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  • Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

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  • Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need

    Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need

    Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.

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  • Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.

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  • Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

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  • Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.

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  • Ecommerce Reach Broadened With Strategic Partnerships & Collaborations

    Ecommerce Reach Broadened With Strategic Partnerships & Collaborations

    This holiday season, strategic partnerships are helping brands gain consumers, increasing engagement and ecommerce sales across a wider audience.

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  • Big Box Store Q3 Earnings Show Positive Impact Of Ecommerce And Digital Tactics

    Big Box Store Q3 Earnings Show Positive Impact Of Ecommerce And Digital Tactics

    Target, Walmart and Kohl’s Q3 earnings reflect the importance of digital strategies that promote ecommerce and omnichannel solutions.

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  • What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.

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  • Don't Worry About Your Thanksgiving Dinner: It's Insured

    Don't Worry About Your Thanksgiving Dinner: It's Insured

    CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

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  • What Will Cyber Monday Be Like In 2020?

    What Will Cyber Monday Be Like In 2020?

    Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

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  • DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

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  • New Online Shopping Trend: At-Home Medical Testing

    New Online Shopping Trend: At-Home Medical Testing

    At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

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  • Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

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  • The Gadget Boom Of 2020 Poses A New Opportunity For Advertisers To Reach Consumers During Peak Holiday Season

    The Gadget Boom Of 2020 Poses A New Opportunity For Advertisers To Reach Consumers During Peak Holiday Season

    Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.

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  • CPG Brands Are Finding New Audiences With Ecommerce Sales

    CPG Brands Are Finding New Audiences With Ecommerce Sales

    Today’s consumer is looking online for CPG products typically bought in person, especially as ecommerce continues to grow.

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  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

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  • 3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

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  • Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

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  • Advanced Technologies Connect Consumers & Drive Ecommerce Sales

    Advanced Technologies Connect Consumers & Drive Ecommerce Sales

    As consumers continue to rely on ecommerce amidst the ongoing pandemic, brands and retailers are incorporating new social activations and advanced technologies in order to reach shoppers.

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  • What Are Click Campaigns?

    What Are Click Campaigns?

    Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.

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  • Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

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  • Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.

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  • Ecommerce Growth Leads Many Brands To Adopt Subscription Strategies

    Ecommerce Growth Leads Many Brands To Adopt Subscription Strategies

    As ecommerce continues to surge in 2020, many brands are leveraging subscription options as part of their revenue strategies.

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  • Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    Why Are Facebook Advertising Prices Spiking — And What Can Digital Marketers Do About It?

    A variety of circumstances have led Facebook advertising prices to increase, but advertisers can leverage diversification and data to stay on top.

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  • What Is Snapchat Vertical Navigation?

    What Is Snapchat Vertical Navigation?

    Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

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  • Landing Page Optimization Drives Incremental Conversions

    Landing Page Optimization Drives Incremental Conversions

    Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

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  • Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Trends like shopping for the home, fitness and beauty, continue to push ecommerce to new levels.

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  • What Is Triller?

    What Is Triller?

    Triller, a short-form video app similar to TikTok, may be worth testing for brands looking for a music-first option.

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  • Dietary Supplement Demand Rises, Increasing Opportunities For Health & Wellness Advertisers Ahead Of Resolution Season

    Dietary Supplement Demand Rises, Increasing Opportunities For Health & Wellness Advertisers Ahead Of Resolution Season

    Consumer interest in health and wellness products continues to benefit dietary supplement brands, with studies showing that more people are investing in their physical and mental wellbeing.

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  • From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

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  • Ecommerce Sales To Hit New Highs Throughout The 2020 Holiday Shopping Season

    Ecommerce Sales To Hit New Highs Throughout The 2020 Holiday Shopping Season

    The consumer shift toward online offerings has continued to hasten, leading many industry professionals to predict a spike in ecommerce transactions during the holiday season.

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  • Healthcare & Pharma See Big Uptick In Digital Advertising Spend

    Healthcare & Pharma See Big Uptick In Digital Advertising Spend

    After relying on traditional advertising in the past, digital ad spend by the health and pharma sector has seen an increase due to coronavirus.

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  • Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search can help brands align their messaging with the issues that matter in the moment.

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  • 3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

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  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial Brands Connect With Gen Zers To Engage Parents & Build Early Loyalty

    Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.

