Background
A leading auto protection company was facing challenges generating high-intent email traffic to their dedicated landing page, seeking a cost-per-order (CPO) of $400 or less. DMS was tasked with driving targeted traffic and enhancing the brand’s overall campaign performance.
Planning & Implementation
To start, DMS analyzed existing campaign data to identify performance bottlenecks and opportunities for optimization. Collaborating closely with the client and our publishers, DMS meticulously refined the campaign creative and the form flow process, ensuring alignment with the client’s goals while upholding strong compliance standards.
Testing and Optimization
Controlled tests were conducted to evaluate different creative approaches and their impact on conversion rates. This iterative testing process allowed the DMS team to fine-tune the campaign, focusing on strategies that best met the CPO requirements. Regular performance audits ensured that all campaign elements were optimized for maximum efficiency.
Results
Upon establishing a robust campaign foundation, DMS successfully scaled the volume of high-intent email traffic directed to the client’s landing page by an astounding 783% year over year. This monumental growth significantly improved overall campaign performance, ultimately achieving the desired $400 CPO target.
Seeking New Ways To Maximize Your Customer Acquisition Efforts?
Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers. Our innovative solutions help consumers shop and save while enabling our advertisers to achieve above-average returns on ad spend. Contact DMS today to learn how our technology-enabled, data-driven strategies and expansive digital media reach can help you effectively scale your customer acquisition results.