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.

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  • Twitter ArtHouse: Just The Facts

    Twitter ArtHouse: Just The Facts

    Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.

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  • Facebook Fan Subscriptions And 30% Revenue Collections: Just The Facts

    Facebook Fan Subscriptions And 30% Revenue Collections: Just The Facts

    Facebook’s latest video content updates include a new revenue share opportunity: Fan Subscriptions. Once a page is approved, a content curator can earn revenue from paid follower subscriptions.

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  • Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.

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  • Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.

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  • Pinterest Video Suite For Brands: Just The Facts

    Pinterest Video Suite For Brands: Just The Facts

    Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.

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  • LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.

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  • Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.

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  • California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.

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  • ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App

    Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App

    Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other travel companies and expanding it’s virtual-reality focused campaigns.

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  • Toys R Us Is Back: Just The Facts

    Toys R Us Is Back: Just The Facts

    Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.

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  • The Growing Wearables Market Offers Opportunities To Engage Consumers

    The Growing Wearables Market Offers Opportunities To Engage Consumers

    The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.

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  • The Rules Of Engagement For Social Comments

    The Rules Of Engagement For Social Comments

    Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

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  • Free Trials Have A Positive Impact For Direct-To-Consumer Brands

    Free Trials Have A Positive Impact For Direct-To-Consumer Brands

    By offering free trial periods and freebies, direct-to-consumer (DTC) brands can more effectively compete with the in-store retail experience.

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  • Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers

    Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers

    By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.

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  • Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations

    Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations

    As podcasts become more popular, subscription models and original content contribute to revenue gains.

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  • Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.

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  • Instagram’s Explore Page Advertisements: Just The Facts

    Instagram’s Explore Page Advertisements: Just The Facts

    Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.

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  • Ultra-Personalized Travel: What Luxe Consumers Look For In 2019

    Ultra-Personalized Travel: What Luxe Consumers Look For In 2019

    Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.

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  • P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits

    P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits

    P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”

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  • Facebook Comment Ranking Update: Just The Facts

    Facebook Comment Ranking Update: Just The Facts

    Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.

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  • Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.

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  • Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell uses cinematic spin in their nacho fries advertising. The release of the latest commercial, “Chasing Gold,” embraces a delectable combination of parody and music in video marketing.

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  • Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat recently launched a new video advertising program, Snap Select, allowing marketers to buy inexpensive, targeted ads without using an auction.

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  • Hertz Launches A Pilot Car Subscription Service

    Hertz Launches A Pilot Car Subscription Service

    Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.

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  • Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.

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  • Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers

    Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers

    Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.

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  • Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan

    Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan

    Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.

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  • YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.

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  • Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.

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  • Run For Good: Saucony Launches Instagram Relay Race

    Run For Good: Saucony Launches Instagram Relay Race

    Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.

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  • Homeownership Trends For The First Half Of 2019

    Homeownership Trends For The First Half Of 2019

    The housing market is ever-changing and, therefore, so are homeownership trends.

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  • Angry Birds Takes On AR

    Angry Birds Takes On AR

    Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.

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  • Google Ads Campaign Updates: Just The Facts

    Google Ads Campaign Updates: Just The Facts

    Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.

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  • Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.

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  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

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  • Facebook Cryptocurrency: Just The Facts

    Facebook Cryptocurrency: Just The Facts

    Facebook is introducing Libra, its very own cryptocurrency.

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  • TikTok Interest-Based Ads: Just The Facts

    TikTok Interest-Based Ads: Just The Facts

    TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

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  • Instagram Branded Content Ads: Just The Facts

    Instagram Branded Content Ads: Just The Facts

    Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

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  • Search Behavior Can Be A Useful Predictor Of Consumer Intent

    Search Behavior Can Be A Useful Predictor Of Consumer Intent

    How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.

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  • Broadway Audiences Grow As Options And Activations Increase

    Broadway Audiences Grow As Options And Activations Increase

    Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.

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  • Digital And Mobile Dominate U.S. Media Consumption

    Digital And Mobile Dominate U.S. Media Consumption

    Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.

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  • Political Ad Spending To Reach New High In 2020

    Political Ad Spending To Reach New High In 2020

    Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.

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  • Snapchat Influencers In-App Store: Just The Facts

    Snapchat Influencers In-App Store: Just The Facts

    Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.

