Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at https://digitalmediasolutions.com.

4 Ways To Personalize Email Campaigns

Email proved to be fundamentally important to brands and retailers in 2020. And, in 2021, brands across the board plan to continue investing in email,... Read Article

What Is The Facebook IDFA Pop Up?

In June, Apple kicked a hornet’s nest when it announced that significant privacy changes would be coming with the release of the iOS 14 operating system. The... Read Article

What Is The Advertising Flywheel?

The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue. Read Article

Ideas To Optimize Return Policies As Ecommerce Thrives

In the early days of the pandemic, many businesses navigating store closings and community safety adapted refund and return policies to meet the changing needs... Read Article

What Are Web Push Notifications?

The right message to the right person at the right time is advertising gold. And while personalized advertising at scale previously seemed elusive, innovative... Read Article

DMS Acquires Aimtell/PushPros To Enhance Industry-Leading Digital Media Distribution Capabilities

Transaction Enhances DMS Ability To Create Real-Time Connections Between Consumers & Digital Advertisers Across Auto, Home, Health And Life Insurance Plus... Read Article

Turning Holiday Flower Buyers Into Flower Subscribers By Acquiring & Using First-Party Data

Holidays can be the right time to scale advertising spend, offer new products, kick off promotions and deploy engagement strategies that reach and nurture... Read Article

DMS Announces Fourth Quarter & Full-Year Fiscal 2020 Earnings Release Date, Conference Call And Webcast

NEW YORK, January 26, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a... Read Article

10 Valentine's Day Marketing & Promotion Ideas That Work Well Across Digital Channels

Valentine’s Day, though typically a day for significant others to stare into each other’s eyes, is becoming increasingly popular as a holiday to share the love... Read Article

How Marketers Can Stay Committed To Amplifying Black-Owned Businesses

Many brands and retailers have continued their commitment to amplifying Black businesses, creators and makers since the racial justice protests over the... Read Article

6 Ideas For Gift Basket Advertising In Advance Of Valentine's Day

Traditional gifts for the Valentine’s Day holiday typically include chocolates, candy and flowers. Ecommerce gifting brands are combining all of these options... Read Article

DMS Announces #1 Rank On Best CPA Networks For Advertisers List

mThink Top CPA Networks Lists Are Updated Annually Based On Evaluation By Advertisers, Merchants, Affiliates And Publishers Clearwater, FL - January 18, 2021 -... Read Article

5 Personal Loan Advertising Strategies For Resolution Season

The start of a new year is often the motivation for consumers to get back on track with their personal finances. In addition to holiday-related spending in Q4,... Read Article

How To Create Inclusive Advertising That Is Effective At Engaging & Converting Diverse Audiences

A recent article in eMarketer highlighted the importance of marketing to people with disabilities. Rarely adequately represented across advertising campaigns,... Read Article

Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation

Tax season isn’t typically a time people look forward to, making it all the more important for tax preparation brands to engage consumers in ways that feel... Read Article

DMS Announces New General Counsel, Tony Saldana

Saldana Adds Additional M&A And Public Company Experience As Digital Media Solutions Gears Up For Year Of Continued Growth Clearwater, FL - January 6, 2021 -... Read Article

7 Social Media Facts That Can Help Advertisers

Hootsuite, a social media management platform, recently released their fifth annual report on the latest global trends in social media, “Social Trends 2021.”... Read Article

DMS Prioritizes Health & Wellbeing Of Employees

New DMS Initiatives Work To Support Mental Health & Improve Overall Wellness Of All Employees Clearwater, FL – January 4, 2021 — Digital Media Solutions, Inc.... Read Article

Millennials & Gen Z: A Profile Of Auto Insurance Customers

More than a decade ago, a growing population combined with the housing crisis from 2007 to 2009 caused rentership in the U.S. to climb. Since 2010, the rate of... Read Article

DMS Connects More Than 1 Million Consumers Seeking Health Insurance To Providers

Milestone Further Links DMS To Growing Insurance Industry As DMS Helps Consumers Identify, Research & Connect With The Insurance Providers That Meet Their... Read Article

Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

The auto insurance market has continued to evolve in recent years, shifting from “traditional” advertising strategies to significant investments in digital... Read Article

What Is Native Advertising?

