Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. Enjoying The Journey
    3. ZBT

    ZBT

    Published Date July 9, 2021
    Author Fernando Borghese

    Think of something you did last year, last quarter, last month, last week. Now ask yourself, “Knowing what I now know, would I make the same decision…”

    This is an example of zero-based thinking (ZBT). Zero-based thinking is a way to solve problems and make better decisions.

    Zero-based thinking begins with a simple question, like the one above or the similar, “Knowing what I now know, is there anything I am doing today that I wouldn’t start again, if I had to do it all over…”

    In response to a ZBT question, there are four options to consider:

    1. Do more of what you are doing (because it is working)
    2. Do less of what you are doing
    3. Stop doing it
    4. Do something different / change your results

    ZBT is a creative thinking exercise we can all use to solve problems and create new pathways to grow and expand in business and in life. By helping you validate what’s working and change what isn’t working, ZBT keeps you from second guessing yourself.

    The goal of ZBT is to slow down and use experiences and facts to reaffirm decisions already made or to make even better decisions. ZBT can solve problems with people, process, technology, products, services, strategies… the ways to apply ZBT are limitless. 

    ZBT also opens you up to possibilities that you otherwise might not consider. With ZBT, your mind is free to think deeply about all the options available, without considering your investment to date. 

    So next time you feel stressed or dissatisfied with results, or when you feel certain you need to change course, ZBT can help you gain clarity so you can make better decisions. Your experiences are the best teachers when you use them to learn. You can’t change the past, but you can make better decisions for your future with the ZBT process.

    You are a problem solver.

    You learn from your experiences.

    You push yourself beyond your comfort zone to seek growth.

    About the Author

    Fernando Borghese is the Co-Founder and Chief Operating Officer at Digital Media Solutions (DMS), the fastest growing independent agency focused on performance marketing. In this role, Fernando is responsible the day to day leadership and management of the company, encompassing all lines of business. He has a successful track record of building high-performing teams that that deliver measurable impact for Digital Media Solutions and its award-winning vertical-specific brands within highly complex and competitive industries. Under his leadership, DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

    Profile Photo of Fernando Borghese
    Follow on Linkedin Visit Website More Content by Fernando Borghese
    • Previous Article

      The Best Of 2020: 4 Growth Messages + 6 Impactful Podcasts

      The Best Of 2020: 4 Growth Messages + 6 Impactful Podcasts

      If you really want to grow, you have to lean into the discomfort and welcome challenges. It is the challenges that will help you truly break through and see who you are and can be.

    • Next Article

      The Windshield & Rearview

      The Windshield & Rearview

      It's good to slow down at times, and take a peek in the rearview mirror on the road travelled.

    Most Recent Articles

    • Connect Better And Grow Together

      Connect Better And Grow Together

      Commit to continuous improvement. We will connect better and grow together.

      Read Article

    •  Be Here Now

      Be Here Now

      Bring the positive power of mindfulness and self-awareness into your day-to-day habits.

      Read Article

    • Greener Grass

      Greener Grass

      Opportunities require attention, nurturing, teamwork, collaboration and execution.

      Read Article

    • The Power Of Failure

      The Power Of Failure

      To be a true champion, we need not be “perfect.” Instead, we must be graceful and grateful.

      Read Article

    • The Win-Win

      The Win-Win

      Within a place of balance, we can look for the win-win.

      Read Article

    • Do You API?
      about 1 year ago

      Do You API?

      You get to decide how you react and engage. When you assume positive intent, you look for the good in people around you, and you believe they try to act in a way that is both kind and fair.

      Read Article

    • Growth Lessons From A 6 Year Old…
      about 1 year ago

      Growth Lessons From A 6 Year Old…

      No matter how small, have a growth mindset and believe in the power of “I can” and “I will.”

      Read Article

    • What Will You Remember Tomorrow?
      about 1 year ago

      What Will You Remember Tomorrow?

      Process And Routine That Move You Forward = Great Process And Routine

      Read Article

    • Let’s All Give This A Go…
      about 1 year ago

      Let’s All Give This A Go…

      I’ve long known the power of visualization, but the power punch of experiencing two visualization masters in one week took it to another level for me.

      Read Article

    • Do You Reflect?
      about 1 year ago

      Do You Reflect?

      There is huge value in the reflection process, or in having the prior version of yourself come back to you in the present to report on the experience.

      Read Article

    • Better Decisions = More Growth
      about 1 year ago

      Better Decisions = More Growth

      Making Decisions Can Sometimes Be Tough… Especially When Life Is Happening Around You

      Read Article

    • Feedback Check-ins <> Continuous Improvement
      about 1 year ago

      Feedback Check-ins <> Continuous Improvement

      The energy and effort you put into receiving, actively listening, assessing and responding to performance feedback will directly connect to what you get out of it.

      Read Article

    • Tell Me More About That...
      about 1 year ago

      Tell Me More About That...

      One Of The Most Important Qualities Of Leadership Is The Ability To Actively Listen And Ask Questions.

      Read Article

    • Stop Procrastinating – Start Producing
      about 1 year ago

      Stop Procrastinating – Start Producing

      This weekend, I reminded myself of something that we all know well: Procrastinating wastes time.

      Read Article

    • It's Not Selfish To Focus On You
      over 2 years ago

      It's Not Selfish To Focus On You

      Using your time wisely includes making sure you are doing what it is best to be doing at specific times… like resting during long weekends.

      Read Article

    • Leveraging The Play Clock
      over 2 years ago

      Leveraging The Play Clock

      Context on where you are, how you’re progressing and how much time you have left is crucial. It’s like managing the play clock in a game.

      Read Article

    • Teams Win
      over 2 years ago

      Teams Win

      For every great team, winning is in the details. The great teams have great chemistry, which is created with deliberate intentions and actions intended to strengthen the team every day.

      Read Article

    • The Value Of AARs
      over 2 years ago

      The Value Of AARs

      “Chunking” time into small increments to create checkpoints enables us to diagnose and, if necessary, course correct and accelerate so we are always moving toward the results we want.

      Read Article

    • ******* Q4 BOOM *******
      over 2 years ago

      ******* Q4 BOOM *******

      Today is October 1st, and that is a very special day.

      Read Article

    • Positive Energy Is Motivational, Contagious And Circular
      almost 3 years ago

      Positive Energy Is Motivational, Contagious And Circular

      People who keep positive mindsets are more successful at achieving their objectives because they believe they will succeed from the onset.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.