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  • 5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season

    Consumer demand for personal loans is expected to hit its peak in early Q1. Here are five recommendations for personal loan brands to consider when launching advertising strategies.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

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  • People With Disabilities Have Money To Spend But Are Often Overlooked

    People With Disabilities Have Money To Spend But Are Often Overlooked

    Advertisers that are authentic and inclusive can capture the attention of people with disabilities, a group long overlooked in advertising strategies.

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  • Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

    Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

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  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

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  • After Adaptation And Innovation In 2020, What’s Next For QSRs?

    After Adaptation And Innovation In 2020, What’s Next For QSRs?

    Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

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  • Lead Generation Predictions For 2021

    Lead Generation Predictions For 2021

    Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

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  • Millennials & Gen Z: A Profile Of Auto Insurance Customers

    Millennials & Gen Z: A Profile Of Auto Insurance Customers

    While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.

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  • Top News For Consumer Finance Advertisers

    Top News For Consumer Finance Advertisers

    COVID-19 accelerated major shifts in consumer finance behaviors, needs and preferences. Here are the articles related to trends in consumer finance advertising published by DMS Insights in 2020.

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  • 2021 Paid Media Predictions For Digital Advertisers

    2021 Paid Media Predictions For Digital Advertisers

    DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

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