Paid Social Media Channel Manager – Facebook & Instagram Advertising

Job Type: Full-time

Location: Fully Remote

Reports To: VP Media 

Company Overview:

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals: Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend.

Job Summary 

We are seeking a Paid Social Media Channel Manager with particular expertise in DTC Facebook and Instagram advertising to join our internal media team. As a critical team member, you will manage and optimize paid media campaigns across Facebook, Instagram and other social media channels, working in tandem with our vertical experts and platform-specific specialists. You will own the strategy, execution and performance of campaigns across advertising platforms, leveraging your in-depth knowledge of Meta’s advertising tools to generate high-quality leads while maximizing return on ad spend (ROAS).

This role requires a strong understanding of the Facebook Ads platform, experience managing campaigns at scale and the ability to analyze and adjust strategies based on data-driven insights. Highly qualified candidates will be comfortable with hands-on keyboard building and managing their paid advertising campaigns while providing guidance, direction and feedback to other internal and external resources managing advertising spend.

Key Responsibilities:

1. Campaign Strategy & Execution

• Develop, manage and execute Facebook and Instagram advertising campaigns aligned with company lead generation goals across various verticals (e.g., auto insurance, health insurance, education, home services).
• Own the full campaign lifecycle, from ideation and strategy to launch, optimization and performance analysis.
• Implement and manage audience targeting strategies (including custom audiences, lookalikes and retargeting) to reach the right consumers and maximize conversions.
• Create and test ad copy, creative and ad formats (carousel, video, stories, etc.) to drive engagement and lead generation.
• Collaborate with vertical-specific teams to align advertising strategies with market trends and target audience behavior.
• Be the primary point of contact for external media buying teams and individuals. Provide external resources with performance feedback as well as strategic and tactical direction.

2. Performance Optimization & Scaling

• Continuously monitor campaign performance and adjust bidding strategies, budgets and targeting to optimize ROI.
• Leverage A/B testing to determine the most effective creative and messaging, ensuring constant improvement of campaign performance.
• Use data insights to scale campaigns while maintaining or reducing Cost Per Lead (CPL) and improving ROAS.
• Stay current on Facebook and Instagram platform updates and algorithm changes to ensure all campaigns are running efficiently.

3. Reporting & Analytics

• Analyze campaign performance regularly and provide actionable insights to leadership, including reporting on key performance indicators (KPIs) such as lead volume, CPL, conversion rates and ROAS.
• Develop and maintain detailed performance dashboards and present data-driven recommendations for future campaigns.
• Provide weekly and monthly performance reports that clearly communicate progress toward goals.

4. Budget Management

• Own the budget for Facebook and Instagram campaigns, ensuring efficient allocation and optimization of spend to maximize results.
• Manage large advertising budgets with a focus on reducing wastage and improving performance metrics.
• Provide monthly, quarterly and annual forecasts of channel performance to business unit and vertical leadership.

5. Collaboration & Teamwork

• Work closely with other media channel managers (Google, Bing, Programmatic) to ensure consistent cross-channel strategies.
• Partner with creative teams to guide the development of compelling, conversion-focused ad creative tailored to each platform.
• Collaborate with data analysts to leverage insights and optimize campaigns based on performance data.

6. Continuous Learning & Development

• Proactively identify opportunities to leverage emerging features on Facebook and Instagram (e.g., Stories, Reels, Shopping).
• Share insights and knowledge with the broader team to support ongoing skill development.

Experience:

• 3-5 years of experience managing Facebook and Instagram paid ad campaigns, preferably in a DTC performance marketing lead generation environment.
• Proven track record of managing and optimizing large-scale, high-budget campaigns across Facebook Ads Manager.
• Deep understanding of Facebook Ads policies, tools (e.g., Ads Manager, Audience Insights, Pixel, Conversion API) and best practices.

Skills:

• Expert knowledge of Facebook Ads Manager and other Meta advertising tools, including custom audience creation, lookalike audiences and advanced targeting capabilities.
• Understanding of advertising platform goal setting, event and pixel management and automated campaign optimization.
• Strong experience in data analysis and using analytics tools (e.g., Google Analytics, Facebook Analytics) to measure campaign performance and make data-driven decisions.
• Proficiency with A/B testing and multivariate testing to optimize ad performance and improve conversion rates.
• Strong copywriting and creative direction skills, with a solid understanding of what drives engagement and conversions on Facebook and Instagram.
• Project management skills: ability to juggle multiple campaigns simultaneously while meeting deadlines and performance goals.
• Familiarity with lead generation strategies and knowledge of industries such as insurance, education or home services is a plus.

Soft Skills: 

• Analytical thinker with excellent problem-solving skills.
• Strong communication skills: ability to explain complex campaign results to non-technical stakeholders.
• A team player who works well in a collaborative environment and can also operate independently.

Key Performance Indicators (KPIs): 

• Lead volume growth for Facebook and Instagram campaigns.
• Cost Per Lead (CPL) reductions while maintaining lead quality.
• Return on Ad Spend (ROAS) meeting or exceeding business goals.
• Efficient management of the campaign budget, reducing wastage.
• Timely launch and execution of campaigns, meeting performance goals within established deadlines.

Salary & Compensation: 

• Base Salary: $90,000 - $120,000 annually, depending on experience.
• Benefits: Comprehensive healthcare package, 401(k) and paid time off.

Why Join DMS? 

• Opportunity to work in a fast-growing, data-driven performance marketing company.
• Work alongside industry experts in a collaborative, innovative and high-growth environment.
• Continuous learning through training, certifications and mentorship opportunities.
• Competitive salary and benefits package with opportunities for growth and development.

Benefits Available To Eligible Employees Include The Following:

• Medical, dental and vision
• Wellness and mental health benefits
• Tax-advantaged healthcare accounts
• Financial and income protection benefits (Life insurance, short term disability, 401K)
• Paid time off (PTO), holidays and sick time off
• Remote worker assistance for wellness and home office
• Fully remote work

Candidates will be considered in totality of their skills and experience versus strict interpretation of “requirements.”

About DMS

Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers.

DMS is a growing company that provides team members with opportunities to learn new technologies and enhance their skills. In addition to competitive salaries, reliable work schedules, access to technology, an energetic and connected work culture and an impressive suite of employee health and wellness benefits, DMS also offers employees the chance to further acquire industry knowledge and network with colleagues.

The culture at DMS is built on a foundation of collaboration, support and inclusion. DMS believes in the power of teamwork. DMS is more than just an award-winning company, we are a team that supports one another, challenges each other and celebrates together.

DMS is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.