Digital Media Solutions

DMS (Digital Media Solutions, LLC) is a performance-driven digital marketing company that connects consumers and brands through data, technology and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments, enabling our partners to own their outcome. We connect consumers to solutions that fit and partners to results that matter, so everyone wins. Learn more at digitalmediasolutions.com.

How Auto Insurance Agencies Can Determine If Their Lead Sources Are Costing Them More Than They Are Earning

Auto insurance agencies often invest heavily in lead generation without realizing that some sources drain more revenue than they produce. A source can generate... Read Article

Q&A With Brian Hirschfeld, CFO Of Digital Media Solutions

With more than 30 years of experience in finance and investment leadership,Brian Hirschfeld Chief Financial Officer at DMS, brings a measured, returns-driven... Read Article

Email Marketing Ideas That Convert During OEP

Open Enrollment Period marketing is a marathon, not a sprint. Health insurance agencies have a narrow window to reach prospects, build trust and convert... Read Article

How Final Expense Agencies Can Grow In Their First Year

New final expense agency owners often feel pulled in a dozen directions at once trying to generate leads, close sales and build a brand all at the same time.... Read Article

Mike Snyder, Director of Strategic Agent Partnerships

Mike Snyder has spent over a decade leading teams and building his career in sales, and for the past four years he's brought that expertise to DMS. As Director... Read Article

Q&A With Josh Henney, Strategic Account Manager, ZipQuote Ignite

Josh Henney is a Strategic Account Manager for ZipQuote Ignite, where he helps insurance agents turn ZipQuote leads into measurable agency growth. Known for... Read Article

How AI Is Changing Lead Generation For Trade Schools

Prospective students are researching programs differently than they did a few years ago, using AI-powered search results to compare programs across multiple... Read Article

Q&A With Mikaela Nikas, Senior Director of Agent Divisions

With more than a decade of leadership experience, Mikaela Nikas serves as Senior Director of Agent Divisions at DMS (Digital Media Solutions), where she... Read Article

How Does Multichannel Marketing Help Auto Insurance Agencies?

Multichannel marketing helps auto insurance agencies show up wherever high-intent shoppers search, browse and engage, replacing single-channel dependency to... Read Article

Who Should Your Home Insurance Agency Be Targeting?

Most home insurance agencies market to "homeowners" and leave it there. The trouble is that "homeowners" is a broad category full of very different people with... Read Article

Q&A With Omar Rivera Vargas, Senior Account Manager

Q: With technology evolving rapidly, how does DMS stay ahead in delivering innovative solutions? One thing we've done is leverage AI internally, which has... Read Article

Performance Marketing Glossary

Table Of Contents 1. Performance Marketing Core 2. Lead Generation & Buying 3. Compliance & Consent 4. Data & Technology 5. Measurement & Attribution 6. P&C... Read Article

Email Nurture Campaigns That Actually Drive Enrollment: A Step By Step Guide

Choosing where to enroll is one of the biggest decisions a prospective student will make. They research for weeks or months, but what moves someone from... Read Article

Understanding Consumer Intent: How Knowing Where A Prospect Is In Their Journey Changes How You Sell

Understanding consumer intent is essential for today's marketer. No two prospects are exactly alike, but the stages they move through on their way to a... Read Article

What Does A Good Lead Gen Partner Actually Look Like? A Checklist For Insurance Agents

Many insurance agents have been burned by a lead vendor at least once. This means money gone, time wasted and a sub-par pipeline. The problem usually isn't... Read Article

Q&A With Brent Husmoe, General Manager Of Health Insurance (U65)

With more than 12 years of experience in performance marketing for insurance, Brent Husmoe serves as General Manager of Health Insurance (U65) at DMS (Digital... Read Article

DMS APEX Episode 1: The Webinar Series Driving Performance Marketers Forward

DMS APEX is a new quarterly roundtable series where DMS Chief Growth Officer Rick Fox leads candid conversations with industry partners and experts on the... Read Article

Auto And Home Insurance Agents: How To Compete For Clients In A Price-Sensitive Market

If you're an auto or home insurance agent, you're most likely having the same conversation on repeat: a prospect has three online quotes, yours isn't the... Read Article

Q&A With Kattie Ness, Senior Director, O65

Kattie Ness is the Senior Director, O65 at DMS (Digital Media Solutions), where she focuses on driving growth and partnerships across the Medicare and Final... Read Article

Why Many Insurance Agents Are Marketing On The Wrong Channels, And How To Fix It

If you're an insurance agent who feels like your marketing efforts aren't paying off, you're not alone. You're posting on social media, running ads, possibly... Read Article

DMS APEX Launches As A Quarterly Roundtable Series Rooted In Real-World Performance Marketing

