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  • DMS Releases Enhanced Sparkroom Technology Giving Brands More Data and Streamlined Analytics For Multichannel Digital Marketing Campaigns

    DMS Releases Enhanced Sparkroom Technology Giving Brands More Data and Streamlined Analytics For Multichannel Digital Marketing Campaigns

    Sparkroom integrates data from disparate marketing systems to provide a holistic view of marketing performance.

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  • How to Avoid Marketing Heartbreak: A Guide to the Pay-To-Play Approach of Social Media Giants

    How to Avoid Marketing Heartbreak: A Guide to the Pay-To-Play Approach of Social Media Giants

    DMS gives you the inside scoop on the future of paid versus organic content. Learn how Facebook, Twitter, Instagram and LinkedIn have changed their paid media opportunities.

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  • Battle of the Sexes: Social Media

    Battle of the Sexes: Social Media

    Does social media usage vary by gender? For the most part, women are more active on social media. But data shows that gender usage by platform varies.

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  • Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips

    Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips

    In the spirit of Valentine’s Day, we compiled a list of romantic paid search tips. From dating to marriage, we aim to help keep your focus on performance.

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  • The Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day

    The Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day

    The right dashboard can boost your dating efficiency. We brainstormed a list of ways a dashboard could assess return on time and financial investment, to boost dating performance as a result.

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  • Standing Out on a Shoestring Budget: 10 Examples of Nonprofit Marketing Innovation

    Standing Out on a Shoestring Budget: 10 Examples of Nonprofit Marketing Innovation

    12 nonprofits that prove creativity does not have to be stifled by staff or budget limitations.

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  • Digital Media Solutions Strengthens Reputation In Lead Generation Industry As Gold Sponsor Of 2018 LeadsCon Las Vegas

    Digital Media Solutions Strengthens Reputation In Lead Generation Industry As Gold Sponsor Of 2018 LeadsCon Las Vegas

    DMS will be a Gold Sponsor of LeadsCon Las Vegas, a conference dedicated to the lead generation industry, held March 5-7, 2018.

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  • Raymond Bartreau of Best Rate Referrals Earns Spot On 2018 Mortgage Professional America’s Hot 100 List

    Raymond Bartreau of Best Rate Referrals Earns Spot On 2018 Mortgage Professional America’s Hot 100 List

    Raymond Bartreau, Best Rate Referrals Founder and SVP of Mortgage Partnerships, named on the 2018 MPA Hot 100 list

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  • Pizza! Pizza! Pizza! Pizza! ― The Top 4 Chains Battle It Out

    Pizza! Pizza! Pizza! Pizza! ― The Top 4 Chains Battle It Out

    Battling for their slice of the market, the top 4 pizza chains are at the forefront of ecommerce, customer service, logistics and advertising innovations.

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  • Marketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media

    Marketing During the Olympics: How 3 Brands Leveraged the Spirit of the Games to Win in Social Media

    Making an impact during the Olympics requires brands to balance their promotions with “feel good” messages that champion athletes, their fans and supporters.

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  • LeadsCouncil Leader Award Nominees Announced – It’s Time to Vote

    LeadsCouncil Leader Award Nominees Announced – It’s Time to Vote

    LeadsCouncil Leader Awards. DMS brands are nominated for excellence in: customer service, innovation, lead generation and marketing services. Voting closes 2/16.

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  • Engage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From

    Engage or Pay: 3 Super-Sized Facebook Campaigns You Can Learn From

    With Facebook’s recent algorithm update, earning engagement is more important than ever. Here are 3 brands with super-sized Facebook campaign success.

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  • Building & Buying Love: 10 Ideas to Survive Facebook’s Algorithm Update

    Building & Buying Love: 10 Ideas to Survive Facebook’s Algorithm Update

    Facebook changed their algorithm to prioritize posts from friends & family plus those that generate strong engagement. We share the how, the why and what you can do win.

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  • These 3 Gyms Stopped Trying to Please Everyone: You Can Too

    These 3 Gyms Stopped Trying to Please Everyone: You Can Too

    It’s important to make the people that like you become passionate about you. These 3 gyms have keyed in on their target audiences and developed brands that connect.

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  • BofI Federal Bank Taps DMS Performance Marketing Technology Sparkroom for Campaign Data Analytics

    BofI Federal Bank Taps DMS Performance Marketing Technology Sparkroom for Campaign Data Analytics

    Digital Media Solutions, LLC (DMS) announced BofI Federal Bank (BofI) is leveraging the performance marketing technology Sparkroom to enhance campaign performance analytics.

