Digital Marketing Innovation Inspiration

loading

Featured Content

DMS is orchestrating the win by maximizing the marketing solutions of tomorrow. We invite you to join us.

  • Puppies And Babies Bring Smiles To Consumers During Tough Times

    Puppies And Babies Bring Smiles To Consumers During Tough Times

    Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

    Read Article
  • CONTACT US
  • Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

    Read Article
  • Learn More
  • Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

    Read Article
  • Download
  • Voice-Powered Digital Marketing Strategies Becoming Another Important  Part Of Multichannel Strategies

    Voice-Powered Digital Marketing Strategies Becoming Another Important Part Of Multichannel Strategies

    Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

    Read Article
  • Download
  • The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

    Read Article
  • Download
  • Google Search Terms Report Changes: Just The Facts

    Google Search Terms Report Changes: Just The Facts

    Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

    Read Article
  • Learn More
  • 2020 Holiday Season Predictions For Digital Marketers

    2020 Holiday Season Predictions For Digital Marketers

    This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

    Read Article
  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

    Read Article
  • ×

    Thank you!
    Error - something went wrong!
  • LinkedIn Page Updates: Just The Facts

    LinkedIn Page Updates: Just The Facts

    LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

    Read Article
  • Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    Call Centers Empower Lenders To Manage Overwhelming Mortgage Loan Demand

    As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

    Read Article
  • Loyalty Programs Evolve During COVID-19

    Loyalty Programs Evolve During COVID-19

    In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

    Read Article
  • Pinterest Features Help Brands Reach Diverse Audiences

    Pinterest Features Help Brands Reach Diverse Audiences

    As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

    Read Article
  • Download
  • 3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

    Read Article
  • Download
  • Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    This holiday season brands will need to adapt to increased online shopping and shipping demands.

    Read Article
  • Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    Wedding Industry Brands Commit To Innovating, With Eyes On The Future

    From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.

    Read Article
  • Download
  • Microsoft Audience Network Planner: Just The Facts

    Microsoft Audience Network Planner: Just The Facts

    The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

    Read Article
  • ×

    I Want to Maximize My Campaigns!

    Thank you!
    Error - something went wrong!
  • 3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

    Read Article
  • Positive Marketing Messages From Higher Education Institutions Help Reassure Parents And Students During The Pandemic

    Positive Marketing Messages From Higher Education Institutions Help Reassure Parents And Students During The Pandemic

    During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

    Read Article
  • Get Connected
  • Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

    Read Article
  • Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.

    Read Article
  • Big Brands Shift To DTC Strategies As Consumer Behaviors Evolve

    Big Brands Shift To DTC Strategies As Consumer Behaviors Evolve

    Evolving consumer behaviors during the pandemic and the value of first-party data has driven several big brands to launch DTC ventures.

    Read Article
  • Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

    Read Article
  • Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

    Read Article
  • Facebook’s Paid Online Events: Just The Facts

    Facebook’s Paid Online Events: Just The Facts

    Facebook’s Paid Online Events channel offers an all-in-one marketing platform within Facebook for business owners, creators and educators to host paid events.

    Read Article
  • Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

    Read Article
  • CONTACT US
  • Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Ready to drink cocktails are growing exponentially by focusing digital marketing strategies on convenience and fresh options.

    Read Article
  • Michelle Obama And Social Media Platforms Take On Voter Registration

    Michelle Obama And Social Media Platforms Take On Voter Registration

    Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

    Read Article
  • Shifts In Consumer Habits & Values Emerge As Pandemic Persists

    Shifts In Consumer Habits & Values Emerge As Pandemic Persists

    Recent studies show that consumers are prioritizing digital experiences, availability, essential items and convenience in regards to their shopping habits and overall values.

    Read Article
  • As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

    Read Article
  • CVS Media Exchange: Just The Facts

    CVS Media Exchange: Just The Facts

    CVS Pharmacy launched the CVS Media Exchange, using decades of knowledge about consumer habits to serve ads across an array of different channels.

    Read Article
  • Shopping For Life Insurance Plans During A Pandemic Could Mean A More Digital Experience

    Shopping For Life Insurance Plans During A Pandemic Could Mean A More Digital Experience

    The unforeseen circumstances of COVID-19 has led many consumers to rethink their life insurance needs.

    Read Article
  • Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts

    Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts

    Facebook is doing away with more than 1,000 targeting options because of replication and low use by advertisers.

