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  • What Is Propensity Marketing?

    What Is Propensity Marketing?

    Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • A Look At The Best Back-to-School Campaigns Of 2019

    A Look At The Best Back-to-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • The Results Are In: Here Are The Top Brands Among Kids

    The Results Are In: Here Are The Top Brands Among Kids

    A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.

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  • Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts

    On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • Pinterest’s New Shopping Features: Just The Facts

    Pinterest’s New Shopping Features: Just The Facts

    In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.

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  • Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

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  • The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting

    The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.

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  • P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database

    With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Car Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves

    Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.

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  • Voice Search Use Declines Due To Inconsistent Performance

    Voice Search Use Declines Due To Inconsistent Performance

    In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

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  • Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings

    Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings

    With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.

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  • Top 3 Emerging Higher Education Programs Of 2019

    Top 3 Emerging Higher Education Programs Of 2019

    We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.

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  • What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    What Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping

    Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.

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  • Proactive Email List Building Drives Record Political Fundraising

    Proactive Email List Building Drives Record Political Fundraising

    Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.

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  • Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.

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  • P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

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  • Ally Financial Talks Money Through A Game Of Truth Or Dare

    Ally Financial Talks Money Through A Game Of Truth Or Dare

    Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • 5 Fun CPG Campaigns That Celebrate Summer

    5 Fun CPG Campaigns That Celebrate Summer

    Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

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  • Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    Celebrating The Rate Cut: Refinance Volume Heats Up This Summer

    When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.

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  • Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

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  • Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.

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  • Shopper Marketing For Today’s Digital World

    Shopper Marketing For Today’s Digital World

    Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

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  • 5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags

    For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

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  • Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.

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  • Facebook Ad And Page Post Format Change: Just The Facts

    Facebook Ad And Page Post Format Change: Just The Facts

    In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.

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  • Dating Apps: On The Outs Or A Digital Marketer's Dream?

    Dating Apps: On The Outs Or A Digital Marketer's Dream?

    While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.

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  • #Thankunextgen! Ariana Grande Encourages Voter Registration

    #Thankunextgen! Ariana Grande Encourages Voter Registration

    Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.

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  • Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook Top Fan Targeting For Pages: Just The Facts

    Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.

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  • Facebook Fan Subscriptions And 30% Revenue Collections: Just The Facts

    Facebook Fan Subscriptions And 30% Revenue Collections: Just The Facts

    Facebook’s latest video content updates include a new revenue share opportunity: Fan Subscriptions. Once a page is approved, a content curator can earn revenue from paid follower subscriptions.

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  • How Often And When To Post On Social Media

    How Often And When To Post On Social Media

    Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.

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  • Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

    Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster.

    The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.

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  • Amazon Customer Tracking Exchange: Just The Facts

    Amazon Customer Tracking Exchange: Just The Facts

    With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.

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  • Parallel Tracking For Google Display Ads: Just The Facts

    Parallel Tracking For Google Display Ads: Just The Facts

    Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.

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  • Twitter ArtHouse: Just The Facts

    Twitter ArtHouse: Just The Facts

    Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.

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  • Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft Advertising Introduces Impression Share Metrics: Just The Facts

    Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.

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  • Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.

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  • Pinterest Video Suite For Brands: Just The Facts

    Pinterest Video Suite For Brands: Just The Facts

    Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.

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  • LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.

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  • Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.

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  • California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019

    California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.

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  • ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App

    Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App

    Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other travel companies and expanding it’s virtual-reality focused campaigns.

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  • Toys R Us Is Back: Just The Facts

    Toys R Us Is Back: Just The Facts

    Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.

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  • The Growing Wearables Market Offers Opportunities To Engage Consumers

    The Growing Wearables Market Offers Opportunities To Engage Consumers

    The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.