DMS today announced the launch of DMS APEX, a quarterly roundtable series designed to bring together industry leaders, DMS experts and performance marketers. Read Article

How Home Services Businesses Can Build A Steady Stream Of New Clients Without Relying On Referrals Alone

If your home services business is growing, referrals likely deserve some of the credit, but they shouldn't get all of it. The best service providers aren't... Read Article

Q&A With Mark Brodzeller, Head of Enterprise Business Development

Mark Brodzeller has built his career at the intersection of insurance, SaaS and performance marketing. As Head of Enterprise Business Development at DMS, he... Read Article

How Final Expense Agencies Can Use AI Strategies To Attract More Prospects

The final expense insurance market is more competitive than ever. Agencies that rely solely on traditional outreach methods like cold calls, direct mail and... Read Article

Brian Hirschfeld, Chief Financial Officer

Brian Hirschfeld is the Chief Financial Officer at DMS (Digital Media Solutions), where he is responsible for safeguarding the financial integrity of the... Read Article

The DMS Team On The Road, The Refresh & What's Next

LeadsCon is always a pulse check on the industry, and this year, the DMS team showed up ready and buzzing with the kind of energy that comes from having... Read Article

DMS Appoints Brian Hirschfeld As Chief Financial Officer

DMS today announced Brian Hirschfeld as CFO, a strategic move designed to drive long-term growth. Read Article

How Local Marketing Strategies Can Boost Final Expense Conversions

As competition in the final expense insurance industry grows, agencies that take a more targeted, thoughtful approach are seeing better results and more... Read Article

Q&A With Brett Ulrich, SVP Of Engineering

With a focus on building scalable systems and driving real-time performance, Brett Ulrich serves as SVP of Engineering at DMS. Known for combining technical... Read Article

DMS Welcomes Brent Husmoe And Mark Brodzeller To Leadership Team

DMS today announced two strategic additions to its leadership team, grounded in a shared commitment to high-quality, strategy-led solutions. Read Article

Mark Brodzeller, Head Of Enterprise Business Development

Mark Brodzeller is a seasoned business development leader with over 17 years of experience driving growth, building strategic relationships and delivering... Read Article

The Future Of Home Insurance Lead Generation: 6 Trends Agents Can't Ignore In 2026

The home insurance landscape in 2026 is evolving rapidly, shaped by rising premiums, increased climate risk and an attentive, increasingly younger consumer... Read Article

Morgan Lebejko, Head Of Revenue Operations

Morgan Lebejko is the Head of Revenue Operations at Digital Media Solutions, where she leads the strategy, systems and execution that drive revenue growth... Read Article

Brent Husmoe, General Manager Of Health Insurance (U65)

Brent Husmoe is the General Manager of Health Insurance at DMS, where he leads strategy and execution across the company’s health insurance vertical. With more... Read Article

Digital Media Solutions Names Tom Groux General Manager Of P&C And Promotes Morgan Lebejko To Head Of Revenue Operations

DMS today announced two leadership moves designed to sharpen the company's insurance business and elevate campaign quality, while strengthening operations... Read Article

Fixing the Leaks in Your Admissions Funnel: Best Practices

Many prospective students drop off between initial interest and enrollment, but identifying where and why they leave can significantly improve your enrollment... Read Article

AEO 101: How To Grow Your U65 Health Insurance Agency Using AI

Health insurance agencies targeting under 65 buyers now have opportunities to leverage AI-powered performance marketing strategies to generate higher-quality... Read Article

How P&C Insurance Agencies Can Use AI Engines To Attract Leads

P&C insurance agencies are operating in an increasingly competitive and digitally driven environment. Consumers expect speed, relevance and convenience, and... Read Article

7 Budget-Friendly Tactics New Home Services Agencies Can Use To Grow

For many home service companies, generating a steady flow of quality leads without overspending on marketing can be a challenge. Rising advertising costs and... Read Article

Director Of Media

Job Type: Full-Time, Salary, Exempt Read Article

Seasonality In Home Insurance Leads: How To Prepare For Potential Lead Spikes

Home insurance demand follows predictable seasonal patterns driven by housing activity and regional weather risks. This article explores how home services and... Read Article

Q&A With Tom Groux, General Manager, P&C

With extensive experience across insurance marketplaces and performance-driven customer acquisition, Tom Groux serves as General Manager of the P&C division at... Read Article

Senior Product Manager, Platform

Job Type: Full-Time, Salary, Exempt Read Article

Inside The Role: Carrie Burton On The EDU Enrollment Landscape

In this edition of DMS DNA: Uncoded, our SVP of Education, Carrie Burton, shares her perspective on the evolving enrollment landscape for educational... Read Article