There’s no shortage of shiny objects to distract consumers along the customer journey, so smart advertisers know they need something special to earn consumer engagement and quality leads.
Stale ideas can produce stale results, like poor quality leads that don’t convert. So, when clicks, calls, leads and sales are the objective, how can you modernize your campaigns? The three tips below will help you modernize your lead generation campaigns to keep your customers engaged and generate high-quality prospects.
1. Create Versatile Content To Modernize Your Lead Generation Approach
Versatility in your creative content can be the hook that draws consumers in. Across channels and campaigns, your creative should be engaging, on-trend (when appropriate) and aligned with what your customers want. At DMS, we pair the right content with the right consumer at the right time and place. Dynamic creative, especially when paired with a compelling CTA, can drive consumers to take actions, no matter the channel or platform.
2. Modernize Your Lead Generation By Customizing Your Media Plan
The rise of data as a driver of granular targeting is the definition of modernized performance marketing. Engaging consumers when and where they are researching and shopping with customized media plans differentiated for individual markets allows advertisers to capture high-intent leads from the consumer profiles with the greatest propensity to buy. After all, you want to build a future where you don’t waste time on leads that won’t convert.
3. Modernize Lead Generation Campaigns With AI-Based Re-Engagement
Every captured lead is an opportunity for a lifelong customer, which comes with more purchases, referrals and increased engagement. AI-based personalization, a modern optimization strategy that consumers have come to expect from brands, can be used in re-engagement campaigns via email, SMS and push strategies, extracting the greatest ROI and LTV values. Personalized CTAs, offers and product launches can all be used to re-engage with existing customers or leads that have cooled, generating more sales.
Are You Seeking New Ways To Modernize Your Lead Generation Efforts?
DMS is ready to help you find new digital performance advertising solutions to scale success. DMS creates people-based advertising campaigns, leveraging our first-party data asset, proprietary technology and expansive media reach to define and engage highly targeted audiences, attracting the consumers with the greatest likelihood to convert. Contact DMS to learn how we can connect you with the right consumers at the right time and place.
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