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Read ArticleOnce Every Four Years Brands Celebrate Leap Year With Fun Promotions
Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.
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Read Article5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds
Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.
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Read ArticleS’More Dating App Focuses On Conversations, Not Selfies
In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.
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Read ArticleWomen’s Clothing Brand M.M. LaFleur Supports Women Running For Office
M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.
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Read ArticleWhat’s Gen Z Watching, And How Does It Impact The Future Of TV
Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.
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Read ArticleFast Food Marketing: 4 Bold New Campaigns
A number of fast food brands have recently launched new marketing campaigns promoting everything from preservative-free burgers to up-the-minute delivery tracking.
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Read Article‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts
Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.
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Read Article4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo
Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.
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Read ArticleThe FTC Releases Guidelines For Social Media Influencers: Just The Facts
A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.
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Read ArticleCereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive
General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.
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Read ArticleContent Marketing Wins: From Insurance To Blenders
Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.
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Read ArticleFacebook And Google Go Granular With Recent Ad Revenue Reporting
For the first time, Facebook and Google are sharing the revenues from Instagram and YouTube.
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Read Article3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020
Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths
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Read ArticleMilk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts
The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.
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Read ArticleStand-Out Partnerships Take The Stage At New York Fashion Week 2020
This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.
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Read ArticleSeventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations
Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.
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Read ArticleEarly Decision Rates Decline Opening Door For Increased Diversity
In 2020, many colleges and universities have noticed a decrease in early decision applicants.
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Read ArticleDemand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
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Read ArticleThe Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?
More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.
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Read ArticleConsumers Are Reluctant To Use Smart Speakers For Purchases
Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.
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Read ArticleFacebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts
Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.
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Read ArticleValentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences
Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.
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Read ArticleVirtual Try-On Options For Jewelry This Valentine’s Day
Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.
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Read ArticleRazor Brands Face Off As Harry’s Acquisition Hits A Roadblock
A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.
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Read ArticleBrands Debut New Advertising Spots During Oscars Broadcast
This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.
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Read ArticleMobile Search Increases Its Appeal To Advertisers
With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.
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Read Article5 Creative And Memorable Higher Education Marketing Campaigns From 2019
Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.
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Read ArticleUS Navy To Increase Education Spending: Just The Facts
The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.
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Read ArticlePet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time
Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.
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Read ArticleGrocery Delivery Wars: Amazon And Walmart Face Off
Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.
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Read ArticleBrands Can Offer Trustworthy Options To Consumers Impacted By Personal Debt
Although consumer debt is reaching an all-time high, alternative payment platforms and personal loan products can provide consumers with options.
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Read Article3 Effective Marketing Campaigns Promoting Mental Health Wellness
For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.
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Read ArticlePromotions For The Latest “Wimpy Kid” Book Installment Includes Digital Activations
The rise of augmented reality and fun digital activations includes the latest “Wimpy Kid” book.
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Read ArticleJetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty
Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.
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Read ArticleSuper Bowl LIV Commercials Include Big Names And Big Laughs
Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.
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Read ArticleU.S. Census Launches Multichannel, Innovative Ad Campaign To Increase Participation And Expand Audience Reach
The 2020 U.S. Census Bureau taps into multiple digital components and prioritizes diverse audiences.
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Read ArticleGo Red For Women: 4 Marketing Campaigns That Spread Awareness
Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.
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Read ArticleProcter & Gamble Lets The Fans Decide In Super Bowl Ad
Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.
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Read ArticleByte Debuts And The 6-Second Video Is Back: Just The Facts
The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.
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Read ArticleSpotify Playlists For Pets – It’s The Cat’s Meow
Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.
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Read ArticleTikTok Considers A Curated Content Feed: Just The Facts
TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed.
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Read ArticleFreshly Uses “Data In Real Time” To Meet Consumer Expectations
By using data in real time, Freshly is able to offer their customers the best, most desirable options.
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Read ArticleVeganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns
Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.
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Read ArticleVerizon Media Launches Privacy-Focused OneSearch
In a time where data privacy is top of mind for many consumers, OneSearch promises to stand out from the crowd as a privacy-focused search engine option.
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Read ArticleWhat Is Dwell Time?