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  • The Rules Of Engagement For Social Comments

    The Rules Of Engagement For Social Comments

    Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

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  • Free Trials Have A Positive Impact For Direct-To-Consumer Brands

    Free Trials Have A Positive Impact For Direct-To-Consumer Brands

    By offering free trial periods and freebies, direct-to-consumer (DTC) brands can more effectively compete with the in-store retail experience.

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  • Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers

    Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers

    By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.

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  • Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations

    Podcasts Are Growing And So Is Their Revenue Via A Number Of Innovations

    As podcasts become more popular, subscription models and original content contribute to revenue gains.

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  • Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover Launches New Multi-Platform Campaign For Latest Evoque Model

    Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.

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  • Ultra-Personalized Travel: What Luxe Consumers Look For In 2019

    Ultra-Personalized Travel: What Luxe Consumers Look For In 2019

    Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.

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  • Instagram’s Explore Page Advertisements: Just The Facts

    Instagram’s Explore Page Advertisements: Just The Facts

    Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.

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  • P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits

    P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits

    P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”

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  • Facebook Comment Ranking Update: Just The Facts

    Facebook Comment Ranking Update: Just The Facts

    Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.

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  • Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    Jeep, Fox, The New York Times Among Brands Considered Most Patriotic

    A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.

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  • Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat recently launched a new video advertising program, Snap Select, allowing marketers to buy inexpensive, targeted ads without using an auction.

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  • Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell uses cinematic spin in their nacho fries advertising. The release of the latest commercial, “Chasing Gold,” embraces a delectable combination of parody and music in video marketing.

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  • Hertz Launches A Pilot Car Subscription Service

    Hertz Launches A Pilot Car Subscription Service

    Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.

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  • Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Lower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers

    Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.

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  • Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers

    Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers

    Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.

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  • Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan

    Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan

    Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.

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  • YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.

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  • Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.

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  • Run For Good: Saucony Launches Instagram Relay Race

    Run For Good: Saucony Launches Instagram Relay Race

    Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.

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  • Homeownership Trends For The First Half Of 2019

    Homeownership Trends For The First Half Of 2019

    The housing market is ever-changing and, therefore, so are homeownership trends.

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  • Angry Birds Takes On AR

    Angry Birds Takes On AR

    Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.

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  • Google Ads Campaign Updates: Just The Facts

    Google Ads Campaign Updates: Just The Facts

    Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.

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  • Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.

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  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

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  • Facebook Cryptocurrency: Just The Facts

    Facebook Cryptocurrency: Just The Facts

    Facebook is introducing Libra, its very own cryptocurrency.

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  • TikTok Interest-Based Ads: Just The Facts

    TikTok Interest-Based Ads: Just The Facts

    TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

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  • Instagram Branded Content Ads: Just The Facts

    Instagram Branded Content Ads: Just The Facts

    Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

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  • Search Behavior Can Be A Useful Predictor Of Consumer Intent

    Search Behavior Can Be A Useful Predictor Of Consumer Intent

    How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.

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  • Broadway Audiences Grow As Options And Activations Increase

    Broadway Audiences Grow As Options And Activations Increase

    Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.

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  • Digital And Mobile Dominate U.S. Media Consumption

    Digital And Mobile Dominate U.S. Media Consumption

    Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.

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  • Political Ad Spending To Reach New High In 2020

    Political Ad Spending To Reach New High In 2020

    Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.

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  • Snapchat Influencers In-App Store: Just The Facts

    Snapchat Influencers In-App Store: Just The Facts

    Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.

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  • Google Domain Diversity Change: Just The Facts

    Google Domain Diversity Change: Just The Facts

    Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.

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  • Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

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  • Instagram Order Stickers: Just The Facts

    Instagram Order Stickers: Just The Facts

    Instagram is testing yet another ecommerce feature within its platform.

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  • Pokemon Go… To Sleep: Just The Facts

    Pokemon Go… To Sleep: Just The Facts

    Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.

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  • Stranger Things X New Coke Targets The Streaming Generation

    Stranger Things X New Coke Targets The Streaming Generation

    New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

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  • Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Implied Fed Rate Cuts Spur Housing And Mortgage Activity

    Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.