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  • U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

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  • 18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.

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  • Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.

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  • Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

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  • Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

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  • Baby Boomers Are Online, And Brands Are Following

    Baby Boomers Are Online, And Brands Are Following

    The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

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  • Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Big Brands Increase Digital Ad Spend To Drive Results & Transparency

    Digital ad spend continues to prove its worth as consumers’ expectations surrounding the media and brands shift during the pandemic.

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  • Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.

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  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

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  • The Best Holiday Commercials For 2020

    The Best Holiday Commercials For 2020

    This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.

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  • The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

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  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

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  • Alternative Halloween Experiences Connect Brands & Parents

    Alternative Halloween Experiences Connect Brands & Parents

    Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

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  • CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    CPG Brands Compete For Cart Space With Pumpkin Spiced Products

    As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

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  • Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season

    Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Understanding The Medicare Annual Enrollment Period (AEP) Audience

    Understanding The Medicare Annual Enrollment Period (AEP) Audience

    The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

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  • The Future Of Travel And Hospitality Is Likely To Change, And Marketers Will Need To Adapt

    The Future Of Travel And Hospitality Is Likely To Change, And Marketers Will Need To Adapt

    Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.

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  • Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.

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  • Genre-Specific Food Apps & Platforms Increase In Popularity

    Genre-Specific Food Apps & Platforms Increase In Popularity

    Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

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  • Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

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  • 4 Auto Insurance Shopping Predictions

    4 Auto Insurance Shopping Predictions

    Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.

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  • Instagram Expands Social Commerce To IGTV & Reels: Just The Facts

    Instagram Expands Social Commerce To IGTV & Reels: Just The Facts

    As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.

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  • Walmart Insurance Services Launches In Time For AEP & Offers A Streamlined Approach To Medicare Coverage

    Walmart Insurance Services Launches In Time For AEP & Offers A Streamlined Approach To Medicare Coverage

    Walmart launches Walmart Insurance Services in time for Medicare open enrollment.

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  • Brands Position Halloween As Engagement Opportunity With Product Launches & Digital Campaigns

    Brands Position Halloween As Engagement Opportunity With Product Launches & Digital Campaigns

    Brands like ColourPop, Hostess and Reese’s are connecting to consumers this Halloween with engaging content campaigns and nostalgic product launches.

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  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

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  • Radio And Digital Audio Listenerships Undergo Pandemic-Related Shifts

    Radio And Digital Audio Listenerships Undergo Pandemic-Related Shifts

    Although digital audio has seen a dip during the pandemic, it’s expected to bounce back while terrestrial radio continues to struggle.

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  • Email Marketing Proves To Be Essential — Especially In 2020

    Email Marketing Proves To Be Essential — Especially In 2020

    A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.

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  • Car Sales Climb As Auto Industry Prepares For Strong Rebound

    Car Sales Climb As Auto Industry Prepares For Strong Rebound

    Latest automotive industry reports and predictions indicate a positive Q4 for automakers as sales begin to rise amidst widespread re-openings.

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  • Microsoft Search Update: Bing Advertising Performance

    Microsoft Search Update: Bing Advertising Performance

    Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.

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  • Walmart Omni-Shopping Experience: Just The Facts

    Walmart Omni-Shopping Experience: Just The Facts

    Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

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  • Google Custom Audiences: Just The Facts

    Google Custom Audiences: Just The Facts

    Google has combined custom affinity and custom intent audiences into one streamlined solution called Google audiences, which is now available.

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  • Brands Optimize Digital Marketing Strategies To Meet New Grocery Shopping Preferences

    Brands Optimize Digital Marketing Strategies To Meet New Grocery Shopping Preferences

    Grocery shopping preferences evolved during COVID-19, and some new behaviors are likely to stick around, offering opportunities for digital marketers.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • 2020 Sees Emergence Of New Trends In Higher Education Demand

    2020 Sees Emergence Of New Trends In Higher Education Demand

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

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  • Chobani & Other Big Brands Find Success With Multichannel Gamification Marketing Strategies

    Chobani & Other Big Brands Find Success With Multichannel Gamification Marketing Strategies

    As brands increasingly turn to digital strategies for their marketing campaigns, gamification offers a fun, interactive way to reach consumers.

