Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

People love a dog in a sweater. A bow on the cat. A tiny hat for the gerbil. So, not surprisingly, Americans spend a lot on their pets — $1,201 per year for dog owners and $687 for cat owners as of 2020. But what are they buying, where are they shopping and how can you best reach pet owners? Read on.

What Are Consumers Buying For Their Furry Friends?

Food takes the top spot in terms of pet expenditures, followed by veterinary care and grooming. Gifts and other splurge items represented $63 per dog owner in 2020 and clothing/accessories was an additional $59.

Where Are Pet Lovers Shopping?

Most shoppers, around 53%, buy for their pets at brick-and-mortar stores, with dog owners slightly more likely to buy from local, mom-and-pop shops. 31% of pet parents shop online. Subscription boxes are very popular with pet owners.

Digital Media Solutions (DMS) leverages its first-party data asset, proprietary technology, expansive digital media reach and data-driven processes to help our digital advertiser clients get the right message to the right person at the right time and place to encourage action. Contact DMS to learn more.

How Can Marketers Reach Pet-Obsessed Consumers?

Animals make consumers feel good. Cat videos on YouTube can rack up views, and advertisements featuring animals are watched and shared by millions. When marketing to pet fans for the holidays, or at any time, tugging at their heartstrings, and giving pet parents opportunities to include their pets in social campaigns, can be the keys to recurring business and engagement.

Connect With Your Audience At Scale

Start by contacting Digital Media Solutions.

Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers.

  • Technology-enabled & data-driven digital performance advertising
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  • A differentiated approach to driving results
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About the author

Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at