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Read ArticleBrands Turn To Digital Activations To Bring The Holiday Magic
Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
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Read ArticleHolidays And Pets Are A Purrfect Partnership
Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.
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Read ArticleJust The Facts: YouTube Shopping Ads
YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
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Read ArticleStudent Lifecycle Engagement Is Essential For Enrollment Marketing Success
Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.
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Read ArticleOvercoming The Skills Gap: Growth Of Non-Degree Programs
For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.
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Read ArticleFrozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
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Read ArticleDigital Is The Future Of Healthcare
Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.
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Read ArticleHearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing
Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.
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Read ArticleMillennials + Insurance: 10 Takeaways For The Digital Age
Millennials present unique opportunities for insurance marketers.
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Read ArticleTargeting Car Gifters During The Holidays
Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.
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Read ArticlePepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
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Read ArticleConsumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
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Read Article2019 Report Shows Major Growth In Subscriptions
The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.
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Read Article5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
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Read ArticleAlaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
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Read ArticleStarbucks Optimizes Mobile With New “Pickup Store”
Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.
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Read ArticleDior & Gucci Are Outfitting Their Brand Marketing With AR
AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”
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Read ArticleDisney Partnership Inspires Girls
Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.
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Read ArticleThe Cola Wars – Which Brand Dominates?
Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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Read Article9 Tips About Listicles For Digital Marketers
Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.
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Read Article90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers
The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.
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Read ArticleBIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
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Read ArticleHBO Launches Quirky AR Campaign To Promote ‘Watchmen’
HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.
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Read ArticleNike Acquires NFL Star Russell Wilson’s Startup, TraceMe
Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.
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Read ArticleParents Turn To A Mix Of Options For Their Toy Shopping Needs
Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.
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Read ArticleReddit Increases Visibility Through New Content Sharing Integration With Snapchat
In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.
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Read ArticleFacebook Expands Search Ad Placements: Just The Facts
After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.
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Read ArticleGoogle’s BERT— Just The Facts
The latest Google search update, BERT, is the biggest revolution in the Google search system since RankBrain.
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Read ArticleNostalgia Inspires New Candy Campaigns
Multiple candy brands have launched for the first time in decades as candy makers tap into nostalgia.
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Read ArticleCNN Readies Digital News Service Platform: Just The Facts
In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.
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Read Article3 Key Ways To Leverage Reddit For Enrollment Marketing
Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.
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Read ArticleGoogle Ads Testing New Lead Form Extensions: Just The Facts
Google Ads is offering a beta test of lead form extensions to some advertisers.
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Read ArticleCreating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales
Marketers offering personalized, multichannel campaigns are often more successful at making consumers feel “seen.”
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Read ArticleFacebook Introduces Customizable Holiday Ad Templates: Just The Facts
On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.
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Read ArticleQR Codes Are Back And Benefiting Marketers In Many Different Ways
After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.
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Read ArticleAdidas Becomes First Retailer To Sell Directly Through Snapchat Video Game
Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.
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Read ArticleTikTok Competitor Firework May Be Acquired By Google: Just The Facts
The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.
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Read ArticleThe Latest Google Changes Include Google Discover And Search Updates
Google has released several search, image and video updates over the last several months.
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Read ArticleTravel Dynamic Pricing: Just The Facts
Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.
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Read ArticleThe Explosive Growth Of The Survival Kit Industry
The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.
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Read ArticleMarketing To Veterans? Offer Authenticity
Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.
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Read ArticleGoogle Shopping Introduces New Features: Just The Facts
On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.
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Read ArticleFacebook’s New Interactive Ad Options: Just The Facts
In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.
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Read ArticleRappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations
Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.
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Read ArticleCircular Economies And Digital Technologies Work Together
Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.
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Read ArticleFacebook Debuts 'Threads' App For Instagram: Just The Facts
“Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.
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Read ArticleWendy’s New D&D-Inspired Marketing Activation Targets Gamers
Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.
