DMS Insights

Q&A With Omar Rivera Vargas, Senior Account Manager

Written by Digital Media Solutions | Jun 30, 2026 4:44:20 PM
Q: With technology evolving rapidly, how does DMS stay ahead in delivering innovative solutions?

One thing we've done is leverage AI internally, which has helped us stay better organized and more efficient. For account managers especially, it means more tools to optimize campaigns, provide recommendations and build stronger client relationships.

Q: What is a recent innovation within health insurance that has significantly impacted how DMS serves its clients?

Our proprietary platform, Mastodon, brings every health campaign into one place, so we can spot trends faster, optimize efficiently and give better guidance on where to invest media resources.

Q: How do you unwind after a busy week at DMS?

Soccer has been my passion since childhood, and I still play in a competitive recreational league on weekends. Great time for it, too, with the 2026 World Cup here in the United States!

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