    Read Article
  • Rappers And Hip-Hop Artists Partner With Brands For Multichannel Marketing Activations

    Rappers And Hip-Hop Artists Partner With Brands For Multichannel Marketing Activations

    Many hip-hop stars and rappers have appeared in commercials and partnered with brands to promote a wide range of products.

    Read Article
  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

    Read Article
  • What Is ROVI?

    What Is ROVI?

    Return on Visual Investment (ROVI) is a new key metric to measure visual commerce campaigns.

    Read Article
  • Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

    Read Article
  • Brands Replace Live Experiential Activations With Virtual Social Engagement

    Brands Replace Live Experiential Activations With Virtual Social Engagement

    Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

    Read Article
  • 4 Fast Facts About The Growth Of Shopify

    4 Fast Facts About The Growth Of Shopify

    The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.

    Read Article
  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

    Read Article
  • Google Expands Audio Advertising Options: Just The Facts

    Google Expands Audio Advertising Options: Just The Facts

    As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

    Read Article
  • Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

    Read Article
  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

    Read Article
  • DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

    Read Article
  • ViacomCBS EyeQ Ad Platform: Just The Facts

    ViacomCBS EyeQ Ad Platform: Just The Facts

    Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

    Read Article
  • Luxury Brands Develop Digital & Personalized Experiences To Scale

    Luxury Brands Develop Digital & Personalized Experiences To Scale

    The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

    Read Article
  • Marketers Effectively Connect With Consumers Through Humorous Campaigns

    Marketers Effectively Connect With Consumers Through Humorous Campaigns

    Humor can be an effective approach for brands looking to connect with their target audiences. As consumers live in the new normal, marketers can connect with them using humorous shared experiences.

    Read Article
  • Quick-Serve Restaurants Encourage Surge In Digital Ordering

    Quick-Serve Restaurants Encourage Surge In Digital Ordering

    As consumers increasingly rely on delivery and pick-up options for food delivery, QSRs are responding with innovations that meet new habits.

    Read Article
  • YouTube Lead Forms: Just The Facts

    YouTube Lead Forms: Just The Facts

    Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

    Read Article
  • Google’s Mortgage Feature Box: Just The Facts

    Google’s Mortgage Feature Box: Just The Facts

    In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

    Read Article
  • CONTACT US
  • Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.

    Read Article
  • As Twitch Users Move Beyond Just Gamers, Digital Marketers May Find Opportunities

    As Twitch Users Move Beyond Just Gamers, Digital Marketers May Find Opportunities

    The most popular channel on Twitch right now isn’t about gaming at all, and could offer new outlets for digital marketers.

    Read Article
  • Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

    Read Article
  • Twitter Branded Likes: Just The Facts

    Twitter Branded Likes: Just The Facts

    Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

    Read Article
  • Buzzfeed Ecommerce Platform: Just The Facts

    Buzzfeed Ecommerce Platform: Just The Facts

    BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.

    Read Article
  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

    Read Article
  • Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

    Read Article
  • Credit Card Wars & The Battle For Long-Term Loyalty

    Credit Card Wars & The Battle For Long-Term Loyalty

    Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

    Read Article
  • ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

    Read Article
  • Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

    Read Article
  • Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

    Read Article
  • Consumers Want Comfort & DTC Brands Evolve To Offer It

    Consumers Want Comfort & DTC Brands Evolve To Offer It

    With so many people working from home, DTC brands that sell comfy clothes are finding an enthusiastic audience.

    Read Article
  • AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

    Read Article
  • Changes To Google AMP: Just The Facts

    Changes To Google AMP: Just The Facts

    Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

    Read Article
  • 5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

    Read Article
  • Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

    Read Article
  • Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

    Read Article
  • Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

    Read Article
  • Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

    Read Article
  • DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

    Read Article
  • Halloween Candy In July, Because It’s 2020

    Halloween Candy In July, Because It’s 2020

    Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.

    Read Article
  • Major Car Brands Unveil New, Digital-Friendly Logos

    Major Car Brands Unveil New, Digital-Friendly Logos

    Several major car brands, including Nissan and Toyota, have debuted new logos as they transition more of their marketing efforts to digital channels.

    Read Article
  • What Is Social Listening?

    What Is Social Listening?

    By performing social listening, brands can gather useful data on consumers, industry trends and overall brand perception.