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  • Google Domain Diversity Change: Just The Facts

    Google Domain Diversity Change: Just The Facts

    Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.

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  • Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

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  • Instagram Order Stickers: Just The Facts

    Instagram Order Stickers: Just The Facts

    Instagram is testing yet another ecommerce feature within its platform.

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  • Pokemon Go… To Sleep: Just The Facts

    Pokemon Go… To Sleep: Just The Facts

    Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.

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  • Stranger Things X New Coke Targets The Streaming Generation

    Stranger Things X New Coke Targets The Streaming Generation

    New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

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  • Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.

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  • Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    As Facebook bids users adieu, Instagram welcomes them with open arms.

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  • Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.

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  • Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

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  • Google Food Delivery: Expanding For Brand Visibility

    Google Food Delivery: Expanding For Brand Visibility

    Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.

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  • Google Mobile-First Search Indexing: Just The Facts

    Google Mobile-First Search Indexing: Just The Facts

    Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.

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  • Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.

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  • WhatsApp Ads: Just The Facts

    WhatsApp Ads: Just The Facts

    WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.

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  • Brands Can Create Emotional Connections That Last A Lifetime

    Brands Can Create Emotional Connections That Last A Lifetime

    By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.

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  • The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.

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  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

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  • Understanding The Potential Impact Of The College Scorecard Updates

    Understanding The Potential Impact Of The College Scorecard Updates

    The College Scorecard was recently updated to include information on non-degree granting institutions, graduation rates for non-first-time and non-full-time students and preliminary loan debt data.

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  • Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.

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  • Roku Ads: Just The Facts

    Roku Ads: Just The Facts

    Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.

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  • Brands Embrace The Massive Popularity Of ASMR

    Brands Embrace The Massive Popularity Of ASMR

    Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.

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  • Google Search Redesign: Just The Facts

    Google Search Redesign: Just The Facts

    Google is redesigning their mobile search results page to ease consumer search.

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  • Resale Market Value Increases: Consumers Focus On Sustainability

    Resale Market Value Increases: Consumers Focus On Sustainability

    Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.

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  • Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.

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  • Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

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  • Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.

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    Brands Create Seamless Shopping Experiences To Meet Consumer Demand

    Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.

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  • Data-Based Ecommerce Solutions Take Over The Wedding Market

    Data-Based Ecommerce Solutions Take Over The Wedding Market

    Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.

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  • Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

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    The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.

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  • Mercedes Targets Millennials With Instagram Stories

    Mercedes Targets Millennials With Instagram Stories

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    Instagram Donation Button: Just The Facts

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    Internal Website Leads Became Top Health Program Conversion Driver In 2018

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  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

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  • Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.

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  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

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  • Pantene Search Engine S.H.E.: Just the Facts

    Pantene Search Engine S.H.E.: Just the Facts

    Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.

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  • Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.

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  • Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

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  • Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending: How Consumers Say “I Love You, Mom”

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  • The Facebook F8 Conference: What Did The Social Media Giant Announce?

    The Facebook F8 Conference: What Did The Social Media Giant Announce?

    Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.

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  • Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

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  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.

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  • Microsoft Advertising: Just The Facts

    Microsoft Advertising: Just The Facts

    Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options

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  • Social Media Demographics: Who’s On Which Platform?

    Social Media Demographics: Who’s On Which Platform?

    How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Subscription Audiences Vary Across Subscription Niches

    Subscription Audiences Vary Across Subscription Niches

    Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • Disney X Star Wars And How The Play Disney Parks App Engages Fans

    Disney X Star Wars And How The Play Disney Parks App Engages Fans

    With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.

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  • Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.

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  • Where Do Consumers Go When Facebook And Instagram Are Down?

    Where Do Consumers Go When Facebook And Instagram Are Down?

    When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

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  • Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

    Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

    Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.

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  • Pinterest Conversion Features: Just The Facts

    Pinterest Conversion Features: Just The Facts

    Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.

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  • Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.

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  • Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

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  • Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.

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  • Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.

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  • Canoo Launches Into Automotive Via Subscription

    Canoo Launches Into Automotive Via Subscription

    Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.

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  • Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.

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  • Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

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  • Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.

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  • Google Maps Ads: Just The Facts

    Google Maps Ads: Just The Facts

    Google Maps is potentially adding ads to its platform to monetize the service.

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  • Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.

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  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

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  • Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.

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  • The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.

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  • Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.