An experienced digital marketer and certified customer acquisition specialist, Beth Lazar has a demonstrated history of contributing to positive company growth. Her skill set is wide ranging, inclusive of performance advertising, digital strategy, sales, IT, strategy and product integration. Throughout her career, Beth has had a hand in the success of several influential companies within the digital performance advertising space, including SmarterChaos and She Is Media – both acquired by Digital Media Solutions in 2020 – where she managed the performance marketing programs and account relationships for the company’s largest clients. Beth also founded Recycled Dog Media, a venture in which she further honed her skills across digital performance-based marketing and media buying, product marketing and brand management. Today, Beth serves as Senior Vice President of Emerging Products for DMS. In her role, Beth is responsible for the development and continuous improvement of DMS Exchange and related DMS owned-and-operated sites – including vertical development, process development and operational management – and the implementation and monetization of data signals across the DMS technical landscape. DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of Beth alongside fellow DMS leaders.