With a passion for building alignment and driving sustainable growth, Rick Fox joined DMS as Chief Growth Officer during a defining moment of evolution for the company. Known for his ability to unite teams around shared goals and leverage emerging technologies to create exceptional customer experiences, Rick brings a results-driven mindset and decades of leadership in marketing and performance strategy.
In this Q&A, Rick shares his perspective on growth, innovation and how technology, including AI, is reshaping the future of performance marketing.
Q: What opportunities in the market made you most excited to join DMS as CGO?
Rick: At this point in my career, I’m looking for opportunities to work with great people, align everyone around a common goal and make a company truly successful.
Q: Where do you see the biggest growth potential for performance marketing over the next few years?
Rick: It’s such an interesting time in our space, though that could probably be said for most industries right now. The timing is right to leverage new technologies to create a better experience for our customers and for their customers. Expectations for that journey to be seamless, efficient and intuitive are higher than ever. At DMS, we get to solve for those challenges and build meaningful connections between all parties involved.
Q: How do you think AI and other emerging technologies will shape the way we approach growth?
Rick: There are so many opportunities with technology today, and AI is leading the way. Finding the right balance between AI and personal engagement is the secret sauce. The companies that crack that code will be the ones that thrive and continue to grow.
Q: What’s one lesson you’ve learned from your career that shapes how you think about leading growth strategies today?
Rick: I always go back to a quote I read from Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” That idea has stuck with me and shaped how I think and lead. Staying in a mindset of transformation and evolution is how you stay ahead of the competition. There’s always a “faster horse,” but in today’s world, looking for the “automobile” or even the “rocket ship” is what really moves a company forward. By breaking free of legacy thinking and thoughtfully questioning long-standing processes, even a small mindset shift can unlock a world of possibilities.
Q: When you’re not focused on growth and marketing, what do you enjoy doing in your free time?
Rick: I live in Florida and have gotten back into tennis. Fun in the sun works for me!
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