--- title: "DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads" description: DMS leveraged a multi-channel media mix to drive high-intent leads to meet a large client’s volume and performance goals. image: https://insights.digitalmediasolutions.com/hubfs/Imported_Blog_Media/aHViPTcyNTMyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzViZmQ3MWE4ODJjY2QuanBnJnZlcnNpb249MDAwMCZzaWc9NDg4YzAxZGNmNjBiNmMzY2Y2NTQ0NWFiZDM3ODhmZjQ=.png --- [**DMS Insights](https://insights.digitalmediasolutions.com/)/  [Case Studies](https://insights.digitalmediasolutions.com/tag/case-studies) /  DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads # DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads by [Digital Media Solutions](https://insights.digitalmediasolutions.com/author/digital-media-solutions) ## ![case study higher education institution](https://insights.digitalmediasolutions.com/hubfs/Imported_Blog_Media/aHViPTcyNTMyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzViZmQ2ZWFjZWVjYWEuanBnJnZlcnNpb249MDAwMCZzaWc9NTlhMTY3MmVjZjg3ODNlNjQ2MTQ4ZTAyMTk4MzdlOGQ=.jpeg) **DMS Success Story: ** ## Implementing Diverse Media Strategies to Scale High-Quality Inquiries **Background** A large higher education institution with more than 20 campuses throughout the eastern U.S. was looking to scale and optimize their inquiry flow for specific programs. They purchased contactable data on prospective students interested in their programs from various third-party sources and had their admissions team contact the prospective students to drive enrollments. ## **Challenge** As the agency of record, Digital Media Solutions (DMS) was tasked with generating a significant incremental volume of high-quality, high-intent prospective students within the client’s program of focus. [DMS](https://digitalmediasolutions.com/digital-agency) needed to find new types of [lead generation](https://digitalmediasolutions.com/vendor-management) opportunities to scale volume while still meeting the college’s cost per enrollment goals. ## **DMS Solution** To generate a reliable flow of high-quality, high-intent leads, [DMS](https://digitalmediasolutions.com/digital-agency) implemented a diverse media mix including [pay-per-lead (PPL)](https://digitalmediasolutions.com/paid-search), live call transfer, [pay-per-click (PPC)](https://digitalmediasolutions.com/paid-search), mobile click-to-call and branded social media traffic from agency-managed lead providers. [DMS](https://digitalmediasolutions.com/digital-agency), a full-service digital marketing agency that develops, executes and optimizes integrated, cross-channel marketing campaigns on behalf of its clients, leveraged this diversified mix of channels to target high-intent prospective students at scale. The [DMS](https://digitalmediasolutions.com/digital-agency) team sought out non-PPL opportunities from existing top-performing partners already on the college’s media buy, with targeting and filtering criteria for the new channels matching the existing campaigns. The team analyzed performance of the newer media channels both holistically and at the campus and program levels, continuously optimizing the media and affiliate mix to achieve the client’s performance goals. The team was able to more easily remove underperforming pay-per-lead affiliates without sacrificing volume, since they were now able to reallocate budgets to alternative media channels, elevating overall campaign performance. ## **Results** [DMS](https://digitalmediasolutions.com/digital-agency) achieved the client’s increased volume goal while beating the average cost per enrollment goal by more than $100, with nearly one-third of the agency-managed conversions coming from non-PPL channels. The success of the non-PPL campaigns solidified the client’s position to continue to diversify their [lead generation](https://digitalmediasolutions.com/vendor-management) efforts moving forward and branch out from more traditional efforts. ### Are you interested in scaling high-quality inquiries and boosting digital campaign performance? ### [Contact Digital Media Solutions today.](https://digitalmediasolutions.com/contact-us) - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.digitalmediasolutions.com/dms-case-studies/multi-channel-media-mix&title=DMS%20Success%20Story:%20Leveraging%20A%20Multi-Channel%20Media%20Mix%20To%20Drive%20High-Intent%20Leads&picture=https://2644565.fs1.hubspotusercontent-na1.net/hubfs/2644565/Imported_Blog_Media/aHViPTcyNTMyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzViZmQ3MWE4ODJjY2QuanBnJnZlcnNpb249MDAwMCZzaWc9NDg4YzAxZGNmNjBiNmMzY2Y2NTQ0NWFiZDM3ODhmZjQ=.png&description=DMS%20leveraged%20a%20multi-channel%20media%20mix%20to%20drive%20high-intent%20leads%20to%20meet%20a%20large%20client’s%20volume%20and%20performance%20goals.) - [**](https://twitter.com/share?source=https://insights.digitalmediasolutions.com/dms-case-studies/multi-channel-media-mix&text=DMS%20Success%20Story:%20Leveraging%20A%20Multi-Channel%20Media%20Mix%20To%20Drive%20High-Intent%20Leads%20-%20https://insights.digitalmediasolutions.com/dms-case-studies/multi-channel-media-mix) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://insights.digitalmediasolutions.com/dms-case-studies/multi-channel-media-mix&title=DMS%20Success%20Story:%20Leveraging%20A%20Multi-Channel%20Media%20Mix%20To%20Drive%20High-Intent%20Leads&summary=DMS%20leveraged%20a%20multi-channel%20media%20mix%20to%20drive%20high-intent%20leads%20to%20meet%20a%20large%20client’s%20volume%20and%20performance%20goals.) #### About