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  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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  • Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

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  • Brands Target Pregnant Women With Fitness & Wellness Campaigns

    Brands Target Pregnant Women With Fitness & Wellness Campaigns

    To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

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  • What Is MRC Location Data Accreditation?

    What Is MRC Location Data Accreditation?

    Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

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  • Dickies Launches First Digital Marketing Campaigns As Brands Scale Digital Media Spend

    Dickies Launches First Digital Marketing Campaigns As Brands Scale Digital Media Spend

    Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.

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  • Marketing Meets Health & Wellness In Latest Brand Partnerships

    Marketing Meets Health & Wellness In Latest Brand Partnerships

    The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.

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  • DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

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  • Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

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  • Retail Holiday Wars: Way Day Vs. Prime Day

    Retail Holiday Wars: Way Day Vs. Prime Day

    As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

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  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

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  • The Future Of Printed Catalogs In A Digital Retail World

    The Future Of Printed Catalogs In A Digital Retail World

    Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

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  • Shifts In School Options Extends School Supply Spending

    Shifts In School Options Extends School Supply Spending

    Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • How Big Brands Can Go Local With Digital Marketing Strategies

    How Big Brands Can Go Local With Digital Marketing Strategies

    Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • Puppies And Babies Bring Smiles To Consumers During Tough Times

    Puppies And Babies Bring Smiles To Consumers During Tough Times

    Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

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  • Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

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  • Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

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  • Voice-Powered Digital Marketing Strategies Becoming Another Important  Part Of Multichannel Strategies

    Voice-Powered Digital Marketing Strategies Becoming Another Important Part Of Multichannel Strategies

    Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

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  • What Will Health Insurance Open Enrollment Look Like This Year?

    What Will Health Insurance Open Enrollment Look Like This Year?

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

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  • Google Search Terms Report Changes: Just The Facts

    Google Search Terms Report Changes: Just The Facts

    Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

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  • 2020 Holiday Season Predictions For Digital Marketers

    2020 Holiday Season Predictions For Digital Marketers

    This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • LinkedIn Page Updates: Just The Facts

    LinkedIn Page Updates: Just The Facts

    LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

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  • Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

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  • Loyalty Programs Evolve During COVID-19

    Loyalty Programs Evolve During COVID-19

    In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

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  • Pinterest Features Help Brands Reach Diverse Audiences

    Pinterest Features Help Brands Reach Diverse Audiences

    As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

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  • 3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

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  • Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    This holiday season brands will need to adapt to increased online shopping and shipping demands.

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  • Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.

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  • Microsoft Audience Network Planner: Just The Facts

    Microsoft Audience Network Planner: Just The Facts

    The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

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  • 3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

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  • Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

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  • Book Publishers Make Strong Digital Push Across Channels

    Book Publishers Make Strong Digital Push Across Channels

    Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

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  • Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.

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  • Big Brands Shift To DTC Strategies As Consumer Behaviors Evolve

    Big Brands Shift To DTC Strategies As Consumer Behaviors Evolve

    Evolving consumer behaviors during the pandemic and the value of first-party data has driven several big brands to launch DTC ventures.

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  • Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

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  • Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

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  • Facebook’s Paid Online Events: Just The Facts

    Facebook’s Paid Online Events: Just The Facts

    Facebook’s Paid Online Events channel offers an all-in-one marketing platform within Facebook for business owners, creators and educators to host paid events.

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  • Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

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  • Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Ready to drink cocktails are growing exponentially by focusing digital marketing strategies on convenience and fresh options.

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  • Michelle Obama And Social Media Platforms Take On Voter Registration

    Michelle Obama And Social Media Platforms Take On Voter Registration

    Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

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  • Shifts In Consumer Habits & Values Emerge As Pandemic Persists

    Shifts In Consumer Habits & Values Emerge As Pandemic Persists

    Recent studies show that consumers are prioritizing digital experiences, availability, essential items and convenience in regards to their shopping habits and overall values.

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  • As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

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  • CVS Media Exchange: Just The Facts

    CVS Media Exchange: Just The Facts

    CVS Pharmacy launched the CVS Media Exchange, using decades of knowledge about consumer habits to serve ads across an array of different channels.

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  • Shopping For Life Insurance Plans During A Pandemic Could Mean A More Digital Experience

    Shopping For Life Insurance Plans During A Pandemic Could Mean A More Digital Experience

    The unforeseen circumstances of COVID-19 has led many consumers to rethink their life insurance needs.

