Auto insurance brands often face hurdles as they work to rise above the noise to connect and engage with new consumers. Here are four ways auto insurance brands have creatively attracted and engaged target audiences as part of customer acquisition campaigns.
1. Fictional Auto Insurance Spokespeople
Some of the longest-running auto insurance campaigns focus on fictional spokespeople able to depict industry leading customer service. By leveraging the same fictional spokesperson spot after spot and year after year, audiences begin to feel as if they know the spokesperson, developing an affinity for the spokesperson and the brand.
Digital Media Solutions matches high-intent consumers with auto insurance agents and providers through a comprehensive suite of products that place branded ads in front of high-intent consumers at precisely the right times and places in their insurance buying journeys to encourage action. Contact DMS to learn more about our auto insurance advertising solutions.
2. Depictions Of Life Without High-Quality Auto Insurance
There’s auto insurance that meets the needs of consumers and auto insurance that doesn’t meet the needs. Some top auto insurance providers have determined the best way to help audiences understand why they should pay for high-quality customer service is by depicting the downfalls of low-quality auto insurance that is not supportive during times of need.
Digital Media Solutions helps auto insurance advertisers get their messages of differentiation out to broad audiences with high-performance insurance advertising at scale. Contact DMS to learn more.
3. Celebrities Bringing Fun To Heritage Auto Insurance Brands
Many insurance brands are considered heritage brands, with decades of customer awareness building brand equity but sometimes creating a “for my parents” impression. Celebrities can help modernize heritage insurance brands, especially when the brands are comfortable with celebrities having some creative license to create fun.
4. Repetition To Reinforce Key Auto Insurance Brand Messages
Many large insurance brands are known for their big advertising budgets, their creative spirits and their smart use of repetition. Even when it appears that they’re changing up their campaigns regularly, language that repeats key differentiators and audience calls to action is often consistent.
DMS offers technology-enabled and data-driven auto insurance advertising leveraging the DMS toolset. The DMS toolset provides insurance shoppers with easier access to options, promotions and savings while helping our insurance advertisers connect within high-intent consumers interested in their products and services. Contact DMS to learn more about how our toolset can support your auto insurance advertising needs.
Get High-Performance Advertising At Scale
Digital Media Solutions® (DMS) connects the nation’s leading insurance providers and agents with customers and near customers.
- Technology-enabled and data-driven digital insurance advertising
- High-intent consumers matched with insurance agents and providers
- DMS supports top insurance providers and agents
- Operationalized compliance delivers peace of mind
The DMS toolset, inclusive of our first-party data asset, proprietary technology, expansive digital media reach and data-driven processes, helps insurance advertisers de-risk their advertising spend while scaling their customer bases.