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    1. Home
    2. Enjoying The Journey
    3. Is Your Time Working For You?

    Is Your Time Working For You?

    Published Date April 16, 2021
    Author Fernando Borghese

    I have high expectations for myself. But, often, I must make choices with regard to where I focus my energy.

    What’s In Between Where I Stand Right Now And All The Opportunities And Possibilities That Surround Me? Time.

    How and where I choose to spend my time, what I choose to focus on, what I decide to invest my energy in, my ability to be present in the moment to see what’s in front of me, and what I determine is not important, all play a factor in which opportunities and possibilities enter my realm.

    Is My Time Working For Me?

    When I am in full alignment:

    • I feel more connection, and I create more.
    • My time is working for me. I am in my flow zone.
    • What I do each day brings my goals closer to me as I move closer to them. My time is working for me, and big progress ensues.

    When I am not in alignment, time works against me and results come more slowly. The cost of misalignment is high. I can never get back the time I’ve lost.

    Is Your Time Working For You?

    • Ask yourself: How am I spending my time?
    • Don’t ask: What am I spending my time doing?

    What’s the difference? Simple: quality over quantity.

    When you spend your “quality” time the right way, you accelerate your growth and impact. “Quantity” time just spins the hamster wheel faster.

    When You Audit Your Time, You Are Empowered To Change And Cut Out What Doesn’t Matter.

    When you audit your time, you can create space in your calendar for the important things: creative brainstorming time, team meetings, family time, kid time, exercise time, time to learn something new, strategy and planning time, time to get yourself some space to disconnect… you get it.

    If It Matters, Schedule It.

    If it is important, make sure you schedule it and line up each day and each week for success so your time is working for you… enabling you and accelerating you. But don’t just schedule it… measure it so you have an understanding of how much and how often.

    What gets measured gets managed, and what gets managed gets done.

    We each have the power to make our time work for us, and when we do, there is less friction and more acceleration. We run unleashed with no limits to experience and realize the opportunities and possibilities each day.

    We Are Surrounded By An Abundance Of Opportunities & Possibilities.

    But, abundance can be a double-edged sword. After all, we have only a finite amount of time each day. Alignment between our time and our goals creates a straight-line connection to the results we want. Progress and growth comes faster when you’re moving in a straight line and avoiding the zig zag. Straight lines give you a leg up on your day.

    You can audit your time, your actions and your alignment each day. Tomorrow will be different because you audit today.

    When your time is in alignment with your goals, and your time is working for you, you are right where you are supposed to be: fully present, doing exactly what you do best.

    Everything that happens for you begins with how and where you put yourself in play each day. Make today and each day great.

    About the Author

    Fernando Borghese is the Co-Founder and Chief Operating Officer at Digital Media Solutions (DMS), the fastest growing independent agency focused on performance marketing. In this role, Fernando is responsible the day to day leadership and management of the company, encompassing all lines of business. He has a successful track record of building high-performing teams that that deliver measurable impact for Digital Media Solutions and its award-winning vertical-specific brands within highly complex and competitive industries. Under his leadership, DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

    Profile Photo of Fernando Borghese
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