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  • Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    Instagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is

    As Facebook bids users adieu, Instagram welcomes them with open arms.

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  • Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Major Brands Sign On To Ibotta’s New Mobile Payment Option

    Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.

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  • Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

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  • Google Food Delivery: Expanding For Brand Visibility

    Google Food Delivery: Expanding For Brand Visibility

    Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.

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  • Google Mobile-First Search Indexing: Just The Facts

    Google Mobile-First Search Indexing: Just The Facts

    Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.

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  • Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.

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  • WhatsApp Ads: Just The Facts

    WhatsApp Ads: Just The Facts

    WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.

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  • Brands Can Create Emotional Connections That Last A Lifetime

    Brands Can Create Emotional Connections That Last A Lifetime

    By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.

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  • The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.

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  • Women’s Soccer: It’s Time For More Big Brands To Take Notice

    Women’s Soccer: It’s Time For More Big Brands To Take Notice

    With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families

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  • Understanding The Potential Impact Of The College Scorecard Updates

    Understanding The Potential Impact Of The College Scorecard Updates

    The College Scorecard was recently updated to include information on non-degree granting institutions, graduation rates for non-first-time and non-full-time students and preliminary loan debt data.

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  • Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.

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  • Roku Ads: Just The Facts

    Roku Ads: Just The Facts

    Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.

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  • Brands Embrace The Massive Popularity Of ASMR

    Brands Embrace The Massive Popularity Of ASMR

    Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.

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  • Google Search Redesign: Just The Facts

    Google Search Redesign: Just The Facts

    Google is redesigning their mobile search results page to ease consumer search.

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  • Resale Market Value Increases: Consumers Focus On Sustainability

    Resale Market Value Increases: Consumers Focus On Sustainability

    Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.

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  • Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    Reverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity

    With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.

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  • Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand

    The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.

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  • Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.

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  • Brands Create Seamless Shopping Experiences To Meet Consumer Demand

    Brands Create Seamless Shopping Experiences To Meet Consumer Demand

    Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.

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  • Data-Based Ecommerce Solutions Take Over The Wedding Market

    Data-Based Ecommerce Solutions Take Over The Wedding Market

    Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.

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  • Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019

    Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.

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  • The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.

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  • Mercedes Targets Millennials With Instagram Stories

    Mercedes Targets Millennials With Instagram Stories

    Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.

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  • Instagram Donation Button: Just The Facts

    Instagram Donation Button: Just The Facts

    Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.

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  • Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.

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  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

    Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.

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  • Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.

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  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

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  • Pantene Search Engine S.H.E.: Just the Facts

    Pantene Search Engine S.H.E.: Just the Facts

    Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.

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  • Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.

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  • Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

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  • Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending: How Consumers Say “I Love You, Mom”

    Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.

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  • The Facebook F8 Conference: What Did The Social Media Giant Announce?

    The Facebook F8 Conference: What Did The Social Media Giant Announce?

    Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.

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  • Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

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  • Travel Search Trends: What Consumers Are Looking For

    Travel Search Trends: What Consumers Are Looking For

    As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.

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  • Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi x Avengers: A Lasting Relationship In Effective Content Marketing

    Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.

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  • Microsoft Advertising: Just The Facts

    Microsoft Advertising: Just The Facts

    Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options

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  • Social Media Demographics: Who’s On Which Platform?

    Social Media Demographics: Who’s On Which Platform?

    How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.

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  • Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    Bing Enhances Search Capabilities In Quest To Gain Search Market Share

    In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.

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  • Subscription Audiences Vary Across Subscription Niches

    Subscription Audiences Vary Across Subscription Niches

    Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • Disney X Star Wars And How The Play Disney Parks App Engages Fans

    Disney X Star Wars And How The Play Disney Parks App Engages Fans

    With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.

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  • Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.

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  • Where Do Consumers Go When Facebook And Instagram Are Down?