    Read Article
  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

    Read Article
  • CONTACT US
  • Location-Based Marketing: Geotargeting vs. Geofencing

    Location-Based Marketing: Geotargeting vs. Geofencing

    Location-based marketing is a useful strategy for brands trying to reach geotargeted audience segments, especially as different areas around the country open up.

    Read Article
  • Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    Effective UGC Campaigns Hint At A New Wave Of Digital Marketing

    UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

    Read Article
  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

    Read Article
  • Window Wars: Brands Must Differentiate To Attract Consumers

    Window Wars: Brands Must Differentiate To Attract Consumers

    Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

    Read Article
  • Apple’s SKAdNetwork: Just The Facts

    Apple’s SKAdNetwork: Just The Facts

    Apple’s latest bid to protect the privacy of users could impact how mobile advertisers attribute app downloads moving forward.

    Read Article
  • Amazon Dash Cart: Just The Facts

    Amazon Dash Cart: Just The Facts

    The latest shopping technology from Amazon gives consumers a seamless and safe grocery option during a time when the demand for cashier-less buying options is at an all-time high.

    Read Article
  • Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

    Read Article
  • Snapchat Brand Profile Pages: Just The Facts

    Snapchat Brand Profile Pages: Just The Facts

    Snapchat introduces brand profile pages offering retailers opportunities to reach consumers increasingly reliant on ecommerce options.

    Read Article
  • Innovative Restaurant Marketing Campaigns Emphasize Social Responsibility

    Innovative Restaurant Marketing Campaigns Emphasize Social Responsibility

    Fast food and quick service restaurants that effectively launch purpose-driven campaigns can develop affinity with audiences.

    Read Article
  • Hulu Launches Direct Response Ad Format: Just The Facts

    Hulu Launches Direct Response Ad Format: Just The Facts

    Hulu has developed an interactive way for consumers to connect with brands through its streaming service.

    Read Article
  • Growth Of BOPIS: The Future Of Ecommerce?

    Growth Of BOPIS: The Future Of Ecommerce?

    Prior to and during the current pandemic, BOPIS has experienced a spike in demand, leading many brands to hop on the bandwagon.

    Read Article
  • What Is Usage-Based Insurance?

    What Is Usage-Based Insurance?

    Usage-based insurance is a growing insurance marketing solution, but privacy and a divided marketplace are issues to be aware of.

    Read Article
  • Younger Generations Are Turning To Instagram And TikTok For Their News

    Younger Generations Are Turning To Instagram And TikTok For Their News

    While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok.

    Read Article
  • Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

    Read Article
  • Facebook Forecast: Just The Facts

    Facebook Forecast: Just The Facts

    Facebook launches Forecast, a Q&A app designed to help users engage in meaningful conversations around tricky subjects.

    Read Article
  • Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

    Read Article
  • A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

    Read Article
  • Making Health And Safety Claims: Lysol Demonstrates The Correct Path

    Making Health And Safety Claims: Lysol Demonstrates The Correct Path

    Two different Lysol surface cleaners were recently approved as effective against the virus that causes Covid-19, but brands need to tread carefully when making health claims.

    Read Article
  • Instagram Reels Expands To More Global Markets: Just The Facts

    Instagram Reels Expands To More Global Markets: Just The Facts

    Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

    Read Article
  • The Stalling Podcast Industry Deploys New Subscription And Brand Growth Strategies

    The Stalling Podcast Industry Deploys New Subscription And Brand Growth Strategies

    Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.

    Read Article
  • Mobile-First Marketing Strategies Remain A Priority For Brands

    Mobile-First Marketing Strategies Remain A Priority For Brands

    Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

    Read Article
  • Will TikTok Be Banned In The U.S?: Just The Facts

    Will TikTok Be Banned In The U.S?: Just The Facts

    Recent comments from government officials indicate that TikTok could be banned in the U.S.

    Read Article
  • The Facebook Advertising Boycott: 5 Questions Answered

    The Facebook Advertising Boycott: 5 Questions Answered

    The advertiser boycott campaign of Facebook includes more than 400 advertisers.

