Alternative payment solutions, like buy-now-pay-later (BNPL) platforms, offer consumers easy access to purchases, with payments spread out over time. BNPL can be leveraged by ecommerce retailers during the holidays and all year long as a relatively frictionless and easily accessible payment method. Brands deploying messaging about BNPL could attract more customers, particularly among younger generations.
Digital advertising that leverages timely and relevant messages can help advertisers engage and convert target consumers. Contact DMS to learn how our digital performance advertising solutions de-risk media costs.
Here are three facts about alternative payment solutions that can help ecommerce brands facilitate customer acquisition.
1. Millennial Ecommerce Shoppers Are A Popular Audience For BNPL Solutions
Millennials are the group most likely to use BNPL, in part because Millennials prefer alternatives to credit cards or traditional banking.
As always, whether aiming to acquire customers from specific segments or increase loyalty of current customers, messaging that resonates is key to encouraging action. By leveraging the power of DMS first-party data, digital advertisers can hone their strategies to reach consumers at the right times and the right places with messages designed to drive conversions. Contact DMS to learn more.
2. BNPL Options Can Be A Differentiating Factor When Crafting Campaign Messaging
According to MarketingWeek, “One in five consumers say that they wouldn’t shop with a retailer who didn’t offer some sort of BNPL scheme.” Klarna discovered that 44% of shoppers would have ditched their cart if a four-payment BNPL option, like Klarna offers, wasn’t available. And, a recent survey of UK consumers by Credit Karma found that “31% of Brits” plan to use BNPL for their holiday shopping. Alternative payment solutions provide differentiation that makes an impact, and, with the right messaging, resonates with consumers.
Digital Media Solutions leverages its toolset, inclusive of first-party data, proprietary technology and an expansive media reach, to engage and re-engage high-intent ecommerce consumers and connect them with advertisers. Contact DMS to learn more.
3. Shoppers Can Be Re-Engaged With Messaging About Alternative Payment Solutions
Alternative payment solutions facilitate quick and easy transactions for consumers, and they allow consumers to spread out payments over time. For consumers trying to stick to a budget, the alternative payment solutions, like BNPL, can be the difference between a purchase being affordable or not. When a consumer wanders away without making a purchase, messaging about BNPL could encourage action, like returning to the site and clicking “buy.”
Re-engage and convert your audience with Aimtell, a SaaS re-engagement technology owned by DMS. Click here for a demo of Aimtell.
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