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  • The Next Frontier: Texting to Bolster Consumer Engagement & Retention

    The Next Frontier: Texting to Bolster Consumer Engagement & Retention

    Although most consumers text in their personal lives, the complexities of texting between companies and consumers are foreign to most. Texting has been around for years, but it’s still a new frontier

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  • The Horror of Google Penalties and How to Avoid Them

    The Horror of Google Penalties and How to Avoid Them

    There are certain rules of survival in horror movies. Similarly, Google has its own set of rules. Learn how you can avoid Google Penalties.

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  • 3 Reasons Associate Degree Demand is on the Rise

    3 Reasons Associate Degree Demand is on the Rise

    Associate degrees seem to be growing in popularity among prospective students, according to the Sparkroom Q2 2017 Higher Education Inquiry Generation Review

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  • Trick or Treat Your Consumers? 7 Halloween Campaigns that Got It Right

    Trick or Treat Your Consumers? 7 Halloween Campaigns that Got It Right

    As Halloween continues to evolve into one of the most indulgent consumer seasons and brands from every corner of the U.S. economy hop on the bandwagon, here are seven Halloween campaigns that got it r

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  •  7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results

    7 Tips from Marketing Experts to Help You Create One-to-One Messaging Campaigns that Drive Results

    Marketers who take the time to build out, test and regularly optimize their messaging strategies have the potential to create lifelong brand advocates. But messaging is far from foolproof.

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  • Computer and Information Sciences Maintains Stronghold on #3 Spot on List of Top Program Categories

    Computer and Information Sciences Maintains Stronghold on #3 Spot on List of Top Program Categories

    Computer and Information Sciences maintained a stronghold on the number three spot on the top programs list according, to the Sparkroom Q2 2017 Higher Education Inquiry Generation Review.

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  • Email Marketing: Nope, It’s Not Dead

    Email Marketing: Nope, It’s Not Dead

    Email marketing, especially when included within an orchestrated, cross-channel messaging campaign, can be one of the most effective customer acquisition, nurturing and retention platforms in digital

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  • Higher Education Inquiry Volume Up; Conversion Rates Down

    Higher Education Inquiry Volume Up; Conversion Rates Down

    Higher education inquiry volume has maintained its upward trajectory since 2015, according to the Sparkroom Q2 2017 Higher Education Inquiry Generation Review.

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  • Need to Lower Your Average CPA? Data Monetization Could Be Your Answer.

    Need to Lower Your Average CPA? Data Monetization Could Be Your Answer.

    Take a peek behind the curtain. Learn the inside secrets about data monetization and how you can increase market share by leveraging your data.

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  • Embracing Halloween to Engage Your Audience

    Embracing Halloween to Engage Your Audience

    Top brands engage their audiences by honing in on topics relevant to their consumers and prospective consumers. To do this, marketers must be aware of the major moments (ex. Halloween) and the micro-m

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  • 10 Tips for Operationalizing Culture Within a Call Center

    10 Tips for Operationalizing Culture Within a Call Center

    An effective call center culture heightens performance, improves compliance, enhances engagement and increases loyalty. Here are ten tips to help cultivate the culture of success.

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  • There’s Still Time to Get on the Bus for the 2017 Back-to-School Season

    There’s Still Time to Get on the Bus for the 2017 Back-to-School Season

    The U.S. back-to-school (BTS) season is projected to rake in $857.2 billion in retail sales plus $74.3 billion in online sales this year.

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  • Champions Keep Playing Until They Get It Right

    Champions Keep Playing Until They Get It Right

    Last week, the Digital Media Solutions (DMS) team convened at the Hilton Midtown in New York City for LeadsCon Connect to Convert. For three days, we strategized with business leaders, rubbed elbows w

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  • Six Lessons Marketers Can Learn from Game of Thrones

    Six Lessons Marketers Can Learn from Game of Thrones

    Like the characters in GoT, marketers have many opportunities to learn lessons. Lessons learned and lessons ignored both have major impacts on marketing outcomes.

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  • Stop Doing These 4 Things and You Could Increase Your PPC Conversions

    Stop Doing These 4 Things and You Could Increase Your PPC Conversions

    Managed correctly, PPC could efficiently place your brand in front of prospects and assist with driving traffic to your site.

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  • The Future of Advertising: Deploying Technology to Maximize Yield

    The Future of Advertising: Deploying Technology to Maximize Yield

    The advertising of the future is no longer just about achieving an ROI. It’s about maximizing yield… making eight with four instead of nine with six. It’s about using data to predict the future

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  • Optimizing for Conversions? Don’t Rely Solely on Google Attribution

    Optimizing for Conversions? Don’t Rely Solely on Google Attribution

    Unless you are pushing offline conversion data from your CRM back to AdWords and/or DoubleClick, Google Attribution looks ONLY at pre-lead data and does not incorporate post-lead conversion milestones

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  • The Future of Advertising: ROI-Focused Accountability Will Be the Foundation of Brand/Agency Trust

    The Future of Advertising: ROI-Focused Accountability Will Be the Foundation of Brand/Agency Trust

    As marketers, our strategies and our marketing spend should equate to trackable ROI. The channels of measurement continue to evolve, and we know it’s simply not enough to advertise at scale.

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  • Third-Party Hot Transfers Continue to Turn Up the Heat

    Third-Party Hot Transfers Continue to Turn Up the Heat

    The share of volume (SOV) for all third-party inquiries warmed up a bit to 55.5% during Q1 2017, according to our Q1 2017 Higher Education Inquiry Generation Review.

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  • Health Professions Continues As Leading Program Category in Q1 2017

    Health Professions Continues As Leading Program Category in Q1 2017

    According to our Q1 2017 Higher Education Inquiry Generation Review, Health Professions and Related Programs maintained its stronghold as the top program category.

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