    Where Do Consumers Go When Facebook And Instagram Are Down?

    When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

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  • Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

    Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

    Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.

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  • Pinterest Conversion Features: Just The Facts

    Pinterest Conversion Features: Just The Facts

    Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.

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  • Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Data Appends Inform Lead Generation Optimizations For Efficient Campaigns

    Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.

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  • Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

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  • Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Kentucky Derby: The Power Of The Race’s Audience And Marketing Potential

    Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.

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  • Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.

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  • Canoo Launches Into Automotive Via Subscription

    Canoo Launches Into Automotive Via Subscription

    Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.

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  • Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.

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  • Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

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  • Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.

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  • Google Maps Ads: Just The Facts

    Google Maps Ads: Just The Facts

    Google Maps is potentially adding ads to its platform to monetize the service.

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  • Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic Homeownership: The Growing Scope Of This Niche Market

    Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.

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  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

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  • Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.

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  • The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    The Rise Of Mobile Shopping: How Smartphones Shape Ecommerce

    Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.

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  • Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Marketing Partnerships: 5 Tips To Achieve Balance And Success

    Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.

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  • Insurance Websites: Reach Consumers With Simple, Digestible Copy

    Insurance Websites: Reach Consumers With Simple, Digestible Copy

    70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.

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  • Disney’s New Streaming Service: Just The Facts

    Disney’s New Streaming Service: Just The Facts

    Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.

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  • MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.

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  • Econometrics: Audi Marketing Campaigns See 3x The Sales

    Econometrics: Audi Marketing Campaigns See 3x The Sales

    Audi aims to come to the forefront of the luxury vehicle market, as the brand enlists the aid of econometrics to compete against car giants like Mercedes-Benz and Lexus.

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  • Pandora Voice-Activated Ads: Just The Facts

    Pandora Voice-Activated Ads: Just The Facts

    Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.

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  • Snapchat Audience Network: Just The Facts

    Snapchat Audience Network: Just The Facts

    While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.

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  • Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

    85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

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  • The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii

    The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii

    Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.

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  • Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • DMS Auto Insights: Top Car Makes By State

    DMS Auto Insights: Top Car Makes By State

    For almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota, according to data from Digital Media Solutions.

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  • Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions

    Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.

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  • Google RankBrain Vs. Google Neural Matching: Just The Facts

    Google RankBrain Vs. Google Neural Matching: Just The Facts

    Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.

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  • Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.

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  • Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

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  • Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.

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  • Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.

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  • Google Search Icons: Just The Facts

    Google Search Icons: Just The Facts

    Google is testing a new search results navigation menu, complete with icons and branded colors.

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  • Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit aligned a rewards program and app update with the launch of several new products.

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  • The YouTube House: Promoting Services With A New York Pop-Up

    The YouTube House: Promoting Services With A New York Pop-Up

    YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.

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  • Instagram Poll Stickers: Just The Facts

    Instagram Poll Stickers: Just The Facts

    Instagram Stories’ polling stickers have encouraged consumer engagement, which brands can use to better understand their audiences.

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  • Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance targets local audiences with its first campaign in 10 years.

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  • Google Dynamic AMP Emails: Just The Facts

    Google Dynamic AMP Emails: Just The Facts

    On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!

    Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!

    In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.

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  • Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Demand Of Luxury Items: How Wealth And Marketing Impact Sales

    Luxury item demand has grown steadily over the past 10 years, in part due to high-end brand marketing.

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  • Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.

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  • New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018

    Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.

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  • Verizon Stops RoboCalls: Just The Facts

    Verizon Stops RoboCalls: Just The Facts

    Verizon recently added additional cybersecurity measures to address robocalling and spam calls.

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  • Subscription Marketing: Trends Driving This Powerful Business Model

    Subscription Marketing: Trends Driving This Powerful Business Model

    As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.

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  • Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s Swap Shop: Engaging Consumers Through Choice

    Reese’s is tackling the age old question, “What’s the better part of a Reese’s cup — the chocolate or the peanut butter?” with their latest campaign and two new flavors of peanut butter cups.

