DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

Digital Media Solutions® (DMS) is an industry leader in helping brands acquire new customers at significant scale with digital performance advertising solutions, including personalized and strategic, targeted email campaigns.

The Challenge: Quickly Generate New High-Intent Subscribers For A Weight Loss App

When a leading weight loss app engaged DMS to generate new subscribers for its nutrition and exercise coaching services with a 14-day $1 trial offer, the DMS digital performance advertising experts leveraged their proprietary email marketing capabilities and publisher partner network to quickly drive high-intent, targeted weight loss subscribers.

Planning & Analysis: DMS performed a comprehensive analysis across its network to determine which publisher partners would fit best for the targeted email marketing campaign. The DMS team selected top publishers that had proven success with the app provider’s ideal target audience: consumers interested in weight loss, particularly Millennial females over the age of 25.

Strategic Implementation & Scaling: The DMS team worked closely with the selected publisher partners to meet the advertiser client’s needs, capitalizing on spikes in consumer weight loss intent at the start of the new year.

Campaign Optimization: DMS performed regular and thorough performance audits, closely monitoring publisher partner performance to continue to scale top-performing publishers. The DMS team worked closely with publisher partners to test and optimize target mailing lists, subject lines, creative and copy to continue to drive conversions for the weight loss app’s $1 trial offer.

The Result: 20,000 Net-New Subscribers In Less Than 2 Months

By leveraging the DMS first-party data, proprietary technology and expansive digital media reach, DMS email experts acted quickly and nimbly to produce successful results, driving nearly 20,000 net-new subscribers for the weight loss app in less than two months.

Digital Media Solutions can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network to send your branded creative to audiences that match your target profile. Contact DMS to learn more about our performance-based advertising solutions.

About the author

Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at