What Are Virtual Influencers? We often hear brands and social media advertisers stress the importance of... Read Article
What Is The Snapchat Creator Marketplace? Recently, Snapchat announced a new advertising opportunity: Creator... Read Article
3 Ways To Use Audience Segmentation For Website Re-Engagement Digital advertisers must leverage the right digital media channels to get the... Read Article
What Is Google's Certification Program For U.S. Health Insurance Advertisers? In an effort to increase trust and safety across the healthcare advertising... Read Article
What Is Digital Identity? The end of many third-party identifiers and cookies, and the rise of more... Read Article
3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend Digital advertising success is reliant on smart optimizations that produce... Read Article
What Is TikTok Lead Generation? TikTok recently introduced TikTok Lead Generation, a new advertising option for... Read Article
Post-Holiday Personal Finance Marketing: What Converts Based On A Recent Consumer Survey The holidays are over, and receipts are being tallied. Although the pandemic... Read Article
3 Top Lead Generation Best Practices To Scale Your Business Having the right lead generation strategies in place can help set your digital... Read Article
3 Strategies To Optimize Your OEP/AEP Campaign Strategy The open enrollment period (OEP) and annual enrollment period (AEP) are... Read Article
What Are Pinterest Idea Pins? Pinterest recently announced the shift of its Story Pins to the new,... Read Article
Engaging The Digital Window Shopper Digital Media Solutions® (DMS) and Jornaya recently partnered to host a webinar... Read Article