Native advertising is a type of paid media that looks, feels and functions like the form of media in which it has been placed. For instance, a sponsored... Read Article

What Is Snapchat Spotlight?

In mid-November, Snapchat announced a new feature called Spotlight. Similar to TikTok’s “For You” page, Snapchat Spotlight will feature vertical videos of... Read Article

What Are YouTube Audio Ads?

YouTube, the most popular video sharing platform in the world with more than 2 billion users, recently announced the launch of audio ads. The new YouTube audio... Read Article

Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

Email campaigns managed by schools offer the benefits of personalization, measurement and optimization, often driving increased enrollment volume from... Read Article

What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

California voters recently passed the California Privacy Rights Act (CPRA), expanding upon the already established California Consumer Privacy Act (CCPA),... Read Article

How Life Insurance Brands Can Make Emotional Connections While Scaling Customer Acquisition

For many families and individuals this year, health and wellness has been a top priority. The pandemic and lockdowns have led many people to consider the... Read Article

DMS Connects 6 Million Consumers To Auto Insurance Providers

Leveraging Its Proprietary Insurance Agent Platform, ZipQuote, DMS Is Strongly Positioned To Respond To The Auto Industry’s Digital Transformation Clearwater,... Read Article

CPG Brands Are Finding New Audiences With Ecommerce Sales

The rise of ecommerce during 2020 has increased online shopping while turning many consumers into omnichannel shoppers searching for good deals and convenient... Read Article

What Are Click Campaigns?

Click campaigns are digital advertising campaigns that literally encourage consumers to click on an ad, typically driving traffic to a website or landing page.... Read Article

Landing Page Optimization Drives Incremental Conversions

While there’s no question that having a robust and informative website is a fundamental part of brand building and engagement, effectively optimized landing... Read Article

Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability

The environment matters to consumers. A Nielsen report, Unpacking The Sustainability Landscape, found that 73% of consumers were willing to adopt consumption... Read Article

How Dietary Supplement Advertisers Can Tap Into Increased Demand Ahead Of Resolution Season

The “new year, new me” mindset looks to be starting ahead of schedule this year, with the importance of investing in health and wellness becoming a major... Read Article

Financial Brands Should Prioritize Building Early Loyalty With Gen Zers

A consumer’s relationship with money and financial institutions begins at a young age. By marketing to Gen Z audiences, financial brands are realizing they can... Read Article

DMS Announces Third Quarter Fiscal 2020 Earnings Release Date, Conference Call And Webcast

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital... Read Article

Medicare Advantage Marketing Must Differentiate With Ease Of Enrollment & Reassurance During AEP

For health insurance marketers, it is critical to reach the right consumers with the right information at the right time while breaking through the influx of... Read Article

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

DMS Exchange Supports Consumer Demand For Optionality By Intelligently Connecting Digital Advertisers & Publishers Clearwater, FL – October 15, 2020 — Digital... Read Article

How Do The Shopping Features On IGTV & Instagram Reels Work?

Instagram has once again broadened its social commerce capabilities, introducing Instagram Shopping on its popular video platform IGTV, with plans to test the... Read Article

4 Auto Insurance Shopping Predictions

Many drivers have shifted the way they think about car insurance in 2020, the result of three dominant 2020 trends: (1) the surge in remote work, (2) increased... Read Article

What Is Google Display & Video 360?

In the spring, overall consumption of digital media grew as people turned to their screens for entertainment. With most pandemic lockdown orders lifted,... Read Article

Email Marketing Proves To Be Essential

Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and... Read Article

What Will An Apple Search Engine Look Like?

Google commands 95% of mobile search engine share in the U.S., with Bing and Yahoo! grabbing up most of the other 5%. Google’s role as the default search... Read Article

What Are Microsoft Asset Performance Ratings For Bing Search Marketing?

Microsoft recently announced the release of asset performance ratings for responsive search ads (RSA), designed to help advertisers gain a better understanding... Read Article

What Are Google Custom Audiences?

