As consumers became more and more comfortable shopping online, many consumer packaged goods (CPG) brands have relied on performance advertising for customer acquisition. Performance advertising allows CPG brands to create better, more effective connections with consumers, increase brand engagement and scale sales.
Performance Advertising Allows CPG Brands To Connect With, Engage And Convert Consumers Shopping Online
Performance advertising, which leverages analytics from clicks, conversions and in-between actions, has given CPG brands the first-party data they need to see where their investments are paying off and confidently optimize multichannel campaigns for customer acquisition.
Performance-based campaigns minimize risk and maximize ROI. When brands partner with DMS, they gain the benefits of an agile, yet process-focused approach that enhances consumer experiences and offers scale and measurable ROI. Contact DMS to learn how you can leverage our digital performance advertising and customer acquisition campaigns to achieve consistent, scalable and reliable results.
Performance advertising allows brands to de-risk new initiatives, creating opportunities for growth and forward-thinking momentum. Measuring campaign performance, including consumer actions, gives advertisers the data they need to optimize campaigns for enhanced ROI.
Are You Looking To Expand Your CPG Customer Acquisition Efforts With Performance Advertising?
Digital Media Solutions® (DMS) is a technology-enabled, data-driven digital performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive media reach can help you acquire more customers.