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  • Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts

    Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts

    Facebook is doing away with more than 1,000 targeting options because of replication and low use by advertisers.

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  • Rappers And Hip-Hop Artists Partner With Brands For Multichannel Marketing Activations

    Rappers And Hip-Hop Artists Partner With Brands For Multichannel Marketing Activations

    Many hip-hop stars and rappers have appeared in commercials and partnered with brands to promote a wide range of products.

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  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

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  • What Is ROVI?

    What Is ROVI?

    Return on Visual Investment (ROVI) is a new key metric to measure visual commerce campaigns.

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  • Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

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  • Brands Replace Live Experiential Activations With Virtual Social Engagement

    Brands Replace Live Experiential Activations With Virtual Social Engagement

    Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

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  • 4 Fast Facts About The Growth Of Shopify

    4 Fast Facts About The Growth Of Shopify

    The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.

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  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

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  • Google Expands Audio Advertising Options: Just The Facts

    Google Expands Audio Advertising Options: Just The Facts

    As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

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  • Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

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  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

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  • DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

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  • ViacomCBS EyeQ Ad Platform: Just The Facts

    ViacomCBS EyeQ Ad Platform: Just The Facts

    Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

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  • Luxury Brands Develop Digital & Personalized Experiences To Scale

    Luxury Brands Develop Digital & Personalized Experiences To Scale

    The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

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  • Marketers Effectively Connect With Consumers Through Humorous Campaigns

    Marketers Effectively Connect With Consumers Through Humorous Campaigns

    Humor can be an effective approach for brands looking to connect with their target audiences. As consumers live in the new normal, marketers can connect with them using humorous shared experiences.

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  • Quick-Serve Restaurants Encourage Surge In Digital Ordering

    Quick-Serve Restaurants Encourage Surge In Digital Ordering

    As consumers increasingly rely on delivery and pick-up options for food delivery, QSRs are responding with innovations that meet new habits.

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  • YouTube Lead Forms: Just The Facts

    YouTube Lead Forms: Just The Facts

    Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

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  • Google’s Mortgage Feature Box: Just The Facts

    Google’s Mortgage Feature Box: Just The Facts

    In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

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  • Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.

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  • As Twitch Users Move Beyond Just Gamers, Digital Marketers May Find Opportunities

    As Twitch Users Move Beyond Just Gamers, Digital Marketers May Find Opportunities

    The most popular channel on Twitch right now isn’t about gaming at all, and could offer new outlets for digital marketers.

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  • Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

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  • Twitter Branded Likes: Just The Facts

    Twitter Branded Likes: Just The Facts

    Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

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  • Buzzfeed Ecommerce Platform: Just The Facts

    Buzzfeed Ecommerce Platform: Just The Facts

    BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.

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  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

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  • Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

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  • Credit Card Wars & The Battle For Long-Term Loyalty

    Credit Card Wars & The Battle For Long-Term Loyalty

    Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

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  • ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

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  • Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

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  • Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

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  • Consumers Want Comfort & DTC Brands Evolve To Offer It

    Consumers Want Comfort & DTC Brands Evolve To Offer It

    With so many people working from home, DTC brands that sell comfy clothes are finding an enthusiastic audience.

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  • AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

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  • Changes To Google AMP: Just The Facts

    Changes To Google AMP: Just The Facts

    Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

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  • 5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

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  • Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

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  • Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

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  • Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

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  • Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

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  • DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

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  • Halloween Candy In July, Because It’s 2020

    Halloween Candy In July, Because It’s 2020

    Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.

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  • Major Car Brands Unveil New, Digital-Friendly Logos

    Major Car Brands Unveil New, Digital-Friendly Logos

    Several major car brands, including Nissan and Toyota, have debuted new logos as they transition more of their marketing efforts to digital channels.

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  • What Is Social Listening?

    What Is Social Listening?

    By performing social listening, brands can gather useful data on consumers, industry trends and overall brand perception.

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  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

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  • Location-Based Marketing: Geotargeting vs. Geofencing

    Location-Based Marketing: Geotargeting vs. Geofencing

    Location-based marketing is a useful strategy for brands trying to reach geotargeted audience segments, especially as different areas around the country open up.