    Read Article
  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

    Read Article
  • CONTACT US
  • CVB Marketing Accentuates Positives For Travelers

    CVB Marketing Accentuates Positives For Travelers

    The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

    Read Article
  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

    Read Article
  • Brands Pivot Their Back-To-School Marketing Efforts

    Brands Pivot Their Back-To-School Marketing Efforts

    School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

    Read Article
  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

    Read Article
  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

    Read Article
  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

    Read Article
  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

    Read Article
  • Who’s Winning The Streaming Wars?

    Who’s Winning The Streaming Wars?

    The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

    Read Article
  • Google Keen: Just The Facts

    Google Keen: Just The Facts

    Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.

    Read Article
  • Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Cereal, Soup & Condiment Marketing: CPG Products Build Loyalty From Turmoil

    Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

    Read Article
  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

    Read Article
  • Mayo Wars: Mayo Brands Evolve To Stand Out

    Mayo Wars: Mayo Brands Evolve To Stand Out

    To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

    Read Article
  • Brands Level Up With Animal Crossing: New Horizons Partnerships

    Brands Level Up With Animal Crossing: New Horizons Partnerships

    The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

    Read Article
  • Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands Fight For Diversity & Inclusion By Giving Back In Big Ways

    Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

    Read Article
  • Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    Popular CPG Brands Consider Changes To Names And Images That May Be Racially Insensitive

    In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

    Read Article
  • Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.

    Read Article
  • Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Brands Need To Be Sincere And Thoughtful In Their Responses To BLM Protests

    Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

    Read Article
  • Snapchat Action Bar: Just The Facts

    Snapchat Action Bar: Just The Facts

    Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

    Read Article
  • Lacrosse Wins Big With Major Brands & Younger Audiences

    Lacrosse Wins Big With Major Brands & Younger Audiences

    With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

    Read Article
  • Ice Cream Marketing Goes Vintage For Summer

    Ice Cream Marketing Goes Vintage For Summer

    Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

    Read Article
  • Ready Player One: The Booming Global Video Game Market

    Ready Player One: The Booming Global Video Game Market

    Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

    Read Article
  • Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

    Read Article
  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

    Read Article
  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

    Read Article
  • CONTACT US
  • Babytech Is A Growing Industry For Growing Families

    Babytech Is A Growing Industry For Growing Families

    Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

    Read Article
  • Brands Embrace Diversity By Offering Products In Different Skin Tones

    Brands Embrace Diversity By Offering Products In Different Skin Tones

    After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

    Read Article
  • Facebook Knowledge Panels: Just The Facts

    Facebook Knowledge Panels: Just The Facts

    Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

    Read Article
  • Deleting Consumer Data Under CCPA Compliance Guidelines

    Deleting Consumer Data Under CCPA Compliance Guidelines

    IAB Tech Labs has developed a standard method for publishers to delete data for consumers in compliance with CCPA regulations.

    Read Article
  • 5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers

    With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

    Read Article
  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

    Read Article
  • 3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    3 Creative And Innovative Insurance Marketing Campaigns From Around The World

    Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

    Read Article
  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

    Read Article
  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

    Read Article
  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

    Read Article
  • Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

    Read Article
  • Facebook’s Customized Marketing Emails: Just The Facts

    Facebook’s Customized Marketing Emails: Just The Facts

    Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

    Read Article
  • Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

    Read Article
  • LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

    Read Article
  • Black-Owned Brands Thrive Using Effective Marketing Strategies

    Black-Owned Brands Thrive Using Effective Marketing Strategies

    Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

    Read Article
  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

    Read Article
  • 4 Car Buying Trends In 2020 That Will Impact The Automotive Industry

    4 Car Buying Trends In 2020 That Will Impact The Automotive Industry

    Quarantines have created new consumer behaviors across industries including automotive, which will need to consider multichannel strategies moving forward.

    Read Article
  • Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Innovative Marketing From Nonprofits Committed To Diversity, Inclusion And Lifting Black Voices

    Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

    Read Article
  • Brands Must Take Care To Create Impact, Not Clutter

    Brands Must Take Care To Create Impact, Not Clutter

    Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.

