Final expense insurance can be a tough topic, but it’s a crucial lifeline for families facing rising end of life costs — and for agents, it presents a meaningful opportunity to make a real difference in a market that truly needs support. Here are five actionable ways to highlight the importance of final expense insurance and start connecting with more motivated insurance shoppers:
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1. Highlight Peace Of Mind And Financial Security
Final expense insurance offers invaluable peace of mind by ensuring that end-of-life expenses are covered, thus alleviating the financial burden on loved ones. Rather than focusing marketing efforts on funeral costs, insurers should frame their coverage as an opportunity to release loved ones from financial stress during a difficult time. This framing builds trust in your agency and encourages shoppers to see the product as an act of care, not just another bill.
2. Use Testimonials And Case Studies
Sharing recent testimonials and case studies can illustrate the benefits of final expense insurance in a credible manner. Share examples of how final expense insurance helped real families — or how not having it caused mental and financial strain. If your agency has existing satisfied clients, ask for short testimonials or feedback that you can feature in emails, on your website or on social media. These authentic narratives can build trust and credibility, encouraging potential customers to reach out and learn more. Testimonials can resonate deeply, driving home the point that final expense insurance is a practical and compassionate choice for shoppers.
3. Break Down The Easy Application Process For Burial Insurance
A simplified application process can be a major selling point. Clearly explain the straightforward steps involved in obtaining final expense insurance, from initial inquiry to approval. Detailing the ease and efficiency of the insurance application process can remove any hesitation on the consumer end. Highlighting that minimal paperwork and quick approvals are standard can make your burial insurance policies seem more accessible and attractive.
4. Speak Directly To Your Audience
If you want your message to land, it needs to feel personal, and that’s where segmentation becomes essential. Final expense insurance primarily serves individuals aged 50 to 85, so your communication should be tailored specifically to that demographic. This means using clear and conversational language, and avoiding jargon that might feel overwhelming or impersonal. Additionally, people are more likely to engage when they feel like you're part of their community. Referencing local funeral costs, using city-specific data or positioning yourself as their local final expense insurance expert makes the message more relatable and increases the chance of gaining consumer-initiated calls.
5. Leverage Digital Marketing To Increase Inbound Calls
A strong digital presence helps final expense agents expand their reach, build credibility and generate inbound calls. A few strategies that can help include:
- Run Targeted Ads: Use Facebook and Google Ads to reach adults aged 50–85 and their adult children, targeting by location, age and interests to increase consumer initiated calls.
- Create Educational Content: Share simple blog posts or social media captions that explain what final expense insurance is and why it matters.
- Design Infographics: Use graphics to simplify coverage details, cost breakdowns or application steps to draw in consumers.
- Host Webinars Or Live Q&As: Offer quick educational sessions that answer common questions and build trust.
- Engage Consistently On Social Platforms: Stay active on social media, and respond to comments or DMs to build relationships with current consumers and high intent prospects.
- Find The Right Partner: Digital Media Solutions can help scale and complement your efforts by generating consumer-initiated inbound calls.
- Optimize Your Website For Mobile: Make sure your site is easy to navigate, clearly displays your contact info, and allows visitors to request policy details or a callback easily.
When done right, these digital strategies make your agency more visible and trustworthy, so you can turn online attention into high intent inquiries.
Seeking New Ways To Maximize Your Customer Acquisition Efforts?
When consumers take the initiative to reach out, they’re demonstrating clear interest and intent, making each interaction more streamlined for conversions. Partnering with companies like Digital Media Solutions, that offer consumer-initiated inbound calls, can help your agency drive better business results by generating prequalified, high intent leads to drive growth.
Digital Media Solutions is a technology-enabled, data-driven performance advertising solutions provider. Our advanced tools empower insurance agencies to generate high-quality inbound calls, making it easier than ever to promote final expense insurance policies and attract over-65 health insurance leads. Contact DMS to learn how our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend.