Clearwater, FL – February 27, 2018—Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced it named industry veteran Cliff Libby its Executive Vice President and General Manager of Education. This strategic executive hire reflects the company’s re-invigorated approach to higher education marketing given its in-house email, media buying and call center operations. DMS currently owns and operates domains, such as degreesearch.org and collegeatlas.org, which connect with more than a million prospective students each month. The company’s expansive performance marketing capability set enables DMS to form deeper and more strategic partnerships with clients in highly competitive industries. Libby will oversee all lead generation websites, sales operations, affiliate marketing programs and call center activities surrounding the DMS education division.
“Cliff brings significant experience in the education and lead generation industry to Team DMS,” said Fernando Borghese, Chief Operations Officer of Digital Media Solutions. “As we continue to grow our education business, Cliff’s leadership and deep relationships will drive further revenue growth and industry partnerships around our unique offering to clients.”
An accomplished leader in higher education marketing, Libby comes to DMS with incredible experience in entrepreneurial and high-growth environments. Prior to joining DMS, Libby held management roles at CourseAdvisor – which was later rebranded to Avenue 100 Media – during its pivotal time as a Washington Post subsidiary. Libby started his career in admissions at Wheaton College Massachusetts and has since held executive leadership roles in a variety of software and technology service companies focused exclusively in higher education.
“I’m excited to join the team at DMS, which has a solid track record of delivering highly scalable, compliant campaigns that clients love,” said Libby. “The company’s innovative approach to performance-based education marketing, coupled with owned and operated domains, allows institutions to more effectively reach potential students that will enroll and graduate.”