    Read Article
  • Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Brands Pivot Messaging & Show Solidarity Against Racial Injustice

    Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

    Read Article
  • The Return Of The Chicken Wars

    The Return Of The Chicken Wars

    Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

    Read Article
  • Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

    Read Article
  • Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Giving Back To The LGBTQ Community Is Focus Of 2020 Pride Marketing Campaigns

    Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

    Read Article
  • Garden Marketing Blooms Across The Country While People Stay Close To Home

    Garden Marketing Blooms Across The Country While People Stay Close To Home

    As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

    Read Article
  • CONTACT US
  • List Building And Digital Engagement Drive Political Fundraising Campaigns

    List Building And Digital Engagement Drive Political Fundraising Campaigns

    Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

    Read Article
  • Medical Alert Marketing Provides Examples Of Consistent Innovation

    Medical Alert Marketing Provides Examples Of Consistent Innovation

    Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

    Read Article
  • How 3 Top Car Brands Became America's Favorites

    How 3 Top Car Brands Became America's Favorites

    Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

    Read Article
  • DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

    Read Article
  • Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

    Read Article
  • The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

    Read Article
  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

    Read Article
  • Facebook And Instagram Open Shops: Just The Facts

    Facebook And Instagram Open Shops: Just The Facts

    In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

    Read Article
  • Big Box Stores See Uptick In Ecommerce Sales

    Big Box Stores See Uptick In Ecommerce Sales

    As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

    Read Article
  • Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

    Read Article
  • Mada Fashion Styling App Pairs Style With Data Science

    Mada Fashion Styling App Pairs Style With Data Science

    Style meets science in one of the latest mobile shopping apps to hit the market.

    Read Article
  • Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    Digital Banks Use AI, Personalization And Sophisticated Apps To Appeal To Younger Generations

    The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

    Read Article
  • Online Grocery Ordering Trends Evolve During Quarantine

    Online Grocery Ordering Trends Evolve During Quarantine

    While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

    Read Article
  • What Is The Difference Between CPM And CPA Email Marketing?

    What Is The Difference Between CPM And CPA Email Marketing?

    Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

    Read Article
  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

    Read Article
  • Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

    Read Article
  • Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

    Read Article
  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

    Read Article
  • Improved Targeting For Facebook Watch: Just The Facts

    Improved Targeting For Facebook Watch: Just The Facts

    Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

    Read Article
  • QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

    Read Article
  • The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors

    Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

    Read Article
  • From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

    Read Article
  • Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

    Read Article
  • Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

    Read Article
  • CONTACT US
  • When & How The Travel Industry Will Recover

    When & How The Travel Industry Will Recover

    Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

    Read Article
  • Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

    Read Article
  • Roku OneView Ad Platform: Just The Facts

    Roku OneView Ad Platform: Just The Facts

    Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

    Read Article
  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

    Read Article
  • Evolving Quarantine Demands: Home Hair Care Product Sales Surge

    Evolving Quarantine Demands: Home Hair Care Product Sales Surge

    The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.

    Read Article
  • As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

    Read Article
  • Colleges Considering Multiple Scenarios For Fall 2020 Semester

    Colleges Considering Multiple Scenarios For Fall 2020 Semester

    As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

    Read Article
  • Flower Delivery Businesses Prepare For Mother’s Day With Promotions And Partnerships

    Flower Delivery Businesses Prepare For Mother’s Day With Promotions And Partnerships

    Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.

    Read Article
  • Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

    Read Article
  • Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

    Read Article
  • Instagram’s Live Donation Feature: Just The Facts

    Instagram’s Live Donation Feature: Just The Facts

    Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

    Read Article
  • Brands Find New Ways To Celebrate Cinco De Mayo

    Brands Find New Ways To Celebrate Cinco De Mayo

    Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.

    Read Article
  • Corporate Innovation For Hiring During Coronavirus

    Corporate Innovation For Hiring During Coronavirus

    Like most things, the traditional hiring process has been impacted by social distancing. We dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.

    Read Article
  • Coffee (At Home) Wars: Battle Of The Quarantine-Friendly Brews

    Coffee (At Home) Wars: Battle Of The Quarantine-Friendly Brews

    At-home coffee brands continue to compete and pivot their marketing strategies, as many companies are experiencing a rise in sales with consumers spending more time at home.

    Read Article
  • BNPL Gains Traction With Consumers & Merchants During COVID-19

    BNPL Gains Traction With Consumers & Merchants During COVID-19

    As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

    Read Article
  • NBC Universal Checkout Platform: JTF

    NBC Universal Checkout Platform: JTF

    NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

    Read Article
  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

    Read Article
  • Doubling Down: P&G’s Marketing Plans During Coronavirus

    Doubling Down: P&G’s Marketing Plans During Coronavirus

    “The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

    Read Article
  • From Puzzles To Arts & Crafts, Demand For Toys That Educate & Entertain Grows

    From Puzzles To Arts & Crafts, Demand For Toys That Educate & Entertain Grows

    During the coronavirus crisis, toys sales have seen increased sales as parents homeschool and entertain their kids for hours on end.