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  • New Tax Law Leads to Pay Hikes at Clearwater Marketing Firm

    New Tax Law Leads to Pay Hikes at Clearwater Marketing Firm

    DMS is raising the minimum hourly wage for all of its hourly workers to $16 an hour, effective immediately. The pay raises will help the Clearwater marketing firm attract & keep more talented workers.

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  • Super Bowl LII: Anticipated Trends & Advice to Help Your Brand Stand Out (Even if Your Budget Isn’t as Super as Your Game)

    Super Bowl LII: Anticipated Trends & Advice to Help Your Brand Stand Out (Even if Your Budget Isn’t as Super as Your Game)

    With Super Bowl LII right around the corner, we decided to write a blog post focused on helping marketers stand out ― even without a super-sized budget.

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  • With Tax Reform, Digital Media Solutions Raises Call Center Wages and Plans to Increase Call Center Jobs in 2018

    With Tax Reform, Digital Media Solutions Raises Call Center Wages and Plans to Increase Call Center Jobs in 2018

    DMS Names Paul Mastenbroek Vice President of Call Center Marketing to Further Enhance Operational Excellence and Boost Campaign Performance for Its Growing Client Roster

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  • IKEA’s Pee Strip Ad: Brilliant or Gross?

    IKEA’s Pee Strip Ad: Brilliant or Gross?

    IKEA decided to go bold in their recent mom-targeted campaign. But is it brilliant or gross? We polled people to find out.

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  • Digital Media Solutions Expands Agency Services for Education Corporation of America

    Digital Media Solutions Expands Agency Services for Education Corporation of America

    Digital Media Solutions announced it has expanded its relationship with Education Corporation of America® (ECA Colleges).

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  • 9 Marketing Predictions for 2018: Are You Prepared for Success?

    9 Marketing Predictions for 2018: Are You Prepared for Success?

    From late December into early January, making predictions is trendy. We’ve based our predictions by combining factual trends with our gut expectations.

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  • Be Heard: Optimize Your SEO for Voice Search

    Be Heard: Optimize Your SEO for Voice Search

    20% of Google searches are conducted via voice. If you haven’t already started tailoring your SEO strategies for voice search, now is the time to start.

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  • New Data Outlines States with Population Most Striving For Higher Education in 2017 are Texas, California, Florida, New York and Georgia

    New Data Outlines States with Population Most Striving For Higher Education in 2017 are Texas, California, Florida, New York and Georgia

    Demand Trends Amongst Consumers Interested In Higher Education Sheds Light On Most Popular Programs for Campus and Online Institutions in 2017

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  • 2017 EDU Demand Trends

    2017 EDU Demand Trends

    Healthcare and business programs were in hot demand by students throughout 2017. How did this compare to years prior? And what were the other top programs? Read on to discover.

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  • Digital Media Solutions Names Women’s Health Publisher Sales Leader Jennifer Harold As Director of Business Development

    Digital Media Solutions Names Women’s Health Publisher Sales Leader Jennifer Harold As Director of Business Development

    DMS Performance Marketing and Email Divisions Enhance Offering to Health, Wellness and Consumer Brands Via Strategic Hires

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  • 2018 Resolutions ― Based on the Authors of Our Most Popular Sports Quotes

    2018 Resolutions ― Based on the Authors of Our Most Popular Sports Quotes

    The votes are in. The top 5 sports quotes + January resolutions tied to each athlete

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  • Digital Media Solutions Announces Record Growth In 2017

    Digital Media Solutions Announces Record Growth In 2017

    Enhanced functionalities, divisional expertise and a best-in-class team delivered strong results embraced by marketers and customers

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  • Retailers Post a Strong 2017 Holiday Season

    Retailers Post a Strong 2017 Holiday Season

    U.S. holiday sales were up 4.9% in 2017, with more money spent than ever before. What does this mean as we move into 2018? Retail is not dead.

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  • 5 Buzzwords Marketers Should Retire in 2018

    5 Buzzwords Marketers Should Retire in 2018

    This post includes four buzzwords others have flagged to be retired. We have also nominated a fifth word we believe should be removed from business communications.