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Read ArticleLinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
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Read ArticleTrend Update: The Wellness Industry Continues To Dominate Across Sectors
The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.
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Read ArticleCruise Marketing: Competition Drives Messaging Innovation
The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”
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Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
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Read ArticleAlexa Voice-Enabled Fundraising Is Now Available For Political Donations
Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.
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Read ArticleHome Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
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Read ArticleFritos Gets Back In The Advertising Game And This Time It’s Digital
It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.
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Read ArticleTaboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts
The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.
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Read ArticleThe Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
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Read ArticleGoogle Search News: Just The Facts
Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.
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Read ArticleOreo Partners With Alexa For Their Mystery Oreo Promotion
Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.
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Read ArticleProgressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”
Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.
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Read ArticleMicrosoft Audience Network Targeting Solutions: Just The Facts
In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
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Read Article4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences
Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.
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Read ArticleThe Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness
In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.
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Read ArticleTinder Sparks User Conversations Through An Interactive Series
Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.
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Read ArticleWrangler Debuts Its First-Ever Global Campaign
Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.
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Read ArticleThe LEGO “Rebuild The World Ad” Campaign Embraces A Global View
As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.
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Read ArticleThe 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
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Read ArticleDecreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers
During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report
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Read ArticleWhatsApp Introduces Status Ads: Just The Facts
Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.
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Read ArticleNew Target Loyalty Program Set To Launch Ahead Of Holidays
Target is launching a loyalty program called Target Circle as a part of the big-box store’s latest consumer-focused innovation.
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Read ArticleTikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers
A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.
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Read ArticleMicrosoft Introduces Product Negative Keyword Conflicts Report: Just The Facts
On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.
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Read ArticleSpotify Ad Studio Expands Targeting Options: Just The Facts
Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.
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Read ArticleConnecting With Consumers Through Unique Pest Control Campaigns
Through unique commercials and social media channels, pest control companies create shared interactions with their audience.
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Read ArticleApple App Store Algorithm Tweak: Just The Facts
Apple tries to deflect the heat from an antitrust investigation into their app store practices with an algorithm tweak that could benefit other app developers.
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Read ArticleLlamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical
Audiences love animals being funny, cute or random and brands know how to capitalize on that affection. Llamas, alpacas and emus are making their marks in a variety of ad spots.
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Read ArticleThe 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect
The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.
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Read ArticleYouTube Launches Slash Fashion: Just The Facts
YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.
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Read ArticleHow Technology Is Impacting The Way Fans Watch MLB’s World Series Games
The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.
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Read ArticleState Farm X Weather Channel: An Integrated Branding Partnership
State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.
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Read ArticleMicrosoft Introduces Responsive Search Ads: Just The Facts
On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.
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Read ArticleAn A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns
Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.
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Read ArticleThis Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape
The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.
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Read ArticleGoogle Launches Recommendations Feature For Your Next TV Binge: Just The Facts
Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
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Read ArticleGM Focused On Seamless, Smart Innovations With Google Partnerships
The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.
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Read ArticleNew Higher Education Programs Of 2019: Top 5 Categories
We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.
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Read ArticleBig Name Brands Find Value In Clothing Rentals
Clothing rentals have taken the fashion industry by storm, offering consumers a convenient, fresh and versatile approach to shopping.
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Read ArticleMusic Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services
Americans are spending more and more on music through subscription and streaming, making both services a main factor for driving growth within the music industry.
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Read ArticleInstagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
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Read Article3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business
2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.
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Read ArticleColonel Sanders Gets Hunky In A New KFC Game
KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.
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Read ArticleThe Rise Of Cross-Platform Advertising For The 2020 Olympics
Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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Read ArticleFacebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
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Read ArticleNFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
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Read ArticleKicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
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Read ArticleYouTube Plans Changes To Kids Content: Just The Facts
YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.
