Digital Media Solutions

DMS (Digital Media Solutions, LLC) is a performance-driven digital marketing company that connects consumers and brands through data, technology and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments, enabling our partners to own their outcome. We connect consumers to solutions that fit and partners to results that matter, so everyone wins. Learn more at digitalmediasolutions.com.

ZBT

Think of something you did last year, last quarter, last month, last week. Now ask yourself, “Knowing what I now know, would I make the same decision…” Read Article

Coffee Beans & Thermostats

Coffee Beans & Thermostats… What Do They Have In Common? Read Article

Guardrails

As a parent, I want to protect my daughters. Read Article

It Takes A Village

This past week, I became more aware of the role of my personal support network. Read Article

We Create Our Story Each Day

Perspective Is Important. We run quarterly races, but the last day of the quarter is not an end point. The last day of each quarter represents a checkpoint to... Read Article

Better Communications => Stronger Connections => More Growth

“To collaborate” means “to engage” in the action of working with someone to produce or create something. Read Article

The Power Of Fear Vs. The Negative Impact Of Doubt

I heard something very powerful over the weekend: Read Article

Going All In Means Taking Time To Rest

Playing All In Means Taking Advantage Of The Time That’s ThereTo Rest, Relax And Recharge. This weekend, Memorial Day Weekend, isn’t a moment to get ahead.... Read Article

Being Indistractable & Thoughts Becoming Destiny

I have spent a lot of time optimizing certain behaviors in my life, and I believe my ability to focus on how I spend my time has improved and the... Read Article

The Impact of Change

Last night, I had a long drive to the Mayo Clinic for a checkup from the surgery I had a few weeks back. During the drive, I had a lot on my mind and lots of... Read Article

Living With Intention To Get The Most Out Of Every Day

Last night, I couldn’t sleep, which sounds bad, but isn’t always. With no point in resisting the situation, I got up, went outside and sat on my back patio... Read Article

Appreciating The End Of Our Comfort Zone

Movement, which is critical for survival, can be physical or mental. Changing your physical location is a form of movement. Likewise, changing your mental... Read Article

Obstacles = Strength, Innovation & Growth

The Obstacles We Encounter Make Us Stronger And Create More Pathways To Innovation & Growth. So why do obstacles feel, shall we say, so in the way? It’s your... Read Article

What Social Audio Features Does Facebook Have?

Facebook recently announced it is joining the growing number of social media platforms adding audio features. The popularity of Clubhouse during the pandemic... Read Article

Today’s Chalk Message

Today is a blank slate. A sidewalk with no chalk. Read Article

Is Your Time Working For You?

I have high expectations for myself. But, often, I must make choices with regard to where I focus my energy. Read Article

Find The Joy In The Journey

Last week, during a trip to the Mayo Clinic, I saw two amazing messages written in colorful chalk on the sidewalk outside the main building. They were on the... Read Article

How Could They Be Right?

‘How Could They Be Right?’ Is A Powerful Question. Especially if you work diligently to understand the opinions, feelings and ideas of others, “how could they... Read Article

Crossing The Street

With Experience Comes Knowledge, And With Knowledge Comes Strong Points Of View. For those of us who are smart, innovative and impassioned with ideas regarding... Read Article

INTENTIONS > ROUTINES > REPS > RESULTS

Throughout the past year, we had to dig deep and hold our heads high with confidence to move forward in the face of adversity. Read Article

The Grit Jar

This week I listened to a podcast featuring David Goggins, a man who leveraged his grit to overcome much throughout his life. David Goggins developed a method... Read Article

The Power of Grit

This morning, as I sat at my desk, I was thinking about grit, what I define as the courage and resolve that allows people to display strength of character. Read Article

How Marketing Can Show Support For The AAPI Community

Since the start of the pandemic, nearly 3,000 hate incidents towards The Asian American and Pacific Islander (AAPI) community have been recorded. In response,... Read Article

Millennials Continue To Drive Refinance Mortgage Loan Demand

While temperatures stay low, demand for refinance loans remains high. According to the Mortgage Bankers Association (MBA), for the week of February 19th,... Read Article

Own It, Learn It, Grow From It

There Is No Shame In Acknowledging Mistakes We Have Made. Quite the contrary, there is power in it. Read Article

Home Warranty Marketing Must Reach Consumers Ready To Buy

“The market size, measured by revenue, of the Home Warranty Providers industry is $2.6bn in 2021,” according to IBISWorld. Many Americans want the peace of... Read Article

What Are The Lead Form Extensions In Google?

