Joe Marinucci, Co-Founder & CEO

Joe Marinucci

Joe Marinucci is the co-founder and chief executive officer of Digital Media Solutions, Inc., since the company’s inception in 2012. Joe is responsible for the overall vision and strategy of DMS, leveraging the best people, processes and technology in the industry to deliver data-driven digital performance advertising solutions to offer visibility into the customer experience, help brands grow their businesses and provide accountability for every media dollar spent. Under Joe ’s leadership, DMS has evolved into an award-winning, digital performance advertising company demonstrating consistent and significant year-over-year growth.

In June 2019, Joe became a recipient of the Ernst & Young Entrepreneur of the Year award. In 2020, Joe was instrumental in leading the efforts that led to DMS becoming a public company. DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of Joe alongside fellow DMS leaders.

Prior to DMS, Joe was President and Co-Founder of direct response marketing firm Interactive Marketing Solutions where he focused on a broad array of direct marketing solutions for the company’s clients. He previously served as a board member of LeadsCouncil where he advised member companies in the online lead generation space to promote best practices across all industries. He earned a Bachelor of Science in accounting from Binghamton University and resides in Florida. 

About the author

Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at