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Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

As consumers begin venturing into physical stores, new shopping patterns have emerged.

LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

As pipelines overflow with prospective refinance and purchase loan applications, many lenders are evaluating the benefits of external call centers.

In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

This holiday season brands will need to adapt to increased online shopping and shipping demands.

From dress shopping to wedding registries, major wedding brands are pivoting their marketing strategies to continue to connect with couples during the global pandemic.

The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.

Evolving consumer behaviors during the pandemic and the value of first-party data has driven several big brands to launch DTC ventures.

Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

Facebook’s Paid Online Events channel offers an all-in-one marketing platform within Facebook for business owners, creators and educators to host paid events.

Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

Ready to drink cocktails are growing exponentially by focusing digital marketing strategies on convenience and fresh options.

Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

Recent studies show that consumers are prioritizing digital experiences, availability, essential items and convenience in regards to their shopping habits and overall values.

The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

CVS Pharmacy launched the CVS Media Exchange, using decades of knowledge about consumer habits to serve ads across an array of different channels.

The unforeseen circumstances of COVID-19 has led many consumers to rethink their life insurance needs.

Facebook is doing away with more than 1,000 targeting options because of replication and low use by advertisers.

Many hip-hop stars and rappers have appeared in commercials and partnered with brands to promote a wide range of products.

Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.

In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

Humor can be an effective approach for brands looking to connect with their target audiences. As consumers live in the new normal, marketers can connect with them using humorous shared experiences.

As consumers increasingly rely on delivery and pick-up options for food delivery, QSRs are responding with innovations that meet new habits.

Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.

The most popular channel on Twitch right now isn’t about gaming at all, and could offer new outlets for digital marketers.

Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.

As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

With so many people working from home, DTC brands that sell comfy clothes are finding an enthusiastic audience.

After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

Google changes the rules for publishers looking to gain a spot in Top Stories, which could mean the end of AMP.

When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

Candy brands introduce new options this year, way ahead of schedule, in the hopes of spurring sales with Halloween plans still unknown.

Several major car brands, including Nissan and Toyota, have debuted new logos as they transition more of their marketing efforts to digital channels.

Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

Location-based marketing is a useful strategy for brands trying to reach geotargeted audience segments, especially as different areas around the country open up.

UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

Apple’s latest bid to protect the privacy of users could impact how mobile advertisers attribute app downloads moving forward.

The latest shopping technology from Amazon gives consumers a seamless and safe grocery option during a time when the demand for cashier-less buying options is at an all-time high.

Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

Snapchat introduces brand profile pages offering retailers opportunities to reach consumers increasingly reliant on ecommerce options.

Fast food and quick service restaurants that effectively launch purpose-driven campaigns can develop affinity with audiences.

Hulu has developed an interactive way for consumers to connect with brands through its streaming service.

Prior to and during the current pandemic, BOPIS has experienced a spike in demand, leading many brands to hop on the bandwagon.

Usage-based insurance is a growing insurance marketing solution, but privacy and a divided marketplace are issues to be aware of.

While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

Facebook launches Forecast, a Q&A app designed to help users engage in meaningful conversations around tricky subjects.

Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

Two different Lysol surface cleaners were recently approved as effective against the virus that causes Covid-19, but brands need to tread carefully when making health claims.

Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.

Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

Recent comments from government officials indicate that TikTok could be banned in the U.S.

The advertiser boycott campaign of Facebook includes more than 400 advertisers.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

The FCC ruled on manual dialing for brands that use automated text message platforms.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

In light of evolving awareness recently raised by nationwide racial justice protests, several CPG brands consider changing their branding.

Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.

Consumers aren’t all in agreement about how brands should respond to protests, but they don’t believe they should be silent.

Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

IAB Tech Labs has developed a standard method for publishers to delete data for consumers in compliance with CCPA regulations.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

Quarantines have created new consumer behaviors across industries including automotive, which will need to consider multichannel strategies moving forward.

Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

Brand equity can play a powerful role in times of crisis and social change, but is only effective after marketers take the time to learn how, when and where they can add value and support.

Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

Three top car brands use creative campaigns and multichannel marketing strategies to win the trust and loyalty of consumers.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

Style meets science in one of the latest mobile shopping apps to hit the market.

The digital banks industry, a growing challenger sector, amplifies personalization, machine learning and innovation to scale growth.

While online shopping has spiked during the pandemic, the surge of online grocery shopping has been unprecedented, leaving many to wonder whether the boon will become part of the “new normal.”

Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.

Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.

From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.

Like most things, the traditional hiring process has been impacted by social distancing. We dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.

At-home coffee brands continue to compete and pivot their marketing strategies, as many companies are experiencing a rise in sales with consumers spending more time at home.

As consumers more carefully evaluate the importance of each purchase, many are gravitating toward merchants that offer flexibility like Buy Now, Pay Later platforms.

NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

App use is up while people are in self-isolation, which could impact internet usage moving forward.

“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

During the coronavirus crisis, toys sales have seen increased sales as parents homeschool and entertain their kids for hours on end.

Google recently announced an extension of the identity verification program which will be required for all advertisers.

Despite many consumers tightening their spending habits in the wake of COVID-19, subscription boxes have managed to adjust to the new norms and expand their customer bases in the process.

ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.

In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.

“How to” questions have been impacted by the coronavirus crisis, and they are regularly evolving as news about the virus shifts consumer behaviors.

Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?

Brands that lead with purpose-driven strategies during coronavirus are more likely to be successful with consumers today and in the future.

Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

With Americans practicing social distancing, many are turning to meal kit delivery services and grocery deliveries as alternatives to venturing out to grocery stores.

In 2019, declining interest rates combined with limited housing inventory drove strong anticipated mortgage loan purchase amounts.

Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.

Online and retail pharmacies are offering helpful content and delivery options to consumers self-isolating during coronavirus.

Through online sales, special financing options, uplifting campaigns and more, major auto brands are pivoting their marketing strategy to effectively engage their audience.

Among many shifting consumer behaviors during coronavirus is the increased use of desktop search, but this may not be a long-term trend.

Many language-learning brands are offering their services for free to students during the COVID-19 crisis, helping parents and teachers.

Industries from music to alcohol to sports have recognized the need for virtual initiatives in order to connect consumers and spread meaningful messages during an uncertain time.

After years of healthy eating, some consumers find themselves drawn to the processed foods of their youth.

In this article we dive into what the “new normal” may look like for American higher education.

Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

Chipotle’s “Challenger Series” video gaming tournament has transitioned into a virtual event, as most of the population continues to practice social distancing.

As consumers preferences shift, marketers must understand what motivates different audiences to use credit cards.

Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

In response to COVID-19, there has been a rapid global shift to working remotely. The messaging platform Slack has features that can help boost productivity and lessen WFH struggles.

Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.

Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.

As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

Single women are the fastest growing segment of the mortgage market. Understanding the perceptions and needs of women will help marketers to reach this growing segment of the homebuying population.

Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.

As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

Refinance mortgage loan activity is at its highest point since 2009. Here are marketing tips for lenders scrambling to handle unprecedented levels of refinance inquiries and applications.

The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.

The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

Consumers increasingly want customer support via text or in-app messaging, according to a new report.

LinkedIn prepares to add new features to its social media platform including live streaming and stories.

Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

To appeal to consumers, brands have shaken things up shamrock-style with different St. Patrick’s Day marketing initiatives this year and in the past.

The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.

To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.