Alex Kotlyar, SVP Of Product

A talented storyteller with an eye for design, Alex Kotlyar is a creative, dynamic and accomplished marketing strategist. With nearly two decades of experience under his belt, Alex has a proven track record of building and maintaining successful performance-driven products and digital omnichannel campaigns. Alex’s rich, cross-sector knowledge, design mind and data-driven methodology help him and his team deliver compelling, high-impact products and consumer-friendly digital experiences that drive measurable performance.

As Senior Vice President of Product for Digital Media Solutions, Alex leads a cross-functional product team, blending technology with design, UX and strategy to ensure that business goals are met and the design vision is carried through the full lifecycle of a product. DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of Alex alongside fellow DMS leaders.

About the author

Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at