DMS Case Studies


DMS Success Stories: Leveraging Extensive Email Capabilities To Drive New Policy Holders For Insurance Brands And Marketplaces

Shutterstock_531595129 Insurance Coverage Mix Reimbursement Protection Concept

Digital Media Solutions® (DMS) is an industry leader in helping insurance brands acquire new customers with personalized and strategic, AI-driven email messaging campaigns at significant scale, while maintaining a focus on operationalized compliance. 

Our Industry-Leading Process

When a top national insurance brand engaged DMS to generate high-quality leads in life, health, and auto insurance, the DMS performance marketing experts leveraged their proprietary email capabilities to drive high-intent, qualified insurance prospects. 

  • Planning & Analysis: The DMS team performed a comprehensive competitive analysis across their network to establish baseline market metrics to meet and surpass, while determining which publishers would fit best for the initial campaign launch. 
  • Testing: The DMS email experts selected top publishers for a controlled test using the client’s targeting criteria with limited budgets, while ensuring quality KPIs were met.
  • Shutterstock_749534260 Insurance concept. Businessman with protective gesture and insurance icons: car, travel, family and life, financial and health insurance.Full Implementation & Scaling: The DMS team worked closely with publishers and the insurance provider to scale to meet the client’s needs, focusing on growth while adhering to brand guidelines and compliance practices. The DMS team ultimately scaled lead volume 10x over the initial budget.
  • Optimization: The performance marketing experts at DMS performed regular and thorough performance audits, closely monitoring source, traffic channel and overall publisher performance to continue to scale top-performing publishers and right-price or remove publishers and sources as needed to continue to meet and exceed the insurance brand’s ROI goals. 

Focus On Operationalized Compliance

Shutterstock_397123759 Business Corporate Management Planning Team Concept

The DMS team worked very closely with the insurance client’s compliance team to ensure brand protection. The DMS performance marketing experts actively audited all email deployments using industry-leading proprietary and third-party monitoring tools, including Optizmo. The team ensured all publishers downloaded full, encrypted suppression lists before every email deployment, and scrubbed all data against lists prior to mailing. 

Because DMS understands the highly regulated email environment and the importance of how insurance brands are represented, the entire DMS network adheres to requirements that exceed CAN-SPAM guidelines. The DMS industry-leading compliance process is supported by in-house legal and compliance teams.

Unparalleled Results

When a new insurance marketplace solution engaged DMS to generate quality leads for insurance agents looking to generate new paid policy holders, the DMS performance marketing experts acted quickly and nimbly to produce successful results. The DMS team tested targeted traffic sources and closely monitored call transfer rates, agent contact rates and continually optimized to improve validation. Through the unparalleled efforts of the DMS team, the insurance marketplace scaled from generating $13,000 in paid leads to over $1 million in a single month.

Are You Looking To Connect With Prospective High-Intent Policy Holders At Scale?

Digital Media Solutions® (DMS) designs targeted solutions to address the needs of insurance brands and insurance marketplaces with industry-leading digital marketing and email capabilities, owned-and-operated domains and partner relationships that combine to provide engagement opportunities for insurance brands and marketplaces at significant scale.

Contact DMS

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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