Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. Articles
    3. 3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    Digital advertising success is reliant on smart optimizations that produce optimal results. Frequent testing is essential for advertisers to continue enhancing campaign efforts, keeping the strategies and tactics that work, while walking away from those with below par performance. Testing various performance advertising providers to determine which ones provide the greatest ROI and meet your advertising objectives is essential. Similarly, testing weekend customer acquisition campaigns should be part of the performance evaluation process for the following three reasons.

    1. Weekend Customer Acquisition Campaigns Help Advertisers Make Sure They’re Always Visible When Consumers Are Shopping

    We live in a 24/7 world in which online shopping and ecommerce are expected to be available every second of every day. In fact, according to a recent Pew Research Center survey, “31% of U.S. adults now report that they go online ‘almost constantly.’”

    When consumers are ready to research or shop for refinance rates, car insurance, gig economy jobs, higher education programs or anything else, they are not considering which brands may or may not be advertising right then. They’re thinking about themselves, their challenges and the solutions that can help overcome them. Brands not visible on the weekend are missing their opportunities to connect with prospects and solve consumer problems. Advertisers looking for opportunities to broaden their reach and engage their audiences at scale should seek our partnerships with providers that  can target high-intent audiences where they spend their time and when they are ready to take action. At Digital Media Solutions (DMS), our expansive digital media reach, encompassing social media, search, display and programmatic, email, connected TV and Aimtells, touches the majority of U.S. adults.

    2. Because Many Advertisers Pause Customer Acquisition Campaigns Over The Weekend, There Is Less Competition For Consumer Attention

    Although there are so many reasons to keep customer acquisition campaigns live over the weekend, many advertisers pause campaigns over the weekend for a variety of reasons, including sometimes to align with limited call center hours. As a result, the advertisers that stay live on the weekend are at a competitive advantage, because they are facing less competition. The competitive advantages of advertising over the weekend can include lower media costs and premium placement. Plus, with fewer advertisers reaching out to consumers over the weekend, it can be easier to be the first brand to make contact with high-intent consumers ready to take action.

    3. When Advertisers Pause Customer Acquisition Campaigns Over The Weekend, They Are Giving The Advantage To Their Competitors

    Just like being live on the weekends can create advantages, pausing on the weekend can hand the advantage to competitors. When consumers are shopping over the weekend, their visible options will be based on which advertisers are active over the weekend. Therefore, in addition to helping competitors benefit from lower media costs and premium placement, pausing on the weekend allows competitors to gain brand awareness and the opportunity to turn browsers into buyers.

    Less competition plus lower media costs combined with increased consumer availability can be a winning combination for advertisers seeking enhanced results. In fact, a recent analysis of a prominent insurance brand purchasing high-intent leads and inbound calls from DMS found a weekend day to be the brand’s top performing day.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Already advertising with us? Reach out to your account executive or contact DMS now to add weekends into your campaigns!

    • Previous Article

      Advertising Leveled-Up Benefits & Rewards Can Help Credit Cards With Customer Acquisition Objectives

      Advertising Leveled-Up Benefits & Rewards Can Help Credit Cards With Customer Acquisition Objectives

      Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.

    • Next Article

      What Is Social Commerce?

      What Is Social Commerce?

      Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.

    Other content in this Stream

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      Tax Prep Advertising Can Use The Lessons of 2022 To Better Target Audiences In 2023

      The DMS Tax Preparation Survey offers clues for tax preparation advertisers who want to reach consumers with relevant messaging, when and where they are shopping.

      Read Article

    • 5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action
      about 1 year ago

      Valentine’s Day Advertising Must Reach Shoppers Ready To Take Action

      Valentine’s Day is a time for ecommerce brands to reach consumers in the mood for love – and shopping. DMS surveyed 250 adults in January and found that gift giving has extended beyond just couples.

      Read Article

    • Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey
      about 1 year ago

      Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey

      71% of Americans believe they possibly overspent during the holidays. The brands that best engage borrowers by demonstrating how their solutions will deliver quick relief are likely to see success.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      over 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.