Digital Marketing Innovation Inspiration


Cliff Libby

Matthew Goodman

Cliff Libby, Executive Vice President & General Manager of Education

When it comes to higher education marketing, Cliff Libby can show you the ropes. Throughout his dynamic career, including positions at CourseAdvisor, Trilogy Education Services and multiple software and technology service companies focused in higher education, Cliff has become an expert in building high-performing teams, strategic planning and execution, new product and market development and increasing revenue and profit growth. As Executive Vice President and General Manager of Education for Digital Media Solutions (DMS), Cliff oversees all lead generation websites, sales operations, affiliate marketing programs and call center activities surrounding the DMS Education division. No matter the environment, Cliff remains consistently successful and dedicated to the education and performance marketing space.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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