Robert Perine, Head Of Product

Robert Perine is the Head Of Product at Digital Media Solutions, where he leads product strategy and execution across the company’s technology and data platforms. With more than 20 years of experience in product management and over a decade in ad tech and lead generation, Robert brings a sharp focus to building performance-driven systems that accelerate growth.

In his role at DMS, Robert champions a high-performing product organization centered on continuous discovery and design of performance marketing systems. He provides strategic clarity and protects team focus, helping ensure product, engineering, data, growth and operations teams move quickly on the initiatives that matter most.

Prior to joining DMS, Robert served as VP of Product at MediaAlpha, where he spent nearly eight years scaling data-driven, performance-focused platforms. Earlier in his career, Robert led the Marketplace Quality team at OpenX, earning multiple #1 rankings on the Pixalate Global Seller Trust Index, and played a key role in scaling Demand Studios from thousands to millions of articles published each month. 

Known for asking thoughtful questions and bringing clarity to complex environments, Robert values transparency, trust and collaboration. He believes great products are built by teams who enjoy the work, celebrate wins together and learn openly from challenges along the way. Robert holds a Bachelor of Science in Computer Science from the University of Southern California.