DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns

Digital Media Solutions® (DMS) is an industry leader in delivering customers and near customers to our nation’s largest auto, home, health and life insurers and their respective agent pools.

The DMS Industry-Leading Process To Scale Insurance Customer Acquisition Efforts

When a top national insurance brand engaged DMS to generate high-quality leads in life, health and auto insurance, DMS insurance performance advertising experts leveraged their email capabilities to create personalized and strategic, AI-driven email messaging campaigns to drive high-intent, qualified insurance prospects at significant scale, while maintaining a focus on operationalized compliance. 

  • Planning & Analysis: The DMS team performed a comprehensive competitive analysis across their networks to establish baseline market metrics to meet and surpass, while determining which publishers would fit best for the initial campaign launch. 
  • Testing: The DMS team of performance-marketing experts selected top publishers for a controlled test using the insurance advertiser client’s targeting criteria with limited budgets, while ensuring quality KPIs were met.Shutterstock_749534260 Insurance concept. Businessman with protective gesture and insurance icons: car, travel, family and life, financial and health insurance.
  • Full Implementation & Scaling: The DMS team worked closely with publishers and the insurance advertiser client to scale campaigns, focusing on growth while adhering to brand guidelines and compliance practices. The DMS team ultimately scaled lead volume 10x over the initial budget.
  • Optimization: The seasoned team at DMS performed regular and thorough performance audits, closely monitoring source, traffic channel and overall publisher performance to continue to scale top-performing publishers and right-price or remove publishers and sources as needed to continue to meet and exceed the insurance advertiser client’s ROI goals. 

DMS Prioritizes Operationalized Compliance While Scaling Insurance Customer Acquisition Efforts

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The DMS team worked very closely with the insurance advertiser client’s compliance team to ensure brand protection, actively auditing all email deployments using industry-leading proprietary and third-party monitoring tools, including Optizmo. The team ensured all publishers downloaded full, encrypted suppression lists before every email deployment and scrubbed all data against lists prior to mailing. 

Because DMS understands the highly regulated email environment and the importance of how insurance brands are represented, the entire DMS network adheres to requirements that meet or exceed CAN-SPAM and industry-specific advertising guidelines. The DMS industry-leading compliance process is supported by in-house legal and compliance teams.

Seeking New Ways To Maximize Your Customer Acquisition Efforts?

Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

About the author

Digital Media Solutions

Digital Media Solutions, Inc. is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at