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  • DMS Rebrands Sparkroom Agency Into Its Digital Agency Division and Names Rachel Schulties Executive Vice President of Agency Services

    DMS Rebrands Sparkroom Agency Into Its Digital Agency Division and Names Rachel Schulties Executive Vice President of Agency Services

    DMS Rebrands Sparkroom Agency Into Digital Agency Division. DMS Names Rachel Schulties EVP of Agency Services. Sparkroom Website Redesigned With New Look and Exclusive Focus on Technology

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  • Digital Media Solutions Named One Of The “Best Entrepreneurial Companies in America” By Entrepreneur Magazine’s 2017 Entrepreneur 360™ List

    Digital Media Solutions Named One Of The “Best Entrepreneurial Companies in America” By Entrepreneur Magazine’s 2017 Entrepreneur 360™ List

    DMS named one of the “Best Entrepreneurial Companies in America” via its first-ever spot on the 2017 Entrepreneur 360™ list by Entrepreneur magazine. DMS is ranked #17 on the list of 360 companies.

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  • Q3 2017 Higher Education Inquiry Generation Review

    Q3 2017 Higher Education Inquiry Generation Review

    The Q3 2017 Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of Jan 2015-Sept 2017.

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  • Digital Media Solutions Names Rob Camhe Vice President of Strategic Partnerships

    Digital Media Solutions Names Rob Camhe Vice President of Strategic Partnerships

    DMS named Rob Camhe VP of Strategic Partnerships to create and maintain relationships among industry partners while also developing strategies that drive new revenue streams through partner channels.

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  • 2018 SEO Planning: How to Survive the Algorithm Updates of 2017

    2018 SEO Planning: How to Survive the Algorithm Updates of 2017

    To help make things easier for you, we're sharing details regarding what we believe to be the five most important Google algorithm updates of 2017.

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  • Highly Engaged Email Subscribers Secured for Travel Deals Newsletter

    Highly Engaged Email Subscribers Secured for Travel Deals Newsletter

    Challenge: replace outdated, inactive newsletter subscribers with highly engaged consumers interested in receiving and learning more about hot travel deals

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  • Modern Marketing Tips from Classic Holiday Movies

    Modern Marketing Tips from Classic Holiday Movies

    In December, we are barraged with a stream of holiday movies on repeat. Don't watch numbly, take notes. Classic holiday movies can provide lessons for modern marketers.

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  • Education Inquiry Volume Up in Q3 2017

    Education Inquiry Volume Up in Q3 2017

    According to the Q3 2017 Higher Education Inquiry Generation Review, overall lead volume was on the rise. Q3 2017 had a 10.1% quarter-over-quarter (QOQ) increase & a 2.4% year-over-year (YOY) increase

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  • The Next Frontier: Texting to Bolster Consumer Engagement & Retention

    The Next Frontier: Texting to Bolster Consumer Engagement & Retention

    Although most consumers text in their personal lives, the complexities of texting between companies and consumers are foreign to most. Texting has been around for years, but it’s still a new frontier

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  • The Horror of Google Penalties and How to Avoid Them

    The Horror of Google Penalties and How to Avoid Them

    There are certain rules of survival in horror movies. Similarly, Google has its own set of rules. Learn how you can avoid Google Penalties.

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  •  7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results

    7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results

    Marketers who take the time to build out, test and regularly optimize their messaging strategies have the potential to create lifelong brand advocates. But messaging is far from foolproof.

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  • Email Marketing: Nope, It’s Not Dead

    Email Marketing: Nope, It’s Not Dead

    Email marketing, especially when included within an orchestrated, cross-channel messaging campaign, can be one of the most effective customer acquisition, nurturing and retention platforms in digital

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  • Need to Lower Your Average CPA? Data Monetization Could Be Your Answer.

    Need to Lower Your Average CPA? Data Monetization Could Be Your Answer.

    Take a peek behind the curtain. Learn the inside secrets about data monetization and how you can increase market share by leveraging your data.

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  • 10 Tips for Operationalizing Culture Within a Call Center

    10 Tips for Operationalizing Culture Within a Call Center

    An effective call center culture heightens performance, improves compliance, enhances engagement and increases loyalty. Here are ten tips to help cultivate the culture of success.

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  • Six Lessons Marketers Can Learn from Game of Thrones

    Six Lessons Marketers Can Learn from Game of Thrones

    Like the characters in GoT, marketers have many opportunities to learn lessons. Lessons learned and lessons ignored both have major impacts on marketing outcomes.

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  • Stop Doing These 4 Things and You Could Increase Your PPC Conversions

    Stop Doing These 4 Things and You Could Increase Your PPC Conversions

    Managed correctly, PPC could efficiently place your brand in front of prospects and assist with driving traffic to your site.

