Allison Droke Erickson is an Operations Manager at Digital Media Solutions (DMS) with seven years of experience in digital marketing operations. Allison has been with DMS since 2021.
In her role at DMS, Allison wears many hats, from creating reports and analyzing data to working directly with clients to ensure creative materials are approved and meet their needs. Her ability to provide clear, actionable information helps drive informed decision-making, improve efficiency and keep projects moving on pace, all while supporting better performance across the team.
Before joining DMS, Allison worked at Crisp Marketing/Results, where she managed CRM systems, oversaw text campaigns and focused on inbound traffic. Earlier in her career, she worked in the supply chain marketing division of a Fortune 500 company, where she supported billing and credits within its customer CRM system. Known for her adaptability and team-first mindset, Allison thrives in the fast-changing digital marketing industry, embracing new challenges and helping her team stay ahead of the curve.
Allison earned her Bachelor’s degree in Journalism, with a concentration in Advertising, from the University of Memphis.
