DMS Press Releases


New DMS Report Shows Sustained Momentum For Online Higher Education

April 1, 2020 Digital Media Solutions

Clearwater, FL – April 1, 2020 — Digital Media Solutions, LLC (DMS) has once again delivered high-quality industry insight into the higher education space through the release of its 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand

The detailed report revealed student interest in online higher education programs has seen an impressive increase over the past three years, accounting for 64.2% of all higher education inquiries during the second quarter of 2019. Additionally, throughout the first three quarters of 2019, nearly 60% of higher education applications, enrollments or starts were for online programs.

According to the Harvard Business Review, more than 3 million students study fully online in the U.S., and 61% of hiring leaders now view credentials earned online as equal to or better than those completed in person. The publication recently shared that “the market for online degrees continues to be one of the only growth segments in American higher education.” As more students, schools and employers embrace online education, the acceptance and positive perception surrounding the online forum will likely continue to experience substantial growth.

Growth in Online Higher Education Inquiry Volume By Quarter, 2017-2019. Graph from Digital Media Solutions 2020 Higher Education Report.

The 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand revealed the top five online program categories of 2019. Health professions proved to be dominant, accounting for more than a third of all online higher education program inquiries. Business professions ranked second-highest, followed by education, then psychology and lastly, public administration and social service professions.

In the wake of COVID-19, prospective students are looking at professional roles in the job market differently than they did before. Professionals in all fields represented by the top five program categories have in some way needed to alter their approaches or make some sort of shifts in their day-to-day work lives. Many businesses are striving to be flexible enough to transition to virtual environments, when possible. For the first time, prospective students may also be analyzing the “essential” nature of jobs in their fields of interest to determine whether or not a future crisis could result in unemployment.

Top 5 Online Program Categories Excel Chart Ranked by 2019 SOV. Graph from Digital Media Solutions 2020 Higher Education Report.

Spotlighting higher education inquiry volume trends and demand by program format, the report provides marketers the opportunity to better understand and adapt to the continually changing higher education landscape. The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom® performance marketing technology. Sparkroom is owned by Digital Media Solutions®, and is used by the DMS EducationTM managed services team and licensed by a long list of higher education marketers to centralize marketing and lead data. DMS Education is an industry leader in matching schools with students who enroll and graduate. Using an extensive portfolio of owned-and-operated, education-focused properties and a diversified, multi-channel media mix, DMS Education provides predictable, scalable, reliable education marketing to a long list of traditional and for-profit colleges, trade schools, community colleges, boot camps, continuing education providers, OPMs and agencies.

The full report and additional insights can be downloaded here.

About Digital Media Solutions®

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holding Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

© 2020 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.


About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at

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