Digital Media Solutions Expands Personal Finance Marketing Capabilities with

Clearwater, FL – September 6, 2018–Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced it acquired the personal lending marketplace. is an innovative and data-driven platform that connects consumers with financial services brands. Now part of the DMS portfolio, expands the company’s award-winning consumer finance division with its proprietary technology that creates more opportunities to scale customer acquisition goals for clients in insurance and financial services.

“The acquisition of the Better Loan Choice marketplace is a strategic transaction that will allow DMS to further scale our personal lending business," said Joe Marinucci, CEO of Digital Media Solutions. 

As a result of investments and enhancements in technology, the opportunity for better digital marketing in the consumer lending space continues to grow. Personal loans are the fastest-growing type of consumer lending product in the past year, according to data from Experian, with growth that is outpacing auto, credit card, mortgage and student loan debt.

The Better Loan Choice marketplace leverages integrated digital marketing campaigns inclusive of educational tools and consumer resources that are driven by search engine optimization (SEO) and pay-per-click strategies that enable the firm to scale unlike any other in the marketplace.

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Digital Media Solutions

Digital Media Solutions, Inc. is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at