Google recently announced the release of new lead form extensions that had been in beta since the fall of 2019, as reported by DMS Insights. After users click... Read Article

Have To >> Get To

Every Day, Your Attitude & Mindset Set Your Tone. When we start with positivity, we each control our days, the days don’t control us. Read Article

5 Ways SMS Marketing Helps Reach & Engage Consumers

SMS strategies are increasingly popular as brands and businesses optimize for mobile and seek out innovative ways to engage consumers throughout the purchase... Read Article

Savings & Service Top List Of Priorities For Auto Insurance Shoppers

When it comes to the process of shopping for auto insurance, consumer decisions are heavily influenced by a wide-ranging series of values, demographics and... Read Article

The Growth Mindset Is A Way Of Life

Big goals need to be discussed daily to reinforce the goal and increase the likelihood of success. Read Article

Home Inspection Advertising Ideas To Grow Customer Acquisition

Once considered almost essential for home purchases, home inspections have been waived by many buyers due to the highly competitive real estate market. As a... Read Article

Memes In Advertising Deliver Fun & Results

Recently, because he chose to wear comfy mittens and a big coat to the inauguration, Senator Bernie Sanders was memed across the internet. And, as swiftly as... Read Article

4 Ways To Personalize Email Campaigns

Email proved to be fundamentally important to brands and retailers in 2020. And, in 2021, brands across the board plan to continue investing in email,... Read Article

What Is The Facebook IDFA Pop Up?

In June, Apple kicked a hornet’s nest when it announced that significant privacy changes would be coming with the release of the iOS 14 operating system. The... Read Article

We Can All Be GOATs

Wow, how great was Super Bowl LV? It was really amazing to watch as last night, Tom Brady solidified his spot as the GOAT (greatest of all time) as an NFL QB. Read Article

Have You Let A Word Pick You For This Year?

I have had amazing conversations tied to a “single word” process that I am following this year. Read Article

What Is The Advertising Flywheel?

The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue. Read Article

What Are Web Push Notifications?

The right message to the right person at the right time is advertising gold. And while personalized advertising at scale previously seemed elusive, innovative... Read Article

Goals -> Purpose -> Results

Are Your Goals Big Enough To Produce The Results You Want? Setting hard goals produces massively different results than having no goals or working toward goals... Read Article

The Power Of Possibility Thinking

On Wednesday night, as I was putting my girls to bed, there was a pureness and energizing curiosity about Wednesday’s inauguration and what it means to have a... Read Article

How Marketers Can Stay Committed To Amplifying Black-Owned Businesses

Many brands and retailers have continued their commitment to amplifying Black businesses, creators and makers since the racial justice protests over the... Read Article

Leader = Coach

No longer do we appreciate, reward or value unsympathetic bosses. No, times have changed, and it is time for that boss to go extinct. Read Article

5 Personal Loan Advertising Strategies For Resolution Season

The start of a new year is often the motivation for consumers to get back on track with their personal finances. In addition to holiday-related spending in Q4,... Read Article

1:11 On 1/11…

It’s 1:11 on January 11th. Make a wish! Read Article

How To Create Inclusive Advertising That Is Effective At Engaging & Converting Diverse Audiences

A recent article in eMarketer highlighted the importance of marketing to people with disabilities. Rarely adequately represented across advertising campaigns,... Read Article

Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

Tax season isn’t typically a time people look forward to, making it all the more important for tax preparation brands to engage consumers in ways that feel... Read Article

7 Social Media Facts That Can Help Advertisers

Hootsuite, a social media management platform, recently released their fifth annual report on the latest global trends in social media, “Social Trends 2021.”... Read Article

Coming Out Of The Blocks Strong

Today, I want to emphasize the importance of coming out of the blocks strong, maintaining the momentum and playing with the lead. Read Article

Millennials & Gen Z: A Profile Of Auto Insurance Customers

More than a decade ago, a growing population combined with the housing crisis from 2007 to 2009 caused rentership in the U.S. to climb. Since 2010, the rate of... Read Article

Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

The auto insurance market has continued to evolve in recent years, shifting from “traditional” advertising strategies to significant investments in digital... Read Article

What Is Native Advertising?

