Neutral Is Not Good Enough

I could…

I should…

I think I can…

I would like to…

I might be able to…

These passive statements of neutrality are NOT GOOD ENOUGH!

When you are neutral, like in a car, you are not going anywhere. You are effectively stuck.

Your thoughts create a cascading series of effects that goes like this:

  1. Think it.
  2. Say it.
  3. Act it.
  4. Achieve it!

When you think:

  • I could do this…
  • I should do this…
  • I think I can do this…

What outcome are you expecting from these neutral statements?????

Compare those statements to:

  • I will do this…
  • I must do this…
  • I can do this…

The outcome from these definitive statements is clear: YOU WILL ACHIEVE YOUR GOALS!

Integrity in your thoughts, words, actions and outcomes lines up.

  • What you are thinking.
  • Is what you are saying.
  • Is what you are doing.

When you have definitive thoughts about your future actions, what you say and do will result in the outcomes that align with that waterfall.

The process means you are living your life in alignment and with integrity.

Repeating today’s core message: NEUTRAL IS NOT GOOD ENOUGH!!!

You cannot go anywhere when you are stuck in neutral.

Stop procrastinating with “I should, I could, I would, I think…” 

And start believing with “I will, I can, I must…”

Align your thoughts, your words and your actions, and you’ll achieve the outcomes you desire.

About the author

Joe Marinucci

Joe Marinucci is the co-founder and chief executive officer of Digital Media Solutions since the company’s inception in 2012. Marinucci is responsible for the overall vision and strategy of DMS, leveraging the best people, processes and technology in the industry to deliver data-driven digital performance advertising solutions to offer visibility into the customer experience, help brands grow their businesses and provide accountability for every media dollar spent. Under Marinucci’s leadership, DMS has evolved into an award-winning, digital performance advertising company demonstrating consistent and significant year-over-year growth which earned recognition on the Inc. 5000 list for seven consecutive years.