Jovel Lacson, SVP Of Product Management

Jovel Lacson

Combining an analytical mind with creativity and innovation, Jovel Lacson has spent two successful decades in the software development and data analytics space. His attention to detail and desire to probe further into data has allowed Jovel to consistently develop, design and implement high-tier products within every role he has held. Jovel was previously the software developer for Adicio Inc. before joining – acquired by Digital Media Solutions in 2019 – as Vice President of Software Development. Today, as Senior Vice President of Product Management for DMS, Jovel plays a pivotal role in the continued success of building standout products that establish and maintain sustainable value for DMS. Working to continuously maximize opportunities for lead monetization, Jovel is integral in the development and deployment of a number of products within the growing DMS proprietary tech stack, including Mastodon, Allstate Lead Marketplace and ZipQuote. DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of Jovel alongside fellow DMS leaders.

About the author

Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at