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  • Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back

    Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.

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  • Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.

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  • Bing Ads Import Function: Just The Facts

    Bing Ads Import Function: Just The Facts

    Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.

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  • Instagram’s In-App Checkout: Just The Facts

    Instagram’s In-App Checkout: Just The Facts

    Instagram introduced in-app checkout for an intuitive user shopping experience, offering brands the potential to increase and diversify their streams of revenue.

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  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

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  • Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    Hilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees

    By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.

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  • Weighing The Pros And Cons Of Partnering With An OPM

    Weighing The Pros And Cons Of Partnering With An OPM

    Online education is continuing to grow, and the world of higher education is changing to adapt to the online landscape.

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  • Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.

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  • Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

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  • Google March 2019 Core Update: Just The Facts

    Google March 2019 Core Update: Just The Facts

    Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.

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  • Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential

    Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.

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  • Lenders Decrease FICO Requirements For Homebuyers

    Lenders Decrease FICO Requirements For Homebuyers

    Increased share of purchase mortgage inquiries had “fair” and “good” credit scores in Q4 2018 compared to Q3 2018, according to the Q4 2018 Mortgage Consumer Profile Report, by Best Rate Referrals.

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  • Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    Reinventing Girlhood: How GoldieBlox Fights Stereotypes From The Toy Aisle

    In an effort to give girls more options in the toy aisle, Debbie Sterling founded GoldieBlox, the STEM-focused toy brand empowering young women to find the fun in science.

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  • From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    From Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector

    As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.

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  • Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.

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  • Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.

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  • Google’s New Hotel Booking Site: Just The Facts

    Google’s New Hotel Booking Site: Just The Facts

    Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.

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  • Pinterest Spring Shopping Features: Just The Facts

    Pinterest Spring Shopping Features: Just The Facts

    Pinterest is offering brands more social shopping features, which have the power to expand their reach and make shopping their brand more intuitive.

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  • The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.

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  • Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women Consumers: Key Factors Marketers Need To Know To Effectively Target This Powerful Demographic

    Women are responsible for 83% of consumer purchasing in the U.S. Understanding how to scale revenue from this powerful demographic can be integral to a successful marketing strategy.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • Women’s History Month: Best Financial Campaigns That Empower Women

    Women’s History Month: Best Financial Campaigns That Empower Women

    To celebrate Women’s History Month, here are a handful of finance brands who have recognized girl power and embraced it.

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  • 529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.

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  • Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances

    Refinance Resurgence: Interest Rates Dip Slightly, And Borrowers Jump On Mortgage Refinances

    Refinances recently jumped 35% in popularity due to a decrease in interest rates.

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  • Google First Price Auctions: Just The Facts

    Google First Price Auctions: Just The Facts

    Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.

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  • The Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes

    The Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes

    Superhero (and supervillain) fans can now get exclusive merchandise through subscription box services.

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  • Google Image Shopping Ads: Just The Facts

    Google Image Shopping Ads: Just The Facts

    Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.

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  • Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

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  • Where In The World Is Carmen Sandiego? Look On Google Earth

    Where In The World Is Carmen Sandiego? Look On Google Earth

    Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.

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  • Facebook Relevance Metrics Updates: Just The Facts

    Facebook Relevance Metrics Updates: Just The Facts

    Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.

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  • Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia

    Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia

    As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.

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  • Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Luck Of The Irish: Best St. Patrick’s Day Campaigns

    Happy St. Patrick’s Day! From McDonald’s to Jameson, here are some brands who went above and beyond for their American-Irish holiday campaigns.

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  • Marketing American Muscle: The Mustang Still Gallops

    Marketing American Muscle: The Mustang Still Gallops

    The Mustang is the top-selling sports car in the U.S. and around the globe, gaining its popularity through dozens of classic films and now a LEGO kit.

