Traditional gifts for the Valentine’s Day holiday typically include chocolates, candy and flowers. Ecommerce gifting brands are combining all of these options and more in beautiful baskets, and they are leveraging the success and popularity of direct-to-consumer (DTC) sales to appeal to shoppers this Valentine’s Day. Here are six ways to engage and convert shoppers on your gift basket website this Valentine's Day.
1. Drives Sales With Dedicated Valentine’s Day Landing Pages
Dedicated landing pages for Valentine’s Day make searching for holiday offerings easy.
2. Offer A Variety Of Valentine's Day Gift Options
The American Floral Endowment recommends retailers offer diverse options for Valentine’s Day, as consumers are often purchasing gifts for more people than just their spouses or significant others. For example, Galentine's Day on February 13th celebrates platonic friendships, usually among women. In 2020, consumers also purchased for other family members, children’s friends and even pets.
3. Prioritize Best-Selling Valentine’s Day Products
Use historical data on Valentine’s Day sales to organize the holiday page of your website, placing a best-selling products at the top of the page where consumers can quickly find them.
4. Include Easy-To-Use Filters To Narrow Down Valentine's Day Gift Choices
Consider filtering by type, color, flavor and brand, allowing consumers to assemble unique and varied Valentine’s Day selections.
5. Leverage Influencer Marketing To Drive Sales Of High-End Valentine’s Day Gifts
Influencers perceived to align with the gift recipient can give "approval" for specific gift selection -- important for high-ticket items.
6. Offer Free Customization Of Valentine's Day Gifts
Unique gift offerings can capture audiences that are looking for something out of the ordinary, often garnering word of mouth praise and repeat shoppers.
According to Google Trends, consumers start to shop for Valentine’s gift baskets right after the Christmas holiday, so gift basket brands are wise to promote their products and delivery services early and often.
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