Ecommerce

7 Tips To Leverage Black Friday And Thanksgiving Trends For Holiday Sales Success

The holidays are here, and it’s the perfect time to enhance your ecommerce marketing strategies! According to EMarketer's 2024 Consumer Spending Report,... Read Article

Consumers Start Holiday Product Searches On Google, Make Sure You Are Easy To Find

Where consumers do their holiday shopping is important, but how consumers search for what they want helps advertisers understand how best to engage consumers... Read Article

What Is The Google Ecommerce Suite?

Many ecommerce and online buying experiences kick off with a search. And, with 3.5 billion Google searches happening per day, Google is at the center of the... Read Article

What Is Facebook Live Shopping?

In May, Facebook debuted its newest shopping option with the launch of Live Shopping Fridays, a three-month-long, weekly livestream shopping event featuring... Read Article

Engaging The Digital Window Shopper

Digital Media Solutions® (DMS) and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.” Rich Smith, CMO of Jornaya, Joey... Read Article

Ecommerce Grocery Marketing Ideas To Engage & Convert Consumers

The pandemic forced the hand of many U.S. consumers, who turned to virtual shopping carts instead of strolling the aisles of their local grocery stores. For... Read Article

What Weight Loss Advertisers Should Do Now That Pinterest Has Banned Weight Loss Ads

Pinterest recently announced that it is banning weight loss ads. “Pinterest is the place people come for inspiration to create [a] life they love. It’s where... Read Article

4 Tips To Leverage Returns & Exchanges For More Sales

With holiday shopping comes holiday returns. Due to a combination of more lenient return policies and the growth in ecommerce sales, return rates have climbed... Read Article

Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

People love a dog in a sweater. A bow on the cat. A tiny hat for the gerbil. So, not surprisingly, Americans spend a lot on their pets — $1,201 per year for... Read Article

Do Shipping Costs Matter To Shoppers?

With the ongoing preference for online shopping, shipping methods and costs have become an important messaging tool for brands and retailers. And, while free... Read Article

6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications

Ecommerce platforms seeking additional ways to engage and re-engage consumers with personalized messaging should consider utilizing push marketing as a way to... Read Article

Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising

Consumers shopping for wellness and weight loss solutions are seeking authenticity, particularly those interested in a whole-body approach to fitness, dieting... Read Article

How Advertisers Can Rely On Push Marketing To Lower Cart Abandonment

2020 was a strong year for ecommerce performance. Even as some pre-pandemic behaviors return and vaccines continue to roll out, the ecommerce outlook remains... Read Article

Advertising To Encourage Car Sales During The Holidays

Many car dealers find that December is a banner month for gifting cars, especially high-end models. And, as auto manufacturers and car dealerships start to... Read Article

New Ways For Kids Book Subscription Marketing To Engage Prospective Subscribers

Subscription services have proven their worth over the past year, offering consumers convenience and reliability at a time when those factors were top of mind... Read Article

Best Practices For Acquiring New Meal Kit & Grocery Delivery Customers

The increased demand for meal kit and grocery delivery services offers opportunities for all meal kit providers, including smaller or newer players in the... Read Article

How DTC Marketing & Sales Strategies Can Help Brands Engage & Convert More Consumers

As the world edges ever closer to a post-pandemic reality, brands that have embraced digital strategies are likely to be more prepared to meet evolved consumer... Read Article

Understanding How Americans Perceive Wellness To Create Effective Weight Loss Marketing Campaigns

Keto, Whole30, fasting, running, not-running — diet and exercise are constantly evolving. Even for people who aren’t interested in losing weight, determining... Read Article

Marketing To Gamers: What To Know About The Ever-Expanding Market

The $165 billion global video game market has been steadily climbing since 2009, but the global pandemic reinvigorated consumer drive to be player one, leading... Read Article

Ecommerce + BNPL: 3 Ways Payment Alternatives Can Boost Ecommerce Sales

Alternative payment solutions, like buy-now-pay-later (BNPL) platforms, offer consumers easy access to purchases, with payments spread out over time. BNPL can... Read Article

Attracting Gen X Ecommerce Buyers With Online Bargain Shopping

Generation X is looking for bargains, and they are relying on digital options to facilitate their conservative shopping approaches. Despite being raised... Read Article

CPG Performance Advertising Lets Brands Connect With, Engage And Acquire Customers

As consumers became more and more comfortable shopping online, many consumer packaged goods (CPG) brands have relied on performance advertising for customer... Read Article

Ideas To Optimize Return Policies As Ecommerce Thrives

In the early days of the pandemic, many businesses navigating store closings and community safety adapted refund and return policies to meet the changing needs... Read Article

Turning Holiday Flower Buyers Into Flower Subscribers By Acquiring & Using First-Party Data

Holidays can be the right time to scale advertising spend, offer new products, kick off promotions and deploy engagement strategies that reach and nurture... Read Article

10 Valentine's Day Marketing & Promotion Ideas That Work Well Across Digital Channels

Valentine’s Day, though typically a day for significant others to stare into each other’s eyes, is becoming increasingly popular as a holiday to share the love... Read Article

6 Ideas For Gift Basket Advertising In Advance Of Valentine's Day

Traditional gifts for the Valentine’s Day holiday typically include chocolates, candy and flowers. Ecommerce gifting brands are combining all of these options... Read Article

CPG Brands Are Finding New Audiences With Ecommerce Sales

The rise of ecommerce during 2020 has increased online shopping while turning many consumers into omnichannel shoppers searching for good deals and convenient... Read Article

How Dietary Supplement Advertisers Can Tap Into Increased Demand Ahead Of Resolution Season

The “new year, new me” mindset looks to be starting ahead of schedule this year, with the importance of investing in health and wellness becoming a major... Read Article

How Do The Shopping Features On IGTV & Instagram Reels Work?

Instagram has once again broadened its social commerce capabilities, introducing Instagram Shopping on its popular video platform IGTV, with plans to test the... Read Article

How Modern Grocery Shopping Preferences Should Influence Grocery Marketing Strategies

Prior to the unprecedented crises of 2020, many of us enjoyed going to the grocery store multiple times a week, throwing dinner together at the last minute or... Read Article

How To Create School Supply Advertising That Engages Today's Parents & School Children

This school year brought a series of new scenarios for students and parents as schools began reopening during the pandemic. As the coronavirus crisis evolves,... Read Article