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  • Post Babies R Us Registries: Streamlined And Creative Alternatives

    Post Babies R Us Registries: Streamlined And Creative Alternatives

    When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.

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  • Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.

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  • Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.

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  • KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

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  • Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.

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  • Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

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  • Digital Media Solutions Announces 2019 Hoops Madness Winners

    Digital Media Solutions Announces 2019 Hoops Madness Winners

    Those who played Hoops Madness went home a winner, but only top scorers and two lucky sweepstakes winners were awarded the top prizes.

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  • Marketing With Babies And Puppies Makes Consumers Say Awwww

    Marketing With Babies And Puppies Makes Consumers Say Awwww

    It’s hard to go wrong when incorporating babies and puppies into your marketing strategies.

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  • Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch Creates Funny Commercials Aimed At Their Superfans

    Hidden Valley Ranch worked with director Zach Braff to create four snack-sized ads devoted to unabashed love for ranch dressing, which also offered an integration opportunity with ABC.

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  • The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The Top 5 Car Models In The U.S. Create Marketing Campaigns Boasting Technology And Reliability

    The top five car models, dominated by sedans and the very popular Ford F-150, utilize marketing strategies emphasizing bells and whistles while maintaining brand loyalty.

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  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

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  • The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    The Iconic Cadbury Cream Egg Is Hiding In The Ads Of Other Brands For A Multi-Channel Easter Promotion

    Cadbury’s specialty White Chocolate Cadbury Creme Egg is hiding in the campaigns of other brands, creating an interactive, digital Easter egg hunt.

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  • Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    Differing Perceptions On Compliance Confidence And Preparedness In The Lead Generation Industry

    The 2019 LeadsCouncil Benchmarking Report highlighted differences in perception on compliance confidence and preparedness among lead buyers and sellers compared to non-lead buyers and sellers.

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  • Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.

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  • Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.

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  • Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Following Marie Kondo: How To Organize Your Content Marketing Strategy

    Marie Kondo, Japanese organization wizard, offers insightful tidying tips that can help marketers develop a clean content marketing strategy.

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  • Google Click Share Joining Search Campaigns: Just The Facts

    Google Click Share Joining Search Campaigns: Just The Facts

    Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.

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  • Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.

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  • Higher Education Conversion Rates Increase In 2018

    Higher Education Conversion Rates Increase In 2018

    Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.

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  • Tech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019

    Tech-Based Toys, Outdoor Fun, Unboxing And Captain Marvel Revealed As Trends For Toys In 2019

    The toy trends for 2019 are anticipated to incorporate a fun mix of licensed merchandise, tech-based creator toys and another year of new innovations in slime and unboxing.

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  • Amazon Moments Rewards Program: Just The Facts

    Amazon Moments Rewards Program: Just The Facts

    Amazon launched Amazon Moments, a marketing rewards program, to build relationships with publishers and earn a piece of the app marketing industry.

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  • Make Your Own Amazon Alexa Skills: Just The Facts

    Make Your Own Amazon Alexa Skills: Just The Facts

    Amazon has opened their Alexa Skills Store, empowering everyone to publish skills and reach their audiences using voice assistant.

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  • The Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers

    The Spending And Digital Habits Of Black Consumers Present Opportunities For Marketers

    African Americans are growing in prominence and spending power, while creating new platforms and businesses, providing opportunities for marketers to engage this influential demographic.

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  • Black History Month Campaigns: Overcoming Adversity And Showcasing Strength

    Black History Month Campaigns: Overcoming Adversity And Showcasing Strength

    Throughout this month (and the rest of the year), we celebrate black greatness and incredible marketing campaigns that showcase black talent.

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  • Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent

    Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent

    A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.

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  • U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    U.S. Digital Media Ad Spend Predicted To Surpass Traditional Media Ad Spend This Year

    2019 will be the first year digital ad spend surpasses traditional ad spend in the U.S, with digital ad spend up 19.1% to reach $129.34 billion and 54.2% of all U.S. ad spending.

