As consumers became more and more comfortable shopping online, many consumer packaged goods (CPG) brands have relied on performance advertising for customer acquisition. Performance advertising allows CPG brands to create better, more effective connections with consumers, increase brand engagement and scale sales.
DMS is a leading provider of digital performance advertising solutions connecting consumers and advertisers. Contact DMS to learn more about how we partner with CPG brands and advertisers across many verticals to optimize audience engagement and customer acquisition efforts.
Performance Advertising Allows CPG Brands To Connect With, Engage And Convert Consumers Shopping Online
Performance advertising, which leverages analytics from clicks, conversions and in-between actions, has given CPG brands the first-party data they need to see where their investments are paying off and confidently optimize multichannel campaigns for customer acquisition. According to Greg Lyons, CMO at PepsiCo, “We need to be accountable for the ROI for the money that we spent. We are on a journey to make better and faster decisions, and in-house data help us on that journey.” Pepsi started moving toward more performance advertising strategies throughout the last several years, giving the company the flexibility and reach needed to dive deeper with digital innovation, introduce new products and try out new marketing strategies. Added Lyons, “We were able to [adapt and try new strategies] in record time because we had the data at our fingertips and we weren’t waiting for that yearly report.” The company attributes ROI growth of 66% over the last several years to an increased reliance on performance advertising.
Performance-based campaigns minimize risk and maximize ROI. When brands partner with DMS, they gain the benefits of an agile, yet process-focused approach that enhances consumer experiences and offers scale and measurable ROI. Contact DMS to learn how you can leverage our digital performance advertising and customer acquisition campaigns to achieve consistent, scalable and reliable results.
Performance advertising allows brands to de-risk new initiatives, creating opportunities for growth and forward-thinking momentum. Measuring campaign performance, including consumer actions, gives advertisers the data they need to optimize campaigns for enhanced ROI.
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Digital Media Solutions® (DMS) is a technology-enabled, data-driven digital performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive media reach can help you connect with high-intent consumers.