the author Digital Media Solutions DMS (Digital Media Solutions, LLC) is a performance-driven digital marketing company that connects consumers and brands through data, technology and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments, enabling our partners to own their outcome. We connect consumers to solutions that fit and partners to results that matter, so everyone wins. Learn more at digitalmediasolutions.com. Topics:   [Case Studies](https://insights.digitalmediasolutions.com/tag/case-studies) ,   [Featured](https://insights.digitalmediasolutions.com/tag/featured) [< Previous Post](https://insights.digitalmediasolutions.com/press-releases/digital-media-solutions-breaks-corporate-philanthropy-record-with-its-4th-annual-season-of-giving) [Next Post >](https://insights.digitalmediasolutions.com/press-releases/dms-named-one-of-the-best-entrepreneurial-companies-in-america-by-entrepreneur-magazine) ### Related posts [ DMS Success Story: Scalable Call Volume & Smarter Risk-Taking Drive 200% Revenue Growth ](https://insights.digitalmediasolutions.com/dms-case-studies/scalable-call-volume-smarter-risk-taking-drive-200-revenue-growth) [ DMS Success Story: Scaling Higher Ed Program Enrollments For A Leading Vocational School ](https://insights.digitalmediasolutions.com/dms-case-studies/scaling-higher-ed-program-enrollments-for-a-leading-vocational-school) [ DMS Success Story: Efficient Email Strategies Drive Client Growth & Success ](https://insights.digitalmediasolutions.com/dms-case-studies/efficient-email-strategies-drive-client-growth-success) [ DMS Success Story: Achieving A 33% Increase In Insurance Conversion Rates Through Strategic Partnership ](https://insights.digitalmediasolutions.com/dms-case-studies/increase-conversion-rates-through-strategic-partnership) [ DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns ](https://insights.digitalmediasolutions.com/dms-case-studies/drive-new-policy-holders-insurance-brands-marketplaces) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Digital Media Solutions", "url" : "https://insights.digitalmediasolutions.com/author/digital-media-solutions" }, "dateModified" : "2025-09-26T17:31:51.590Z", "datePublished" : "2018-11-30T05:00:00.000Z", "headline" : "DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads", "image" : [ "https://insights.digitalmediasolutions.com/hubfs/Imported_Blog_Media/aHViPTcyNTMyJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzViZmQ3MWE4ODJjY2QuanBnJnZlcnNpb249MDAwMCZzaWc9NDg4YzAxZGNmNjBiNmMzY2Y2NTQ0NWFiZDM3ODhmZjQ=.png" ], "mainEntityOfPage" : { "@id" : "https://insights.digitalmediasolutions.com/dms-case-studies/multi-channel-media-mix", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.digitalmediasolutions.com/hubfs/DMS_Logo_Horizontal_Green-Navy.png" }, "name" : "Digital Media Solutions, LLC." } } ``` ```json { "@context" : "https://schema.org", "@type" : "Article", "articleSection" : "Case Studies", "author" : { "@type" : "Organization", "name" : "Digital Media Solutions", "url" : "https://digitalmediasolutions.com" }, "dateModified" : "2025-09-25", "datePublished" : "2025-09-25", "description" : "Learn how Digital Media Solutions implemented a diverse media mix to generate high-quality, high-intent prospective students for a large higher education institution, achieving cost-effective results.", "headline" : "DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads", "image" : { "@type" : "ImageObject", "height" : 60, "url" : "https://insights.digitalmediasolutions.com/wp-content/uploads/2025/09/DMS-Logo-white-1-1.png", "width" : 600 }, "keywords" : [ "multi-channel marketing", "lead generation", "higher education marketing", "digital marketing", "pay-per-lead", "pay-per-click", "mobile marketing", "social media advertising" ], "mainEntityOfPage" : { "@id" : "https://insights.digitalmediasolutions.com/dms-case-studies/multi-channel-media-mix", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://insights.digitalmediasolutions.com/wp-content/uploads/2025/09/DMS-Logo-white-1-1.png", "width" : 600 }, "name" : "Digital Media Solutions" }, "url" : "https://insights.digitalmediasolutions.com/dms-case-studies/multi-channel-media-mix" } ```