Clearwater, FL – May 3, 2018—Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced today it acquired Avenue100 Media Solutions, LLC, a leader in performance based marketing and analytics in the education industry. Avenue100 connects aspiring students to educational institutions by combining expert digital marketing science with a customer centric approach.
"Avenue100 Media Solutions has an incredibly talented team with data expertise and award-winning platforms that are some of the best in the world of higher education,” said Joe Marinucci, CEO of Digital Media Solutions. “Avenue100 Media Solutions has a long history of delivering high quality student inquiries to educational institutions via analytics-based campaigns and proprietary domains like CourseAdvisor. Avenue100, along with our existing education-focused owned and operated domains, will help our education clients win.”
Avenue100 employees will join DMS as part of its education division and remain based out of Massachusetts. Avenue100 Media Solutions, its website and slate of proprietary domains including CourseAdvisor and OnlineDegreeFinder will now be owned by DMS, but will operate as a separate subsidiary.
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