Google announced last year that they would be combining custom affinity and custom intent audiences into one streamlined solution called Google custom... Read Article

How Modern Grocery Shopping Preferences Should Influence Grocery Marketing Strategies

Prior to the unprecedented crises of 2020, many of us enjoyed going to the grocery store multiple times a week, throwing dinner together at the last minute or... Read Article

DMS Insurance Marketing Executive Taryn Lomas To Share Insight At The LeadsCon Virtual Conference

Lomas Offers Digital Marketers Actionable Tips For Navigating The Next Evolution In Insurance Marketing Clearwater, FL – September 25, 2020 — Leveraging her... Read Article

Engage More Auto Insurance Shoppers With Personalization & Customized Offers

Consumers are savvier than ever, with more and more native tech users entering the workforce and controlling the narrative about what they expect from brands.... Read Article

What Is The Google Nearby Product Feature?

The surge in ecommerce, and shoppers wanting maximum convenience without crowds during the pandemic, has led to a dramatic increase in buy online pick up in... Read Article

How To Create School Supply Advertising That Engages Today's Parents & School Children

This school year brought a series of new scenarios for students and parents as schools began reopening during the pandemic. As the coronavirus crisis evolves,... Read Article

DMS Success Story: Scaling Higher Ed Program Enrollments For Lincoln Technical Institute

Background Lincoln Technical Institute offers hands-on career training programs in a variety of fields including automotive, health sciences, information... Read Article

Digital Media Solutions Extends Non-Essential Travel Ban Through Q1 2021

Company Continues To Prioritize Health & Safety Of Its People Clearwater, FL – September 9, 2020 — Digital Media Solutions, Inc. (NYSE: DMS), a leading... Read Article

DMS Announces Participation in the 2020 BMO Virtual Technology Summit

CLEARWATER, Fla. – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology and digital performance marketing solutions leveraging... Read Article

How Can Brands Show Support For The Racial Justice Movement?

In late May, when racial justice uprisings sprang up around the country, many brands joined in the outcry for racial equality, including more diverse... Read Article

DMS Recognized For Steady Growth With 7th Consecutive Spot On Inc. 5000 List

NYSE-Traded Performance Marketing Company Celebrates Award For Company Growth As It Plots Further Expansion And Creates Value For Public Shareholders... Read Article

Digital Media Solutions, Inc. Announces Second Quarter Fiscal 2020 Financial Results

Revenue Increased 30% Year-Over-Year to 75.2 million Revenue from top 5 insurance clients grew 29% quarter-over-quarter Gross profit of $22.8 million, or 30.3%... Read Article

Real Estate Marketing Can Help Close The Gap In Black Homeownership

Homeownership has been positioned as a core aspect of the American dream for many years. The renewed urgency for brands and consumers to prioritize, understand... Read Article

Leo Holdings Corp. Completes Business Combination With Digital Media Solutions LLC (‚ÄúDMS‚Äù)

*Combined Company Renamed Digital Media Solutions, Inc. and Will Trade on the NYSE Under Ticker ‘DMS’ Read Article

Digital Media Solutions Holdings, LLC And Leo Holdings Corp. Announce Execution Of Business Combination Agreement

*Transaction Will Introduce Digital Media Solutions as a Publicly Listed Company to Trade on the NYSE Read Article

DMS Becomes Two-Time Recipient Of Tampa Bay Times Top Workplaces

Clearwater, FL – April 8, 2020 — Digital Media Solutions (DMS) proudly announced it was named one of Tampa Bay’s Top Workplaces of 2020 by the Tampa Bay Times.... Read Article

DMS Is Founding Sponsor As Women Of Martech Launches To Amplify Contributions Of Female Leaders

Aims To Increase Recognition Of The Power Of Women And Their Contributions To Innovate And Move The Martech Industry Forward Clearwater, FL - April 1, 2020 -... Read Article

New DMS Data-Based Report Shows Sustained Momentum For Online Higher Education

Clearwater, FL – April 1, 2020 — Digital Media Solutions (DMS) has once again delivered high-quality industry insight into the higher education space through... Read Article

DMS Named Finalist For Digiday Content Marketing Awards

Clearwater, FL – March 27, 2020 — Award-winning global martech company Digital Media Solutions (DMS) was named a finalist for Best Branded Content Site – B2B... Read Article

