Greener Grass

I Had Major Grass Envy

My neighbor’s yard had that nice, sharp green grass. Perfectly cut.

I could see the pattern across it. It looked like a baseball outfield.

My grass? Holes from my dogs digging. Brown, dead grass spots. Ripped in areas from my dogs turning it into a race track.

I turned envy into action… seeding, fertilizing, sodding, watering… Now my grass is BOOMING this spring. It’s even sustaining the wear and tear from my dogs.

Why am I telling you this story? It reminded me of a saying that applies to us right now:

The grass is always greener where you water it.

If We Spend Our Time Thinking And Hoping For “What If,” Then We Are Ignoring “What Is”

Our opportunities to realize break-through growth are right under our feet.

Opportunities require attention, nurturing, teamwork, collaboration and execution.

We control where we invest our time, energy and focus. What we choose to water will develop, progress and grow.

About the author

Fernando Borghese

Fernando Borghese is the Co-Founder and Chief Operating Officer at Digital Media Solutions (DMS), the fastest growing independent agency focused on performance marketing. In this role, Fernando is responsible the day to day leadership and management of the company, encompassing all lines of business. He has a successful track record of building high-performing teams that that deliver measurable impact for Digital Media Solutions and its award-winning vertical-specific brands within highly complex and competitive industries. Under his leadership, DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.