Dwell time is one factor that can help marketers make adjustments to their online user experiences.
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Read ArticleClearing Up The Misconceptions Surrounding The Acne Product Industry
The acne product market has expanded, challenging marketers to create products that appeal to a diverse crowd.
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Read ArticleGoogle Chrome To Phase Out Third-Party Cookies: Just The Facts
Google Chrome announced it will replace third-party cookies by 2022.
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Read Article3 Memorable Lunar New Year Marketing Campaigns Of 2020
Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.
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Read Article10 Lead Generation Predictions For 2020
2020 promises to be a big year of growth and change in lead generation, with an emphasis on personalized consumer engagement.
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Read ArticleThe Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions
While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.
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Read Article3 Empowering Senior Enablement Marketing Campaigns
Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.
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Read ArticleWhat Is Microcasting?
Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.
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Read ArticleCadbury Creme Egg Streaming Platform: Just The Facts
Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.
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Read Article3 Tax Prep Brands Go Big For April 15
Tax preparation brands that want to get ahead during tax season should offer products and services aligned with the preferences of their consumers.
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Read ArticleWhat Is Retail As A Service?
Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.
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Read ArticleQuibi Promises Marketers The Future Of Video
As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.
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Read ArticleToday’s Travel Industry Experiences A New Wave Of Trends
From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.
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Read ArticleAuto Manufacturers Share Innovations At CES
Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.
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Read ArticleThe Post-Pay Platform Grows In Popularity With Brands And Consumers
The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.
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Read Article5 Strategic And Unique Furniture Campaigns
Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.
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Read ArticleAs Payment Solutions Diversify, Consumers Want Frictionless Options
For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.
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Read ArticleSnapchat Launches Snapchat Scan: Just The Facts
Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.
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Read ArticleBBC Promotes New ‘Doctor Who’ Season With AR Activation
The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.
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Read ArticleWhat Is Reverse Positioning?
Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.
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Read ArticleDigital Advertising Spending Will Reach New Heights In 2020
In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.
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Read ArticleWhat Is The Zigbee Alliance?
The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.
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Read ArticleDetermining The Importance And Effects Of Consumer Reviews
Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.
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Read ArticleGhostery Midnight For Desktop: Just The Facts
Ghostery has launched an ad and tracker blocker for desktop.
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Read ArticleSpotify Suspends Political Ads: Just The Facts
Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.
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Read ArticleWhat Is An Interactive Voice Ad?
Interactive voice ads are a new advertising format that allows users to have conversations with ad content.
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Read ArticleMeme Marketing Resonates With Younger Audiences
Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.
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Read ArticleSuper Bowl Advertising Ramps Up As Brands Reveal Plans
With Super Bowl LIV right around the corner, brands are revealing details of their commercials for the big game.
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Read ArticleThe Subscription Industry Hones In On A New Audience: Kids
As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.
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Read ArticleWhat Is A Binge Ad?
As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.
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Read ArticleAudiences Continue To Flock To Social Media Platforms
In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.
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Read Article5 Disruptor Brands That Offered Innovation And Change In 2019
In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.
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Read Article3 Examples Of Personalized Retail Successes
As the retail landscape shifts toward more personalized experiences for consumers, many brands have invested in better understanding their audiences through advanced technology.
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Read ArticleSnapchat’s New Trailer Reaction Lens: Just The Facts
In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.
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Read Article5 Innovations In Marketing That Brands Embraced In 2019
Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.
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Read Article2019: The Year Of Social Advancements
2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.
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Read ArticleThe Most Memorable Brand Wars Of 2019
In 2019, many brands have duked it out to captivate their audiences in exciting ways.
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Read ArticleFootball Fans Are Engaged And Excited For College Bowl Season
College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.
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Read ArticleUnderstanding The Final Expense Insurance Audience Mindset
It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.
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Read ArticleFast Food Brands Turn To Custom Merchandise To Engage Consumers
Taco Bell, McDonalds and KFC are among many fast food chains developing branded merchandise in order to grow a strong, loyal consumer base.
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Read ArticleQuora Lead Gen Forms: Just The Facts
Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.
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Read ArticleAlcohol Brands Promote Healthy Drinking Habits Through Social Campaigns
Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.
