Clearwater, FL – November 13, 2018– Digital Media Solutions (DMS) announced it acquired Fosina Marketing Group, Inc. Fosina is an innovative and data-driven marketing firm with customized direct-to-consumer subscription marketing solutions. According to reports, last year business-to-consumer subscription firms attracted more than 11 million U.S. subscribers, and the industry as a whole has been growing at 200% annually since 2011.
“The acquisition of the Fosina Marketing Group is a strategic move that will allow DMS to dive deeper into our relationships with consumer-facing ecommerce brands," said Joe Marinucci, CEO of Digital Media Solutions. “Like DMS, Fosina’s success stems from the team’s continuous ability to innovate its performance with laser-focus on improving client ROI. This is yet another win as we maintain our award-winning position as the leading agency in our industry.”
Starting immediately, the Fosina brand identity and website will be rebranded to DMS.