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Consumers shopping for wellness and weight loss solutions are seeking authenticity, particularly those interested in a whole-body approach to fitness, dieting and nutrition. In response, weight loss advertisers have tapped into a mix of digital advertising solutions, including user-generated content (UGC), content marketing and digital solutions that encourage enrollments.
Looking to expand your reach and increase conversion volume? Digital Media Solutions helps weight loss advertisers source new, high-intent customers through digital channels you may not be able to reach on your own. Contact us today to learn more.
By Leveraging Social Media And Ecommerce Platforms, Weight Loss And Wellness Brands Can Sell Merchandise And Enrollments
Many weight loss and wellness advertisers rely heavily on content marketing, including video explanations of their plans. Instagram is a popular social media platform for weight loss advertisers to regularly tout weight loss success stories, coach profiles, recipes and product launches, with social media as a whole becoming a go-to resource for many consumers looking for weight loss inspiration, diet ideas and new products.
Advertisers looking to scale their social advertising efforts often engage partners, like DMS, to de-risk advertising spend with click-based and sale-based performance advertising campaigns. Contact DMS to learn more.
Testimonials & UGC Supports Brand Awareness & Customer Acquisition Initiatives Of Weight Loss And Wellness Brands
Weight loss and wellness advertisers can and should rely on members sharing their weight loss journeys and success stories. Brands that encourage members connecting with one another on social media and through supportive message boards and live chats are likely to see positive content scale. Paid advertising can supplement organic content and drive prospective customers directly to weight loss program signup pages.
DMS offers CPA-based, adtech-enabled digital media distribution across diverse channels, including email, native, search, display, social media, blogs, forums, consumer reviews, listicles, contextual, mobile and more. Contact DMS to learn more.
Virtual Options Differentiate Weight Loss & Wellness Brands By Appealing To Consumers Who Prefer At-Home Options
The pandemic accelerated the move to digital for many weight loss and wellness brands as people everywhere took their in-person interactions and purchases online. In-app workshops, virtual classes and personal coaching are perks and benefits that differentiate weight loss and wellness brands by appealing to audiences who prefer to stick with at-home and online routines.
Acquire Weight Loss & Wellness Customers Online. Pay Only For Results.
DMS acts as a point of connection between leading advertisers and successful, high-quality publishers to help grow businesses by sourcing new, quality customers through more channels than advertisers can reach on their own.
- We connect with audiences across every consumer segment every day
- High-volume results for top brands
- Advertisers specify the media channels, the DMS platform handles all the operational aspects of campaign distribution, performance tracking and optimization
- CPA-based, adtech-enabled digital media distribution across diverse digital channels, including email, native, search, display, social media, blogs, forums, consumer reviews, listicles, contextual, mobile and more
Do you want to become a preferred publisher partner of DMS? Click here.