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Read ArticleThe Launch Of Facebook Dating: Just The Facts
Facebook Dating is now available in the U.S., appearing as a new tab within the Facebook mobile app.
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Read Article4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
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Read ArticleThe CBD Market: Who, What, Where, Why & How
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
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Read ArticleBuffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup
Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
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Read ArticleGrandparents Are A Growing Audience For The Toy Market
Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.
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Read ArticleJersey Mike’s Trades Sandwiches For Downloads
Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
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Read Article7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
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Read ArticleShopping For Groceries Is Easier Than Ever With Digital And Brand Innovations
Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.
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Read ArticleYelp Adds Personalization Features: Just The Facts
Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.
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Read ArticleVow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
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Read ArticleLoyalty Programs Are Effective For Brands And Popular With Audiences
By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
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Read ArticleNew Higher Education Programs Of 2019
Colleges and universities are introducing new programs to better fit the needs of students and employers.
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Read ArticleTennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
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Read ArticleFacebook News Tab To Launch This Fall: Just The Facts
Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.
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Read ArticleOptimized 6-Second Ads Encourage Ad Recall
A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.
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Read ArticleAutomotive Marketers Find New Targets In Pinterest And Snapchat
Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.
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Read ArticleThe Chicken Sandwich Wars Heat Up On Social Media
It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.
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Read ArticleInnovative Brands Connect With Audiences
The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.
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Read ArticleGoogle’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
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Read ArticleText-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
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Read ArticleBy Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns
Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.
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Read ArticleChic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction
Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.
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Read ArticleWhat Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
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Read ArticleNike Launches A Sneaker Subscription As The Sneaker Wars Heat Up
Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.
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Read ArticleA Look At The Best Back-To-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
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Read ArticleThe Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
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Read ArticleWhy Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS
After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.
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Read ArticleOlive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
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Read ArticleSnapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
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Read ArticleGeneral Mills New Mobile App Helps Collect Box Tops And First-Party Data
General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.
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Read ArticlePinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
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Read ArticleDigital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
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Read ArticleThe Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting
The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
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Read ArticleP&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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Read ArticleCar Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
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Read ArticleVoice Search Use Declines Due To Inconsistent Performance
In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.
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Read ArticleFlyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
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Read ArticleTop 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
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Read ArticleWhat Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping
Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.
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Read ArticleProactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
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Read ArticleLuxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
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Read ArticleP&G’s Newest Data-Driven Innovation: Pampers Smart Diapers
Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
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Read ArticleAlly Financial Talks Money Through A Game Of Truth Or Dare
Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.
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Read ArticlePaid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
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Read Article5 Fun CPG Campaigns That Celebrate Summer
Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
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Read ArticleCelebrating The Rate Cut: Refinance Volume Heats Up This Summer
When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.
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Read ArticleAmazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts
Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.
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Read ArticleOnline And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019
Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.
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Read ArticleShopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
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Read Article5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags
For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
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Read ArticleUber Tests A New Bundled Subscription For Rides, Eats And JUMP
Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.
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Read ArticleFacebook Ad And Page Post Format Change: Just The Facts
In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.
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Read ArticleDating Apps: On The Outs Or A Digital Marketer's Dream?
While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.
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Read Article#Thankunextgen! Ariana Grande Encourages Voter Registration
Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.
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Read ArticleFacebook Top Fan Targeting For Pages: Just The Facts
Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.
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Read ArticleHow Often And When To Post On Social Media
Social media is always on, but its users aren’t. So it’s important to know what days and times work best for your brand’s social engagement.
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Read ArticleBoomer Travel Is Growing. Female Boomer Travel Is Growing Faster.
The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.
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Read ArticleAmazon Customer Tracking Exchange: Just The Facts
With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.
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Read ArticleParallel Tracking For Google Display Ads: Just The Facts
Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.
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Read ArticleTwitter ArtHouse: Just The Facts
Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.