    Read Article
  • Google Identity Verification: Just The Facts

    Google Identity Verification: Just The Facts

    Google recently announced an extension of the identity verification program which will be required for all advertisers.

    Read Article
  • Subscription Boxes Experience Growth Amidst Coronavirus

    Subscription Boxes Experience Growth Amidst Coronavirus

    Despite many consumers tightening their spending habits in the wake of COVID-19, subscription boxes have managed to adjust to the new norms and expand their customer bases in the process.

    Read Article
  • ESPN — And Bored Athletes — Try To Stay Busy During Quarantine

    ESPN — And Bored Athletes — Try To Stay Busy During Quarantine

    ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.

    Read Article
  • 3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

    Read Article
  • At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

    Read Article
  • CONTACT US
  • Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.

    Read Article
  • ‘How To’ Google Searches Are Changing During COVID-19

    ‘How To’ Google Searches Are Changing During COVID-19

    “How to” questions have been impacted by the coronavirus crisis, and they are regularly evolving as news about the virus shifts consumer behaviors.

    Read Article
  • Consumer Spending Habits Shift In Response To New Norms

    Consumer Spending Habits Shift In Response To New Norms

    Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

    Read Article
  • Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

    Read Article
  • Companies Update Websites To Tackle Today’s Realities

    Companies Update Websites To Tackle Today’s Realities

    Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

    Read Article
  • The State Of Influencer Marketing During Coronavirus

    The State Of Influencer Marketing During Coronavirus

    Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?

    Read Article
  • 3 Ways To Make Sure Purpose-Driven Marketing Campaigns Are Authentic And Effective

    3 Ways To Make Sure Purpose-Driven Marketing Campaigns Are Authentic And Effective

    Brands that lead with purpose-driven strategies during coronavirus are more likely to be successful with consumers today and in the future.

    Read Article
  • Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

    Read Article
  • Generating Meal Kit And Grocery Delivery Prospects: Best Practices

    Generating Meal Kit And Grocery Delivery Prospects: Best Practices

    With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.

    Read Article
  • Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    Strong Anticipated Home Loan Amounts In 2019 Powered By Limited Housing Stock & Low Interest Rates

    In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

    Read Article
  • Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.

    Read Article
  • Online And Big Box Pharmacies Expand Options To Meet Consumer Demand

    Online And Big Box Pharmacies Expand Options To Meet Consumer Demand

    Online and retail pharmacies are offering helpful content and delivery options to consumers self-isolating during coronavirus.

    Read Article
  • Auto Brands Find New Ways To Engage Consumers

    Auto Brands Find New Ways To Engage Consumers

    Through online sales, special financing options, uplifting campaigns and more, major auto brands are pivoting their marketing strategy to effectively engage their audience.

    Read Article
  • Desktop Search Surge: The Result Of Everyone Working From Home

    Desktop Search Surge: The Result Of Everyone Working From Home

    Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.

    Read Article
  • Language Apps Evolve Marketing To Engage Quarantined Learners

    Language Apps Evolve Marketing To Engage Quarantined Learners

    Many language-learning brands are offering their services for free to students during the COVID-19 crisis, helping parents and teachers.

    Read Article
  • Virtual Concerts, Sporting Events, Playdates & More: New, Innovative Ways To Connect With Consumers

    Virtual Concerts, Sporting Events, Playdates & More: New, Innovative Ways To Connect With Consumers

    Industries from music to alcohol to sports have recognized the need for virtual initiatives in order to connect consumers and spread meaningful messages during an uncertain time.

    Read Article
  • Processed Foods Appeal To Anxious Shoppers Looking For Comfort During Quarantine

    Processed Foods Appeal To Anxious Shoppers Looking For Comfort During Quarantine

    After years of healthy eating, some consumers find themselves drawn to the processed foods of their youth.

    Read Article
  • We’ve Come To This: NBA HORSE

    We’ve Come To This: NBA HORSE

    With all professional sports on hold indefinitely, the NBA is putting on a HORSE competition with stars of basketball shooting from home.

    Read Article
  • Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    In this article we dive into what the “new normal” may look like for American higher education.

