DMS Success Story: Leveraging DMS Expertise To Meet Changing Targets And Exceed Client Performance Goals
Background
A leading subscription marketing company that has delivered more than 21 million print and digital subscriptions was looking to scale beyond the magazine industry into the medical device field.
Challenge
As a reliable and long-standing partner, Digital Media SolutionsTM (DMS) was tasked with fulfilling a monthly allocation of 15,000-50,000 magazine subscription data leads per month, depending on client needs. Pleased with the DMS lead quality and quantity, the subscription company entrusted DMS to generate calls for their medical alert business, which had tighter geographic restrictions and more qualification criteria than the magazine subscription leads.
DMS Solution
In order to achieve the client’s aggressive medical CPA goal, while still fulfilling the magazine allocation, the DMS performance marketing experts needed to be nimble to meet the client’s evolving needs. DMS leveraged existing partnerships to deliver highly-qualified calls that fit the client’s geographic and demographic targets. The DMS team monitored internal metrics including call volume, quality and number of sales on a daily basis to optimize and provide feedback to partners in order to ensure client goals were being met.
Results
DMS exceeded the client’s medical CPA goal by more than 20% and was able to scale volume 500% over three months. The success of the medical alert call campaigns solidified the client’s decision to expand their partnership with DMS, and they plan to continue expansion with DMS into additional verticals in the near future.