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Read ArticleFacebook Fan Subscriptions And 30% Revenue Collections: Just The Facts
Facebook’s latest video content updates include a new revenue share opportunity: Fan Subscriptions. Once a page is approved, a content curator can earn revenue from paid follower subscriptions.
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Read ArticleMicrosoft Advertising Introduces Impression Share Metrics: Just The Facts
Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.
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Read ArticleMozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts
Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.
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Read ArticlePinterest Video Suite For Brands: Just The Facts
Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.
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Read ArticleLinkedIn Adds New CTA Buttons: Just The Facts
LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.
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Read ArticlePotential Pell Grant Expansion Continues To Gain Momentum But Incites Debate
A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.
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Read ArticleCalifornia Has Most Purchase Mortgage Loan Inquiries And Highest Average Budgets In Q1 2019
California the highest volume of purchase mortgage loan inquiries and the highest average mortgage budgets in Q1 2019 according to the Q1 2019 Purchase Mortgage Consumer Profile Report.
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Read ArticleICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo
Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.
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Read ArticleYelp Business Listing Enhancements: Just The Facts
Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
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Read ArticleFacebook Custom Audience Reach Estimates Are Back: Just The Facts
After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.
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Read ArticleRetailers Innovating To Strip Market Share From Google, Facebook, Amazon
There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
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Read ArticlePerillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App
Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other travel companies and expanding it’s virtual-reality focused campaigns.
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Read ArticleToys R Us Is Back: Just The Facts
Toys R Us will launch an ecommerce site and six new brick-and-mortar stores in time for the winter holidays.
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Read ArticleThe Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
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Read ArticleThe Rules Of Engagement For Social Comments
Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.
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Read ArticleFree Trials Have A Positive Impact For Direct-To-Consumer Brands
By offering free trial periods and freebies, direct-to-consumer (DTC) brands can more effectively compete with the in-store retail experience.
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Read ArticleToy Manufacturers Turn To Membership And DTC Sales To Reach Consumers
By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.
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Read ArticlePodcasts Are Growing And So Is Their Revenue Via A Number Of Innovations
As podcasts become more popular, subscription models and original content contribute to revenue gains.
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Read ArticleLand Rover Launches New Multi-Platform Campaign For Latest Evoque Model
Land Rover’s new campaign for the 2020 Range Rover Evoque targets women and young city dwellers through a mix of different activations across platforms.
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Read ArticleInstagram’s Explore Page Advertisements: Just The Facts
Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.
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Read ArticleUltra-Personalized Travel: What Luxe Consumers Look For In 2019
Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tips to tap into this year’s travel trends.
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Read ArticleP&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits
P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”
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Read ArticleFacebook Comment Ranking Update: Just The Facts
Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.
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Read ArticleJeep, Fox, The New York Times Among Brands Considered Most Patriotic
A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
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Read ArticleTaco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song
Taco Bell uses cinematic spin in their nacho fries advertising. The release of the latest commercial, “Chasing Gold,” embraces a delectable combination of parody and music in video marketing.
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Read ArticleSnapchat Snap Select Video Advertising Program: Just The Facts
Snapchat recently launched a new video advertising program, Snap Select, allowing marketers to buy inexpensive, targeted ads without using an auction.
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Read ArticleHertz Launches A Pilot Car Subscription Service
Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.
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Read ArticleLower Interest Rates In Q1 2019 Spur Purchase Mortgage Inquiries From “Good” Credit Consumers
Decreasing interest rates in early 2019 spurred the purchase mortgage market during the year’s first quarter, leading to an increase in inquiries from consumers with “good” credit scores.
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Read ArticleBud Light Brings Back Genius Campaign, Poking Fun At Digital Careers
Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.
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Read ArticleVans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan
Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.
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Read ArticleYouTube Invests In Augmented Reality For Beauty Influencers
YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.
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Read ArticleGen Zers Prefer Personalization Over Privacy, Listen To Social Influencers
Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.
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Read ArticleRun For Good: Saucony Launches Instagram Relay Race
Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.