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Read ArticlePennsylvania Expands The Telemarketer Registration Act: Just The Facts
Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.
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Read ArticleRent The Runway And Marriott International Introduce Closet Concierge: Just The Facts
The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.
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Read ArticleFitness Apps Are Popular For Nutrition, Exercise And Wellness
The popularity of fitness apps aligns with the massive growth of the fitness industry and mobile usage.
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Read ArticleThe Subscription Economy: 5 Brands That Stood Out In 2019
In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.
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Read Article3 Fitness Brands Succeed By Marketing Lifestyle Messages
Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.
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Read ArticleShoppable Videos May Be The Next Evolution In Television
Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.
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Read ArticleStart 2020 With Digital Marketing Inspiration
While most people view the holiday season as a time to spend with loved ones and open gifts, marketers are preparing for the coming year and reflecting on successful strategies of the past.
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Read ArticleWeight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise
Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.
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Read ArticleTikTok Introduces A Seamless Shoppable Experience For Marketers
TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.
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Read ArticleHoliday Returns Are A Chance To Nurture Consumer Relationships
As return policies become easier, consumers are returning more, which can offer retail marketers a chance to nurture consumer relationships.
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Read ArticleBoomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials
Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.
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Read ArticleDepartment Store Holiday Commercials Go All Out To Steal Hearts
Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.
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Read ArticleFacebook Machine Learning Offers Tailored Ads: Just The Facts
Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.
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Read ArticleThe Pinterest Shop & Curated Shopping: Just The Facts
Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.
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Read ArticleBrands That Implement Social Responsibility Will Connect With Gen Z
Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.
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Read ArticleInsurance Marketers Leverage Data For Optimized Campaigns
Insurance marketers should be tracking lead performance from click to conversion in order to capitalize on high-intent inquiries from prospective insurance buyers.
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Read Article.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
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Read ArticleDMS Education Insights: Most Popular Higher Education Programs By State
The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.
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Read Article2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
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Read ArticleYouTube COPPA Compliance: Just The Facts
All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read Article4 Benefits Of Video Advertising
Video advertising can be used across channels to help build better relationships with consumers and hype new brands.
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Read ArticleDMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar
DMS to sponsor the 27th annual UPCEA Marketing and Enrollment Management Seminar, bringing together thousands of professionals at the most strategic marketing and enrollment management event.
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Read ArticleClassic Holiday Commercials Bring Joy And Nostalgia To The Season
Many classic holiday commercials have become an integral part of the holiday season.
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Read ArticleHoliday Toy Catalogs Evolve For The Digital Age
Holiday toy catalogs still play an important role for retailers.
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Read ArticleWhale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
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Read ArticleGoogle Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
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Read ArticleGenies Mobile App: Just The Facts
Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.
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Read ArticleSocially-Responsible Brands Must Be Authentic To Connect With Consumers
Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Read ArticleNurturing From House Hunting Through Closing Boosts Mortgage Conversions
Mortgage prospects should be nurtured from early awareness through closing.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read ArticleData-Driven Marketing Is Boosting Sales At Vail Resorts
Vail Resorts has made data-driven marketing a priority and the approach has increased sales.
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Read ArticleMillennial Parents Crave Inclusivity In Advertising
Inclusive marketing for Millennial parents has proven to be a beneficial marketing strategy for brands, as these moms and dads respect and spend with brands that support today’s inclusive mindsets.
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Read ArticleLeasing, Subscribing And Buying: How Are Consumers Getting Cars?
Whether leasing, subscribing or buying cars, different audiences all share the need for wheels.
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Read Article5 Mouthwatering Thanksgiving Focused Marketing Campaigns
Consumer brands emphasize the importance of togetherness and gratitude with memorable marketing campaigns leading up to Thanksgiving.
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Read ArticleBillie Wants Women To Take Part In Movember
Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.
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Read ArticleFacebook Ad Volume Limits: Just The Facts
Facebook may limit the amount of ads some advertisers can display at once.
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Read ArticleBrands Turn To Digital Activations To Bring The Holiday Magic
Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.
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Read ArticleHolidays And Pets Are A Purrfect Partnership
Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.
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Read ArticleYouTube Shopping Ads: Just The Facts
YouTube's latest shopping ads further consumer engagement just in time for the holiday shopping season.