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  • Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

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  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

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  • Window Wars: Brands Must Differentiate To Attract Consumers

    Window Wars: Brands Must Differentiate To Attract Consumers

    Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

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  • Apple’s SKAdNetwork: Just The Facts

    Apple’s SKAdNetwork: Just The Facts

    Apple’s latest bid to protect the privacy of users could impact how mobile advertisers attribute app downloads moving forward.

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  • Amazon Dash Cart: Just The Facts

    Amazon Dash Cart: Just The Facts

    The latest shopping technology from Amazon gives consumers a seamless and safe grocery option during a time when the demand for cashier-less buying options is at an all-time high.

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  • Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

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  • Snapchat Brand Profile Pages: Just The Facts

    Snapchat Brand Profile Pages: Just The Facts

    Snapchat introduces brand profile pages offering retailers opportunities to reach consumers increasingly reliant on ecommerce options.

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  • Innovative Restaurant Marketing Campaigns Emphasize Social Responsibility

    Innovative Restaurant Marketing Campaigns Emphasize Social Responsibility

    Fast food and quick service restaurants that effectively launch purpose-driven campaigns can develop affinity with audiences.

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  • Hulu Launches Direct Response Ad Format: Just The Facts

    Hulu Launches Direct Response Ad Format: Just The Facts

    Hulu has developed an interactive way for consumers to connect with brands through its streaming service.

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  • Growth Of BOPIS: The Future Of Ecommerce?

    Growth Of BOPIS: The Future Of Ecommerce?

    Prior to and during the current pandemic, BOPIS has experienced a spike in demand, leading many brands to hop on the bandwagon.

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  • What Is Usage-Based Insurance?

    What Is Usage-Based Insurance?

    Usage-based insurance is a growing insurance marketing solution, but privacy and a divided marketplace are issues to be aware of.

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  • Younger Generations Are Turning To Instagram And TikTok For Their News

    Younger Generations Are Turning To Instagram And TikTok For Their News

    While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok.

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  • Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

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  • Facebook Forecast: Just The Facts

    Facebook Forecast: Just The Facts

    Facebook launches Forecast, a Q&A app designed to help users engage in meaningful conversations around tricky subjects.

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  • Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

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  • A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

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  • Making Health And Safety Claims: Lysol Demonstrates The Correct Path

    Making Health And Safety Claims: Lysol Demonstrates The Correct Path

    Two different Lysol surface cleaners were recently approved as effective against the virus that causes Covid-19, but brands need to tread carefully when making health claims.

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  • Instagram Reels Expands To More Global Markets: Just The Facts

    Instagram Reels Expands To More Global Markets: Just The Facts

    Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

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  • The Podcast Industry Deploys New Subscription And Brand Growth Strategies

    The Podcast Industry Deploys New Subscription And Brand Growth Strategies

    Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.

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  • Mobile-First Marketing Strategies Remain A Priority For Brands

    Mobile-First Marketing Strategies Remain A Priority For Brands

    Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

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  • Will TikTok Be Banned In The U.S?: Just The Facts

    Will TikTok Be Banned In The U.S?: Just The Facts

    Recent comments from government officials indicate that TikTok could be banned in the U.S.

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  • The Facebook Advertising Boycott: 5 Questions Answered

    The Facebook Advertising Boycott: 5 Questions Answered

    The advertiser boycott campaign of Facebook includes more than 400 advertisers.

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  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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  • CVB Marketing Accentuates Positives For Travelers

    CVB Marketing Accentuates Positives For Travelers

    The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

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  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

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  • Brands Pivot Their Back-To-School Marketing Efforts

    Brands Pivot Their Back-To-School Marketing Efforts

    School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

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  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

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  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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  • Who’s Winning The Streaming Wars?

    Who’s Winning The Streaming Wars?

    The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

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  • Google Keen: Just The Facts

    Google Keen: Just The Facts

    Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.

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  • Cereal, Soup & Condiment Marketing: CPG Focus On Brand Loyalty

    Cereal, Soup & Condiment Marketing: CPG Focus On Brand Loyalty

    Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Mayo Wars: Mayo Brands Evolve To Stand Out

    Mayo Wars: Mayo Brands Evolve To Stand Out

    To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

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  • Brands Level Up With Animal Crossing: New Horizons Partnerships

    Brands Level Up With Animal Crossing: New Horizons Partnerships

    The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

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  • Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

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  • Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

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  • Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.

