Since taking teenagers by storm in 2017, TikTok has become a wildly popular social media platform, with eight new users joining TikTok every second. The video format popularized by TikTok was quickly copied by other platforms, but TikTok remains a go-to destination for consumers – and now advertisers, too. According to the first TikTok ad revenue forecast from Insider Intelligence’s eMarketer, “TikTok’s net U.S advertising revenue will leap by 184.4% this year , to $5.96 billion, from $2.1 billion in 2021.”
What does this mean for advertisers? Should you be prioritizing TikTok campaigns? Probably. Read on to learn why and how.
As TikTok Grows, More Advertisers Will Be Trying To Cultivate Winning TikTok Marketing Strategies
TikTok now has a “2.4% share of the projected nearly $250-billion U.S. digital ad market — more than the combined U.S. ad revenues for Twitter and Snapchat, and just 1 percentage point shy of YouTube.” The growth of TikTok aligns with the skyrocketing popularity of video advertising, which is becoming increasingly common across verticals. “Video advertising is powerful — it's a great way to highlight and showcase your product in a manner the consumer can fully relate to. It's different from print or static ads, because users are more engaged,” explained Amber Paul, SVP of Distribution at DMS.
And, more and more users of every age are on TikTok. As of September 2021, 42% of TikTok users were aged 30-49 and 11% of users were over age 50, according to Statista. In fact, a recent article from Hootsuite reported “TikTok ads reach 17.9% of adult internet users,” which means it isn’t just for Gen Z anymore.
If your audience is on TikTok, you should be too. But, that doesn’t mean you have to be an expert in advertising on TikTok.
These 6 Best Practices Will Help You Create A Successful TikTok Marketing Strategy
1. Use Captions
A lot of people don’t turn up their volume. Captions are your friend when advertising to this group. Captions are also very valuable when it’s time to promote your CTA.
2. Be Strategic When Leveraging Trends
Trends can be tricky and age-group specific, but if you know your audience responds well to video trends, don’t be shy about including them in TikTok advertisements.
3. Watch The Clock
The average TikTok ad length is between 9-15 seconds. You’d be surprised how much you can say or show in such a short time, and the idea is to drive your audience to a landing page or website, so quick and concise is key.
4. Tap Into TikTok Creators
The right creator can make a big difference in how a TikTok advertisement is perceived, so it’s important to match the right creator to the right advertisement and consider both the product being sold and the audience it’s intended for.
5. Be Consistent Throughout Your User Flow
A spiffy TikTok ad is great, but the content, messaging and hashtags should be leveraged across the entirety of your user flow to create a consistent experience. Consumers engaged by a trendy TikTok ad want to be similarly engaged on your landing page.
6. Partner With A TikTok Expert
Partnering with an expert, like DMS, can help you do all of the above and more. TikTok isn’t intimidating when you have the right partner.
DMS Has The TikTok Experts You Need
For advertisers just getting used to the idea of TikTok or looking to scale current TikTok efforts, performance marketing solutions are the way forward. Digital Media Solutions (DMS) can help you launch or expand your brand presence on TikTok. Our social media experts stay abreast of trends and platform updates to help ensure campaigns that convert.
The best news? Our TikTok campaigns are CPA-based, which means you only pay for the results you want.
Launch Your TikTok Campaign With DMS Today
DMS can help you grow your business with branded or unbranded TikTok campaigns designed to reach, engage and convert high-intent consumers. Contact DMS today to get started.
Are you a publisher advertising on TikTok? Apply today to become a DMS publisher partner.