DMS Case Studies

Examples of how we help our clients succeed

  • Continual Feed of Subscribers Created for Moms-to-Be Newsletter

    Continual Feed of Subscribers Created for Moms-to-Be Newsletter

    Challenge: generate a steady stream of highly engaged prenatal, first-time mothers, ages 21-40, within a defined geographic area and with data that included birth dates

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  • Highly Engaged Email Subscribers Secured for Travel Deals Newsletter

    Highly Engaged Email Subscribers Secured for Travel Deals Newsletter

    Challenge: replace outdated, inactive newsletter subscribers with highly engaged consumers interested in receiving and learning more about hot travel deals

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  • Boosting High-Quality Inquiry Volume

    Boosting High-Quality Inquiry Volume

    Challenge: Develop a customized, targeted display campaign that identifies & reaches prospects that "look like" existing customers with the intention of boosting inquiry volume from that group

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  • Pushing Paid Search to Its Limits

    Pushing Paid Search to Its Limits

    Challenge: Push paid search performance to surpass prior year's results, even as overall paid search click prices were on the rise

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  • The Impact of Lead Scoring

    The Impact of Lead Scoring

    Challenge: Lower the brand's cost per conversion while cleaning up the incoming lead flow. Solution: Lead scoring.

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  • Maximizing an Already Efficient Campaign

    Maximizing an Already Efficient Campaign

    We're never satisfied with status quo. Typical actions, like PPC optimizations, were no longer significantly moving the needle, so we had to try something else - something low cost and scalable

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  • Custom Geo-Targeting

    Custom Geo-Targeting

    To ensure generation of only the inquiries with the highest propensity to convert, DMS made strategic zip code cuts, based on conversion performance, for both pay-per-inquiry & pay-per-click campaigns

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  • Boosting Transfer Rates to Impact Start Rates

    Boosting Transfer Rates to Impact Start Rates

    Immediately and inexpensively reduce the scrub rate while boosting the transfer rate, without making optimizations that might compromise the longer-term campaign strategy.

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  • Improving Conversions Through Email Re-Engagement

    Improving Conversions Through Email Re-Engagement

    Challenge:Re-engage unconverted leads to drive new conversions while keeping the cost per conversion below goal. Solution: Email re-engagement

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  • Finding Prospective Students for Niche Programs

    Finding Prospective Students for Niche Programs

    Challenge: Digital Media Solutions (DMS) needed to boost high-quality volume for specific programs without negatively impacting the rest of the enrollment marketing campaign.

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  • Calculating Intent to Increase Efficiency

    Calculating Intent to Increase Efficiency

    Challenge: Develop a scoring system to predict customer intent. Results: More rejected inquiries. Higher conversion rate. Decreased cost per enrollment.

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  • Overcoming Penguin

    Overcoming Penguin

    DMS addressed the impacts on organic search from the Google Penguin algorithm update

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  • Maximizing Third-Party Vendor Campaigns to Push Performance

    Maximizing Third-Party Vendor Campaigns to Push Performance

    Challenge: Maintain the volume of applications received while increasing the application rate to push down the overall cost per application (CPA)

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  • Balancing Share of Program Volume

    Balancing Share of Program Volume

    Challenge: Adjust the marketing campaign to push volume for the growing, hands-on program without increasing the cost per inquiry (CPI) or impacting the start rate of other programs.

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  • Implementing a Reliable LMS and Real-Time Marketing Analytics

    Implementing a Reliable LMS and Real-Time Marketing Analytics

    Setting Up for Rapid Admissions Growth with Implementation of Technology for Lead Management, Marketing Automation and Campaign Analysis

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  • Reversing Cost-per-Enrollment (CPE) Trends

    Reversing Cost-per-Enrollment (CPE) Trends

    The DMS team analyzed school data combined with customized, audience-specific third-party data and overlaid DMS industry data to create a customized, strategic marketing plan for the school.

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