2025 was a big year for performance marketing. From unpacking the latest marketing trends to sharing practical lead generation strategies across multiple verticals, our content was all about helping businesses and marketers adapt, scale and stay ahead in many industries.
To close out the year, we’re highlighting the articles that resonated most with our readers. Full of insights and takeaways worth revisiting, here are our Top 10 Articles Of 2025!
The auto insurance industry is changing fast, and agencies that stay ahead of emerging trends will be better positioned to attract and convert higher-quality leads. As consumer expectations shift and new technologies reshape the market, forward-thinking agencies have more opportunities than ever to engage motivated, high-intent prospects. This article dives into trending lead generation strategies that are driving results for top auto insurance businesses. Read now!
As AI-assisted marketing continues to deliver impressive results across industries, businesses have a major opportunity to leverage these tools for smarter campaigns, stronger lead generation strategies and scalable growth. Our AI focused article covers a few actionable marketing strategies businesses can use to achieve rapid growth in 2026. Read here!
Reaching and enrolling adult learners can be a game-changer for educational institutions, but it requires a unique approach. Understanding the specific needs and challenges of adult learners is key to connecting with them in meaningful ways. In this article, we cover a few strategies your institution can use to attract adult learners and boost enrollment marketing results. Read now!
A leading health insurance marketplace specializing in Medicare plans sought to improve the quality and scale of their inbound call acquisition strategy. Read our case study now to see how DMS stepped up to help the leading business scale their lead gen strategy effectively while keeping CPA down!
For home services businesses, seasonal demand isn’t just a trend, it’s a recurring opportunity that can significantly impact annual revenue. This article covers how home services can use predictive AI tools to forecast demand, optimize spend and improve growth results, shifting strategies towards planning ahead instead of reacting to industry changes. Read today!
Final expense insurance can be a tough topic, but it’s a crucial lifeline for families facing rising end of life costs. For agents, it presents a meaningful opportunity to make a real difference in a market that truly needs support. This article showcases five actionable ways to highlight the importance of final expense insurance and start connecting with motivated insurance shoppers. Read here!
As the older demographic continues to grow, agencies are faced with the challenge of how to engage this audience effectively. This group is highly diverse, often requiring distinct marketing strategies to capture their attention and meet their unique needs. Read our guide for a few tips on how to reach over-65 health insurance shoppers and drive meaningful results for your agency and customers!
Building branded campaigns that resonate with prospective students is key to standing out and driving quality enrollments. This article outlines proven strategies to help educational institutions connect with their ideal audiences and boost enrollment with confidence. Read now!
To successfully engage Millennial and Gen Z buyers, health insurance providers need to move beyond traditional marketing and create offerings that resonate with these generations' values and lifestyles. We’ve outlined a few strategies to help you effectively engage Millennial and Gen Z audiences in this article. Read here!
Standing out and gaining the trust of potential clients can be challenging in the P&C insurance market. With more people turning to personal recommendations and online reviews, it's clear that customer experiences are essential when it comes to influence. By using referral marketing strategies, insurance agencies can attract new customers, boosting growth and retention in the market. Here's how!
At Digital Media Solutions (DMS), our forward-thinking experts stay ahead of industry advancements, continuously adapting to emerging technologies, trends and consumer behaviors to help brands grow with confidence. Powered by a strong first-party data asset, proprietary technology and expansive digital media reach, our solutions are designed to drive smarter customer acquisition and long-term client success. Contact us today to explore how we can help scale your business in 2026!