As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st
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Many fitness brands are evolving their services and features. As these enhancements roll out, from creative classes to new equipment, brands are kicking off multichannel promotional strategies to driv
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CPG brands are getting increasingly innovative, implementing mobile-first campaigns and technology like AR that encourages consumers to engage and take action.
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Many brands release inspiring commercials during the Olympics, connecting with consumers and driving engagement across channels. But do these campaigns boost sales?
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Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.
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The Biden Administration’s recent cybersecurity executive order prioritizes tackling ransomware attacks and may lead to future data security changes.
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The Soliman v. Subway Franchisee Advertising Fund Trust ruling highlights the importance of marketing campaign terms and conditions visibility.
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Push marketing is a valuable resource for publishers that can help re-engage audiences, increase site traffic, improve on-site ad performance and provide additional monetization opportunities.
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Instagram will soon provide content creators with another tool to monetize their audiences and expand their social media presence and business.
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Google is the subject of another antitrust lawsuit, this time related to the tech giant’s app store, Google Play.
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TikTok recently announced that it was introducing new user-safety measures to prevent harmful content from making its way onto the popular short-form video app.
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Facebook’s latest investment is providing content creators with additional options to earn money for their curated content on Facebook and Instagram.
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Instagram looks beyond being (just) a photo-sharing app, with videos and creator support at the forefront of the platform’s future plans.
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As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
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Colorado becomes the latest state to pass a privacy bill, the CPA, which offers consumers an opt out option.
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Snapchat has introduced an Ads Manager Campaign Activation certification through its Snap Focus platform.
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Low-cost carriers take to the skies, and their marketing and advertising strategies aim to resonate with travelers across channels.
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Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.
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Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.
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Beauty brands celebrate online growth with partnerships, new product launches, strategic partnerships and digital advertising strategies that appeal to consumers.
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