Digital Media Solutions

DMS (Digital Media Solutions, LLC) is a performance-driven digital marketing company that connects consumers and brands through data, technology and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments, enabling our partners to own their outcome. We connect consumers to solutions that fit and partners to results that matter, so everyone wins. Learn more at digitalmediasolutions.com.

What Is Native Advertising?

Native advertising is a type of paid media that looks, feels and functions like the form of media in which it has been placed. For instance, a sponsored... Read Article

What Is Snapchat Spotlight?

In mid-November, Snapchat announced a new feature called Spotlight. Similar to TikTok’s “For You” page, Snapchat Spotlight will feature vertical videos of... Read Article

What Are YouTube Audio Ads?

YouTube, the most popular video sharing platform in the world with more than 2 billion users, recently announced the launch of audio ads. The new YouTube audio... Read Article

Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

Email campaigns managed by schools offer the benefits of personalization, measurement and optimization, often driving increased enrollment volume from... Read Article

What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

California voters recently passed the California Privacy Rights Act (CPRA), expanding upon the already established California Consumer Privacy Act (CCPA),... Read Article

What Are Click Campaigns?

Click campaigns are digital advertising campaigns that literally encourage consumers to click on an ad, typically driving traffic to a website or landing page.... Read Article

Landing Page Optimization Drives Incremental Conversions

While there’s no question that having a robust and informative website is a fundamental part of brand building and engagement, effectively optimized landing... Read Article

Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability

The environment matters to consumers. A Nielsen report, Unpacking The Sustainability Landscape, found that 73% of consumers were willing to adopt consumption... Read Article

Financial Brands Should Prioritize Building Early Loyalty With Gen Zers

A consumer’s relationship with money and financial institutions begins at a young age. By marketing to Gen Z audiences, financial brands are realizing they can... Read Article

Medicare Advantage Marketing Must Differentiate With Ease Of Enrollment & Reassurance During AEP

For health insurance marketers, it is critical to reach the right consumers with the right information at the right time while breaking through the influx of... Read Article

4 Auto Insurance Shopping Predictions

Many drivers have shifted the way they think about car insurance in 2020, the result of three dominant 2020 trends: (1) the surge in remote work, (2) increased... Read Article

What Is Google Display & Video 360?

In the spring, overall consumption of digital media grew as people turned to their screens for entertainment. With most pandemic lockdown orders lifted,... Read Article

Email Marketing Proves To Be Essential

Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and... Read Article

What Will An Apple Search Engine Look Like?

Google commands 95% of mobile search engine share in the U.S., with Bing and Yahoo! grabbing up most of the other 5%. Google’s role as the default search... Read Article

What Are Microsoft Asset Performance Ratings For Bing Search Marketing?

Microsoft recently announced the release of asset performance ratings for responsive search ads (RSA), designed to help advertisers gain a better understanding... Read Article

What Are Google Custom Audiences?

Google announced last year that they would be combining custom affinity and custom intent audiences into one streamlined solution called Google custom... Read Article

Engage More Auto Insurance Shoppers With Personalization & Customized Offers

Consumers are savvier than ever, with more and more native tech users entering the workforce and controlling the narrative about what they expect from brands.... Read Article

What Is The Google Nearby Product Feature?

The surge in ecommerce, and shoppers wanting maximum convenience without crowds during the pandemic, has led to a dramatic increase in buy online pick up in... Read Article

How Can Brands Show Support For The Racial Justice Movement?

In late May, when racial justice uprisings sprang up around the country, many brands joined in the outcry for racial equality, including more diverse... Read Article

Real Estate Marketing Can Help Close The Gap In Black Homeownership

Homeownership has been positioned as a core aspect of the American dream for many years. The renewed urgency for brands and consumers to prioritize, understand... Read Article

Understanding Who Works In The Growing Gig Economy

The gig economy is not a homogeneous group. Income and generational differences may impact how workers perceive and implement the gig economy and the career... Read Article

DMS Success Story: Leveraging A Multi-Channel Media Mix To Drive High-Intent Leads

DMS Success Story: Read Article

Team DMS

Click here to view bios of Team DMS members. Read Article