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  • Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

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  • Snapchat Action Bar: Just The Facts

    Snapchat Action Bar: Just The Facts

    Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

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  • Lacrosse Wins Big With Major Brands & Younger Audiences

    Lacrosse Wins Big With Major Brands & Younger Audiences

    With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

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  • Ice Cream Marketing Goes Vintage For Summer

    Ice Cream Marketing Goes Vintage For Summer

    Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

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  • Ready Player One: The Booming Global Video Game Market

    Ready Player One: The Booming Global Video Game Market

    Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

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  • Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

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  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

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  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

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  • Babytech Is A Growing Industry For Growing Families

    Babytech Is A Growing Industry For Growing Families

    Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

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  • Brands Embrace Diversity By Offering Products In Different Skin Tones

    Brands Embrace Diversity By Offering Products In Different Skin Tones

    After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

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  • Facebook Knowledge Panels: Just The Facts

    Facebook Knowledge Panels: Just The Facts

    Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

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  • Deleting Consumer Data Under CCPA Compliance Guidelines

    Deleting Consumer Data Under CCPA Compliance Guidelines

    IAB Tech Labs has developed a standard method for publishers to delete data for consumers in compliance with CCPA regulations.

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  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

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  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

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  • 3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

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  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

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  • Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

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  • Facebook’s Customized Marketing Emails: Just The Facts

    Facebook’s Customized Marketing Emails: Just The Facts

    Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

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  • Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

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  • LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

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  • Black-Owned Brands Thrive Using Effective Marketing Strategies

    Black-Owned Brands Thrive Using Effective Marketing Strategies

    Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

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  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

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  • 4 Car Buying Trends In 2020 That Will Impact The Automotive Industry

    4 Car Buying Trends In 2020 That Will Impact The Automotive Industry

    Quarantines have created new consumer behaviors across industries including automotive, which will need to consider multichannel strategies moving forward.

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  • Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

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  • Brands Must Take Care To Create Impact, Not Clutter

    Brands Must Take Care To Create Impact, Not Clutter

    Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.

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  • Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

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  • The Return Of The Chicken Wars

    The Return Of The Chicken Wars

    Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

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  • Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

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  • Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

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  • Garden Marketing Blooms Across The Country While People Stay Close To Home

    Garden Marketing Blooms Across The Country While People Stay Close To Home

    As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

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  • List Building And Digital Engagement Drive Political Fundraising Campaigns

    List Building And Digital Engagement Drive Political Fundraising Campaigns

    Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

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  • Medical Alert Marketing Provides Examples Of Consistent Innovation

    Medical Alert Marketing Provides Examples Of Consistent Innovation

    Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

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  • How 3 Top Car Brands Became America's Favorites

    How 3 Top Car Brands Became America's Favorites

    Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

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  • DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

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  • Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

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  • CONTACT US
  • The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

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  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

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  • Facebook And Instagram Open Shops: Just The Facts

    Facebook And Instagram Open Shops: Just The Facts

    In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

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  • Big Box Stores See Uptick In Ecommerce Sales

    Big Box Stores See Uptick In Ecommerce Sales

    As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

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  • Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

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  • Mada Fashion Styling App Pairs Style With Data Science

    Mada Fashion Styling App Pairs Style With Data Science

    Style meets science in one of the latest mobile shopping apps to hit the market.

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  • Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

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  • Online Grocery Ordering Trends Evolve During Quarantine

    Online Grocery Ordering Trends Evolve During Quarantine

    While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

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  • What Is The Difference Between CPM And CPA Email Marketing?

    What Is The Difference Between CPM And CPA Email Marketing?

    Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

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  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

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  • Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

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  • Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

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  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

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  • Improved Targeting For Facebook Watch: Just The Facts

    Improved Targeting For Facebook Watch: Just The Facts

    Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

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  • QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

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  • The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

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  • Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

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  • Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

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  • When & How The Travel Industry Will Recover

    When & How The Travel Industry Will Recover

    Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

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  • Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

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  • Roku OneView Ad Platform: Just The Facts

    Roku OneView Ad Platform: Just The Facts

    Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • Evolving Quarantine Demands: Home Hair Care Product Sales Surge

    Evolving Quarantine Demands: Home Hair Care Product Sales Surge

    The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.