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Cliff Libby

Executive Vice President & General Manager of Education
Digital Media Solutions
Matthew Goodman

Cliff Libby is the Executive Vice President and General Manager of Education at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. In this role, Cliff oversees all lead generation websites, sales operations, affiliate marketing programs and call center activities surrounding the DMS Education division. DMS currently owns and operates domains in the higher education space such as CourseAdvisor.com and CollegeAtlas.org, which connect with more than one million prospective students each month. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

An accomplished leader in higher education marketing, Cliff comes to DMS with incredible experience in entrepreneurial and high-growth environments. Prior to joining DMS, Cliff held management roles at CourseAdvisor – which was later rebranded to Avenue 100 Media – during its pivotal time as a Washington Post subsidiary. Cliff started his career in admissions at Wheaton College Massachusetts and has since held executive leadership roles in a variety of software and technology service companies focused exclusively in higher education. Cliff graduated with a Bachelor of Arts in American Studies from Wheaton College Massachusetts and earned a Master of Business Administration from Boston University Questrom School of Business. He resides in the Boston, MA area with his wife and children.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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