Melissa Johnson, Senior Media Planner, EDU

Melissa Johnson is a Senior Media Planner at Digital Media Solutions (DMS) in the Education vertical, with 18 years of experience in the industry. She joined DMS in 2015. In her role at DMS, Melissa serves as the bridge between the media team and the account management team. She supports the media team with testing, optimization and managing campaign volume and margins. She also collaborates with Account Management on budgeting, pacing and troubleshooting, balancing the needs of both teams to drive impactful results.

Melissa has extensive experience in lead generation, having navigated significant industry shifts, from the early days of digital marketing to today’s compliance-focused landscape. She has witnessed the rise of mobile, social media and is now keen to see how AI will continue to impact the industry.

Melissa originally studied nursing at Utah Valley University but transitioned to an accounting role at a small manufacturing company, which changed her career path. With no formal education in her current field, she credits her success to years of learning from seasoned industry experts and adapting to the evolving media landscape.