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Read ArticleHomeownership Trends For The First Half Of 2019
The housing market is ever-changing and, therefore, so are homeownership trends.
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Read ArticleAngry Birds Takes On AR
Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.
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Read ArticleGoogle Ads Campaign Updates: Just The Facts
Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.
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Read ArticleCarnival Cruise Line Debuts Mobile Comedy Series With Thrillist
Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.
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Read ArticleAnti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
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Read ArticleFacebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
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Read ArticleTikTok Interest-Based Ads: Just The Facts
TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.
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Read ArticleInstagram Branded Content Ads: Just The Facts
Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.
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Read ArticleSearch Behavior Can Be A Useful Predictor Of Consumer Intent
How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
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Read ArticleBroadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
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Read ArticleDigital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
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Read ArticlePolitical Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
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Read ArticleSnapchat Influencers In-App Store: Just The Facts
Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.
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Read ArticleGoogle Domain Diversity Change: Just The Facts
Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
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Read ArticleFree Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
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Read ArticleInstagram Order Stickers: Just The Facts
Instagram is testing yet another ecommerce feature within its platform.
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Read ArticlePokemon Go… To Sleep: Just The Facts
Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.
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Read ArticleStranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
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Read ArticleImplied Fed Rate Cuts Spur Housing And Mortgage Activity
Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.
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Read ArticleInstagram Popularity Is Up, Facebook Is Down: Be Where Your Audience Is
As Facebook bids users adieu, Instagram welcomes them with open arms.
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Read ArticleMajor Brands Sign On To Ibotta’s New Mobile Payment Option
Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.
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Read ArticleJordans Available On Fornite Deliver Urban Style For New Game Mode
Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.
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Read ArticleGoogle Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
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Read ArticleGoogle Mobile-First Search Indexing: Just The Facts
Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.
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Read ArticleBurger King Generates App Usage With Purpose-Driven Campaign
Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.
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Read ArticleWhatsApp Ads: Just The Facts
WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.
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Read ArticleBrands Can Create Emotional Connections That Last A Lifetime
By tapping into consumer’s emotions and memories, marketers can create lasting brand recognition and increase loyalty.
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Read ArticleThe Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
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Read ArticleWomen’s Soccer: It’s Time For More Big Brands To Take Notice
With a target of 1 billion viewers set by the FIFA president, the 2019 Women’s World Cup puts women’s soccer in the spotlight as the sport becomes more valuable for brands targeting women and families
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Read ArticleUnderstanding The Potential Impact Of The College Scorecard Updates
The College Scorecard was recently updated to include information on non-degree granting institutions, graduation rates for non-first-time and non-full-time students and preliminary loan debt data.
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Read ArticleRing Smart Home Security Products Appeal To Digitally Savvy Consumers
Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.
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Read ArticleRoku Ads: Just The Facts
Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.
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Read ArticleBrands Embrace The Massive Popularity Of ASMR
Several brands attempt to reach a younger customer base by tapping into the popularity of ASMR.
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Read ArticleGoogle Search Redesign: Just The Facts
Google is redesigning their mobile search results page to ease consumer search.
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Read ArticleResale Market Value Increases: Consumers Focus On Sustainability
Secondhand shopping and the apparel resale market are growing in popularity as consumers become more environmentally aware and crave fresh styles.
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Read ArticleReverse Mortgages: Affluent Lead The Way To Renewed Mainstream Popularity
With the vast majority of reverse loans controlled by the FHA HECM program, the reverse mortgage market has always focused on middle- and lower-income Americans.
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Read ArticleCorn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand
The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.
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Read ArticleAdventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche
Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.
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Read ArticleBrands Create Seamless Shopping Experiences To Meet Consumer Demand
Consumers rely on mobile while shopping online and in-store, leading brands to create seamless shopping experiences using technology and experiential retail innovations that match consumer habits.
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Read ArticleData-Based Ecommerce Solutions Take Over The Wedding Market
Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.