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Read ArticleStudent Lifecycle Engagement Is Essential For Enrollment Marketing Success
Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.
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Read ArticleOvercoming The Skills Gap: Growth Of Non-Degree Programs
For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.
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Read ArticleFrozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
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Read ArticleDigital Is The Future Of Healthcare
Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.
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Read ArticleHearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing
Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.
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Read ArticleMillennials + Insurance: 10 Takeaways For The Digital Age
Millennials present unique opportunities for insurance marketers.
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Read ArticleTargeting Car Gifters During The Holidays
Luxury cars are big sellers during the holiday season, but as brands embrace digital technology, holiday car sales could reach more buyers.
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Read ArticlePepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
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Read ArticleConsumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
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Read Article2019 Report Shows Major Growth In Subscriptions
The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.
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Read Article5 Jolly & Memorable Holiday Car Campaigns
Many car brands have created holiday campaigns to captivate their audiences in new and exciting ways. Here are five creative and compelling marketing campaigns that have wowed consumers.
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Read ArticleAlaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
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Read ArticleStarbucks Optimizes Mobile With New “Pickup Store”
Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.
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Read ArticleDior & Gucci Are Outfitting Their Brand Marketing With AR
AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”
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Read ArticleDisney Partnership Inspires Girls
Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.
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Read ArticleThe Cola Wars – Which Brand Dominates?
Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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Read Article9 Tips About Listicles For Digital Marketers
Listicles aren’t just for content about cats, but can be a useful tool for digital marketers to drive lead generation and mid-funnel engagement.
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Read Article90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers
The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.
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Read ArticleBIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
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Read ArticleHBO Launches Quirky AR Campaign To Promote ‘Watchmen’
HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.
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Read ArticleNike Acquires NFL Star Russell Wilson’s Startup, TraceMe
Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.
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Read ArticleParents Turn To A Mix Of Options For Their Toy Shopping Needs
Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.
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Read ArticleReddit Increases Visibility Through New Content Sharing Integration With Snapchat
In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.
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Read ArticleFacebook Expands Search Ad Placements: Just The Facts
After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.
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Read ArticleGoogle’s BERT— Just The Facts
The latest Google search update, BERT, is the biggest revolution in the Google search system since RankBrain.
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Read ArticleNostalgia Inspires New Candy Campaigns
Multiple candy brands have launched for the first time in decades as candy makers tap into nostalgia.
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Read ArticleCNN Readies Digital News Service Platform: Just The Facts
In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.
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Read Article3 Key Ways To Leverage Reddit For Enrollment Marketing
Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.
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Read ArticleGoogle Ads Testing New Lead Form Extensions: Just The Facts
Google Ads is offering a beta test of lead form extensions to some advertisers.
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Read ArticleCreating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales
Marketers offering personalized, multichannel campaigns are often more successful at making consumers feel “seen.”
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Read ArticleFacebook Introduces Customizable Holiday Ad Templates: Just The Facts
On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.
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Read ArticleQR Codes Are Back And Benefiting Marketers In Many Different Ways
After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.
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Read ArticleAdidas Becomes First Retailer To Sell Directly Through Snapchat Video Game
Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.
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Read ArticleTikTok Competitor Firework May Be Acquired By Google: Just The Facts
The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.
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Read ArticleThe Latest Google Changes Include Google Discover And Search Updates
Google has released several search, image and video updates over the last several months.
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Read ArticleTravel Dynamic Pricing: Just The Facts
Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.
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Read ArticleThe Explosive Growth Of The Survival Kit Industry
The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.
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Read ArticleMarketing To Veterans? Offer Authenticity
Veterans crave authenticity in marketing and shop more than non-veterans, making them a coveted consumer group for marketers.
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Read ArticleGoogle Shopping Introduces New Features: Just The Facts
On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.
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Read ArticleFacebook’s New Interactive Ad Options: Just The Facts
In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.
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Read ArticleRappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations
Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.
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Read ArticleCircular Economies And Digital Technologies Work Together
Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.
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Read ArticleFacebook Debuts 'Threads' App For Instagram: Just The Facts
“Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.