    Read Article
  • Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

    Read Article
  • Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

    Read Article
  • Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle’s “Challenger Series” video gaming tournament has transitioned into a virtual event, as most of the population continues to practice social distancing.

    Read Article
  • From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    From Boomers To Gen Z, Credit Cards Reign As Preferred Method Of Payment

    As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

    Read Article
  • Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

    Read Article
  • CONTACT US
  • In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

    Read Article
  • The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

    Read Article
  • YouTube Shorts: Just The Facts

    YouTube Shorts: Just The Facts

    YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

    Read Article
  • Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    #GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

    Read Article
  • Snapchat Launches App Stories: Just The Facts

    Snapchat Launches App Stories: Just The Facts

    Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

    Read Article
  • Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

    Read Article
  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

    Read Article
  • 5 Slack Hacks To Be More Productive WFH

    5 Slack Hacks To Be More Productive WFH

    In response to COVID-19, there has been a rapid global shift to working remotely. The messaging platform Slack has features that can help boost productivity and lessen WFH struggles.

    Read Article
  • Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.

    Read Article
  • Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

    Read Article
  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

    Read Article
  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

    Read Article
  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

    Read Article
  • What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

    Read Article
  • Influencers Use Social Media Platforms To Encourage Social Distancing

    Influencers Use Social Media Platforms To Encourage Social Distancing

    Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

    Read Article
  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

    Read Article
  • Brands Take Social Responsibility Seriously During Coronavirus Crisis

    Brands Take Social Responsibility Seriously During Coronavirus Crisis

    As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.

    Read Article
  • Online Dating Goes Virtual In The Wake Of Social Distancing

    Online Dating Goes Virtual In The Wake Of Social Distancing

    As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

    Read Article
  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

    Read Article
  • Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

    Read Article
  • Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single Women: The Fastest Growing Segment Of The Mortgage Market

    Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

    Read Article
  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

    Read Article
  • 135-Year-Old American Kennel Club Goes Digital

    135-Year-Old American Kennel Club Goes Digital

    More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

    Read Article
  • Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

    Read Article
  • CONTACT US
  • What Is Mobile-First Indexing?

    What Is Mobile-First Indexing?

    Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.

    Read Article
  • How Are Streaming Services Adapting During Coronavirus?

    How Are Streaming Services Adapting During Coronavirus?

    As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

    Read Article
  • Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

    Read Article
  • What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

    Read Article
  • Reddit Introduces Trending Takeover: Just The Facts

    Reddit Introduces Trending Takeover: Just The Facts

    Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

    Read Article
  • Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance Loan Marketing Strategies To Manage Record-Breaking Volume

    Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

    Read Article
  • Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

    Read Article
  • Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

    Read Article
  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

    Read Article
  • Travel Insurance: Who, When & Why Travelers Buy

    Travel Insurance: Who, When & Why Travelers Buy

    For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

    Read Article
  • Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.

    Read Article
  • 3 Slam Dunk March Madness Campaigns

    3 Slam Dunk March Madness Campaigns

    The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

    Read Article
  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

    Read Article
  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

    Read Article
  • The Latest At LinkedIn: Live Stream And Stories

    The Latest At LinkedIn: Live Stream And Stories

    LinkedIn prepares to add new features to its social media platform including live streaming and stories.

    Read Article
  • Twitter Fleets: Just The Facts

    Twitter Fleets: Just The Facts

    Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

    Read Article
  • What Are Purpose-Driven Campaigns?

    What Are Purpose-Driven Campaigns?

    Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

    Read Article
  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

    Read Article
  • Walmart+: Just The Facts

    Walmart+: Just The Facts

    Walmart is developing a paid membership program for online shopping called Walmart+ to compete with Amazon Prime.

    Read Article
  • The Rise Of First-Party Data Facilitates Modern Digital Marketing

    The Rise Of First-Party Data Facilitates Modern Digital Marketing

    As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

    Read Article
  • 4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    4 Brands Try Their Luck With St. Patrick’s Day-Themed Marketing Campaigns

    To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.

    Read Article
  • 2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

    Read Article
  • Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

    Read Article
  • Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.

    Read Article
  • CONTACT US
  • Famous Women And Brands Team Up For Fun Marketing Campaigns

    Famous Women And Brands Team Up For Fun Marketing Campaigns

    To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

    Read Article
  • Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.