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Jovel Lacson

Jovel Lacson

Jovel Lacson, SVP of Product Management

Combining an analytical mind with creativity and innovation, Jovel Lacson has spent two successful decades in the software development and data analytics space. His attention to detail and desire to probe further into data has allowed Jovel to consistently develop, design and implement high-tier products within every role he has held. Jovel was previously the software developer for Adicio Inc. before joining UE.co – acquired by Digital Media Solutions (DMS) in 2019 – as VP of software development. Today, as SVP of product management for DMS, Jovel plays a pivotal role in the continued success of building standout products that establish and maintain sustainable value for DMS. Working to continuously maximize opportunities for lead monetization, Jovel is integral in the development and deployment of a number of products within the growing DMS proprietary tech stack, including Mastodon, Allstate Lead Marketplace and ZipQuote. 

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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