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Read ArticleWendy’s New D&D-Inspired Marketing Activation Targets Gamers
Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.
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Read ArticleLinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
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Read ArticleTrend Update: The Wellness Industry Continues To Dominate Across Sectors
The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.
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Read ArticleCruise Marketing: Competition Drives Messaging Innovation
The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”
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Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
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Read ArticleAlexa Voice-Enabled Fundraising Is Now Available For Political Donations
Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.
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Read ArticleHome Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
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Read ArticleFritos Gets Back In The Advertising Game And This Time It’s Digital
It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.
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Read ArticleTaboola And Outbrain Merge In An Effort To Compete With Google And Facebook: Just The Facts
The merger of native advertiser’s Taboola and Outbrain could offer inroads for advertisers trying to compete with Google and Facebook.
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Read ArticleThe Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
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Read ArticleGoogle Search News: Just The Facts
Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.
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Read ArticleOreo Partners With Alexa For Their Mystery Oreo Promotion
Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.
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Read ArticleMicrosoft Audience Network Targeting Solutions: Just The Facts
In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
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Read Article4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences
Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.
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Read ArticleThe Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness
In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.
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Read ArticleTinder Sparks User Conversations Through An Interactive Series
Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.
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Read ArticleWrangler Debuts Its First-Ever Global Campaign
Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.
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Read ArticleThe LEGO “Rebuild The World Ad” Campaign Embraces A Global View
As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.
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Read ArticleThe 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
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Read ArticleDecreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers
During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report
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Read ArticleWhatsApp Introduces Status Ads: Just The Facts
Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.
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Read ArticleNew Target Loyalty Program Set To Launch Ahead Of Holidays
Target is launching a loyalty program called Target Circle as a part of the big-box store’s latest consumer-focused innovation.
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Read ArticleTikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers
A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.
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Read ArticleMicrosoft Introduces Product Negative Keyword Conflicts Report: Just The Facts
On September 9, Microsoft Advertising announced the release of its product negative keyword conflicts report, designed to meet the needs of its shopping campaign advertisers.
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Read ArticleSpotify Ad Studio Expands Targeting Options: Just The Facts
Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.
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Read ArticleConnecting With Consumers Through Unique Pest Control Campaigns
Through unique commercials and social media channels, pest control companies create shared interactions with their audience.
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Read ArticleApple App Store Algorithm Tweak: Just The Facts
Apple tries to deflect the heat from an antitrust investigation into their app store practices with an algorithm tweak that could benefit other app developers.
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Read ArticleLlamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical
Audiences love animals being funny, cute or random and brands know how to capitalize on that affection. Llamas, alpacas and emus are making their marks in a variety of ad spots.
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Read ArticleThe 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect
The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.
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Read ArticleYouTube Launches Slash Fashion: Just The Facts
YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.
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Read ArticleHow Technology Is Impacting The Way Fans Watch MLB’s World Series Games
The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.
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Read ArticleMicrosoft Introduces Responsive Search Ads: Just The Facts
On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.
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Read ArticleAn A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns
Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.
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Read ArticleThis Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape
The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.
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Read ArticleGoogle Launches Recommendations Feature For Your Next TV Binge: Just The Facts
Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
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Read ArticleGM Focused On Seamless, Smart Innovations With Google Partnerships
The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.
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Read ArticleNew Higher Education Programs Of 2019: Top 5 Categories
We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.
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Read ArticleBig Name Brands Find Value In Clothing Rentals
Clothing rentals have taken the fashion industry by storm, offering consumers a convenient, fresh and versatile approach to shopping.
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Read ArticleMusic Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services
Americans are spending more and more on music through subscription and streaming, making both services a main factor for driving growth within the music industry.
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Read ArticleInstagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
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Read Article3 Reasons Why Mining Your Database Is Not Enough To Drive Your Refi Business
2019 marked the largest wave of refinance activity since 2016. To capitalize on the massive refinance opportunity and increase closed loan volume, capturing additional refinance prospects is key.
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Read ArticleColonel Sanders Gets Hunky In A New KFC Game
KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.
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Read ArticleThe Rise Of Cross-Platform Advertising For The 2020 Olympics
Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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Read ArticleFacebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
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Read ArticleNFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
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Read ArticleKicking Off The NFL’s 100th Season With New And Old Partnerships
Various brands have partnered up with the NFL in celebration of its 100th season.
