Pressure Is A Privilege

As We Come Upon The End Of The Quarter, There’s A ‘Checklist’ We Each Run.

Sometimes it’s a formal process, and other times our checklists consist of subconscious thoughts that help us assess where we are, what we need to do to finish strong and the final things we must do to get over the finish line.

As A Quarter Progresses, ‘Time’ Plays A Big Role In Our LOE/ROI Evaluations.

If something is hanging on too long without the progress we expected, now is the time to do something about it. During our early checklist process, we should assess where we are pointed, and we may add or subtract action items or initiatives based on our point in time.

Pressure Is A Privilege, So Lean In And Embrace It.

What we are actually saying here is, “Pressure, I know you will show up with 2 weeks to go, so I am going to take action now and stay ahead of you, so when it is crunch time and you show up, I will welcome you because I am already ready.”

Do Not Wait For ‘Uncomfortable’ To Show Up And Create Undo Pressure.

Make the choice now to get comfortable being uncomfortable. It’s a mindset that connects directly to the actions we take.

About the author

Fernando Borghese

Fernando Borghese is the Co-Founder and Chief Operating Officer at Digital Media Solutions (DMS), the fastest growing independent agency focused on performance marketing. In this role, Fernando is responsible the day to day leadership and management of the company, encompassing all lines of business. He has a successful track record of building high-performing teams that that deliver measurable impact for Digital Media Solutions and its award-winning vertical-specific brands within highly complex and competitive industries. Under his leadership, DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.