As Vice President of Sales at DMS, Chris Pink brings deep expertise in the home services vertical, helping providers across roofing, solar, HVAC, windows and more connect with high-intent consumers. With a strong background in sales and performance marketing, Chris has been instrumental in developing strategies that pair refined lead filtering, geo-targeting and the FindHomePros platform to deliver quality homeowner inquiries at scale.
Q: What sets the DMS approach to generating high-intent home service leads apart?
Chris: Through deep vertical expertise in home services, including roofing, solar, HVAC, windows and more, DMS is able to monetize leads through its network of buyers and pass them to supply partners. By leveraging geo-targeting, refined lead filtering and the FindHomePros platform, we deliver engaged homeowner inquiries at scale from the highest quality traffic sources. Our experience with a wide variety of traffic ensures partners receive consistent, high-value opportunities.
Q: How does DMS ensure home service providers receive leads ready to convert?
Chris: By working with an exclusive lead delivery model, vetted traffic sources and a tailored funnel that asks the right qualifying questions, DMS increases user intent. As a result, when providers contact consumers, they are ready to move forward with their projects.
Q: With homeowner interest in services like repairs, upgrades and energy-efficient installations spiking seasonally, how is DMS helping providers connect with consumers at the right moment?
Chris: At DMS, we analyze consumer behavior across the home improvement ecosystem, with a strong focus on seasonality. For example, winter is less ideal for outdoor projects but often sparks demand for indoor updates like bathroom renovations. As the weather improves, our focus shifts to exterior projects. Using predictive AI, seasonal targeting and real-time delivery through our DMS-powered, owned-and-operated site FindHomePros, we continuously fine-tune strategies to align with consumer intent and ensure instant lead delivery to our clients.
Q: What role does FindHomePros play in helping home service providers stand out locally?
Chris: FindHomePros takes a highly targeted, streamlined approach to connecting consumers with local contractors. The form is simple, asking only the essential questions needed to match homeowners with the right provider. By removing unnecessary steps, we make the process fast and easy, especially important since many projects are time-sensitive. This helps providers stand out as trusted, accessible options right when homeowners are ready to act.
Q: With trends and expectations shifting fast, what marketing strategies are making the biggest difference in converting home service leads today?
Chris: Simplicity. The home services marketplace is complex, but each facet can be managed efficiently with the right strategy. Our focus is on making the consumer experience seamless while ensuring buyers receive high-quality leads. Home services are rarely impulse purchases, in fact quite the opposite, they’re often long-considered financial and lifestyle-based decisions. Success comes from reaching consumers at the right moment with ads that resonate. Once delivered through FindHomePros, backed by proprietary technology, fraud screening and monitoring, providers can feel confident in each lead, while consumers are satisfied to finally address the projects weighing on them.
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