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Read ArticleYouTube Plans Changes To Kids Content: Just The Facts
YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.
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Read ArticleThe Launch Of Facebook Dating: Just The Facts
Facebook Dating is now available in the U.S., appearing as a new tab within the Facebook mobile app.
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Read Article4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
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Read ArticleThe CBD Market: Who, What, Where, Why & How
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
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Read ArticleBuffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup
Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
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Read ArticleGrandparents Are A Growing Audience For The Toy Market
Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.
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Read ArticleJersey Mike’s Trades Sandwiches For Downloads
Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.
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Read Article7 Frightfully Amazing Halloween Marketing Campaigns
Companies use Halloween as an opportunity to target their audiences with holiday-themed marketing campaigns.
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Read ArticleShopping For Groceries Is Easier Than Ever With Digital And Brand Innovations
Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.
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Read ArticleYelp Adds Personalization Features: Just The Facts
Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.
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Read ArticleVow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
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Read ArticleLoyalty Programs Are Effective For Brands And Popular With Audiences
By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
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Read ArticleNew Higher Education Programs Of 2019
Colleges and universities are introducing new programs to better fit the needs of students and employers.
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Read ArticleTennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
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Read ArticleFacebook News Tab To Launch This Fall: Just The Facts
Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.
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Read ArticleOptimized 6-Second Ads Encourage Ad Recall
A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.
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Read ArticleAutomotive Marketers Find New Targets In Pinterest And Snapchat
Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.
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Read ArticleThe Chicken Sandwich Wars Heat Up On Social Media
It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.
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Read ArticleInnovative Brands Connect With Audiences
The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.
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Read ArticleGoogle’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
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Read ArticleText-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
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Read ArticleBy Effectively Using Data, Movie Studios Are Creating Successful And Shorter Marketing Campaigns
Avengers: Endgame, other franchise films and big data have led to successful condensed movie marketing campaigns.
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Read ArticleChic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction
Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.
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Read ArticleWhat Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
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Read ArticleNike Launches A Sneaker Subscription As The Sneaker Wars Heat Up
Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.
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Read ArticleA Look At The Best Back-To-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
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Read ArticleThe Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
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Read ArticleWhy Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS
After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.
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Read ArticleOlive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass
Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.
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Read ArticleSnapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
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Read ArticleGeneral Mills New Mobile App Helps Collect Box Tops And First-Party Data
General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.
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Read ArticlePinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
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Read ArticleDigital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
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Read ArticleThe Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting
The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
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Read ArticleP&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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Read ArticleCar Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
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Read ArticleVoice Search Use Declines Due To Inconsistent Performance
In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.
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Read ArticleFlyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
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Read ArticleTop 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
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Read ArticleWhat Marketers Need To Know About BOPIS, The Latest Buzzword In Online Shopping
Omnichannel shopping continues to evolve as consumers experiment with different ways to shop online and off.
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Read ArticleProactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
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Read ArticleLuxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
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Read ArticleP&G’s Newest Data-Driven Innovation: Pampers Smart Diapers
Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
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Read ArticleAlly Financial Talks Money Through A Game Of Truth Or Dare
Confessiongrams, the latest interactive campaign from Ally Financial, encourages Instagram users, particularly those in relationships, to discuss finances through a game of truth or dare.
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Read ArticlePaid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
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Read Article5 Fun CPG Campaigns That Celebrate Summer
Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
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Read ArticleCelebrating The Rate Cut: Refinance Volume Heats Up This Summer
When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.
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Read ArticleAmazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts
Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.
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Read ArticleOnline And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019
Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.
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Read ArticleShopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
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Read Article5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags
For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.
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Read ArticleUber Tests A New Bundled Subscription For Rides, Eats And JUMP
Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.
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Read ArticleFacebook Ad And Page Post Format Change: Just The Facts
In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.
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Read ArticleDating Apps: On The Outs Or A Digital Marketer's Dream?
While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.
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Read Article#Thankunextgen! Ariana Grande Encourages Voter Registration
Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.
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Facebook Top Fan Targeting For Pages: Just The Facts
Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available t