DMS Success Story: Utilizing Precise Targeting To Drive New Weight Loss Subscribers

Background A commercial provider of weight loss products was looking to scale subscribers for their meal planning and delivery services. They were seeking... Read Article

DMS Provides Industry Leaders With Clearer Understanding Of Compliance Regulations Through 2020 Industry Impact Report

Clearwater, FL – March 11, 2020 — Digital Media Solutions, LLC (DMS), in partnership with LeadsCouncil, proudly announced the release of the 2020 Industry... Read Article

Digital Media Solutions Pledges $100,000 Donation To Headstrong

Donation To Be Made Despite Proactive Postponement Of Fundraiser Due To Coronavirus Risks Clearwater, FL - March 9, 2020 - Digital Media Solutions® (DMS) has... Read Article

Digital Media Solutions Bans Non-Critical Travel During March

Clearwater, FL – March 3, 2020 — Digital Media Solutions® (DMS) has announced its plan to ban all non-critical travel throughout the month of March as a... Read Article

DMS Honors Those In Need With Sponsorship Of Exclusive Ray Of Hope Foundation Event

Clearwater, FL – January 22, 2020 — Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, is proudly... Read Article

Digital Media Solutions Announces Gold Sponsorship Of Affiliate Summit West

Clearwater, FL – January 16, 2020 — Digital Media Solutions® (DMS) is proud to announce it will be a Gold Sponsor of Affiliate Summit West 2020 (ASW). Taking... Read Article

DMS Taps Into Email Marketing Expertise With Sponsorship Of Mailcon Conference

Clearwater, FL – January 14, 2020 — Digital Media Solutions® (DMS) announced it will be an exhibitor of the 2020 Mailcon Conference. Held January 26 at the... Read Article

DMS Recognized As Top Workplace, Continues To Invest In Employees

Clearwater, FL – January 6, 2020 — Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, is receiving... Read Article

DMS Awarding Top Publishers Free Trip To Star-Studded Super Bowl Event

Clearwater, FL – December 12, 2019 — Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, announced... Read Article

DMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar

Clearwater, FL – December 3, 2019 — Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, announced... Read Article

Digital Media Solutions Drives Meaningful Change This Holiday Season And Beyond

Clearwater, FL – November 26, 2019 — With the return of #GivingTuesday comes a new chapter and growing mission for Digital Media Solutions® (DMS). Led by DMS... Read Article

Newest Digital Media Solutions Office Named Top Workplace In San Diego

Clearwater, FL – November 18, 2019 — Digital Media Solutions® (DMS) announced its newest office received The San Diego Union-Tribune Top Workplaces 2019 award,... Read Article

DMS Acquires Insurtech Company UE.co, Creates DMS Insurance

CREATES DMS INSURANCE TO SUPPORT DIGITAL PERFORMANCE MARKETING NEEDS OF INSURANCE COMPANIES & AGENTS Read Article

DMS Education Partners With College Factual, Scales Organic Student Engagement

Clearwater, FL – October 25, 2019 – DMS EducationTM, an industry leader in matching schools with students who enroll and graduate, announced an exclusive... Read Article

DMS Announces Gold Sponsorship Of LeadsCouncil‚Äôs Industry Impact 2020 Compliance Conference

Clearwater, FL – October 18, 2019 — Digital Media Solutions® (DMS) announced it will be a gold sponsor of the inaugural Industry Impact 2020 Compliance... Read Article

DMS Welcomes Ranking On TBBJ 200 List For Fifth Year In A Row

Clearwater, FL – October 4, 2019 – Digital Media Solutions® (DMS), the fastest-growing independent digital performance marketing company in the U.S., announced... Read Article

DMS Recognized As A Top Entrepreneurial Company In America By Entrepreneur Magazine

Clearwater, FL – October 3, 2019 – For the third consecutive year, Digital Media Solutions® (DMS) has been recognized as one of the “Best Entrepreneurial... Read Article

Digital Media Solutions To Sponsor First Ever ‚ÄúBullseye Madness‚Äù At 2019 Connect To Convert

Clearwater, FL – September 5, 2019 — Digital Media Solutions® (DMS) announced it will be a Gold Sponsor of LeadsCon Connect to Convert. One of the most... Read Article