Native advertising is a type of paid media that looks, feels and functions like the form of media in which it has been placed. For instance, a sponsored... Read Article

What Is Snapchat Spotlight?

In mid-November, Snapchat announced a new feature called Spotlight. Similar to TikTok’s “For You” page, Snapchat Spotlight will feature vertical videos of... Read Article

What Are YouTube Audio Ads?

YouTube, the most popular video sharing platform in the world with more than 2 billion users, recently announced the launch of audio ads. The new YouTube audio... Read Article

Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

Email campaigns managed by schools offer the benefits of personalization, measurement and optimization, often driving increased enrollment volume from... Read Article

What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

California voters recently passed the California Privacy Rights Act (CPRA), expanding upon the already established California Consumer Privacy Act (CCPA),... Read Article

Protect Yourself First With Self Care

Since March of 2020, I have frequently repeated the following to those around me: Read Article

What Are Click Campaigns?

Click campaigns are digital advertising campaigns that literally encourage consumers to click on an ad, typically driving traffic to a website or landing page.... Read Article

Landing Page Optimization Drives Incremental Conversions

While there’s no question that having a robust and informative website is a fundamental part of brand building and engagement, effectively optimized landing... Read Article

Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability

The environment matters to consumers. A Nielsen report, Unpacking The Sustainability Landscape, found that 73% of consumers were willing to adopt consumption... Read Article

Financial Brands Should Prioritize Building Early Loyalty With Gen Zers

A consumer’s relationship with money and financial institutions begins at a young age. By marketing to Gen Z audiences, financial brands are realizing they can... Read Article

The Value Of AARs

“Chunking” time into small increments to create checkpoints enables us to diagnose and, if necessary, course correct and accelerate so we are always moving... Read Article

Medicare Advantage Marketing Must Differentiate With Ease Of Enrollment & Reassurance During AEP

For health insurance marketers, it is critical to reach the right consumers with the right information at the right time while breaking through the influx of... Read Article

4 Auto Insurance Shopping Predictions

Many drivers have shifted the way they think about car insurance in 2020, the result of three dominant 2020 trends: (1) the surge in remote work, (2) increased... Read Article

What Is Google Display & Video 360?

In the spring, overall consumption of digital media grew as people turned to their screens for entertainment. With most pandemic lockdown orders lifted,... Read Article

Email Marketing Proves To Be Essential

Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and... Read Article

What Will An Apple Search Engine Look Like?

Google commands 95% of mobile search engine share in the U.S., with Bing and Yahoo! grabbing up most of the other 5%. Google’s role as the default search... Read Article

What Are Microsoft Asset Performance Ratings For Bing Search Marketing?

Microsoft recently announced the release of asset performance ratings for responsive search ads (RSA), designed to help advertisers gain a better understanding... Read Article

What Are Google Custom Audiences?

Google announced last year that they would be combining custom affinity and custom intent audiences into one streamlined solution called Google custom... Read Article

Engage More Auto Insurance Shoppers With Personalization & Customized Offers

Consumers are savvier than ever, with more and more native tech users entering the workforce and controlling the narrative about what they expect from brands.... Read Article

What Is The Google Nearby Product Feature?

The surge in ecommerce, and shoppers wanting maximum convenience without crowds during the pandemic, has led to a dramatic increase in buy online pick up in... Read Article

How Can Brands Show Support For The Racial Justice Movement?

In late May, when racial justice uprisings sprang up around the country, many brands joined in the outcry for racial equality, including more diverse... Read Article

Real Estate Marketing Can Help Close The Gap In Black Homeownership

Homeownership has been positioned as a core aspect of the American dream for many years. The renewed urgency for brands and consumers to prioritize, understand... Read Article

Understanding Who Works In The Growing Gig Economy

The gig economy is not a homogeneous group. Income and generational differences may impact how workers perceive and implement the gig economy and the career... Read Article

DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

DMS Success Story: Read Article

Team DMS

Click here to view bios of Team DMS members. Read Article