As a parent, I want to protect my daughters.

I’m not seeking control, but I want them to stay safe.

If I overly protect my daughters as they grow,

I will limit their experiences to learn and grow and discover themselves.

So, I have created guardrails for my daughters.

The guardrails are built based on my family's values, commitments and promises.

The guardrails create a safe space.

Within the safe space, my girls can have the confidence and freedom to explore.

Within the guardrails, the girls can create.

They can discover.

They can confidently experience new things.

Within their safe space, they can learn and grow.

I don’t want my daughters to just stand alongside me.

My vision, for each of my daughters, is to have them stand atop my shoulders.

I want them each to reach higher than my arms can go.

The cocoon is warm and safe, but within it grows a butterfly.

We all learn and grow the most through challenges and failures experienced firsthand. The key is being able to explore and discover within the space between the guardrails.

There is a special balance in the space that exists between the support of the guardrails, where we can each flourish. 

About the author

Fernando Borghese

Fernando Borghese is the Co-Founder and Chief Operating Officer at Digital Media Solutions (DMS), the fastest growing independent agency focused on performance marketing. In this role, Fernando is responsible the day to day leadership and management of the company, encompassing all lines of business. He has a successful track record of building high-performing teams that that deliver measurable impact for Digital Media Solutions and its award-winning vertical-specific brands within highly complex and competitive industries. Under his leadership, DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.