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  • The Future of Advertising: Deploying Technology to Maximize Yield

    The Future of Advertising: Deploying Technology to Maximize Yield

    The advertising of the future is no longer just about achieving an ROI. It’s about maximizing yield… making eight with four instead of nine with six. It’s about using data to predict the future

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  • Optimizing for Conversions? Don’t Rely Solely on Google Attribution

    Optimizing for Conversions? Don’t Rely Solely on Google Attribution

    Unless you are pushing offline conversion data from your CRM back to AdWords and/or DoubleClick, Google Attribution looks ONLY at pre-lead data and does not incorporate post-lead conversion milestones

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  • The Future of Advertising: ROI-Focused Accountability Will Be the Foundation of Brand/Agency Trust

    The Future of Advertising: ROI-Focused Accountability Will Be the Foundation of Brand/Agency Trust

    As marketers, our strategies and our marketing spend should equate to trackable ROI. The channels of measurement continue to evolve, and we know it’s simply not enough to advertise at scale.

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  • 7 Steps to Cross-Channel Marketing Attribution

    7 Steps to Cross-Channel Marketing Attribution

    Without a doubt, cross-channel marketing attribution is complicated to set up. Though oversimplified, these 7 steps from Sparkroom will help you get started

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  • It’s Time to AMP It Up!

    It’s Time to AMP It Up!

    The Why & How of AMP Pages for Higher Education

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  • 10 Tips for Setting Up Successful Facebook Lead Ads Campaigns

    10 Tips for Setting Up Successful Facebook Lead Ads Campaigns

    Facebook makes it easy for you to set up a Facebook Lead Ads campaign. But a successful campaign requires a bit more strategy and thought. Here are our tricks of the trade.

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  • 7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages

    7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages

    It’s no secret that Pokémon GO is a success. As of July 23, less than three weeks post-launch, this game had already attracted 20 million daily active users.

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  • Best 5 Commercials of All Time (Based on Adoption into Vernacular)

    Best 5 Commercials of All Time (Based on Adoption into Vernacular)

    This post is about the commercials that, for a variety of reasons, have resonated with us over the years. They’ve become part of our lives, part of our vernacular and part of how we think about things

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  • In Paid Search, Never Say “Good Enough”

    In Paid Search, Never Say “Good Enough”

    Good enough never is. If you’re the DMS Digital Agency paid search team, you always plan to surpass the prior year’s results, as they did recently for a regional brand with multiple locations

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  • 15 Red Flags that Show Your Paid Search Campaign Has Room for Improvement

    15 Red Flags that Show Your Paid Search Campaign Has Room for Improvement

    Paid search campaign management is no joke. It’s not a “set it and forget it” task you can check off your list. Here are 15 red flags that show you your paid search campaign has room for improvement.

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  • 10 Awesome Education-Related Advertising & Marketing Campaigns from 2015

    10 Awesome Education-Related Advertising & Marketing Campaigns from 2015

    This blog post celebrates 10 education-related advertising and marketing campaigns we think are clever, awesome and/or innovative for a variety of reasons including creative executions, strategic use

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  • We Tracked 100 Leads for 90 Days So You Don’t Have To

    We Tracked 100 Leads for 90 Days So You Don’t Have To

    What really happens after a student prospect clicks “submit” on an inquiry form? We decided to delve into the journey of student inquiry submissions, tracking 100 leads for 90 days to find out

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  • 5 (More) Things Marketers Can Learn from Cheese

    5 (More) Things Marketers Can Learn from Cheese

    Cheese analogies to perfectly explain the benefits of multichannel marketing strategies, analysis with both historical and real-time data, positive customer experiences and thinking outside the box.

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  • Why we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)

    Why we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)

    This so-called best practice—and preheaders in general—were becoming problematic for our client campaigns. So we dug into our data to see if we could make a case for or against the “view in browser”

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  • Sparkroom's Parent Company Digital Media Solutions Promotes Kathy Bryan To Senior Vice President Of Corporate Marketing And Communications

    Sparkroom's Parent Company Digital Media Solutions Promotes Kathy Bryan To Senior Vice President Of Corporate Marketing And Communications

    DMS promoted Kathy Bryan to Senior Vice President of Corporate Marketing and Communications.

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  • DMS Promotes Kathy Bryan To Senior Vice President Of Corporate Marketing And Communications

    DMS Promotes Kathy Bryan To Senior Vice President Of Corporate Marketing And Communications

    DMS promotes its head of corporate marketing Kathy Bryan

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