Digital Media Solutions Announces Sponsorship Of 10th Annual CESF Golf Tournament

Clearwater, FL – August 28, 2019 — Digital Media Solutions® (DMS), the fastest-growing independent digital performance marketing company in the U.S., announced... Read Article

DMS Announces Sponsorship Of ANA Chicago Nonprofit Conference

Clearwater, FL – August 26, 2019 — Digital Media Solutions® (DMS) announced it will be a sponsor of the 2019 ANA Chicago Nonprofit Conference. The three-day... Read Article

DMS Supports Our Nation‚Äôs Heroes With Sponsorship Of Second Annual War Heroes On Water Tournament

Clearwater, FL – August 16, 2019 — Digital Media Solutions® (DMS) announced it will be a sponsor of the Second Annual War Heroes on Water Tournament (WHOW),... Read Article

Digital Media Solutions Secures Sixth Consecutive Ranking On Inc. 5000 List

Clearwater, FL – August 15, 2019 – For the sixth consecutive year, Digital Media Solutions® (DMS) has made the Inc. 5000 list of the fastest-growing private... Read Article

DMS Supports The Connecticut Arthritis Foundation With Sponsorship Of 10th Annual Golf Tournament

Clearwater, FL – July 31, 2019 — Digital Media Solutions (DMS) announced it will be a driving range sponsor of the 10th Annual Rizzo Companies Arthritis... Read Article

Digital Media Solutions Announces Gold Sponsorship Of Affiliate Summit East 2019

Clearwater, FL – July 30, 2019 — Digital Media Solutions (DMS) announced it will be a gold sponsor of Affiliate Summit East 2019. The three-day conference,... Read Article

DMS Nominated For EXPY‚Äôs Best Web Experience Award

Clearwater, FL – July 23, 2019 – Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, announced it is in the... Read Article

Digital Media Solutions Becomes Preferred Facebook Marketing Partner

Clearwater, FL – July 10, 2019 — Digital Media Solutions (DMS) announced they are officially a Preferred Facebook Marketing Partner. Through this program, DMS... Read Article

DMS Success Story: Tailoring Media Strategy To Adapt To Evolving Subscriber Acquisition Goals

DMS Success Story: Leveraging DMS Expertise To Meet Changing Targets And Exceed Client Performance Goals Background A leading subscription marketing company... Read Article

DMS To Be Universe Sponsor At 2020 Lead Generation World Conference

Clearwater, FL – June 17, 2019 — Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, announced it will be a... Read Article

DMS CEO Joe Marinucci Named 2019 E&Y Entrepreneur Of The Year

Clearwater, FL – June 14, 2019 – Digital Media Solutions (DMS) Co-Founder and CEO Joe Marinucci was named Ernst & Young’s 2019 Entrepreneur Of The Year®... Read Article

DMS Completes Mission To Race Across Florida And Raise $50,000 For Gary Sinise Foundation

DMS CEO Boosts Commitment To Veterans And Pledges To Hire At Least 15% Of Its Workforce From The Military Community By 2020 Read Article

DMS CEO Joe Marinucci Named Finalist For Prestigious E&Y Entrepreneur Of The Year Award

Clearwater, FL – April 19, 2019 – Digital Media Solutions (DMS) announced its CEO Joe Marinucci was named a finalist for the Entrepreneur Of The Year® 2019... Read Article

DMS Releases First-Party Data-Based Report On Top Car Makes By State

Clearwater, FL – April 11, 2019 – With summer driving season just around the corner, new data from Digital Media Solutions (DMS) takes a deeper look into the... Read Article

Digital Media Solutions Appoints Dave Davis To Senior Vice President Of Call Center Operations

Clearwater, FL – April 1, 2019– Digital Media Solutions (DMS) announced Dave Davis was named Senior Vice President, Call Center Operations. In this role, Davis... Read Article

Digital Media Solutions To Bring Down The House With Return Of ‚ÄúHoops Madness‚Äù As Platinum Sponsor Of 2019 LeadsCon Las Vegas

Clearwater, FL – February 26, 2019— Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, announced it will be... Read Article