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  • Facebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts

    Facebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts

    Facebook is testing an option that would provide publishers with the option to deliver ads on Facebook Watch from their own ad technology.

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  • Email Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers

    Email Marketing Is Top Lead Generation Media Channel For Lead Buyers And Sellers

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, noted email marketing as the top lead generation channel for lead buyers and sellers.

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  • Education News: Update On International Enrollments At U.S. Graduate Schools

    Education News: Update On International Enrollments At U.S. Graduate Schools

    International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.

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  • Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    Only 58% Of U.S. Companies Use Multichannel Attribution Despite Last-Click Being Proven Inefficient

    The hurdles of shifting from last-click to multichannel attribution continue to be insurmountable, resulting in many digital marketers continuing to use insufficient marketing measurement systems.

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  • Zillow Direct Buying Program: Just The Facts

    Zillow Direct Buying Program: Just The Facts

    Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.

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  • Insurance Bundling Is A Winning Approach For Customers And Marketers

    Insurance Bundling Is A Winning Approach For Customers And Marketers

    Insurance companies are increasingly bundling their products and services, encouraging brand loyalty, renewals and incremental revenue.

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  • Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead

    Innovative Movie Marketing: Action-Packed Digital Campaigns Take The Lead

    Marketing teams, directors and casted actors spread the word through social media, TV interviews and other innovative methods, all used to reach their target audiences.

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  • Monthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow

    Monthly Car Subscriptions Are Gaining In Popularity As Alternatives To Car Ownership Grow

    Monthly car subscriptions are becoming more popular, offering diverse options as car companies implement new ways to generate revenue and consumers look for easier ways to get around.

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  • Understanding Who Works In The Growing Gig Economy

    Understanding Who Works In The Growing Gig Economy

    The gig economy encompasses a vast array of fields from ride-share drivers to freelancers, and is comprised of a heterogeneous mix of income, age and education.

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  • Increasing Lead Quality Is Top Lead Generation Priority In 2019

    Increasing Lead Quality Is Top Lead Generation Priority In 2019

    The 2019 LeadsCouncil Benchmarking Report, sponsored by DMS, highlights numerous updates and trends within digital marketing.

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  • The Dream Backyard: Outer Turns Your Space Into A Showroom

    The Dream Backyard: Outer Turns Your Space Into A Showroom

    Outer is using consumers’ backyards as showrooms and paying them. See how this outdoor furniture brand is shaking up the industry with innovative products and marketing strategies.

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  • Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows

    Millennials Are Travel Agents’ Golden Ticket As Tourism Growth Slows

    Millennials show the most potential to spend on vacations and traveling in the upcoming year, a statistic that travel marketers shouldn’t ignore.

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  • Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

    Amazon has launched Amazon Live, the latest addition to their brand.

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  • Prediction: Enrollment Gains In 2019

    Prediction: Enrollment Gains In 2019

    The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.

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  • 4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

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  • Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon Begins Data-Based CPG Sampling: Just The Facts

    Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.

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  • Four Reasons To Love Quality Content Marketing

    Four Reasons To Love Quality Content Marketing

    In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

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  • Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Sustained Giving May Be The Anecdote To Last Year’s Drop In Nonprofit Donor Volume

    Donation amounts were up last year, but the number of donors were down. As donor profiles shift, nonprofits are promoting sustained giving opportunities to attract a higher volume of younger donors.

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  • Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.

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  • Reddit Introduces Cost-Per-Click Ads: Just The Facts

    Reddit Introduces Cost-Per-Click Ads: Just The Facts

    Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.

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  • 6 University Marketing Campaigns From 2018 That Inspire & Innovate

    6 University Marketing Campaigns From 2018 That Inspire & Innovate

    A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.

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  • The Final Shutdown: Google+ Bids Users Adieu

    The Final Shutdown: Google+ Bids Users Adieu

    Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.

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  • Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.