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Read ArticleMemorial Day Spending: Last Year’s Sales, Products And Trends Shape 2019
Memorial Day weekend kicks off the summer season and summer sales. Take a look at last year’s data to prepare for the 2019 holiday weekend.
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Read ArticleThe Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
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Read ArticleMercedes Targets Millennials With Instagram Stories
Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
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Read ArticleInstagram Donation Button: Just The Facts
Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.
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Read ArticleInternal Website Leads Became Top Health Program Conversion Driver In 2018
Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.
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Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
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Read ArticleSnapchat Premium 6-Second Ads: Just The Facts
Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.
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Read ArticleDigital Coupons May Help CPG Brands With Consumer Awareness & Loyalty
Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.
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Read ArticlePantene Search Engine S.H.E.: Just the Facts
Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.
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Read ArticleStrategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty
Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.
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Read ArticleTaylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release
Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
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Read ArticleHardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”
Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.
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Read ArticleWalmart Continues To Expand Their Market Reach By Partnering With Kidbox
Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.
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Read ArticleMother’s Day Spending: How Consumers Say “I Love You, Mom”
Mother’s Day Spending is projected to increase this year, hitting a new record of $25 billion.
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Read ArticleThe Facebook F8 Conference: What Did The Social Media Giant Announce?
Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.
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Read ArticleWalmart’s TV And Video Media Agency, Vudu: Just The Facts
Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
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Read ArticleTravel Search Trends: What Consumers Are Looking For
As summer roles in, vacations are top of mind. In fact, 60% of vacationers began searching for travel plans in February.
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Read ArticleAudi x Avengers: A Lasting Relationship In Effective Content Marketing
Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.
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Read ArticleMicrosoft Advertising: Just The Facts
Bing Ads is welcoming a new name: Microsoft Advertising. While the advertising platform is changing names, its values are holding true as they continue to update and release robust advertising options
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Read ArticleSocial Media Demographics: Who’s On Which Platform?
How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.
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Read ArticleBing Enhances Search Capabilities In Quest To Gain Search Market Share
In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.
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Read ArticleSubscription Audiences Vary Across Subscription Niches
Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.
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Read ArticleTop 3 Health Programs Of 2019: Student Recruitment And Employment Trends
Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.
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Read ArticleDisney X Star Wars And How The Play Disney Parks App Engages Fans
With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.
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Read ArticleUniversal Orlando Grows Harry Potter Partnership With New Roller Coaster
Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.
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Read ArticleWhere Do Consumers Go When Facebook And Instagram Are Down?
When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.
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Read ArticleFacebook Testing Upvotes And Downvotes For Comments: Just The Facts
Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.
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Read ArticlePinterest Conversion Features: Just The Facts
Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.
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Read ArticleData Appends Inform Lead Generation Optimizations For Efficient Campaigns
Digital marketers can generate highly optimized leads by implementing several data-based strategies throughout the sales funnel.
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Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
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Read ArticleKentucky Derby: The Power Of The Race’s Audience And Marketing Potential
Hats and horses. The Kentucky Derby is an iconic southern sporting event that welcomes a diverse audience and incredible marketing potential.
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Read ArticleBeats: The Clout Behind A Star-Studded Multi-Media Campaign
In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
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Read ArticleCanoo Launches Into Automotive Via Subscription
Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.
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Read ArticleNonprofit Email Statistics: What Nonprofit Organizations Need To Know
As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
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Read ArticleSmart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleGoogle Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
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Read ArticleHispanic Homeownership: The Growing Scope Of This Niche Market
Hispanic homeownership has significantly increased over the past decade, resulting in a total increase of more than 1.5 million Hispanic homeowners added to the U.S. housing market.
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleGoogle & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
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Read ArticleThe Rise Of Mobile Shopping: How Smartphones Shape Ecommerce
Mobile shopping is on the rise. As consumers switch from desktops to smartphones for retail purchases, mobile shopping sees a significant increase.
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Marketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.